CV Viktor Riemer english - mobile marketing management

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Professional Experience since 10/2010 Freelance Interim-Manager with several projects • Head of Sales Department for a publishing company • Developing new Sales Strategy for a publishing company integrating internet and interactive ads with print ads • Preparing market introduction for a US based manufacturer for smartphone accessories • Consulting KMU companies regarding Mobile Marketing and Multichannel-Strategy • Developing Start-Up Business Plans including market analysis • Developing new Business Process for IT-company • Negotiation with investors ACHIEVEMENTS • Improving ad sales by 15% • Successful implementation of new business process • Successful negotiation with European wholesaling company • Successful negotiation with investment companies financing Start-Up company 04/2008 – 09/2010 The Nielsen Company GmbH, Frankfurt Sales Director and Member of German Board • reporting to CEO of D-A-CH region • 5 direct reports each of them teamleader of a group of 8 to 12 sales executives • responsible for about 400 national and international clients representing 68% of Nielsen’s company revenue ACHIEVEMENTS • winning additional revenue of big international clients e.g. Nestlé • winning back big national clients like Schwartau (the German daughter of the HERO Group; Switzerland) • winning further business with big clients like Danone Waters • implementing more efficient organizational structures in the sales organization • establishing new service model for smaller clients 07/2001 – 04/2008 I.C.A.R.O.S. GmbH, Hamburg Interimsmanager for The Nielsen Company GmbH • reporting to the German Sales Director • 12 Nielsen sales executives as direct reports • responsible for administration of contracted business as well as looking for new revenue opportunities Page 2 of 4
ACHIEVEMENTS • winning back the contract regarding Unilever’s Food Business • winning back the contract regarding Unilever’s Near Food Business • more than doubling Nielsen’s revenue with Unilever • developing a new and extended service approach for the tobacco industry • winning BAT as first client for the new service approach and increasing Nielsen’s revenue with BAT by 600% 01/1995 – 07/2001 I.C.A.R.O.S. GmbH, Hamburg Founder and CEO of the company • originally I.C.A.R.O.S. was based on 3 pillars of communication services: IT-programming, skill enhancement and market research • 3 division manager as direct reports each of them being responsible for 3 to 5 employees ACHIEVEMENTS • winning big clients like Unilever, Tchibo, Rothmans Cigarettes, Colgate’s pet food division, etc. • developing and executing first Category Management Training for all Unilever sales manager and executives • executing sales <strong>management</strong> training for Rothmans Cigarettes • developing sales administration application for Tchibo • developing Distribution Planner application for the Nielsen Company • executing market research services for Rothmans Cigarettes 12/1991 – 01/1995 The Nielsen Company GmbH, Frankfurt Account Director Sales and Services • Reporting to the head of the Hamburg Sales Office who directly reported to the board • 5 sales executives as direct reports • responsible for clients like Kraft, Beiersdorf, Tchibo, local manufacturers of alcoholic beverages, etc. ACHIEVEMENTS • planning and executing award winning initiative to successfully defend revenue with Kraft against strong competition; • winning back of business with Tchibo from competitor • significant increase in business with Beiersdorf 07/1988 – 12/1991 The Nielsen Company GmbH, Frankfurt Sales Executive Page 3 of 4
Page 1: Curriculum Vitae Viktor Riemer Volk

CV Viktor Riemer english - mobile marketing management

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