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Chapter Four | The 8 Integrities of Business<br />
beginning of their titles…<br />
As you can see from the first two listings on the left, their titles begin with the<br />
name of their brands/company name. NO ONE is searching for these keywords<br />
on Amazon! Amazon places great emphasis on the first few words in the title listing<br />
that directly result in how products are organically ranked when searching for the<br />
keyword of the product your buyers are searching with.<br />
In sharp contrast, look at how the product example on the right leads with their<br />
main keyword, “Wooden Spoon Set.” Do you think that people are trying to find<br />
this product using these keywords? Of course! Always lead your title with your best<br />
keyword phrase.<br />
Premium Product Pictures<br />
Have you ever heard the phrase, “A picture is worth a thousand words?” It is<br />
much easier to sell products online where the consumer cannot use their senses<br />
to determine if they really like the product you are selling or not by using quality<br />
pictures. The funny thing though is there are still Amazon sellers who are not<br />
giving a solid portrayal of what their product actually is.<br />
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