Construyendo N 46 English - Skanska

BY WAY OF SKANSKA'S BEST STYLEAs we are aware of determinedmessages that we either read orreceive come from a determinedcompany, this the product of oneonly issue: the Brand's perception.The brand is distinguished through thediversity of its audiences, by means of itsshape, its colours, its structure and itscoherent use within all the means ofcommunication. This leads to easy andfast recognition, but it also determines thestyle of the company.Skanska accounts for a specially designedgraphic identity, and an exclusivelogotype, a personal typography and theCompany's specific palette of colours.These elements are essential whenundertaking any form of communication,and their adequate use express a sense ofboth union and responsibility carried byall its messages.As from the Communications area, forexample, messages are constantlyimpelled that impose a visual style, andwithin all those messages the Skanskabrand is used with the commitment itimplies, and following the establishedparameters.However, this is not the only means bywhich our brand is perceived: a virtualpresentation, a formal letter, informationdeployed internally, are also a few of theways in which we communicate thebrand, and signify only a few of theinstruments that all of us use on a dailybasis in order to carry out our tasks.We must therefore bear in mind theimportance in the coherence of ourmessages as regards the brand image wewish to demonstrate. We consider thatour brand is one of the essen tial com pon en t sthat is align ed in the form of a com peti tiveadva n t a ge , and con s i s ten t ly com mu n i c a ti n git will allow us to protect it and continueto enhance its global development.A NEW INTRANET SECTIONYou will now be able to find in our Intranet allthe material that is necessary in order tocommunicate “By way of Skanska's best style”.The typographies, the logotype, palettes andcolours of our Company, and much more.Enter http://info.skanska.com.ar/imagen andfind all what you require in order to assure thatyour communications are always identifiedwith our Company.C O NS T R U Y E N D O L ATIN A M E R I C A NO.46 2007 25