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sport Club Corinthians paulista

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larGest iN sao<br />

paUlo state<br />

The Ibope-Lance! survey conducted in 2007<br />

shows the noteworthy leadership position<br />

of <strong>Corinthians</strong> in Sao Paulo, the state<br />

concentrating 40% of Brazilian GDP. In the<br />

Greater Sao Paulo area, 41% of those who like<br />

football are <strong>Corinthians</strong>. <strong>Corinthians</strong> comes<br />

first in all regions of the city, especially in<br />

the East and North Zones; it is also first in<br />

all social classes, in the wealthy population,<br />

it holds a 30% share, against 22% for São<br />

Paulo and 16% for Palmeiras. Among the<br />

poor, it has a share of over 50%.<br />

First iN<br />

MetropolitaN areas<br />

The Ibope-Lance! survey shows that<br />

<strong>Corinthians</strong> is preferred in the country’s<br />

metropolitan areas, with 14.3%, followed<br />

by Flamengo, with 13.4%, and São Paulo,<br />

with 7.3%. The large cities concentrate the<br />

country’s largest per-capita income. Being<br />

the first among those who like football and<br />

having the largest concentration of fans in<br />

large metropolitan areas make us the best<br />

product for football.<br />

preFerreD bY<br />

CoNsUMers<br />

According to figures from the Ibope-Lance!<br />

survey, among the interviewees who like<br />

football, <strong>Corinthians</strong> comes first with<br />

17.4%; followed by Flamengo with 15.8%.<br />

Therefore, we can state that we are leaders<br />

among the audience consuming football.<br />

It is relevant information for those<br />

companies with football-related businesses.<br />

"i haVe neVer haD<br />

anything against<br />

<strong>Corinthians</strong>.<br />

i only haD to<br />

silenCe that<br />

inCreDible CroWD.<br />

iF not, their Fans<br />

WoulD Win the<br />

gaMe.”<br />

pelé, the football king, has never<br />

played for <strong>Corinthians</strong>

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