10.07.2015 Views

Case study the next generation Oyster Card - Peter Lewis 905kb

Case study the next generation Oyster Card - Peter Lewis 905kb

Case study the next generation Oyster Card - Peter Lewis 905kb

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Current challenges• Despite <strong>the</strong> visible success of <strong>Oyster</strong>, ticketing still represents adifficult business model• Need to think from first principles about models for revenuecollection7

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!