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Fox Rent A Car Inc. - World Travel Market

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Mission Statement<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong>Lowest Rates for <strong>Car</strong> <strong>Rent</strong>als!MISSION STATEMENT<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong>, <strong>Inc</strong>.Est. 1989To earn the total trust and loyalty of every customer we meet and serve, by providing:• The best customer service at the most competitive rates through the use of technology and employeemotivation;• A challenging and rewarding work environment for our employees;• A value driven customer experience that defines the character of this company through our:


FOX Evolution20122011200820072004200220001999199719921989FOX expands to the Sunshine state of Florida opening locations in Miami, Fort Lauderdale, Tampa and OrlandoFOX continues to grow with the addition of four airport locations: Burbank (BUR), Ontario (ONT), Denver (DEN) and Orlando(MCO), bringing its footprint to fourteen locations across the US.Las Vegas (LAS) and Salt Lake City (SLC) extend FOX’s brand to ten locations across five states.Seattle (SEA) becomes the company’s eighth airport location.Continuing its regional expansion, FOX opens its seventh location in Oakland (OAK).FOX branches outside California with its sixth airport location in Phoenix (PHX).A fifth airport location is launched in San Jose (SJC).FOX continues its expansion with a fourth airport location in San Francisco (SFO).FOX opens a third airport location in San Diego (SAN).FOX expands its operations to Orange County (SNA) with a second airport location.FOX is founded by three partners with its first airport location near LAX in Los Angeles.


Corporate LocationsFOX has 17 corporate locations serving the airports.They include:‣ Los Angeles‣ San Diego‣ Orange County‣ Oakland‣ San Jose‣ San Francisco‣ Phoenix‣ Las Vegas‣ Seattle‣ Salt Lake City‣ Denver‣ Ontario‣ Burbank‣ Orlando‣ Tampa‣ Miami‣ Fort Lauderdale


FOX Corporate Map


FOX Affiliate LocationsFOX has several affiliates that share our brand name and reservation systemaround the world serving the airports. They include:• U.S.AKansas CityGrand Rapids AirportMyrtle Beach Airport• CanadaTorontoToronto IslandMontrealFirst St. JohnInuvikWhitehorse• Costa RicaSan Jose• GuamGuam Airport• MexicoLa PazLoretoSan Jose Del CaboGuadalajaraPuerto VallartaTijuanaMexico City• New ZealandAucklandChristchurch• Puerto RicoSan Juan• IcelandReykjavik• JamaicaMontego Bay• Saint LuciaCastriesHewanora• Saint MaartenSt Maarten• Trinidad and TobagoPort of Spain


FOX Affiliate Map


FOX Fleet Fleet consists of Chrysler, Ford, GM, VW,Honda, Toyota, Suzuki and Hyundai Vehicles. FOX operates several mechanical repairshops and a body shop to ensure vehicles arewell maintained.


FOX Fleet


FOX CustomersIn addition to our larger base of leisure customers, FOX has alsoestablished a significant presence in: Government Personnel Military Personnel Wholesale Tour Operators Corporate Accounts (Small company discount program ) Reward Accounts ( frequent rentals) Long Term <strong>Rent</strong>als to municipalities and Law enforcement agencies Underage <strong>Rent</strong>als (<strong>Rent</strong>als to 19 years of age and up)FOX is a leader in competitive pricing and therefore enabling itscustomers to enjoy a consistent savings.


FOX Customer Service FOX has a Better Business Bureau (BBB) rating of B+ FOX has a dedicated customer service department to insure highest qualityof customer satisfaction. Live Chat online feature for instance access to customer support A 24/7 call center at FOX makes it easy for customers to talk to a live agent. Automated web based applications help customers to perform many tasksat their convenience including:Automated rental extensionsReservation modificationsCancellationsConversion of loyalty points<strong>Rent</strong>al receipts


FOX Customer ServiceTrainingExtensive employee training on customer service by the Training and Developmentdepartment and FOX University.


FOX Customer ServiceEvery customer receives an automated email asking for a survey of our services uponreturn of the vehicle. Results are compiled and discussed with department managerson a monthly basis. Annual goals and rewards have been set up to improve thepercentage of satisfaction in all areas.


FOX <strong>Market</strong>ingFOX has branded itself as a discount rental company targeting leisure customers. Customers areretained through automated rate management system, loyalty program and superior customerService.Over 40% of customers book directly through corporate website(among the highest ratios in the industry).FOX also has partnerships with Orbitz.com, Expedia.com, Cheaptickets.com, Priceline.com,Southwest.com, <strong>Car</strong>rentals.com, etc.FOX has an online affiliate program through a partnership with CJ.com with hundreds of large andsmall affiliates generating business through their website on a commission basis.FOX Loyalty Program was established in 2001 and has over 500,000 members. They accumulatepoints for every rental, which is then automatically calculated and credited at the end of eachrental. The points could be redeemed online for purchases at several department stores, airlines,hotels or <strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> future rentals. The entire process is automated and does not involveemployees.All previous FOX customers including our loyalty customers receive a monthly electronicnewsletter promoting specials and news about the company.


FOX <strong>Market</strong>ing -PartnershipsFOX has partnerships with:


FOX <strong>Market</strong>ing - SocialMedia/Online1. <strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong>.com2.<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong>.com Mobile3.<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> Blog4.Facebook5.Twitter & Foursquare


www.FOXrentacar.com


Mobile Website


<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> Blog


<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> Facebook


<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong> – SocialMedia


FOX Tour OP FOX offers Tour Operator opportunities We use our own internal reservation system that canlink with XML to your website as a Tour Operator As a Tour Operator they can take advantage of ourfixed yearlong rates. We offer 9 different package types to fit theircustomer’s needs


Tour OP – PackagesPackageTOP 1TOP 2TOP 3TOP 4TOP 5TOP 6TOP 7TOP 8TOP 9<strong>Inc</strong>ludesBase Rate Only (Exclusive)+ RSA+2 nd DriverRate+LDW+RSA+2nd DriverRate+LDW+RLP+Taxes+Fees+ GPS+ RSA+2nd Driver. Note:CO & FL, RLP not includedRate+LDW+RLP+SLI+Taxes+Fees+GPS+Underage+ RSA+2ndDriver+Rate+Taxes+Fees+RSA+2nd DriverRate+LDW+Taxes+Fees+RSA+2nd DriverRate+RLP+Taxes+Fees+GPS+RSA+2nd Driver. Note: NOTavailable in CO & FLRate+LDW+SLI+Taxes+Fees+GPS+Underage+RSA+2nd Driver(CO & FL only)Rate+LDW+Taxes+Fees+GPS+RSA+2nd Driver (CO & FL only)


<strong>Fox</strong> <strong>Rent</strong> A <strong>Car</strong>Why FOX?• Excellent customer service• Lowest prices in the industry• New fleet• Innovative marketing• Advanced technology and integration• Tour Operator Opportunities• Fastest growing independent car rental company

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