4 - ARMO GLOBAL

global rotomoulding community newsletter • www.armo-global.org
April 2010 • en
4
ICO Polymers materials:
Omlet’s rabbit box presenting potential
of colour in rotomoulding
photo: courtesy of ICO Polymers &
Omlet

Dear Readers,
Welcome to this year’s second issue of ARMO
NEWS. The issue is sponsored by Orenda
Automation Technologies Inc.
In this issue, I intend to bring you even further into the
global, international world of ARMO, so that you can learn
more about the organisations it brings together, the people
involved in the activities of ARMO, the type of work they do,
as well as the final outcomes of their activities.
In the first part of this newsletter, as usual, I share with
you the news from the world of rotomoulding and the
updated calendar of events organised by individual ARMO
associations. The New President of the Association of
Rotational Moulders of Southern Africa (ARMSA), in his
opening address presents the people from the organising
committee of ARMSA and the most immediate plans for his
organisation. Make sure you check out Mr. Clive Robertson’s
remarkable, truly “rotomoulding” resume.
France’s first Plastic EcoDesign
Center in Lyon organizes its
Open Doors Day
Officially the Center was set up in November 2009. It was
created to promote research and development, organize
trainings and also give advice to companies of the Plastic
& Composite processing industry. In 2010 the Plastic
EcoDesign Center was enlarged by more than 400 m2 of
exhibition surface. On the 4-th of May 2010 the Center
organizes its “Open Doors Day” in Lyon. The French Member
of the ARMO – AFR will be involved. The organization
will present the materials and the samples of the rotational
moulding technology.
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photo: courtesy of ICO Polymers
Moving on, the highlight of this issue is the article by Mr.
Ian Hansen on the new specification of the funnel, officially
named by the Board of ARMO as the “ARMO funnel”. ARMO
has no doubt that the standardisation of the funnel will
improve the quality of the rotational moulding technology.
In turn, the “Supplier’s Corner” presents an interesting
article on the psychology of colour, written by Mr. John
Steel of Ico Polymers, featuring extraordinary photographs.
Further pages present descriptions of industry events
to be held soon by the member-organisations of
ARMO, including the series of events held by the French
organisation AFR at the first facility of its kind in France, the
modern Plastic EcoDesign Center in Lyon. You are welcome
to participate!
Wishing you a pleasant read, I encourage you to
send me your reflections and comments,
Anna Walorek-Iwanowska
ARMO Secretariat Manager

ARMO calendar - upcoming events
NAME DATE PLACE CONTACT
AFR
Centre Plastique Ecodesign
BPF seminar :
»Design Innovation in
Rotational Moulding”
AFR designers and
rotomoulding meeting
Quality in Rotomoulding.
Advanced training course for
intermediate technicians
03.05.2010
Inaguration
03.06.2010
Workshop with
designers
19.05.2010
ARMA Rotomould 2010 20-23.06.2010
StAR Regional Meeting - OEM
Focus
StAR Regional Meeting - OEM
Focus
Rotation 2010 Conference 9-10.09.2010
Lyon/France
Telford/United
Kingdom
03.06.2010 Lyon/France
18.06.2010 Alessandria /Italy
June, 2010 Mumbai
August, 2010 Chennai
Queenstown/New
Zealand
Euphoria Golf
Estate and Hydro
Naboomspruit, South
Africa
AFR Conference Annuel 22-23.09.2010 Lyon/France
Fall Training course for
Rotomoulding technicians
ARM International Annual
Meeting Theme: “The Global
State of Rotomoulding”
September, 2010 Italy
CEE ARM/ARM CE October, 2010
StAR Regional Meeting OEM
Focus
StAR Annual International
Conference
4th Nordic ARM conference
02-05.10.2010 Montreal/Canada
November, 2010 Delhi
23-25.01.2011 Mumbai
First quarter of
2011
Slubice/Frankfurt
Oder
Poland/Germany
Denmark
Anne De Lansalut,
Email: a.delansalut@allize-plasturgie.
com
Doreen Greenaway
BPF Events Team
Direct Tel: +44 (0) 20 7457 5047
events@bpf.co.uk
Anne De Lansalut,
Email: a.delansalut@allize-plasturgie.
com
Matteo Martinenghi – Secretariat
info@aisr.it
Michelle Lorenzo
mlorenzo@rotationalmoulding.com
www.rotationalmoulding.com
S.B. Zaman
arnacz@sify.com
S.B. Zaman
arnacz@sify.com
Anle van Niekerk
Tel. +27 82 782 0413
Email: anle@accelerate.co.za
Anne De Lansalut,
Email: a.delansalut@allize-plasturgie.
com
Matteo Martinenghi – Secretariat
info@aisr.it
Adam Webb
ARM International Board
http://www.armmeetings.org/
www.ceerotomoulding.org
www.rotational-moulding.de.
S.B. Zaman
arnacz@sify.com
S.B. Zaman
arnacz@sify.com
Ronny Ervik
ronny@opd.no
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Association of Rotational Moulders
Southern Africa (ARMSA)
Please find below a welcome letter written by Clive Robertsons
– the new ARMSA Chairman. Clive is introducing ARMSA
new team.
We are pleased to notify you all that a new ARMSA
Committee was elected at our AGM on Thursday 18th
March 2009. The new committee consists of the following:
Chairman:
Mr. Clive Robertson - cRc Rotoconsult
Vice Chairman:
Piet van Niekerk - Accelerate Design
Secretary/Treasurer:
Miss Anle van Niekerk - Accelerate Design
Committee Members:
Mr Wayne Wiid - Pioneer Plastics
Mr Gary Bolt - Atlas Plastics
Mr Piet van Niekerk - Accelerate Design
Mr Nick Aggett - Sasol Polymers
Mr Rod Cairns - Jo Jo Tanks
Mr Graham Randall - Lomotek Polymers
Mrs Loodjie van Dyk - Sinvac Plastics
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Brief Summary of Clive Robertson:
I would like to introduce our new team and we sincerely
hope that with time we will get to meet all of you. I have
already met a lot of you but have to admit that I may have
difficulty putting the name to the face next time round. I
hope to get to meet all the rest during my tenure.
We bid our warmest farewell to our Past Chairman Gary
Lategan and Secretary Petro Geldenhys who in their own
rights became Icons of the South African Rotomoulding
Industry. We will miss both but know we can always draw
on them for their experience and advise. Thanks to Gary
and Petro for your commitment and dedication to ARMSA,
ARMO and the around the world.
We will need a bit of time to reorganize ourselves and
get our communication channels sorted out but in the
meanwhile we are alive and well down at the tip of Africa.
Please take note of the new contact details and we will
revert with any further information as we get organized.
I certainly hope we can strengthen our communications and
share our experiences for the benefit of the Rotomoulding
Industry. Our 1st task is to finalize our up and coming Rotation
2010 Conference scheduled for 9th and 10th September. We
will keep you informed regarding format etc and I dare say
try and convince some of you to join us as either speakers
or delegates - we enjoy showing off our country and our
hospitality - we even have good wine and beer!
We would like to reaffirm our commitment to ARMO
and we would like to see improved interaction and
communications moving forward.
We are looking forward to working with all of you in the
future!
Best Regards
Clive Robertson
Clive is a ‘Farmer turned Plastician’! Educated in Plastics Technology at Pretoria Technicon and
around the world with various Institutions, Industrial Marketing Rand Afrikaans University. With
32 years experience in the Plastics Industry serving in the Injection Moulding Industry; as Training
Manager for The Plastics Federation of SA; Technical Service and Sales of Engineering Plastics ,
Technical Services Manager for Sasol Polymers PP Division , 1st Official Agent for Borealis in SA ,
Affirm Marketing manufacture and supply of Colour Compounded Rotomoulding Powder and
recently Market Development Director and Shareholder Lomotek Polymers.
Introduced the 1st competitive Rotomoulding Powder to South Africa in 1994 from
Borealis; Introduced the 1st locally Colour Compounded and Pulverised Rotomoulding
Powder to SA in 1998 with Affirm Marketing. An Honoury Life Member of ARMSA and
Fellow of the Plastics Institute of SA.
Clive enjoys rugby and is an ardent parent supporter of his sons Schools 1st Rugby
Team and supports The Sharks in the Super 14 Rugby. Other than that the
Rotomoulding Industry - is said to have Roto Powder running in his veins.

Central & Eastern European Association
of Rotational Moulders (CEE ARM)
Association Francophone
du Rotomoulage (AFR)
Meeting of experts from the industrial design
and rotational moulding industries
On 3 June 2010, in Lyon (France) the Francophone Association
of Rotational Moulding (AFR) is holding a meeting for the two
complementary communities: industrial design specialists
and rotomoulding experts. The aim of this undertaking is to
promote networking, exchange views on the advantages
and limitations of rotomoulding technologies and consider
cooperation opportunities for new projects.
The meeting is held at the Plastic Ecodesign Center (*),
which opens its doors on 4 May 2010 and the AFR is
involved, presenting rotomoulding at « Materiautech ». It
presents a wide range of material samples, a clear proof
that there are other options than just polyethylene.
BPF offers rotomoulding seminar at PDM10
The Rotational Moulding Group of the British Plastics
Federation will host an innovation seminar on 19 May at
the PDM exhibition, Telford. Manufacturers, designers and
suppliers to the industry will address issues including:
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Association of Rotational Moulding
Central Europe (ARM CE)
ARM CE & CEE ARM co-prepare their Annual
Meeting on the Polish – German border
For the first time in the ARMO history two regional
associations of the rotational moulding from Germany and
Poland organize the Congress together.
On the 31 of March 2010 the representatives of both
organizations met on the Polish – German Border to set
up the initial program of this joint project. ARM CE was
represented by Oliver Wandres/MAUS, Ortwig Vogel/SAVO
Cost competitiveness
Surface finish and mould textures
Moulding graphics
Cutting edge design case study
and Karsten Krohne/HAKO. And the CEE ARM was represented
by: Austin Campbell/CAPS and Anna Walorek-Iwanowska
The joint project will take place in the last quarter of 2010,
in the buildings of the Viadrina International University,
located on the Polish and German sides of the border.
The conference will have a very rich program of lectures,
a unique border character and plenty of the additional
attractions we will inform you about soon. All those
interested in the Annual Meeting participation, please
contact us at: info@ceerotomoulding.org.
On and September 010 : Rotomoulding
Technology Days
Also held at the Plastic Ecodesign Center, technology
days usually attract 60 to 80 rotational moulding experts:
a wide range of topics will be discussed, based on the
suggestions of industry representatives and therefore
addressing their expectations.
The anticipated topics include: application of
biomaterials, energy efficiency of appliances, thickness
optimisation, benchmarking of various technologies
(rotomoulding / blow moulding / thermoforming), plasma
processing, electromagnetic sealing and many other
topics, as they emerge.
British Plastics Federation
Rotational Moulding Group (BPF)
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Use of recyclate
Continuous improvement.
The seminar will be followed by the BPF Rotational Moulding
group meeting commencing from 2.30pm onwards.
Further details and booking (free of charge) are available
from Doreen Greenaway on tel: 0207 457 5047; email
dgreenaway@bpf.co.uk., website: http://www.bpf.co.uk/
Events/Rotational_Moulding_Seminar_2010.aspx
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Association of Rotational Moulders Australasia
(ARMA)
Welcome To Rotomould 010
The rotational moulding industry is on its way to
Queenstown and we would like you to join us. It can be a
challenge to come up with an innovative and memorable
technical and social program each year but once again we
believe we have outdone previous events and Rotomould
2010 is not to be missed.
2010 program includes 13 Presentations from working
rotational moulders willing to share their knowledge &
experience!
Rotomould 2010 will focus on a strong technical program
that will integrate not only a range of presentations from
within the industry but also will incorporate speakers that
will assist you in the running of your business.
Rotational Moulding Senior Manager’s Forum
‘Innovate or Perish’
A special event reserved for Senior Manager’s only, designed
for maximum results in minimal time and not to be missed if
you have to guide your organisation through the next twelve
months in the rotational moulding industry!
We look forward to seeing you again for lots of fun, hard work
and new opportunities. On behalf of the ARMA Board of
Directors, I look forward to welcoming you to Rotomold 2010
Association of Rotational Moulders Australasia
Established in 1978 ARM Australasia is the premier
organisation for rotational moulders throughout Australia,
New Zealand and South East Asia.
ARMA’S Objectives are to Provide a Forum for Members to
Network, Contribute to the Overall Stability of the Industry,
Promote Research & Development, Promote Fair Trading
Practices & Liaise with Other Organisations World Wide.
ARMA is a founding member of the ARMO group and
believes strongly in the benefits for rotomoulders to work
globally with each other to enhance their profitability.
ARMA’s website www.rotationalmoulding.com is a
primary benefit for both members and the industry. It
promotes rotational moulding and links to all other
ARMO partners. Ian Hansen, the current ARMA President
has served on the Board of Directors for several years as
Treasurer, Vice President and President. During his term
of service, Ian has concentrated his efforts on developing
better resources for moulders around materials and he
has been integral to the development of the Available
Materials Guide, the In House Testing Guide for
Rotomoulders currently being finalised and as a leader in
the new global standard for dry flow funnels.
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Queenstown Travel Information
ARMA recommends that you book your flights early and
arrive a day or two prior to the event to ensure that you are
at the conference in case of bad weather. For international
travellers it is advisable to stay overnight in Christchurch or
Auckland prior to your departure.
Getting There
Queenstown is well served by major airlines. ARMA
recommends that you arrive in Queenstown on Saturday
19th June as there are not many options to arrive on
Sunday unless you are flying domestically. There are also
quite a few return flights available on Thursday the 24th
June. Qantas, Jetstar and Air New Zealand offer the greatest
range of flights to Queenstown.
A magical season of snow- capped mountain and blue
skies, the majestic surrounds and vibrant town centre
makes Queenstown the perfect winter destination.
Queenstown is the most popular New Zealand destination
for international visitors. Dwarfed by mountains but with
a huge, friendly heart, Queenstown is a cosmopolitan
resort town with an adventurous pedigree. Tucked into the
picturesque Queenstown Bay, its natural physical attractions
and man-made developments create endless opportunities
for fun and relaxation. Queenstown has something for all
ages, all budgets and for all adrenalin levels.
Winter in Queenstown
The entire region is alive with the buzz of skiers and
snowboarders, most activity operations are in full swing and
open fires offer warmth and comfort whenever the sun is up
or down. Winter temperatures seldom hit higher than 7 or 8
degrees Celsius and can fall well below zero degree Celsius.
Winter weather in the Southern Lakes is generally stable
apart from the occasional storms that bring large dumps so
snow, and snowfields seldom close due to bad weather.
Conference contact
For assistance with your registration and accommodation
as well as anything else you may require please contact
ARMA on the below details:
Michelle Lorenzo
Association of Rotational Moulders Australasia
PO Box 826, Ipswich Qld 4305
Telephone: + 61(0) 7 3812 1450
Mobile: +61(0) 404 265 887
Facsimile: +61(0)7 3009 0600
Email: mlorenzo@rotationalmoulding.com

Powder testing – new global funnel specification
Powder dry flow properties are important during rotational
moulding. They determine how well the powder tumbles in
the mould, which affects heat transfer in the powder bed and
distribution over the mould surface. Flow depends mainly on
particle size and shape. Processing the resin into powder can
affect dry flow results and ARMO encourages all moulders to
invest in this basic equipment to help grow their understanding
of the materials they use.
ARMA has been working on the adoption of a global
standard since 2007, with substantial early work on the funnel
specification being undertaken by ARMI. ARMA and ARMI
worked co-operatively on finalising the global specifications.
At the 2008 ARMO Belfast Board Meeting an ‘in principle’
agreement was made by the leaders of the global associations
to adopt this new funnel.
In 2009 ARMA made the new specification Dry Flow funnel
available for purchase to the industry, worldwide. At the recent
ARMO Board Meeting during the 2010 Conference in Goa, ARMO
reconfirmed the adoption of the new global specification for the
dry flow test funnel.
In April 2010 ARMI held a web based seminar to communicate
to their membership the formal adoption of the ARMO funnel by
ARMI. This has proven to be an excellent method to get the news
out to their membership, and allow direct interaction between
ARMI and their members on what has changed, why it has
changed, and the global nature of the specification.
ARMO believes that standardisation of test equipment and test
methods will realise quality improvements for the industry. The
funnel is one of the first global agreements on test equipment
by ARMO. This is a tangible benefit of the key global rotational
moulding associations working together and improving the
industry worldwide.
Two of the key specifications for the new funnel are :
1) Exit hole is 10.0mm, with tolerance of +/-0.01mm.
2) Internal surface finish is now specified.
The previous funnel had been identified as having deficiencies
for many years. The specification was very broad, allowing
different producers of powder to measure the same powder with
substantially different results. This made comparisons between
powder manufacturers and moulders almost impossible.
The ARMO dry flow test funnel, which has recently been reviewed
and agreed internationally is available for purchase from ARM
Australasia or you can download the specifications and manufacture
your own. The new funnel has an agreed nominal exit hole size of
10mm. The previous funnels used within the industry could have
different nominal exit holes, and even though made according to
the standard, often resulted in a large variation between results
from different funnels. The new funnel specification requires much
tighter tolerances for the area of the exit hole .
ARMA was the first association to offer funnels that meet the
new specification. ARMA also offer robust stands, with density
Association of Rotational Moulders Australasia (ARMA)
cups that have been specifically
designed to ensure they are strong
enough to operate in a rotational
moulding factory environment.
ARMA advises that the interest from
moulders and powder suppliers has
been positive, with a lot of funnels
already being purchased around
the world. In addition to rotational
moulding companies themselves,
several material suppliers, additive
and masterbatch developers and
pulverizer manufacturers are already
using the new funnels for testing.
Ian Hansen
Opinions on the ARMO dry
flow funnel
The ARMO Dry Flow Funnel is
the quickest and easiest way to
confirm properly ground powder.
It’s a great tool to quantify any
variations in powder.
Ebby Jacob, Gough Plastics
The new Dry Flow Funnel has proven
to accurately test powder quality
without worrying that the results are
affected by differences in equipment.
The benefits have been proven, and we
will be obtaining another 2 funnels for our
remaining factories.
Ian Hansen, Bushmans Group
After testing samples in both our old test units and
the funnels which had been manufactured to the
new global standard we went from a difference
of up to ten seconds between results obtained
on the old units to a point where results are
now quite similar across the equipment used
in our different plants
Susanne Furche, Price Plastics
The heavy duty Bulk Density measurement
cup and funnel Set, allows us to complete
dry flow and a bulk density checks at the
same time without worrying about wear
and tear on the equipment.
Richard Dixon, Teampoly
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Association of Rotational Molders International
(ARMI)
The Association of Rotational Molders
International is a non-profit association whose mission
states: “We provide tools that will make good rotomolders
and their suppliers great.”
To learn more about ARM International, please visit
the website at www.rotomolding.org or contact the
association at 630-942-6589 or info@rotomolding.org
Materials Committee issues new Dry Flow Funnel
Test Standard
On April 6, 2010, Jon Ratzlaff of Chevron Phillips Chemical
Company and Ron Cooke of ExxonMobil Chemical Company
introduced the new Dry Flow Funnel Test Standard during
a one-hour webinar. The new Standard is the result of many
years work from the Materials Committee, former Polyolefin
Committee, ARM International Technical Director Roy Crawford
and Association of Rotational Moulders Australasia (ARMA).
The Standard was developed as a result of a concern that
the tolerances documented in ASTM Standards D1895-
96 were too broad for rotomolding powders. The new
standard includes specifications and tolerances for the
funnel used to conduct the dry flow test.
This test method is being submitted for global acceptance
by all rotomolding associations.
You can download a copy of the standard at www.
rotomolding.org
More than 40 people took part in the webinar
introducing the new standard. If you would like to
purchase access to an archive of the webinar (audio and
video), please visit www.armmeetings.org
Passports for Annual Meeting in Montreal
All ARM International Members should be saving
the date for the 2010 Annual Meeting to be held
at the Hilton Montréal Bonaventure October 2 – 5.
The theme of this year’s meeting is Thriving in the
Global State of Rotomolding.
Members who do not yet have a passport or need
to get their passport renewed should do so now. In
the United States, applying for a new passport will
take up to six weeks without paying any fees for
expedited service.
U.S. travelers can also save $75 by purchasing
a Passport Card instead of a book. You can find
complete information on US passports at http://
www.travel.state.gov/passport/
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Spring Forum brings rotomolding decision
makers together
This year’s Spring Executive Forum was a great success, more
than doubling the attendance numbers from last year, while
maintaining a group of attendees made up of executives and
decision-makers from the rotomolding industry.
More than 97% of attendees told us the meeting met or
exceeded their expectations.
“The meeting was very good,” said Michael Wilson of Ashland
Distribution Company. “The level of attendees was such that
you were able to accomplish a lot during the brief show.”
The meeting kicked off with an outdoor cocktail reception at
the Hyatt Regency Grand Cypress. Attendees then had a group
dinner at Texas de Brazil, a Brazilian Steakhouse that features
sizzling cuts of meat served tableside and a gourmet salad bar
with fresh vegetables, imported cheeses, sushi and more.
ARM members told us that the dinner provided great
networking opportunities and a wide choice of food and
drink while also keeping costs down.
The following day focused on education. CPA Ed McMillan
presented “Fraud: How It Happens and How To Prevent
It.” Ed profiled embezzlers, indentified warning signs,
and discussed the importance of implementing internal
controls. He also offered countless anecdotes about his
work as a fraud investigator.
Dru Laws of Rotonics Manufacturing Inc. led a discussion of
Product Development Strategy. Dru presented a number
of case studies, talked frankly about their successes and
failures and shared his Should We v. Can We philosophy.
Patrick Long, Formed Plastics, Inc. moderated a Safety
discussion that included a detailed plan of his company’s safety
policies. The entire group joined in to discuss what procedures
have helped make their plants and employees safer.

Al Bates returned to the Spring Executive Forum after being
a highlight of last year’s program. His presentation this year,
“Pricing For Profit,” did not disappoint. One attendee called
it the “best session” of the meeting and lauded Al as an
“energized speaker.”
David Tingue of Meese Orbitron Dunne said, “As a relative
newcomer, I was pleased at how easy it was to meet
new people. Fellow molders were very welcoming and
surprisingly candid.”
Educational sessions were followed by another group
dinner. The next morning five groups of golfers played in a
Shamble Tournament at the Villas at Grand Cypress.
Dave Smith, Pat Long, George Kraemer
take part in the safety discussion
Corey Claussen Jim Hammond and Dave
Smith talk during the cocktail reception
Association of Rotational Molders International (ARMI)
Dugan Bradfield of Brunk Corporation called the meeting
“well worthwhile.” He said, “It was a time to reflect on
administrative issues and comparisons not often found
time for during ordinary business day.”
Steven Copeland of Jerico Plastics said, “The topics covered
were of interest to both business owners and managers.
The no-frills format kept the cost in line and made for an
efficient meeting. I would recommend the meeting, and
look forward to the next meeting.”
Dru Laws presented on product
development strategy
Bill Spenceley reminded attendees
they would encounter many humble
Canadians at the 2010 Fall Meeting
Group dinner
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10
Aziende Italiane Stampaggio Rotazionale
(AISR)
AISR Secretary summarizes its first quarter
activities
The Management Board at its meeting on 20 January
2010 identified the activities which were planned at the
assembly in Lodi.
In the second half of February, both associated and nonassociated
companies were sent the programme of the
first training: „Training for Rotational Moulding Managers”,
including the registration form. The meeting, designed
for shift managers, presented the main stages of the
rotational technology, while the practical approach to the
issues tackled helped every participant learn about the
basic manufacturing problems faced by the companies
operating in this sector on a daily basis.
The training took place on Friday 12 March at ROTOTECH,
in San Gillio (Turin), and took up half a day. The registration
fee was 200 EUR for non-associated companies and 140
EUR for associated companies.
Future actions
Another AISR initiative will be anticipated, under the name
“Quality in rotomoulding”.
This training will take up a whole day and is directed
to owners as well as production and quality managers/
directors. The anticipated training date is 18 June and the
location is the head office of Proplast in Alessandria.
In the second half of the year (in September and
November) Marketing and Technical Workshops will be
held, with the aim of reviving the analysis of supply and
demand for machines and moulds: What do suppliers offer
and what do moulding operators expect?
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AISR web page launch
A reminder to all – our new web page is coming soon at
www.aisr.it. Companies will be able to publish and update
their reports; pertinent information should be sent to
the Secretary’s Office, which will handle the publication
in compliance with the Web Page Regulations, which are
currently being developed. All members should check
whether their information is correct and report any
discrepancies to the Secretary’s Office which will make the
necessary corrections.
Statistics-related activities
AISR is planning to initiate activities involving collecting
and processing of statistical data. The detailed scope
of these activities will soon be specified by the Board.
Activities will comply with a few fundamental principles:
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Detailed data submitted by the companies will not
be made public in any way other than collectively.
The Secretary’s Office shall guarantee complete
confidentiality.
Access to collective results will only be granted to the
companies, which themselves provide data regarding
their facilities, whereas the results will always comprise
at least three figures, none of which may account for
more than 80% of the total.
Companies will submit their data on specific dates, on
a continual basis, at intervals accepted by all parties.
These activities shall not be mandatory, but AISR
Secretary’s Office would like to encourage all the members
to participate in data collection so as to achieve as
representative a result as possible. Statistical surveys will
subsequently be expanded to include marketing activities,
including an estimation of data regarding companies which
were not involved in data collection.

Society of Asian Rotomoulders
(StAR)
StAR’s 010 Education Programme Begins with
Students Seminar and Plant Tour
StAR’s new season of activities began with a Seminar for
Students of DSK International School of Design, Pune. The
Design School in Pune is the first Indian campus of the
well known and very modern international DSK Design
institution of France. The Seminar was held on the Plant
premises of Infra Industries in Khopali, near Mumbai
on Feb 20, ’10. The Seminar Programme of over 3 hours
consisted of a presentation by StAR Founding Chairman
Ravi Mehra, interactions with the keen students almost
half of whom were foreigners mostly from France, and
concluded with a conducted tour of the rotomoulding
plant for the students. The topic of the presentation by Ravi
Mehra was What is Rotational Moulding & its advantages;
Process, Materials, & Moulds; with comprehensive coverage
of Products, Markets & Applications.
Also present at the Seminar was the new StAR President
Mukesh Ambani who is also Chairman & MD of Infra
Industries; Satish Gokhale, Director Design Directions
Pune who jointly heads the StAR Education Committee; G
Zaslavsky Head of Product Design Studies at DSK, Pune;
and Thomas Dal Head of Transportation Design Studies at
DSK, Pune.
The Presentation at the Seminar explored the many aspects
of rotational moulding from the Design perspective.
Judging by the questions and interactions which followed,
the presentation seemed to have created a lot of interest
in the budding designers of tomorrow. They found quite
amazing the immense design possibilities which are
inherent in the process.
The Seminar and Plant Tour holds great significance for
StAR’s Education Programme as DSK Pune is all set to
include rotomoulding in its curriculum. The Pune school
is already working on a couple of assignments to design
rotomoulding products. A “ Chair “ for rotomoulding is also
among its immediate plans. With the StAR Students Design
Competition for the year soon to be announced this seems
to have been the opportune moment for the students to
become well aware of rotomoulding and StAR. The Seminar
will also serve as a good building block for the StAR
Education Programme which is targeting some important
technology campuses of the country.
Along with the Education committee, the other StAR
Committees are gearing up for action too. The StAR
Technical Committee has already begun work on a new
project to draft Underground Tank Standards for the
Indian industry which will be at par with the existing
international standards.
Ravi Mehra making the
seminar presentation
Interactions with the keen audience
List of StAR Committees
StAR Committee Heads
Membership &
Marketing
Technical
Education
Regional Meets
M.Ambani, Infra
R.P.Shukla, MPlast
L.K.Singh, Fixopan
A.Baheti, Pure Ganga
S.Dave, Promens
B.Costabir, GMI Zarhak
L.K.Singh, Fixopan
S.Dave, Promens
S.Gokhale,Design
Direction
M.Ambani, Infra
R.P.Shukla, MPlast
A.Baheti, Pure Ganga
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12
Using colour to your advantage!
John Steele, ICO Europe
How can the correct colour
choice help sell my products
or make my customers’ products
sell better? What influences people’s
decision on colour?
At ICO we make a lot coloured powders,
last year in Europe alone we supplied in
the region of 35000 tonnes.
We decided to investigate by looking
at some applications and talking
to a specialist in colour
psychology!
Introducing the Psychology of colour
When we choose to use colour we will get a complex
“reaction” to that colour from everyone who sees it. Often
in industry (rather than in the mass consumer market for
example) we might think that perhaps the attractiveness
and colour of our products is of lesser importance. Colour
psychology is a specialty of Angela Wright. Here is an
excerpt from fascinating work taken from her website
www.colour-affects.co.uk by way of illustration:
“The key factor that Angela Wright recognised in studying
colour psychology was that, equally, there are no wrong
colours; It is the combination of colours that triggers the
response; you could have a grey sky on a summer day,
but our reaction to that grey with the beautiful colours
of the summer landscape would be different from the
combination of a grey sky with a predominantly snow
white scene. We do not respond to just one colour, but to
colours in combination. Even the winter landscape contains
many colours
Case study: mail order CD project.
“Our clients had already begun promotion of a new opera
CD when Colour Affects first met them; their in-house
designers had chosen the colours for the promotional leaflet.
The client asked us to adjust the colours of the leaflet, in line
with the principles of colour harmony/colour psychology
contained in the Colour Affects System. We were not asked
to create a palette from scratch. The client printed 50% of
the leaflets in the original colours and 50% in the colours of
4
the adjusted palette; in every other respect, the two leaflets
were identical. The two mail outs were as similar as possible.
The promotional leaflets in the new colours produced sales
of over 500,000 more CDs than the leaflets in the original
colours specified by the in-house design team.”
Angela gives some more examples on her website of how
colour is energy and the fact that it has a physical effect on
us has been proved time and again in experiments - most
notably when blind people were asked to identify colours
with their fingertips and were all able to do so easily.
The shorter the wavelength, the stronger the underlying
physical effect.
She relates that colour is Nature’s own powerful signalling
system - the universal, non-verbal language. Scientifically, it is
the first thing we register when we are assessing anything: a

very simple and obvious example of that is our reaction to a
fly in our home: if it is black or navy blue, we will probably find
it a minor irritation, but if it has yellow stripes our reaction
will be different - most of us will recoil. The same instinct tells
us when food is unsafe to eat and throughout the animal
kingdom colour is widely used to signal sexual availability
Coloured pet houses
At the ARM show in Berlin in 2006 ICO introduced the
amazing Omlet rotomoulded chicken house and the
surprising range of colours they produced them in.
Omlet is a web based product design and retail company
run by four entrepreneurs who met at the Royal
College of Art in London.
We asked them to review how colour affects their business.
Johannes Paul, their marketing manager explained to us
how they worked with customers and colours:
“In 2004 we introduced the first product in the traditional
colour of green which blends nicely into the garden
environment and has become our “stock in trade” biggest
seller. Following that we decided to offer customers a choice
of colours, we did this in order to help differentiate the
product away from “commodity” green garden products
such as Composters. We added Red and Yellow colours
then, listening to what customers were asking for, we
cautiously introduced the world’s first pink chicken house!!
We discovered that pink appealed to people buying presents
especially for children and it became a hit with more than
15% of our sales in pink that year. Recently we surveyed 200
of our customers and found another pink surprise. Chickens
who lived in the pink (definitely) laid more eggs!
Using colour to your advantage!
We can say that colour has revolutionized our product
range and certainly made a huge impact on sales. Since
PINK we have produced Lilac, Orange, Purple and Blue. You
can also say that we use the introduction of colour as way
of refreshing our product range”.
A real rotomoulding example of the effective use of two
colours in place of one is the LINPAC bin.
Designer, David Bray provided some of the historical
development of litter bins at LINPAC Environmental in the
UK. A design of bin that was popular in the 90s was a single
skin litter bin with a hexagonal top locked onto the base.
This is shown in yellow colour in the photo. He recently
designed a new double walled “Twinbin” product which was
much better looking than the old bin and had increased
functionality and visual appeal. They now often use two tone
colours in many of their bin designs and see a sharp rise in
the popularity of their bins some of which he thinks can be
attributed to the colour choice.
Useful references and more information
ICO Polymers Europe
jsteele@icopolymers.com,
www.icopolymers.com
Colour Affects Consultancy
www.colour-affects.co.uk
LINPAC Environmental
http://www.linpac-environmental.co.uk/index.html
Omlet (Chicken houses)
www.omlet.co.uk/homepage/
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