Fox Rent A Car Inc. - World Travel Market
Fox Rent A Car Inc. - World Travel Market
Fox Rent A Car Inc. - World Travel Market
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FOX <strong>Market</strong>ingFOX has branded itself as a discount rental company targeting leisure customers. Customers areretained through automated rate management system, loyalty program and superior customerService.Over 40% of customers book directly through corporate website(among the highest ratios in the industry).FOX also has partnerships with Orbitz.com, Expedia.com, Cheaptickets.com, Priceline.com,Southwest.com, <strong>Car</strong>rentals.com, etc.FOX has an online affiliate program through a partnership with CJ.com with hundreds of large andsmall affiliates generating business through their website on a commission basis.FOX Loyalty Program was established in 2001 and has over 500,000 members. They accumulatepoints for every rental, which is then automatically calculated and credited at the end of eachrental. The points could be redeemed online for purchases at several department stores, airlines,hotels or <strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> future rentals. The entire process is automated and does not involveemployees.All previous FOX customers including our loyalty customers receive a monthly electronicnewsletter promoting specials and news about the company.
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