CV Viktor Riemer english - mobile marketing management
CV Viktor Riemer english - mobile marketing management
CV Viktor Riemer english - mobile marketing management
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Curriculum Vitae<br />
<strong>Viktor</strong> <strong>Riemer</strong><br />
Volkmannstrasse 10<br />
21220 Seevetal<br />
phone: +49 171 54 22 715<br />
mail: viktor_r@me.com<br />
Personal Profile<br />
Dynamic Management Professional with advanced knowledge in general<br />
<strong>management</strong> disciplines based on international standards; more than 10 years<br />
experience in sales and <strong>marketing</strong>; proven ability to combine strategy with<br />
organizational change and people; strong record of increasing profitability and<br />
improving operational efficiencies, with superior client service rating<br />
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Professional Experience<br />
since 10/2010<br />
Freelance Interim-Manager with several projects<br />
• Head of Sales Department for a publishing company<br />
• Developing new Sales Strategy for a publishing company<br />
integrating internet and interactive ads with print ads<br />
• Preparing market introduction for a US based manufacturer<br />
for smartphone accessories<br />
• Consulting KMU companies regarding Mobile Marketing and<br />
Multichannel-Strategy<br />
• Developing Start-Up Business Plans including market analysis<br />
• Developing new Business Process for IT-company<br />
• Negotiation with investors<br />
ACHIEVEMENTS<br />
• Improving ad sales by 15%<br />
• Successful implementation of new business process<br />
• Successful negotiation with European wholesaling company<br />
• Successful negotiation with investment companies<br />
financing Start-Up company<br />
04/2008 – 09/2010 The Nielsen Company GmbH, Frankfurt<br />
Sales Director and Member of German Board<br />
• reporting to CEO of D-A-CH region<br />
• 5 direct reports each of them teamleader of a group of 8 to<br />
12 sales executives<br />
• responsible for about 400 national and international clients<br />
representing 68% of Nielsen’s company revenue<br />
ACHIEVEMENTS<br />
• winning additional revenue of big international clients e.g.<br />
Nestlé<br />
• winning back big national clients like Schwartau (the<br />
German daughter of the HERO Group; Switzerland)<br />
• winning further business with big clients like Danone<br />
Waters<br />
• implementing more efficient organizational structures in<br />
the sales organization<br />
• establishing new service model for smaller clients<br />
07/2001 – 04/2008 I.C.A.R.O.S. GmbH, Hamburg<br />
Interimsmanager for The Nielsen Company GmbH<br />
• reporting to the German Sales Director<br />
• 12 Nielsen sales executives as direct reports<br />
• responsible for administration of contracted business as well<br />
as looking for new revenue opportunities<br />
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ACHIEVEMENTS<br />
• winning back the contract regarding Unilever’s Food<br />
Business<br />
• winning back the contract regarding Unilever’s Near Food<br />
Business<br />
• more than doubling Nielsen’s revenue with Unilever<br />
• developing a new and extended service approach for the<br />
tobacco industry<br />
• winning BAT as first client for the new service approach<br />
and increasing Nielsen’s revenue with BAT by 600%<br />
01/1995 – 07/2001 I.C.A.R.O.S. GmbH, Hamburg<br />
Founder and CEO of the company<br />
• originally I.C.A.R.O.S. was based on 3 pillars of<br />
communication services: IT-programming, skill enhancement<br />
and market research<br />
• 3 division manager as direct reports each of them being<br />
responsible for 3 to 5 employees<br />
ACHIEVEMENTS<br />
• winning big clients like Unilever, Tchibo, Rothmans<br />
Cigarettes, Colgate’s pet food division, etc.<br />
• developing and executing first Category Management<br />
Training for all Unilever sales manager and executives<br />
• executing sales <strong>management</strong> training for Rothmans<br />
Cigarettes<br />
• developing sales administration application for Tchibo<br />
• developing Distribution Planner application for the Nielsen<br />
Company<br />
• executing market research services for Rothmans<br />
Cigarettes<br />
12/1991 – 01/1995 The Nielsen Company GmbH, Frankfurt<br />
Account Director Sales and Services<br />
• Reporting to the head of the Hamburg Sales Office who<br />
directly reported to the board<br />
• 5 sales executives as direct reports<br />
• responsible for clients like Kraft, Beiersdorf, Tchibo, local<br />
manufacturers of alcoholic beverages, etc.<br />
ACHIEVEMENTS<br />
• planning and executing award winning initiative to<br />
successfully defend revenue with Kraft against strong<br />
competition;<br />
• winning back of business with Tchibo from competitor<br />
• significant increase in business with Beiersdorf<br />
07/1988 – 12/1991 The Nielsen Company GmbH, Frankfurt<br />
Sales Executive<br />
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• reporting to one of 12 sales teamleader<br />
• servicing clients in northern Germany<br />
• administrating contracted business together with teamleader<br />
• winning new business<br />
01/1986 – 07/1988 freyer direkt GmbH, Hamburg<br />
Client Consultant and internal Project Manager<br />
• freyer direkt is a direct <strong>marketing</strong> company servicing small<br />
local companies in Hamburg<br />
• reporting directly to the CEO<br />
• planning and executing of client projects<br />
• increasing organizational efficiency<br />
ACHIEVEMENTS<br />
• implementing a new KPI driven sales organisation<br />
• establishing a new advertising association for small retailers<br />
and increasing company’s revenue by selling it to new clients<br />
06/1983 – 01/1986 Klaus Gindl Ges.m.b.H, Wien<br />
Assistant of the Board<br />
• Klaus Gindl Ges.m.b.H. was the Austrian Sales and Service<br />
Company of Scheidt & Bachmann selling and administrating<br />
technical facilities for garages and car parks<br />
Education<br />
05/1973 – 06/1983 University of Vienna<br />
Master of Macro-Economics<br />
Courses taken included: Strategic Sales Skills, NLP, Coaching,<br />
Teamleading<br />
Skills<br />
Language:<br />
Computer:<br />
Activities<br />
German (native), English (fluent), Italian (intermediate)<br />
MS Word, MS Excel, MS Powerpoint, MS Outlook, Lotus Notes,<br />
Apple Macintosh, Basic CRM-Knowledge<br />
Sailing, Jogging, Fitness, Music, Theater<br />
Seevetal 2011<br />
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