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THE OFFICIAL
OLYMPIC SERIES
2012 Edition

THE OLYMPIC SERIES IS A SIX CHAPTER TREASURE TROVE OF THE
MOST ENDURING, CAPTIVATING AND DRAMATIC MEMORIES IN
SPORTING HISTORY. THE PROGRAMMING IS FULLY AUTHORISED BY THE
INTERNATIONAL OLYMPIC COMMITTEE.
THE OFFICIAL OLYMPIC SERIES HAS BEEN UPDATED TO ALLOW
BROADCASTERS TO SHOW PREMIER MATERIAL IN THE BUILD UP TO THE
LONDON 2012 OLYMPIC GAMES.
The Official Olympic Series has been rebranded
for worldwide sales with a fresh new look for
London 2012, allowing channels to acquire the
most popular shows with brand new footage to
provide a compelling series for TV audiences.
Available from August 2011, the programming
opens with a revamped title sequence, new
graphics and new chapters to include Beijing and
Vancouver where appropriate.
Total length: 41 hours
Territories: Worldwide
Rights: All Media

Chapter 1: OLYMPIC Golden Moments
28 x 26 min Programmes
Golden Moments feature a collection of 2-minute
vignettes of the greatest and most inspiring
moments that capture the true spirit of the
Olympic Games from Athens 1896 to Vancouver
2010. Drawing on some of the most memorable
sporting achievements in the history of the games,
Golden Moments delves into the human element
of the competition to examine personal stories
of endeavour and triumph by some of the world’s
most accomplished athletes.
Golden Moments is the most popular in the series
with broad commercial appeal and adaptable for all
forms of media.
Example Programming Supreme Achievements /
Crossing the Line / Closeness of Victory / Breaking
the Record / Personal Achievements /Emotional
Celebrations / Rivalry / National Pride / Olympic
Spirit / Medal Ceremony.
New Additions
Beijing Golden Moments 1 and 2 (HD)
Vancouver Golden Moments 1 and 2 (HD)
Asian Golden Moments 2
Caribbean Golden Moments
South American Golden Moments
Great Comebacks
Great Teams

Chapter 2: OLYMPIC SPORTS
6 x 52 min Programmes
Olympic Sports tells the story of individual
sports and events as athlete participation,
standard and spectacle has developed from the
humble beginnings of Athens 1896 to today’s
astonishing exhibition of sports entertainment.
As competitors have progressed in terms of
strength, technique and artistry, they have
constantly redefined the limits and set the
standards for competition in a constant battle for
supremacy on the international stage. Following
the highs and lows of the legends who dominated
their eras, Olympic Sports gives an insight into
the progression of the games through the years.
Athletics – Middle Distance
Athletics – Sprinters
Athletics – The Marathon
Gymnastics
Swimming and Diving
New Addition
Cycling

Chapter 3: The Olympic Spirit
4 x 52 min Programmes
A Greek Gift (1x52) – Dating back to the inception
of the first Ancient Games in Olympia, A Greek Gift
charts the rise of The Ancient Olympics and how it
became the most important public event in Greek
antiquity every fourth year for a thousand years.
It discovers the beginnings of the games and the
ancient plains of Olympia, the religious importance
of the games, and their demise over a thousand
years later.
Coubertin’s Vision (1x52) - Pierre de Coubertin
is known as the instigator of the modern Olympic
movement, responsible for resurrecting the
original Ancient Olympic Games and creating the
world’s greatest sporting event over 100 years ago.
This documentary follows the evolution of his ideas
from 1894, the progression of the event and the
impact this has had on the modern day Games.
The Story of the Torch (1x52) – The Olympic torch
is the herald of the Games to come, uniting people
from all walks of life as they come together for
the chance to carry the flame and be a part of the
Olympic movement. The epic journey of the torch is
now as much an event as the Games themselves,
inspiring national pride as the power of the
emblem is felt throughout the world.
New Addition
Redefining Sport (HD) (1x52) - The Olympic
Games has grown into the greatest sporting event
in the world, having progressed from nine basic
disciplines in 1896 to include twenty-eight in
Beijing 2008. Using a mixture of the vast Olympic
back catalogue, exclusive access to the IOC
Executive Board and interviews with the world’s
top Olympic stars, Redefining Sport investigates
the revolution that has driven Olympic sports,
and discovers how the ever-changing spectacle
remains relevant and inspirational over one
hundred and sixteen years later.

Chapter 4: OLYMPIC STARS
6 x 52 min Programmes
Olympic Stars tell the stories of the great strides
to glory taken by the legends of the Olympic
Games of Sydney, Salt Lake, Athens and Torino.
Featuring interviews with the likes of Michael
Phelps, Benjamin Raich, Hicham El Gerrouj, and
Kelly Holmes, these programmes give a real
insight into how these leading athletes made their
way to Olympic victory.
Stars of Sydney 2000
Stars of Salt Lake 2002
Stars of Athens 2004
Stars of Torino 2006
New Additions
Stars of Beijing 2008 (HD)
Stars of Vancouver 2010 (HD)

Chapter 5: Olympic DOCUMENTARIES
4 x 52 min Programmes
2 x 26 min Programmes
The Story of Women at the Games (3x52)
traces the evolution of women’s participation
in the Olympics from the Ancient Heraean and
World Women’s Games of the early part of the
20th century through to the Centennial Games
in Atlanta where more than 3,500 women
competed. Documenting their struggle for
acceptance, the gradual change of perception
and the increased status of women at the Games,
these programmes give a great insight into
the development of women’s participation and
discuss the IOC’s role in the promotion of women
in sport.
New Additions
Olympic Peaks (HD) (1x52) charts the Games’
most iconic record-breaking moments and
attempt to reveal just how fast, high and strong
an Olympic athlete can become through the
application of technique, training and technology
to produce great leaps forward in performance
from the amateurs of Athens 1896.
The Games through the Lens (HD) (2x26) takes
a closer look at some of the iconic images from
Olympic history and examines them in fine detail,
contextualising the photographs and explaining the
significance of the captured moment at the time
that it was taken. Featuring the likes of Sergey
Bubka and Frankie Fredericks, these programmes
provide a fascinating insight into the stories
within the pictures, recalling the professional
achievements with personal memories of some of
the most enduring instants in the event’s history.

Chapter 6: The Olympians
12 x 26 min Programmes
Pursuing the Dream (1x26) and The Will to
Win (1x26) capture the true embodiment of
the Olympic spirit by recalling the tales of less
celebrated athletes over the history of the Games.
There are athletes who knew they could never
win, those for whom victory was a probability
but unfortunately eluded them, and those with
seemingly little or no chance who shocked the
world to win an Olympic Gold.
Champions & Challengers (4x26 and 2x26 new
in HD) takes a closer look at some of the greatest
Olympic rivalries, exploring the meaning of
competition and the fierce emotions that
competition can bring between famous Olympic
rivals. Using archive footage and new interviews,
the programmes analyse the passion that drives
competition and the mutual respect between
athletes on and off the field.
Unlikely Heroes (2x26 and 2x26 new in HD) tells
the stories of some of the surprising and less well
known Olympic athletes who have triumphed over
background, adversity or ill health or social and
political barriers. These competitors embody the
Olympic ideal; some have become winners, but
for others participation in the Games is a triumph
in itself.

Contact:
Adam Kelly: adam.kelly@imgworld.com
Richard Wise (DVD): richard.wise@imgworld.com
McCormack House, Burlington Lane
London W4 2TH
+44 (0)20 8233 5300
www.imgworld.com
www.imgprogramming.com