sport Club Corinthians paulista

MarKetiNG
ACTIONS
ValUable PLAYS
ANNOUNCEMENTS OF NEW PRODUCTS
AND SERVICES STRENGTHEN OUR RELATIONS
WITH THE LOYAL FANS AND VALORIzE THE
CORINTHIANS BRAND IN DOMESTIC AND
INTERNATIONAL MARKETS
TO mAKE ThE BrAND Corinthians still more solid and increasingly more
international is the greatest mission of the marketing area. The Marketing Area has also
undergone a professionalization process, acting now with a team of five professionals
who are responsible for creating and promoting actions aimed at meeting the demands
of fans and generating revenues for the club.
In 2008, the actions produced revenues of as much as R$ 6 million with licensing
and franchises, against R$ 214 thousand in 2007. The difference evidences the success
of the work developed so far with the Corinthians brand, and indicates a trend of
growth in the next years.
pUrple CoriNtHiaNs FaN
With ‘purple’ meaning ‘big fan’ in Portuguese, and thanks to the strength of our
brand, we joined solid companies to develop exclusive products to our public, such as
‘Timão TV’, web news channel for subscribers; Timão Tour, our own travel agency;
‘Chute Inicial’, a network of licensed football schools in Brazil, among others. The
sub-brands help distinguish the products promoted by the club without interfering
in the main brand name.
sport club corinthians paulista
28| sustainabilitY rEport 2008
Corinthians lends its brand to a car
in superleague Formula, the fusion
of two brazilian passions: football
and motor racing
at the ‘timão’ store, fans find an
assortment of products for sale