sport Club Corinthians paulista
sport Club Corinthians paulista
sport Club Corinthians paulista
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azilian Football Confederation, <strong>Club</strong>e dos 13, FiFa, sao paulo state Football<br />
Federation, and south american Football Confederation.<br />
relationship channels: institutional contacts are made by<br />
directors and the president.<br />
FANS<br />
34 million<br />
<strong>Corinthians</strong> fans<br />
relationship channels:<br />
website and<br />
ombudsman.<br />
Dozens of journalists from newspapers, magazines, radio, tV and internet are registered<br />
at the club, but the <strong>Corinthians</strong> exposure in the media surpasses their daily coverage.<br />
relationship channel: press agency<br />
BANKS<br />
bradesco, bic banco,<br />
Caixa econômica Federal<br />
(CeF) and bMG.<br />
relationship channels:<br />
director of finance<br />
and the president.<br />
PrOFESSIONAL<br />
TEAm<br />
10 coaching staff members and 49<br />
professional athletes.<br />
relationship channels:<br />
direct access to the director<br />
of football and the president.<br />
ENTITIES<br />
OrgANIzED FAN grOuPS<br />
there are dozen of fan groups. the leading are:<br />
Camisa 12, Coringão Chopp, estopim da Fiel, Garra<br />
Corinthiana, Gaviões da Fiel and pavilhão 9.<br />
relationship channels: directors and the president.<br />
mEDIA<br />
SPONSOrShIP<br />
life Fitness, Coca-Cola, Nike, powerbar,<br />
Volkswagen trucks and buses,<br />
bradesco, Warner Music, omnisys, Db<br />
4, Netshoes, ClickViaje.<br />
relationship channels:<br />
director of marketing and the president.<br />
PLAYErS’<br />
AgENTS<br />
STAKEHOLDER MAP<br />
TVs<br />
broadcast rights are<br />
negotiated by <strong>Club</strong>e<br />
dos 13.<br />
relationship<br />
channels:<br />
director of<br />
marketing and the<br />
president.<br />
the list of players’ agents is published<br />
in our website.<br />
relationship channels:<br />
director of football and<br />
the president.<br />
<strong>Corinthians</strong> maintains in its website important information on the communication with the entire ‘black and white’<br />
crowd. When accessing the portal, users and fans easily find the most convenient and transparent communication<br />
channels to dialogue with directors. one of them was named “Mural da Fiel” [bulletin board of the Faithful].<br />
WEBSITE<br />
<strong>sport</strong> club corinthians <strong>paulista</strong><br />
sustainabilitY rEport 2008 |27
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