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Chapter Four | The 8 Integrities of Business<br />
to the dual spiritual and business mission of this company, we have enjoyed great<br />
success. By being clear on our mission, we attract individuals and other groups with<br />
similar missions. Some people call it luck. I call it being true to our mission.<br />
The most important of the B-I Triangle’s 8 integrities is the mission. The mission<br />
determines the product and the brand.<br />
It is the mission of the business that your customers love and mission generates<br />
brand loyalty.<br />
Dave Kettner<br />
The 8 Integrities of Business<br />
When I quit my job as a teacher of teachers, I did so for spiritual reasons. I was no<br />
longer happy working a job where I was required to teach something that I no longer<br />
believed in nor supported.<br />
Much like Robert, my purpose is to directly and positively benefit as many people as<br />
I can. I am still a teacher in my core, but I needed to find a better philosophy to teach.<br />
The government’s curriculum wasn’t working for me or my mission.<br />
When I took my course to learn how to succeed with Amazon, I always knew that<br />
I would be teaching this same curriculum someday. My search for the right course<br />
wasn’t just for me, it was always in my heart to share with others.<br />
When I started my first Amazon store, it wasn’t just to create a business, it was also to<br />
learn the process from the wins and lessons.<br />
I think that is the important point when talking about a mission. Who cares what<br />
your business’ mission is? The real question is, “What is your mission?”<br />
It can be to create security for your family. It can be to create jobs for your friends.<br />
It can be to create freedom and time. It can be almost anything.<br />
If I can offer two tips to creating your mission:<br />
1. Make it about you and your needs. Make it personal.<br />
2. The more people your mission serves, the stronger it will be and the greater<br />
attraction it will create. Attraction to customers, to future employees, to<br />
manufacturers and even banks and lenders. Do not underestimate the power of<br />
the spirit of a mission.<br />
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