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An Analysis of Islamic Ethics in Small and Medium Enterprises (SMEs)

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AN ANALYSIS OF ISLAMIC ETHICS IN SMALL ANDMEDIUM ENTERPRISES (<strong>SMEs</strong>)Mohd Zulkifli Muhammad (Correspond<strong>in</strong>g Author)Universiti Malaysia Sabahzulrider@yahoo.comAzleen IliasUniversiti Malaysia Sabahneelza80@yahoo.co.ukMohd Fahmi GhazaliUniversiti Malaysia Sabahmohdfahmi_ghazali@yahoo.comRosita Chong AbdullahUniversiti Malaysia Sabahitachong@yahoo.comHanud<strong>in</strong> Am<strong>in</strong>Universiti Malaysia Sabahhanud<strong>in</strong>_zu@yahoo.comABSTRACT<strong>Islamic</strong> bus<strong>in</strong>ess ethics is essential for SME <strong>in</strong>dustry. <strong>Islamic</strong> bus<strong>in</strong>ess ethics is essential not dueto it is fashionable, rather, because ethical choices are unavoidable. The challenge <strong>of</strong> <strong>Islamic</strong>bus<strong>in</strong>ess ethics is to make that <strong>in</strong>evitable ethical decision mak<strong>in</strong>g explicit to make it better. Farfrom be<strong>in</strong>g anti-bus<strong>in</strong>ess, ethics actually provides essential support for maximiz<strong>in</strong>g long-termbus<strong>in</strong>ess value. In an <strong>Islamic</strong> system, ethics <strong>and</strong> bus<strong>in</strong>ess are not only compatible but also theyare <strong>in</strong>separable. Islam stresses the l<strong>in</strong>k between bus<strong>in</strong>ess <strong>and</strong> religion. It projects a perfect way<strong>of</strong> life. A human manner <strong>and</strong> behavior <strong>in</strong> small <strong>and</strong> medium enterprises cannot be effectivelyclarified without references to the <strong>Islamic</strong> ethics which can manage it. Thus, this paper willdiscuss the issues perta<strong>in</strong><strong>in</strong>g to the concept <strong>of</strong> bus<strong>in</strong>ess ethics <strong>in</strong> <strong>Islamic</strong> perspective toward<strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>). This is because <strong>of</strong> their significant contribution <strong>in</strong> theMalaysian economics at large. Furthermore, this study also expla<strong>in</strong>s how SME could adapt the<strong>Islamic</strong> bus<strong>in</strong>ess ethics system <strong>in</strong> their day-to-day bus<strong>in</strong>ess activities.Key words: <strong>Islamic</strong> bus<strong>in</strong>ess ethics, <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> Enterprise (SME).UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 46


INTRODUCTIONCurrently, there exist many questions <strong>of</strong> why the global economy appears so unjust, with huge<strong>in</strong>come <strong>and</strong> wealth disparities <strong>and</strong> exploitation all too apparent. Rewards <strong>in</strong> bus<strong>in</strong>ess are too<strong>of</strong>ten unrelated to effort but rather the result <strong>of</strong> sharp practices (Hasanuzzaman, 2003). Thequestion <strong>of</strong> ethics has always attracted the <strong>in</strong>terest <strong>of</strong> scholars <strong>and</strong> others throughout the history<strong>of</strong> mank<strong>in</strong>d. In modern times, this question has occupied the attention <strong>of</strong> many countries, theirgovernments, societies <strong>and</strong> corporate communities. Bus<strong>in</strong>ess ethics has thus become a majorissue <strong>of</strong> debate for academicians, pr<strong>of</strong>essional associations, civil authorities <strong>and</strong> other relatedorganizations (Hanafi & Sallam, 1997).This is particularly important as the controversy <strong>in</strong> the Malaysian context today as there were alsoreported cases <strong>of</strong> unethical practices <strong>in</strong> religious affiliated <strong>in</strong>stitutions like the National PilgrimageBoard (LTH) <strong>and</strong> others. In the year 2003, top managers <strong>in</strong> the National Pilgrimage Board werenot spared with breach <strong>of</strong> trust <strong>in</strong> <strong>in</strong>vestment decisions. Such <strong>in</strong>cident demonstrated the extent<strong>and</strong> prevalence <strong>of</strong> unethical practices <strong>in</strong> Malaysia <strong>and</strong> elsewhere worldwide.As such, it is the purpose <strong>of</strong> this article to explore, analyze <strong>and</strong> synthesize the pert<strong>in</strong>ent verses <strong>in</strong>the Quran <strong>and</strong> the Hadith <strong>of</strong> Prophet Muhammad (p.b.u.h) <strong>in</strong> order to develop the essential ethicstheories <strong>in</strong> small <strong>and</strong> medium <strong>in</strong>dustries. A specific consideration is given to SME issues because<strong>of</strong> its significant role <strong>in</strong> <strong>in</strong>fluenc<strong>in</strong>g bus<strong>in</strong>ess environment as a whole.The first part <strong>of</strong> this article discusses on the concept <strong>of</strong> <strong>Islamic</strong> bus<strong>in</strong>ess ethics. The second partwill look at the specific issues on how SME should act ethically <strong>in</strong> the framework <strong>of</strong> <strong>Islamic</strong>bus<strong>in</strong>ess ethics.LITERATURE REVIEWBased on the <strong>in</strong>vestigations made by the researchers, there are several studies relevant todiscuss <strong>in</strong> this section. The follow<strong>in</strong>gs are the said studies:Beekun <strong>and</strong> Badawi (2005) exam<strong>in</strong>ed <strong>Islamic</strong> bus<strong>in</strong>ess ethics from a normative perspective. Theimportant f<strong>in</strong>d<strong>in</strong>g claimed that bus<strong>in</strong>ess ethics cannot be separated from ethics <strong>in</strong> the otheraspects <strong>of</strong> a Muslim’s daily life. The <strong>Islamic</strong> ethical system is balanced, fair, just <strong>and</strong> benevolent,<strong>and</strong> seeks to respect the rights <strong>of</strong> both primary <strong>and</strong> derivative stakeholders without allow<strong>in</strong>g forexploitation, nepotism <strong>and</strong> other human ills. Beekun <strong>and</strong> Badawi (2005) also claimed thatmank<strong>in</strong>d must not forget his/her role as God’s steward or vicegerent on earth. For Muslims thatunderst<strong>and</strong> <strong>and</strong> practice this ethical sysem, it is also conta<strong>in</strong>s its own enforcement. Not tomention, this study has looked at the balanc<strong>in</strong>g ethical responsibility from <strong>Islamic</strong> viewpo<strong>in</strong>t. Theissue <strong>of</strong> <strong>SMEs</strong> from <strong>Islamic</strong> bus<strong>in</strong>ess ethics is scarce to be found <strong>in</strong> the study, only the abovementioned extracted discussions are relevant to the current study. It is arguable here, Islam <strong>and</strong>bus<strong>in</strong>ess is related each others.A study conducted by Rice (1999) revealed that knowledge <strong>of</strong> ethics <strong>in</strong> practice is vital to the<strong>in</strong>ternational manager. Rice (1999) also discussed the bus<strong>in</strong>ess ethics among Egyptian people. Inmore detail, the illustration <strong>of</strong> Egypt shows considerable diversities between philosophy <strong>and</strong>practice; diversities which if understood, can provide a foreign executive with ideas on how tonegotiate with Egyptians <strong>and</strong> even what k<strong>in</strong>ds <strong>of</strong> products or services might be appreciated. Rice(1999) also mentioned about the importance <strong>of</strong> unity (tawhid), justice (adalah), trusteeship(khilafah) <strong>in</strong> deal<strong>in</strong>g with bus<strong>in</strong>esses.UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 47


Accord<strong>in</strong>g to study reported by Abeng (1997), all bus<strong>in</strong>ess practices <strong>in</strong>volve explicit or implicitharm <strong>and</strong> <strong>in</strong>justice to the contract<strong>in</strong>g parties or to the public at large are disapproved by Islam.Further, <strong>in</strong> order to build a good bus<strong>in</strong>ess, any bus<strong>in</strong>esses must have a good Muslim bus<strong>in</strong>essleader that will drive the bus<strong>in</strong>ess <strong>in</strong>to lawful bus<strong>in</strong>ess as <strong>in</strong>tended by Shariah. Abeng (1997) alsonoted that there are six components needed to be understood by Muslim bus<strong>in</strong>ess leaders.Among others, are fulfillment <strong>of</strong> promises, exactness <strong>in</strong> weights <strong>and</strong> measures, truthfulness,efficiency, selection <strong>of</strong> merit <strong>and</strong> <strong>in</strong>vestigation <strong>and</strong> verification. By <strong>in</strong>corporat<strong>in</strong>g thesecomponents, all bus<strong>in</strong>ess practices will be treated as permissible as required by ShariahIslamiyyah. This study, <strong>in</strong>deed, provides general guidel<strong>in</strong>es for the current study <strong>in</strong> identify<strong>in</strong>gmeasures that better reflect <strong>SMEs</strong>.In this section, the researchers also discuss a number <strong>of</strong> survey based studies that producedmixed results <strong>and</strong> research implications. The follow<strong>in</strong>gs are some <strong>of</strong> many other studies exist <strong>in</strong>bus<strong>in</strong>ess ethics:A study conducted by Fulop et al. (2000) discovered there was no significant relationshipbetween the companies’ output <strong>and</strong> social responsibility. The comparison by <strong>in</strong>dustry <strong>in</strong>dicatedthat efficient resource management is important for the energy <strong>and</strong> process<strong>in</strong>g <strong>in</strong>dustries, while<strong>in</strong>novation is important for chemical <strong>and</strong> eng<strong>in</strong>eer<strong>in</strong>g companies <strong>and</strong> fair salaries <strong>and</strong> wages isimportant for the energy <strong>and</strong> construction companies. Fulop et al. (2000) also <strong>in</strong>dicated that therewas favorable reaction regard<strong>in</strong>g ethical codes, the ethical managers <strong>and</strong> committees, <strong>and</strong> theethical audit. In the implementation <strong>of</strong> ethical practices, communication problems with<strong>in</strong> thecompany, expected law changes, compla<strong>in</strong>ts <strong>of</strong> customers <strong>and</strong> changes <strong>in</strong> management <strong>and</strong>ownership played an important role. While implementation <strong>of</strong> ethical practices had positive resultsfor most <strong>of</strong> the companies, a few companies had a negative experience.A study conducted by Lee (1981) on ethical beliefs <strong>of</strong> the British <strong>and</strong> Ch<strong>in</strong>ese managers, <strong>and</strong>between the top management <strong>and</strong> middle management <strong>in</strong> the market<strong>in</strong>g management. In moredetail, found that there were no differences <strong>in</strong> the ethical st<strong>and</strong>ards <strong>in</strong> market<strong>in</strong>g between theBritish <strong>and</strong> Ch<strong>in</strong>ese managers <strong>in</strong> Hong Kong. Lee (1981) also believed that this was due toacculturation <strong>of</strong> the managers to local bus<strong>in</strong>ess practices.Among other purposes, Zabid (1989) study on bus<strong>in</strong>ess ethics among Malays, Ch<strong>in</strong>ese <strong>and</strong>Indian managers <strong>in</strong> the bank<strong>in</strong>g sector <strong>in</strong> Malaysia. Zabid (1989) <strong>in</strong>dicated there were differencesfound <strong>in</strong> bus<strong>in</strong>ess practices relat<strong>in</strong>g to "malpractices <strong>in</strong> sales" <strong>and</strong> "ga<strong>in</strong><strong>in</strong>g <strong>of</strong> competitor<strong>in</strong>formation". The Indian managers perceived these two bus<strong>in</strong>ess situations as more unethicalthan the Malays or Ch<strong>in</strong>ese. The Ch<strong>in</strong>ese managers perceived "malpractice <strong>in</strong> sales" as moreunethical than the Malays. The Ch<strong>in</strong>ese managers, however, perceived that "ga<strong>in</strong><strong>in</strong>g <strong>of</strong>competitor <strong>in</strong>formation" as less unethical than the Malays or Indian managers.DISCUSSIONThe Concepts <strong>of</strong> Bus<strong>in</strong>ess <strong>Ethics</strong> <strong>in</strong> <strong>Islamic</strong> Context<strong>Ethics</strong> <strong>in</strong> general can be def<strong>in</strong>ed as the system <strong>of</strong> rules govern<strong>in</strong>g the order<strong>in</strong>g <strong>of</strong> values(Bateman & Snell, 2002). <strong>Ethics</strong> also refers to the rightness or wrongness <strong>of</strong> the decisions <strong>and</strong>behaviors <strong>of</strong> <strong>in</strong>dividuals <strong>and</strong> the organizations <strong>of</strong> which they are a part (Hellriegel et. al, 2001).Bus<strong>in</strong>ess ethics sometimes referred to the moral pr<strong>in</strong>ciples <strong>and</strong> st<strong>and</strong>ards that guide behavior <strong>in</strong>the world <strong>of</strong> bus<strong>in</strong>ess.The aim <strong>of</strong> ethics is to identify both the rules that should govern people’s behavior <strong>and</strong> the“goods” that are worth seek<strong>in</strong>g. In fact, ethical issues <strong>in</strong>fluence the decision that employees makedaily. Some ethical issues <strong>in</strong>volve factors that blur the dist<strong>in</strong>ction between “right” <strong>and</strong> “wrong”. AsUNITAR E-JOURNAL Vol. 4, No. 1, January 2008 48


a result, employees may experience ethical dilemmas. Accord<strong>in</strong>g to Ferrell & Fraedrich (as cited<strong>in</strong> Bateman & Snell, 2002), an ethical issue is a situation, problem or opportunity <strong>in</strong> which an<strong>in</strong>dividual must choose among several actions that must be evaluated as right or wrong.From the <strong>Islamic</strong> context, the dimensions <strong>of</strong> ethics are numerous, far-reach<strong>in</strong>g <strong>and</strong>comprehensive. Ethical system <strong>in</strong> Islam derived from the teach<strong>in</strong>gs <strong>of</strong> the Quran <strong>and</strong> from theSunnah (i.e. recorded say<strong>in</strong>g <strong>and</strong> behavior <strong>of</strong> Prophet Muhammad, peace be upon him). <strong>Islamic</strong>ethics deals with all aspects <strong>of</strong> human life. It deals with relationships between man <strong>and</strong> Allah,man <strong>and</strong> his fellowmen man <strong>and</strong> other elements <strong>and</strong> creatures <strong>of</strong> the universe, <strong>and</strong> man his<strong>in</strong>nermost self (Hanafi & Sallam, 1997). Furthermore, the goals <strong>of</strong> Islam itself are not primarilymaterialistic. They are based on <strong>Islamic</strong> concepts <strong>of</strong> human well-be<strong>in</strong>g <strong>and</strong> good life thatemphasize brotherhood <strong>and</strong> socioeconomic justice <strong>and</strong> require a balanced satisfaction <strong>of</strong> bothmaterial <strong>and</strong> spiritual needs <strong>of</strong> all humans.Furthermore, Islam considers ethics as an <strong>of</strong>fshoot <strong>of</strong> imam (a Muslim belief system), <strong>and</strong> itemerges from the <strong>Islamic</strong> worldview <strong>of</strong> human life. <strong>Ethics</strong> also is known as akhlak. Akhlak is a set<strong>of</strong> <strong>Islamic</strong> moral values which have been prescribed fundamentally <strong>in</strong> the Quran <strong>and</strong> implementedby Prophet Muhammad (p.b.u.h) dur<strong>in</strong>g his life.Pr<strong>in</strong>cipally, there are two (2) types <strong>of</strong> akhlak, good or mahmudah <strong>and</strong> bad or mazmumah. Islamemphasizes the important <strong>of</strong> practic<strong>in</strong>g good akhlak (mahmudah) <strong>in</strong> all aspect <strong>of</strong> human life <strong>and</strong>recognizes it as one <strong>of</strong> the purpose <strong>of</strong> send<strong>in</strong>g His messengers (Shaharudd<strong>in</strong>, 2005). ProphetMuhammad (p.b.u.h) said: “I have been sent only for the purpose <strong>of</strong> perfect<strong>in</strong>g the qualities <strong>of</strong>good akhlak” (Imam Malik). Beekun (1997) mentioned that the term most closely related to ethics<strong>in</strong> the Quran is khuluq. Allah says <strong>in</strong> the Quran:“<strong>An</strong>d thou (st<strong>and</strong>est) on an exalted st<strong>and</strong>ard <strong>of</strong> character.” (68:4).The Quran also uses a whole array <strong>of</strong> terms to describe the concept <strong>of</strong> goodness such as khayr(goodness), birr (righteousness), qist (equity), ‘adl (equilibrium <strong>and</strong> justice), haqq (truth <strong>and</strong> right),ma’ruf (known <strong>and</strong> approved) <strong>and</strong> taqwa (piety). Pious actions are described as salihat <strong>and</strong>impious actions are described as sayyiat.<strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>)Accord<strong>in</strong>g to <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> Industries Development Corporation (SMIDEC), an enterprise isconsidered an SME <strong>in</strong> each <strong>of</strong> the representative sectors based on the <strong>An</strong>nual Sales Turnover orNumber <strong>of</strong> Full Time Employees. <strong>SMEs</strong> are divided <strong>in</strong>to two sectors; manufactur<strong>in</strong>g,manufactur<strong>in</strong>g related services <strong>and</strong> agriculture <strong>in</strong>dustries; <strong>and</strong> services (<strong>in</strong>clud<strong>in</strong>g ICT) <strong>and</strong>primary agriculture.UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 49


Table 1Category <strong>of</strong> <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>)Category Sector Def<strong>in</strong>itionMicromanufactur<strong>in</strong>g, manufactur<strong>in</strong>g Sales Turnover less than RM<strong>Enterprises</strong>related services <strong>and</strong> 250,000 OR less than 5<strong>Small</strong><strong>Enterprises</strong><strong>Medium</strong><strong>Enterprises</strong>agriculture <strong>in</strong>dustriesservices (<strong>in</strong>clud<strong>in</strong>g ICT) <strong>and</strong>primary agriculturemanufactur<strong>in</strong>g, manufactur<strong>in</strong>grelated services <strong>and</strong>agriculture <strong>in</strong>dustriesservices (<strong>in</strong>clud<strong>in</strong>g ICT) <strong>and</strong>primary agriculturemanufactur<strong>in</strong>g, manufactur<strong>in</strong>grelated services <strong>and</strong>agriculture <strong>in</strong>dustries;services (<strong>in</strong>clud<strong>in</strong>g ICT) <strong>and</strong>primary agricultureemployeesSales Turnover less than RM200,000 OR less than 5employeesSales Turnover between RM250,000 to less than RM 10million OR employeesbetween 5 – 50Sales Turnover between RM200,000 to less than RM 1million OR employeesbetween 5 - 19Sales Turnover between RM10 million to RM 25 million ORemployees between 51 – 150Sales Turnover between RM 1million to RM 5 million ORemployees between 20 - 50Furthermore, accord<strong>in</strong>g to Department <strong>of</strong> Statistics, Malaysia; the distribution, establishment bysector are divided <strong>in</strong>to three; manufactur<strong>in</strong>g, services <strong>and</strong> agriculture. The most highestdistribution is from service (87.9%), followed by agriculture (7.1%) <strong>and</strong> manufactur<strong>in</strong>g (5%).Table 2Distribution <strong>of</strong> establishments by sectorsSectorNo. <strong>of</strong>%establishmentsManufactur<strong>in</strong>g 85,946 5.0Services 1,523,842 87.9Agriculture 123,762 7.1Total 1,733,550 100.0<strong>Small</strong> <strong>and</strong> <strong>Medium</strong> Enterprise (<strong>SMEs</strong>) <strong>and</strong> Bus<strong>in</strong>essThis study attempts to explore the concept <strong>and</strong> the approach <strong>of</strong> bus<strong>in</strong>ess ethics <strong>in</strong> <strong>Islamic</strong>perspective focus<strong>in</strong>g especially <strong>in</strong> <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>). It is important toqualitatively analyse the important <strong>of</strong> bus<strong>in</strong>ess ethics for <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>).Accord<strong>in</strong>g to United Nations Economics Commission for Europe (2004), the advantages <strong>of</strong>bus<strong>in</strong>ess ethics <strong>in</strong> <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>) activities is bus<strong>in</strong>ess leaders<strong>in</strong>creas<strong>in</strong>gly recognize the direct relationship between fulfill<strong>in</strong>g a company’s responsibilities <strong>and</strong>corporate survival. When a bus<strong>in</strong>ess is clear <strong>of</strong> its core purpose <strong>and</strong> values <strong>and</strong> aligns its br<strong>and</strong>, itis more likely to attract <strong>and</strong> keeps talented people, reduce <strong>in</strong>efficiency <strong>and</strong> stress caused byconflict<strong>in</strong>g messages <strong>and</strong> also attract more clients, customers <strong>and</strong> also supplier who delivergoods to the same high st<strong>and</strong>ards. Perhaps, the clear <strong>of</strong> the important <strong>of</strong> bus<strong>in</strong>ess ethics willassist the bus<strong>in</strong>ess leaders to implement <strong>and</strong> practice ethical bus<strong>in</strong>ess <strong>and</strong> management.UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 50


Generally, <strong>Islamic</strong> bus<strong>in</strong>ess ethics has general guidel<strong>in</strong>es for the applications <strong>of</strong> <strong>SMEs</strong>. Indeed,the study by Rice (1999) provided examples that support the <strong>Islamic</strong> bus<strong>in</strong>ess ethics’ application<strong>in</strong> the context <strong>of</strong> <strong>SMEs</strong>. These examples, <strong>in</strong>deed, dist<strong>in</strong>guish between conventional <strong>and</strong> <strong>Islamic</strong>bus<strong>in</strong>ess ethics. The follow<strong>in</strong>gs are the details:Table 3Examples <strong>of</strong> <strong>Islamic</strong> bus<strong>in</strong>ess ethics <strong>in</strong> <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> <strong>Enterprises</strong> (<strong>SMEs</strong>)Ethical activities <strong>Islamic</strong> bus<strong>in</strong>ess Conventional bus<strong>in</strong>essSell<strong>in</strong>g pigs <strong>and</strong> other unlawfulχ√meatsHuman smuggl<strong>in</strong>g χ √Cas<strong>in</strong>o <strong>and</strong> extremeχ√enterta<strong>in</strong>ment bus<strong>in</strong>essesBik<strong>in</strong>i clothes, <strong>and</strong> alcoholχ√dr<strong>in</strong>ksShariah compliant clothes,√χdr<strong>in</strong>ks <strong>and</strong> lawful foodsaccord<strong>in</strong>g to IslamIndeed, the bus<strong>in</strong>ess <strong>of</strong> open<strong>in</strong>g cas<strong>in</strong>o, prostitution <strong>and</strong> night club seem to be permitted <strong>in</strong>conventional bus<strong>in</strong>ess ethics, as long as the bus<strong>in</strong>esses are done <strong>in</strong> l<strong>in</strong>e with the local acts.Contrary to this, In <strong>Islamic</strong> bus<strong>in</strong>ess, the above examples seem to be unlawful, <strong>and</strong> they are notconsidered halal at all. There are several reasons <strong>of</strong> not allow<strong>in</strong>g the above activities (i.e cas<strong>in</strong>o,prostitution <strong>and</strong> night club). First, they lead <strong>in</strong>to the social problems. Second, it is clearer statedthat gambl<strong>in</strong>g <strong>and</strong> adultery are obviously prohibited. Therefore, although some bus<strong>in</strong>esses areethical <strong>in</strong> other organizations (i.e. alcohol shops), but from <strong>Islamic</strong> po<strong>in</strong>t <strong>of</strong> view it is not ethical, orharam.THE PRINCIPLES OF ISLAMIC ETHICS IN SMALL AND MEDIUM ENTERPRISES (<strong>SMEs</strong>)The idea <strong>of</strong> ethics <strong>in</strong> SME is generally discussed with<strong>in</strong> a framework <strong>of</strong> customer rights <strong>and</strong> goodmanagement <strong>of</strong> SME. Theoretically, there are many pr<strong>in</strong>ciples <strong>of</strong> ethics <strong>in</strong> Islam that derived fromQuran <strong>and</strong> Hadith <strong>of</strong> The Prophet Muhammad (p.b.u.h). However, for the purpose <strong>of</strong> this article,the <strong>Islamic</strong> bus<strong>in</strong>ess ethics that only correlate with small <strong>and</strong> medium <strong>in</strong>dustry are discussed.Justice (‘Adl)Justice or ‘Adl means to treat people equally is a pre-requisite <strong>of</strong> fairness <strong>and</strong> justice. Justice isthe sum-total, <strong>in</strong> a sense, <strong>of</strong> all recognized rights <strong>and</strong> duties, as it <strong>of</strong>ten consists <strong>of</strong> noth<strong>in</strong>g morethan a balanced implementation <strong>of</strong> rights <strong>and</strong> duties. The Qur’an is emphatic on the objectivity <strong>of</strong>justice, so much so that it defies any level <strong>of</strong> relativity <strong>and</strong> compromise <strong>in</strong> its basic conception.Allah says,“Allah comm<strong>and</strong>s justice, the do<strong>in</strong>g <strong>of</strong> good <strong>and</strong> liberality to kith <strong>and</strong> k<strong>in</strong>. He forbids allshameful deeds <strong>and</strong> <strong>in</strong>justice <strong>and</strong> rebellion; he <strong>in</strong>structs you, that ye may receiveadm<strong>in</strong>istration.” (16:90).UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 51


The follow<strong>in</strong>g is a selection <strong>of</strong> verses <strong>in</strong> the Qur’an as regards to justice:“Lo! We have created every th<strong>in</strong>g by measure.” (18:46)“Thus when they fulfill their term appo<strong>in</strong>ted, either take them back on equitable terms orpart with them on equitable terms; <strong>and</strong> take for witness two persons from among you,endued with justice, <strong>and</strong> established the evidence for the sake <strong>of</strong> Allah. Such is theadmonition given to him who believes <strong>in</strong> Allah <strong>and</strong> the Last Day. <strong>An</strong>d for those who fearAllah, He (ever) prepares a way out.” (65:2)“To those who believe <strong>and</strong> to deeds <strong>of</strong> righteousness hath Allah promised forgiveness<strong>and</strong> a great reward.” (5:9)In these āyāt, Allah explicitly mentioned the importance <strong>of</strong> justice <strong>in</strong> all aspects <strong>of</strong> Muslim activity<strong>in</strong>clude <strong>in</strong> bus<strong>in</strong>ess <strong>and</strong> commercial activity. The property <strong>of</strong> justice is more than a characteristic<strong>of</strong> nature but it is a dynamic characteristic, which each Muslim must strive for, <strong>in</strong> their entire life.Allah stresses the need for justice when He labels the Muslim as ummatun wasatun.In the context <strong>of</strong> its application <strong>in</strong> SME activity, the pr<strong>in</strong>ciple <strong>of</strong> justice applies both literally <strong>and</strong>figuratively. In terms <strong>of</strong> relationship between SME manager <strong>and</strong> its subord<strong>in</strong>ates, the pr<strong>in</strong>ciples <strong>of</strong>justice implies that managers should exercise fair <strong>and</strong> equal treatment to all workers regardless <strong>of</strong>genders, races, physical differences, religion <strong>and</strong> political beliefs. Indeed, skills, experience <strong>and</strong>attitude will determ<strong>in</strong>e the potential qualities <strong>of</strong> the workers. Additionally, Islam is totally rejectedthe practice <strong>of</strong> favoritism <strong>and</strong> cronyism that lead to the <strong>in</strong>justice <strong>in</strong> hir<strong>in</strong>g <strong>and</strong> promot<strong>in</strong>gemployees. In fact, employees should be chosen or promoted based on their academicqualification, level <strong>of</strong> experience, moral qualities as well as their technical competency(Shaharudd<strong>in</strong>, 2005). It is <strong>in</strong>terest<strong>in</strong>g that another mean<strong>in</strong>g <strong>of</strong> ‘adl is equilibrium <strong>and</strong> equity. Ascan be seen from the ayat <strong>in</strong> the above citation <strong>of</strong> Qur’an, a balanced transaction between SMEcompanies <strong>and</strong> customers is also equitable <strong>and</strong> just. In general, Islam does not aim to create asociety <strong>of</strong> martyr-like entrepreneur, do<strong>in</strong>g bus<strong>in</strong>ess for purely benevolent reason. Instead, Islamwants to control man’s propensity for covetousness <strong>and</strong> his love for possessions (Beekun, 1997).Truthfulness (Sidqun)Truthfulness is a basic ethical value <strong>of</strong> Islam. Islam is, <strong>in</strong> a way, the other name <strong>of</strong> truth. Allahspeaks truth, <strong>and</strong> comm<strong>and</strong>s all Muslims to be straight forward <strong>and</strong> truthful <strong>in</strong> their deal<strong>in</strong>gs <strong>and</strong>utterances. Allah says,“Oh believers! Fear Allah, <strong>and</strong> say the right th<strong>in</strong>g.” (33:70)Islam strongly condemns falsehood <strong>and</strong> deceit <strong>in</strong> any form (Ahmad, 1991). Truthfulness isrepeatedly mentioned <strong>in</strong> both the Qur’an <strong>and</strong> Hadith which the follow<strong>in</strong>g examples illustrate:Allah say, “Say: Allah speaketh the truth. So follow the religion on Ibrahim, the upright.He was not the idolators.” (3:95)“That Allah may reward the true men for their truth, <strong>and</strong> punish the hypocrites if He will,or relent towards them (if He will). Lo! Allah is forgiv<strong>in</strong>g, merciful.” (33:73)“O ye who believe! Fear Allah, <strong>and</strong> be with those who are truthful.” (9:19)The follow<strong>in</strong>g is a selection <strong>of</strong> Hadith as regards to truthfulness:The Prophet (p.b.u.h) was asked: “Can the believer be frugal <strong>in</strong> his Spend<strong>in</strong>g?” He saidyes. “Can he be coward?” He said yes, “Can he be a liar?” He said, no.UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 52


The Prophet (p.b.u.h) said: “He who has re<strong>in</strong>forced the truth with his tongue, his rewardwill cont<strong>in</strong>ue grow<strong>in</strong>g until the day <strong>of</strong> Resurrection where Allah will pay him his fullreward.”This value has philosophical implications for the conduct <strong>of</strong> bus<strong>in</strong>ess. SME managers have to behonest, truthful <strong>and</strong> clear-cut <strong>in</strong> all <strong>of</strong> his conduct<strong>in</strong>g a bus<strong>in</strong>ess. There is no scope for cheat<strong>in</strong>g,swear<strong>in</strong>g too much, speak<strong>in</strong>g lies <strong>and</strong> false advertis<strong>in</strong>g <strong>in</strong> <strong>Islamic</strong> framework <strong>of</strong> bus<strong>in</strong>ess. Oncehe chooses to become a Muslim, he must submit his will to Allah’s. He jo<strong>in</strong>s to collective <strong>of</strong> theummah, <strong>and</strong> assumes his rightful position as Allah’s trustee on earth. Nevertheless, it is pert<strong>in</strong>entto note that <strong>in</strong> Islam the pr<strong>in</strong>ciples <strong>of</strong> truthfulness <strong>and</strong> honesty are not to be followed as matters <strong>of</strong><strong>SMEs</strong>’ policy or bus<strong>in</strong>ess strategy, which is the Western approach. To a certa<strong>in</strong> extent,truthfulness is the obligations <strong>of</strong> a true Muslims’ faith <strong>in</strong> Allah or what we call as Iman (Ahmad,1991).Benevolence (Ihsan)As far as k<strong>in</strong>dness is concerned, benevolence to others is def<strong>in</strong>ed as an act which benefitspersons other than those from whom the act proceeds without any obligation. It also meansf<strong>in</strong>eness, pr<strong>of</strong>iciency or magnanimity <strong>in</strong> deal<strong>in</strong>g with others. Along with the concept <strong>of</strong> justice, theconcept <strong>of</strong> benevolence is also frequently repeated <strong>in</strong> the Qur’an <strong>and</strong> the Hadith. Allah says,“Spend your wealth for the cause <strong>of</strong> God, <strong>and</strong> be not cast by your own h<strong>and</strong>s to ru<strong>in</strong>;<strong>and</strong> do good. Lo! God loves those who behave with ihsan.” (2:195)“Those who spend <strong>in</strong> ease <strong>and</strong> adversity, those who control their wrath <strong>and</strong> areforgiv<strong>in</strong>g toward mank<strong>in</strong>d; God loves such doers <strong>of</strong> ihsan.” (3:134)The Prophet (p.b.u.h) is reported to have said:“The <strong>in</strong>mates <strong>of</strong> Paradise are three types: one who wields authority <strong>and</strong> is just <strong>and</strong>fair; one who is truthful <strong>and</strong> has been endowed with power to do good deeds; <strong>and</strong> theperson who is merciful <strong>and</strong> k<strong>in</strong>d-hearted towards his relatives <strong>and</strong> to every pious Muslim,<strong>and</strong> who does not stretch out his h<strong>and</strong> <strong>in</strong> spite <strong>of</strong> hav<strong>in</strong>g a large family to support.” (SahihMuslim)Absence <strong>of</strong> justice <strong>in</strong> all <strong>of</strong> the bus<strong>in</strong>ess deal<strong>in</strong>gs <strong>in</strong> SME’s companies <strong>in</strong>flicts harm <strong>and</strong> disturbspeace <strong>and</strong> harmony, but the absence <strong>of</strong> benevolence does not harm anybody. It implies a moreliberal treatment than what justice requires (Hasanuzzaman, 2003). Besides justice, therelationship between <strong>SMEs</strong>’ managers <strong>and</strong> workers should be on the basis <strong>of</strong> benevolence. Allahsays <strong>in</strong> the Quran:“Lo! God enjo<strong>in</strong>s ‘adl <strong>and</strong> ihsan, <strong>and</strong> giv<strong>in</strong>g to k<strong>in</strong>sfolk, <strong>and</strong> forbids lewdness <strong>and</strong>abom<strong>in</strong>ation…” (16:90)<strong>SMEs</strong>’ managers are encouraged to <strong>of</strong>fer fr<strong>in</strong>ge benefit packages, although certa<strong>in</strong> employeepaybacks are not stipulated <strong>in</strong> the contract. The practices <strong>of</strong> <strong>of</strong>fer<strong>in</strong>g children educationsponsorship, family assistance programs, human development courses <strong>and</strong> paid holidays orvacations by some companies today provide good examples. It appears that, benevolence is theessential elements to establish corporate culture that emphasize on achiev<strong>in</strong>g physical <strong>and</strong>spiritual need for employees (Shaharudd<strong>in</strong>, 2005).UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 53


S<strong>in</strong>cerity (Ikhlas)S<strong>in</strong>cerity is generally understood to be truth <strong>in</strong> word <strong>and</strong> act. S<strong>in</strong>cerity also can be def<strong>in</strong>ed as thequality or state <strong>of</strong> be<strong>in</strong>g s<strong>in</strong>cere; honesty <strong>of</strong> m<strong>in</strong>d or <strong>in</strong>tention; freedom from simulation, hypocrisy,disguise, or false pretense; s<strong>in</strong>cereness. Islam has emphasized this code <strong>of</strong> ethics as we see <strong>in</strong>Quran <strong>and</strong> Hadith. Allah says,“So woe to the worshippers, Who are neglectful <strong>of</strong> their Prayers, Those who (wantbut) to be seen (<strong>of</strong> men), But refuse (to supply) (even) neighbourly needs.” (107: 4- 7)“<strong>An</strong>d they have been comm<strong>and</strong>ed no more than this: to worship Allah, <strong>of</strong>fer<strong>in</strong>g Hims<strong>in</strong>cere devotion, be<strong>in</strong>g True (<strong>in</strong> faith); to establish regular Prayer; <strong>and</strong> to practiceregular Charity; <strong>and</strong> that is the Religion right <strong>and</strong> Straight.” (98: 5)The follow<strong>in</strong>g is a selection <strong>of</strong> Hadith as regards to s<strong>in</strong>cerity:“The Prophet (p.b.u.h) said <strong>in</strong> relation to s<strong>in</strong>cerity: “Allah does not look to your bodies,to your faces, but He looks to your hearts <strong>and</strong> your deeds.”The Prophet (p.b.u.h) said: “Actions are but <strong>in</strong>tention <strong>and</strong> every man shall have butwhich he <strong>in</strong>tended. Thus he whose migration was for Allah <strong>and</strong> His messenger, <strong>and</strong>he whose migration was to achieve some worldly benefit or take some woman <strong>in</strong>marriage, his migration was for that for which he migrated.”The Prophet (p.b.u.h) also the mentioned that religion is s<strong>in</strong>cerity! We said: To whom?He said: To Allah, <strong>and</strong> his Book <strong>and</strong> His messenger <strong>and</strong> to the leaders <strong>of</strong> theMuslims <strong>and</strong> common folk.”Therefore, Islam attaches great importance to the s<strong>in</strong>cerity <strong>of</strong> <strong>in</strong>tentions <strong>and</strong> actions <strong>in</strong> every walk<strong>of</strong> life. The performance <strong>of</strong> duties requires that all <strong>in</strong>dividuals <strong>in</strong> SME companies work withs<strong>in</strong>cerity <strong>and</strong> fidelity. Two benefits can be produced by <strong>in</strong>still<strong>in</strong>g the s<strong>in</strong>cerity <strong>in</strong> the bus<strong>in</strong>essdeals. First, it helps to improve the workers’ efficiency <strong>of</strong> job implementation. Second, the s<strong>in</strong>ceworkers are able to contribute to the high rate <strong>of</strong> productivity by speed<strong>in</strong>g up the productions. Inaddition, such ethical code also discourages manipulation or exploitation <strong>of</strong> others for personalreasons (Ahmad, 1991). For that reason, a s<strong>in</strong>cere SME bus<strong>in</strong>essman is not expected to deceive,harm <strong>and</strong> take advantage <strong>of</strong> others <strong>in</strong>tentionally.Trust (Amanah/I’timan)Scholars <strong>and</strong> practitioners widely acknowledge trust's importance. Trust makes cooperativeendeavors happen. Trust is a key to positive <strong>in</strong>terpersonal relationships <strong>in</strong> various sett<strong>in</strong>gsbecause it is central to how we <strong>in</strong>teract with others (McKnight & Chervany, 1996). Trust is anotherfundamental ethical pr<strong>in</strong>ciple <strong>of</strong> Islam. The essence <strong>of</strong> the trust is the sense <strong>of</strong> accountabilitywhich implies the sense <strong>of</strong> hav<strong>in</strong>g to appear before Allah <strong>and</strong> to account for ones actions. Indeed,trust is greatly emphasized <strong>in</strong> the Qur’an <strong>and</strong> Hadith. Some examples are as follows:Allah says: “If ye are on a journey, <strong>and</strong> cannot f<strong>in</strong>d a scribe, a pledge withpossession (may serve the purpose). <strong>An</strong>d if one <strong>of</strong> you deposits a th<strong>in</strong>g on trust withanother, let the trustee (faithfully) discharge his trust, <strong>and</strong> let him fear his Lord. Concealnot evidence; for whoever conceals it, his heart is ta<strong>in</strong>ted with s<strong>in</strong>. <strong>An</strong>d Allahknoweth all that ye do.” (2: 283)UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 54


“O ye that believe! betray not the trust <strong>of</strong> Allah <strong>and</strong> the Messenger, nor misappropriateknow<strong>in</strong>gly th<strong>in</strong>gs entrusted to you.” (8: 27)“Allah doth comm<strong>and</strong> you to render back your Trusts to those to whom they are due;<strong>and</strong> when ye judge between man <strong>and</strong> man, that ye judge with justice: verily howexcellent is the teach<strong>in</strong>g which He giveth you! for Allah is He Who heareth <strong>and</strong> seeth allth<strong>in</strong>gs.” (4: 58)The Prophet (p.b.u.h) mentioned the importance <strong>of</strong> trust <strong>in</strong> this public adm<strong>in</strong>istration asfollows: “<strong>An</strong>y ruler who has been entrusted with the affairs <strong>of</strong> a group <strong>of</strong> Muslims <strong>and</strong> whodies as a dishonest ruler, to him paradise is forbidden by Allah.”“God will bless the transaction <strong>in</strong> which the buyer <strong>and</strong> the seller are unambiguous<strong>and</strong> frank <strong>and</strong> have goodwill for each other.”“Whoever appo<strong>in</strong>ts a person over a group <strong>of</strong> people, while among that group there isanother person who’s more acceptable to Allah than the appo<strong>in</strong>ted one, <strong>in</strong>deed, he hasnot lived up to the trust <strong>of</strong> Allah, His messenger, <strong>and</strong> the believer.”Islam considers human life <strong>and</strong> all its resources are a trust reposed by Allah. Thus, every SMEmanager is responsible for the workers <strong>and</strong> other resources with whom he is entrusted. Trust isespecially important for Muslim bus<strong>in</strong>ess persons <strong>in</strong> SME <strong>in</strong>dustry because <strong>of</strong> the need to makepr<strong>of</strong>it <strong>and</strong> the temptations to enhance the attributes <strong>of</strong> their product or service dur<strong>in</strong>g a salespitch. All resources <strong>of</strong> SME bus<strong>in</strong>ess should be treated as a div<strong>in</strong>e trust by the SMEbus<strong>in</strong>essman. Therefore, the SME bus<strong>in</strong>essman or manager should make the most efficient <strong>and</strong>socially desirable use <strong>of</strong> the bus<strong>in</strong>ess resources. The SME activities should <strong>in</strong> no case <strong>of</strong>destruction or damage the society or the natural environment. Indeed, Islam emphasizes man’srole towards the natural environment by mak<strong>in</strong>g him responsible <strong>of</strong> his surround<strong>in</strong>gs as Allah’svicegerent.CONCLUSION, FUTURE STUDIES AND RESEARCH IMPLICATIONSThe <strong>Islamic</strong> perspective concern<strong>in</strong>g SME bus<strong>in</strong>ess code <strong>of</strong> ethics has been presented <strong>in</strong> view <strong>of</strong> asample from the Quran <strong>and</strong> Hadith that are related <strong>of</strong> the 5 axioms, namely, justice, truthfulness,benevolence, s<strong>in</strong>cerity <strong>and</strong> trust. It is beyond the ability <strong>of</strong> the researchers to have comprehensive<strong>and</strong> all-<strong>in</strong>clusive coverage <strong>of</strong> the area <strong>of</strong> ethics. Thus, the objective <strong>of</strong> this study has been topresent the <strong>Islamic</strong> bus<strong>in</strong>ess ethics from the perspective <strong>of</strong> <strong>Small</strong> <strong>and</strong> <strong>Medium</strong> Enterprise (SME).Overall, the study aims at provid<strong>in</strong>g an explanation on how SME should perform ethicallyaccord<strong>in</strong>g to the framework <strong>of</strong> <strong>Islamic</strong> bus<strong>in</strong>ess ethics. Thus, <strong>Islamic</strong> bus<strong>in</strong>ess ethics is necessaryfor SME <strong>in</strong>dustry. It is essential because <strong>of</strong> it is a valuable bus<strong>in</strong>ess tool, essential for identify<strong>in</strong>g<strong>and</strong> resolv<strong>in</strong>g questions <strong>of</strong> bus<strong>in</strong>ess conduct.In terms <strong>of</strong> research implications, the discussion <strong>of</strong> this study is able to provide an overview <strong>of</strong> thesuitability <strong>of</strong> <strong>Islamic</strong> ethics <strong>in</strong> the practice <strong>of</strong> SME. Nevertheless, this study is an eye-opener forpractitioners <strong>and</strong> academicians about the important <strong>of</strong> <strong>Islamic</strong> bus<strong>in</strong>ess ethics <strong>in</strong> SME. It at leastprovides guidel<strong>in</strong>e <strong>in</strong> promot<strong>in</strong>g how does bus<strong>in</strong>ess should be looked like accord<strong>in</strong>g to Shariah.However, although this study has successfully achieved its objective, there is one issuerema<strong>in</strong><strong>in</strong>g unanswered, which needs to <strong>in</strong>vestigate <strong>in</strong> the future study. This issue is about alimited evident <strong>of</strong> empirical results about the usability <strong>of</strong> <strong>Islamic</strong> ethics <strong>in</strong> SME practice. Therefore,this limitation can be overcome by pursu<strong>in</strong>g a survey relevant to the topic <strong>of</strong> study. It is the target<strong>of</strong> the researchers to plan to survey the <strong>Islamic</strong> bus<strong>in</strong>ess ethics’ practices <strong>in</strong> <strong>SMEs</strong>. At theUNITAR E-JOURNAL Vol. 4, No. 1, January 2008 55


prelim<strong>in</strong>ary stage, the study will be conducted <strong>in</strong> Labuan <strong>and</strong> Kota K<strong>in</strong>abalu. Choos<strong>in</strong>g these twocities are due to existences a number <strong>of</strong> <strong>SMEs</strong> <strong>and</strong> also run by bumiputras.UNITAR E-JOURNAL Vol. 4, No. 1, January 2008 56


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