entrepreneurship and business strategy - Facultad de Ciencias ...

Facultat de Ciències Econòmiques i EmpresarialsFacultad de Ciencias Económicas y EmpresarialesInternational BusinessProgramme2013/14International Business ProgrammeENTREPRENEURSHIP AND BUSINESSSTRATEGYSession 2013-2014_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Dpto. de Organización de EmpresasLecturer: José Mas Marco.COURSE OBJECTIVES:The main objective of this course is to stimulate the process of entrepreneurship anddevelopment of business initiative, especially in small enterprises, analyzing the pathand phases to achieve competitiveness and durability, and finally acquire practicalskills on presenting the projects.We will pay special attention to these objectives:• Research of sources of business ideas by analysing market opportunities.• Plan and implement strategies to solve business problems.• Analyse the main motivations and stimulations for the entrepreneur.• Integrate the strategic planning in the process of setting up the business.• Integrate the strategic study in the market research.• Study the planning of general and functional strategies.• Practice and acquire skills on presenting the strategies to several audiences.CONTENTS OF THE COURSE:Lesson 1: Search and development of the business idea.1.1 Conventional sources for searching business ideas.1.2 The innovation: concepts and sources.1.3 Techniques for generating ideas.1.4 Analysis and evaluation of business ideas.1.5 Presenting ideasLesson 2: The structure of the Business Plan.2.1 The Business plan: what is it and what is it is for?2.2 The business plan structure.2.3 Formal aspects for the business plan redaction.2.4 The Executive summary.Lesson 3: Planning and setting the General Strategy .3.1 Searching General Information. Sources and methods.3.2 Environmental Study for the new enterprise.3.3 Setting the business Mission and Vision.FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATIONVICE DEANSHIP FOR INTERNATIONAL RELATIONS AND MOBILITYCampus de San Vicente del Raspeig – PO Box .99. E-03080 – Alicante, SpainTels: 965 90 9406 – Fax: 965 90 9789international.feb@ua.es – http://economicas.ua.es/vri

Facultat de Ciències Econòmiques i EmpresarialsFacultad de Ciencias Económicas y EmpresarialesInternational BusinessProgramme2013/143.4 Focusing the core competences and competitive advantage.3.5 The SWOT analysis.3.6 The Competitive Strategies.3.7 The Growth Strategies.3.8 Presenting the General StrategyLesson 4: The Assessment of Opportunities for the New Venture.4.1 Setting the characteristics of the potential costumers.4.2 Assessment of the demand.4.3 Study of the competitors. Porter’s five forces.4.4 Potential Providers and Suppliers.4.5 Estimations and Objectives.4.6 Presenting conclusions.Lesson 5: Integration of the Functional Strategies into the General Strategy of aNew Small Business.5.1 Strategic Decisions for New Small Businesses.5.2 Integration of Operational decisions.5.3 Integration of Economical decisions.5.4 Integration of Placement decisions.5.5 Integration of Promotion decisions.Lesson 6: Production and Operations Strategy.6.1 Strategic decisions.6.2 Planning Assets and Setting works6.2 Business layout and design.6.3 Describing the main processes and procedures.Lesson 7: Human Resources Strategy.7.1 Organisational design7.2 Job Positions design7.2 Recruitment and Selection of Staff.5.4 Remuneration and Motivation Systems.Lesson 8: Economic and Financial Strategy.8.1 Investments plan.8.2 Funding decisions.8.3 The Opening day Balance Sheet.8.4 The Revenues Forecast8.5 Cash-flow.8.6 Profit and Loss.Lesson 9: Incorporation and Partnership decisions.9.1 Types of entities and business incorporation.9.2 Administrative steps for setting up the business.9.3 Laws for the new business.FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATIONVICE DEANSHIP FOR INTERNATIONAL RELATIONS AND MOBILITYCampus de San Vicente del Raspeig – PO Box .99. E-03080 – Alicante, SpainTels: 965 90 9406 – Fax: 965 90 9789international.feb@ua.es – http://economicas.ua.es/vri

Facultat de Ciències Econòmiques i EmpresarialsFacultad de Ciencias Económicas y EmpresarialesInternational BusinessProgramme2013/14Teaching and Learning:Lectures:The contents of the course will be presented and explained one lesson per week,introducing and outlining the different topics with regard to business ideas, innovation,strategies and business plan development. The lectures will be supplemented byfurther suggested readings that will be used in the seminars and assignments.Seminars:Each week for the first four weeks there will be a seminar with readings and casestudies preparations with questions to discuss in class. These materials will beavailable in the Campus Virtual and will be worked individually and prepared before theseminar takes place. These seminars will provide useful and interesting examples ofbusiness ideas, innovation and strategies on several stages of Entrepreneurship,becoming the background of personal initiatives towards a new personal venturecreation.Workshop:The students will work in groups on the generation of a business idea, opportunityrecognition and development of a business plan in a computer lab with the assistanceof the lecturer as a Business Consultant. Partial assignments and presentations will beheld during the course in order to gain communication skills and interact with the group.At the end of the course the final paper will be handed in to the lecturer and presentedin class.Assessment:The final evaluation of this course will take into account the following parts:- Innovation of the Business Idea and notoriety of the competitive advantage.(25%)- Strategic accuracy and coherence.(20%)- Consistency with lessons taught. (15%)- Business Plan appearance and PowerPoint presentation. (15%)- Individual assignments (25%)As set on the general conditions an 80% of attendance is mandatory.FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATIONVICE DEANSHIP FOR INTERNATIONAL RELATIONS AND MOBILITYCampus de San Vicente del Raspeig – PO Box .99. E-03080 – Alicante, SpainTels: 965 90 9406 – Fax: 965 90 9789international.feb@ua.es – http://economicas.ua.es/vri

Facultat de Ciències Econòmiques i EmpresarialsFacultad de Ciencias Económicas y EmpresarialesInternational BusinessProgramme2013/14Recommended Books:“Entrepreneurship & Small Business, Start-up, growth & maturity” by Paul Burns, Third Edition.PALGRAVE MACMILLAN (2011)Stokes and Wilson, (2011), Small Business Management and Entrepreneurship, 6 th Edition,South Western Cengage Learning.The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing aBusiness Plan (Financial Times Series) (Paperback)by John Mullins (Author)The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executivesand Entrepreneurs (Financial Times Series) (Paperback)by Richard Stutely (Author)Developing New Business Ideas: A Step-by-step Guide to Creating New Business Ideas WorthBacking (Financial Times Series) by Mary Bragg (Author), Andrew Bragg (Author)Small Business Ideas: 400 Latest and Greatest Small Business Ideas (Paperback)by Terry J. Kyle (Author)Drucker, Peter (1999) Innovation and Entrepreneurship. Butterworth HeinemannStrategy: Create and Implement the Best Strategy for Your Business by Harvard BusinessSchool (Paperback - Jul 31, 2005)Developing Business Strategies, 6th Edition by David A. Aaker (Hardcover - Aug 10, 2001)DRIVEN: Business Strategy, Human Actions, and the Creation of Wealth by Joel Litman andMark L. Frigo (Paperback - Jan 19, 2008)The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives by Carl W.Stern and Michael S. Deimler (Hardcover - April 28, 2006)Business Strategy: A Guide to Effective Decision-Making (The Economist Series) by JeremyKourdi (Hardcover - Oct 29, 2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E.Porter (Hardcover - Jun 1, 1998)____________________________________________________________________FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATIONVICE DEANSHIP FOR INTERNATIONAL RELATIONS AND MOBILITYCampus de San Vicente del Raspeig – PO Box .99. E-03080 – Alicante, SpainTels: 965 90 9406 – Fax: 965 90 9789international.feb@ua.es – http://economicas.ua.es/vri