Head, Heart & Hands-On Leadership - College of Licensed Practical ...

the operations roomMember Information - College Activity - Best PracticesCLPNA launchesTV ads & videoIn May, CLPNA launched a major media campaign tohighlight the value and role of the Licensed Practical Nurse.This campaign reinforces the message of the competent,committed care LPNs deliver throughout health care everyday. The campaign involves two projects each targetinga different audience. First, four televised messages weredeveloped for broadcast examining competence, experience,and collaboration from the voice of an LPN and Physician.Second, the “Practical Solution” video focused on healthcaremanagers describing the practical value of LPNs as part ofthe team. All of the videos can be found on www.clpna.com.The televised messages (four 30-second advertisements)launched May 2 with coverage to the entire province. Withcost-effective programming, there was a focus on news hoursin both Global Edmonton and Global Calgary and 100%prime time on such US Cable Networks as A&E, Peachtree,CNN, Spike, and TLC. Four similar, yet unique ads ran over760 times throughout the five-week campaign. The GlobalAlberta viewings alone result in over 6 million impressions.The “Practical Solution” web video launched May 7through social media and directed emails to members andstakeholders. Viewers are encouraged to share the messagewith others who may not understand the value of the LPN.Total views and impressions for the video is depend on howit is shared by viewers.For National Nursing Week (May 6-12), CLPNAExecutive Director Linda Stanger appeared on GlobalMorning News on May 8 to discuss Licensed PracticalNurses and collaborative practice during NationalNursing Week, and ads were published in both theEdmonton and Calgary SUN newspapers.clpna.comcare | SUMMER 2012 33