EFDS annual report 2011 - English Federation of Disability Sport

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Promoting our workMarkeng and communicaons have played a central supporve role for all teams withinEFDS during 2010-2011. The team have also assisted the Naonal Governing Bodies of sport(NGBs) with their markeng and communicaons strategies as they work to deliver theirsports plans.As a result of communicaon with stakeholders and partners, the team developed a rangeof resources and factsheets. This equipped NGBs with the tools to work with disabledpeople in sport across all impairment groups.As part of the markeng and communicaons support package, best pracce case studieswere collated for the website as a useful resource to learn from.The website remained current and acve with news stories and relave arcles posted on adaily basis. Improvement included increased informaon and research publicaons. Thewebsite fulfilled its role as a signposng tool for disabled people and stakeholders. During2011-2012 we will refresh the website and provide even beer e-communicaons.With the Inclusive Fitness Iniave (IFI) programme brought in-house in 2010, themarkeng and communicaons team worked to make the transion as seamless aspossible for the internaonally renowned programme. It meant embracing the newchallenges ahead – including working with a new client group and meeng the differentexpectaons of the fitness industry sector.
27Despite a spell of Purdah during 2010- EFDS media acvity remained extensive. EFDS havestrived to build on the momentum of the London 2012 Paralympic Games and the legacythat it will bring for disabled people in sport. Our Typhoo campaign helped us to inspiremore people involved in sport and for that we needed a great ambassador. MarneWright, player in the sing volleyball Great Britain team and double amputee as a result ofthe London bombings in 2005, became EFDS Typhoo ambassador and has been ofsignificant media interest in the run up to 2012.Social media has played a prevalent role in communicang with direct consumers andorganisaons within the sector. Twier and Facebook have proved increasingly successfulin establishing new relaonships, prospecve partnership working and funding streams.We have also been able to signpost more visitors to our website.Internal communicaon has proved invaluable during the transional period and staffre-structure in 2010-2011. The regular updates to a cross-secon of locaons have meantthe staff team can draw upon other work programmes going on in EFDS.As well as aending Channel 4’s London 2012 Paralympic Games roundtable discussions,we have worked with the many media channels to champion sport for disabled people andensure the impact of the Paralympics is felt far beyond 2012.Markeng and communicaons connues to be a central force both internally andexternally as we move into the new financial year.
Page 1: English Federation of Disability Sp
Page 4 and 5: In 2008/09, just 6.1 per cent of di
Page 6 and 7: A year of changeThis year marked an
Page 8 and 9: Strategic focusThe English Federaon
Page 10 and 11: Insight and researchFulfilling part
Page 12 and 13: Supporting the sports sectorIn 2010
Page 14 and 15: Club developmentClub development wa
Page 16 and 17: Regional networks and local impactT
Page 18 and 19: Projects and programmesThroughout t
Page 20 and 21: Events programmeThe 2010-2011 compe
Page 22 and 23: Inclusive Fitness InitiativeThe Inc
Page 25: 25Lincolnshire and Inclusive Fitnes
Page 29 and 30: 29Did you know?• Disabled adults
Page 31 and 32: 31unl March 2013. Amongst Naonwide

EFDS annual report 2011 - English Federation of Disability Sport

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