Annual Report - AWB Limited

Landmark Rural ServicesRural Services (EBITDA)Year $m2004 71.92005 75.72006 53.72007 54.7Landmark Rural Services delivered a robust performance this year, with EBITDA contribution up 66%, to $90m. 2008 A combination 90.0 of improvedseasonal conditions and increased agricultural activity across Australia, along with improved processes and efficiency gains, is evidence ofthe momentum being created by the strategic initiatives started during 2007.This year, the focus for the business has been on improving operating quality andefficiency, growing high-value client relationships and developing opportunities toincrease revenue from new sources.Rural Services (EBITDA)The customer driven program has targeted an increased share of the customerwallet through the training and development of leaders and teams in accountmanagement practices.The business has also made structural changes to its business model to enableregional managers to focus more on managing people and implement key strategicactivities. Improved procurement, better management of margin and the removalof duplication and waste have also delivered benefits.1008071.975.790.0The business is making a $22m investment in an SAP enterprise system, new point 60of sale (POS) systems and simplified customer paperwork. The new POS andpaperwork initiatives will be introduced from the end of 2008, with completionof the enterprise system implementation targeted for the end of 2009. At the40same time, the business is executing a project that will create consistent channelstrategies and a single set of contracts that will be managed nationally.20Safety, health and environment continue to be a major focus for the business,with work underway to minimise risks to people and the business and toimprove compliance. 053.7 54.712 www.awb.com.au