Entrepreneurship Lab: Creating a New Business IB/MG410 Prof ...

Entrepreneurship Lab: Creating a New Business
IB/MG410
Prof. Benedetto Cannatelli
COURSE DESCRIPTION
In this course, students are not expected to learn what entrepreneurship is – rather – they are expected to
become entrepreneurs.
During the first class, a business opportunity (possibly in one of the main Italian industries) will be selected
as an entrepreneurial project to be realized by the end of the lab. Over the course, students will be divided in
three or four team groups, each focusing on a specific task of the business plan (i.e. product development
team, marketing team, finance team etc...). It follows that the successful launch of the business will be
depending on individual responsibility toward the rest of the class.
Class hours will be an opportunity for each group to synthesize ideas and information gathered during
outside class hours and present it to the other teams. Occasionally, we could have a guest speaker with
specific knowledge and experience about the industry we will be working in to get precious insights.
The main goals of the course are:
- making practical experience about being an entrepreneur;
- learning how to cope with traditional entrepreneurial trade-offs;
- considering entrepreneurship as a real option for your future;
- getting experience about a typical Italian industry.
PREREQUISITES
The Entrepreneurship lab requires students having:
‐ a basic knowledge about entrepreneurship (which could be gained by attending the first six classes
of the course IB/MG 340 or by having attended an entrepreneurship course at their home campus);
‐ being highly motivated in the project, spending a significant amount of time for outside class
activities.
METHOD OF TEACHING
Lab (25 hours)
COURSE REQUIREMENTS
- Students are expected to regularly attend class sessions and to actively take part in class debate
and case discussions;
- Each team is expected to deliver the task assigned before each class;
- Each team is expected to update other groups with regard to improvements, issues and solutions
arisen over the outside class weekly activities.
CREDITS
3 US credits
GRADING
Attendance and class participation 30 % of final grade
Final presentation 30 % of final grade
Business plan section 40 % of final grade.
COURSE READINGS AND MATERIALS
Readings will be handed over by the professor after each class.
CALENDAR
Starting on Monday October 22
Detailed syllabi will be submitted upon beginning of class or upon request
(send to international.advisor@unicatt.it)

Entrepreneurship Lab: Creating a New Business
IB/MG410
Prof. Benedetto Cannatelli
BIO OF INSTRUCTOR
Benedetto Cannatelli gained his PhD in Management at Università Cattolica del Sacro Cuore in Milan, Italy.
He is director of the Impact Entrepreneurship unit at ALTIS, the Postgraduate School of Business and
Society at the same University, where he is also actively involved as researcher. His main research interests
are Entrepreneurship and Small Business Management. In 2009 he was visiting scholar at the Lester Center
for Entrepreneurship and Innovation at HAAS School of Business , UC Berkeley, CA. In 2010 and 2011 he
was international visiting scholar at the Center for Social Entrepreneurship at Farmer School of Business,
Miami University, Oxford, OH
E-MAIL ADDRESS
benedetto.cannatelli@unicatt.it
Detailed syllabi will be submitted upon beginning of class or upon request
(send to international.advisor@unicatt.it)