Turkey – Türk Tuborg Bira ve Malt Sanayii A.S. - Carlsberg Group

Organisational changes inCarlsberg BreweriesLars Påhlson, 44 years, Senior Vice President for the Nordic countriestakes over the management responsibility for Carlsberg Sverige AB inorder to strengthen sales and marketing in Sweden, promote the restructuringprocess and ensure a better utilisation of potential synergies betweenthe Danish and Swedish businesses. Lars Påhlson continues asManaging Director for Carlsberg Danmark A/S and as chairman of theBoard of Directors of Ringnes a.s., Norway and Oy Sinebrychoff Ab,Finland, whereas Carlsberg Breweries’ group management takes overthe responsibility for the Nordic integration projects within IT, administrationand procurement.Lars Fellman, 60 years, Senior Vice President responsible forCarlsberg Breweries A/S’ activities in Germany and Southern Europehas informed Carlsberg Breweries that he at the end of the year wantsto resign in order to move to New Zealand. The area of responsibilityof Senior Vice President Bjørn Wiggen, 43 years, will extended to alsoinclude Switzerland, Italy and Germany together with his present responsibilitiesfor Eastern Europe and the Middle East.Jesper Bjørn Madsen, 49 years, is appointed Senior Vice Presidentand takes over the responsibility for Carlsberg Breweries’ activities inAsia, Portugal and Malawi together with licence agreements in 23countries and export to more than 70 countries.Jørn Tolstrup Rohde, 42 years, has been appointed Senior Vice Presidentin Carlsberg Breweries A/S with effect from 1 January 2004. JørnTolstrup Rohde comes from a position as managing director of KiMsA/S in Denmark. Jørn Tolstrup Rohde will head a new departmentresponsible for the development and implementation of programmesdesigned to strengthen Carlsberg Breweries’ global sales activities.As part of the job and in co-operation with the sales- and marketingdirectors in Carlsberg Breweries’ subsidiaries, Jørn Tolstrup Rohde isto identify and implement best practice within customer service andthe sale of beer through different sales channels.Claudio Riva has been appointed Managing Director for CarlsbergItalia Spa with effect from 1 November 2003. He comes from a positionas Sales Director in Italy of Parmalat, which is Italy’s largest fastmoving consumer goods group, with activities in dairy, beverage andbakery products. Marcello Verratti who has been Managing Directorof Carlsberg Italia since 1990 continues as working member of theboard with operational responsibility for the company’s direct distributionchannel.Probably the best web site in the worldCarlsberg has re-launched its www.carlsberg.comweb site with new interactive solutions. Here you alsofind information of interest to Carlsberg’s shareholdersincl. Investor Relations and Media.Carlsberg Breweries increasesshareholding in PolandCarlsberg Breweries A/S has increased its shareholdingin Carlsberg Okocim S.A. in Poland to 79 per centthrough the acquisition of a further 4 per cent of theshare capital. The shares have been acquired from theGerman brewery Bitburger at a price of DKK 41 million.The acquisition is part of Carlsberg Breweries’strategy to increase its shareholding in importantbreweries.Poland is the 10th largest beer market in the world.In 2002, the total consumption was 27 million hl beerwhich is equivalent to a yearly per capita consumptionof 69 litres. Over the past five years, the annual consumptionhas increased by approx. 7 per cent.Carlsberg Okocim has a market share of 14per cent and Carlsberg is the strongest growing premiumbrand.New centrally-led global procurement organisation in Copenhagendent of Global Procurement Helge Jacobsenwill manage the new organisation, reportingto Executive Vice President PaulBergqvist.Implementation of the ProcurementExcellence project„It is a natural development of the procurementarea, where we have alreadyachieved substantial savings in 2002-2003,“ commented Executive Vice PresidentPaul Bergqvist.Paul Bergqvist continues: „Additionalmajor opportunities and synergies in thecoming 2 years have been identified, andhave encouraged us to make the decisionAfter 18 months with regional procurementorganisations in Rheinfelden in Switzerlandand Copenhagen, it has been decided toenhance the procurement focus and potentialsaving activities by creating oneGlobal Procurement organisation forCarlsberg Breweries in Copenhagen.The new Global Procurement organisationis responsible for all major procurementactivities in the majority ownedbreweries in Europe and Asia. Co-ordinationof procurement activities with the OrklaGroup of companies and minorityowned and joint venture breweries willalso take place.Procurement Director and Vice Presitoenhance and consolidate the resourcesinto one centrally-led global organisationlocated in Copenhagen and managed byHelge Jacobsen.“„Despite good results during the past18 months, it has proven to be impracticalto continue with the split procurement organisation.“„We trust that this change to globalprocurement and implementation of a ProcurementExcellence project will contributeto major savings in the next 2 years inparallel with the other operational excellenceactivities.“