Global Car Parc - Inchcape

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Strong Value for Money proposition• Consumer analysis shows VFM has gained in importance inboth developed and emerging markets*• Core brand partners invest strongly in R&D to deliver superiorinnovation and strengthen pricing power• As a distributor in 22 of our 26 markets, our position in the valuechain allows us to leverage the pricing power of our brandpartners to sustain robust margins• <strong>Inchcape</strong> processes ensure both marketing effectiveness andpricing power of our brandsCreating value from the world’sleading automotive brands* Boston Consulting Group (June 2011)17
<strong>Inchcape</strong> marketing protects pricing power anddelivers robust marginsValue for Money is the perceived value of what you get for what you pay• Product innovation inpowertrain, design, comfort,safety and intelligence• The right vehicle specificationswith the right pricing architecture• Differentiated model USP andeffective marketing, digital andtraditional• Service / warranty packages• Financing options• Excellent customer serviceMargin Accretive Innovation• Belgium - Auris Hybrid ‘betterthan diesel’ campaign• Website, TV commercial andletter to all Toyota customersexplaining why Hybrid is betterthan diesel.GM 66% higher than diesel18
Page 1 and 2: Inchcape plc14th Annual Deutsche Re
Page 3 and 4: Proven business modelBroad geograph
Page 5 and 6: Inchcape Customer 1 st StrategyTo b
Page 7 and 8: Structural Growth
Page 9 and 10: Uniquely positioned to take advanta
Page 11 and 12: …this pattern is reflected in car
Page 13 and 14: Our 2012 Agenda1. Differentiated cu
Page 15: Superior customer service2001901801
Page 19 and 20: Post warranty retention success•
Page 21 and 22: Business Development capability upg
Page 23 and 24: Breadth and Depth of Inchcape Perfo
Page 25: © Inchcape 2012. All rights reserv

Global Car Parc - Inchcape

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