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Chapter Four | The 8 Integrities of Business
Mission
Rich dad said, “A business needs both a spiritual and a business mission to be
successful, especially at the beginning.” When he explained this diagram to me, he
always began with the mission since he thought it to be the most important aspect of
the triangle, which is why it was at the base.
“If the mission is clear and strong, the business will weather the trials every business
goes through during its first ten years. When a business gets big and forgets its mission,
or the mission it was created for is no longer needed, the business begins to die.”
Rich Dad also said, “The most important of the B-I Triangle’s 8 integrities is the
mission. The mission determines the product and the brand. It is the mission of the
business that your customers love and mission generates brand loyalty.”
Rich dad chose the words “spiritual” and “business.” He said, “Many people start a
business only to make money. Just to make money is not a strong enough mission.
Money alone does not provide enough fire, drive, or desire. The mission of a business
should fill a need that the customers want. And if it fills that need, and fills it well, the
business will begin to make money.”
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