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Turkey – Türk Tuborg Bira ve Malt Sanayii A.S. - Carlsberg Group

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NewsINFORMATION TO SHAREHOLDERS 7 NOVEMBER 2003<strong>Turkey</strong> – Türk <strong>Tuborg</strong> <strong>Bira</strong> <strong>ve</strong> <strong>Malt</strong> <strong>Sanayii</strong> A.S.– In<strong>ve</strong>sting in people and brandssystem; SAP is going to upgrade the informationsystem significantly. This is a regionalproject co<strong>ve</strong>ring <strong>Turkey</strong>, Poland andBulgaria. At the same time, the implementationof a Shared Service Center establishedin Poland will enable efficient andcost effecti<strong>ve</strong> central management of thejoint SAP application. The project isplanned to go li<strong>ve</strong> at the beginning ofNo<strong>ve</strong>mber 2003.Newly launched <strong>Tuborg</strong> Pilsener has urban consumers as target group.Türk <strong>Tuborg</strong> <strong>Bira</strong> <strong>ve</strong> <strong>Malt</strong> <strong>Sanayii</strong> A.S. hasbeen brewing <strong>Tuborg</strong> Beer in <strong>Turkey</strong> since1969. In May 2001, <strong>Carlsberg</strong> BreweriesA/S increased its shareholding in Türk<strong>Tuborg</strong> to 50.01% and today, <strong>Carlsberg</strong>Breweries holds 95.5% of Türk <strong>Tuborg</strong>.Türk <strong>Tuborg</strong> has one brewery in Izmir,which produces approx. 1.8 million hl beerannually and has o<strong>ve</strong>r 900 employees. Itsdistribution network co<strong>ve</strong>rs the entire countryand includes own depots and sales organizationas well as independent dealers.The brewery has undergone significantchanges during 2003. The focus on the financialsituation has increased; new initiati<strong>ve</strong>sand projects ha<strong>ve</strong> been carried out.Product quality has been significantly impro<strong>ve</strong>d,e<strong>ve</strong>n though the number of brandscontinues to rise, a new IT system hasbeen introduced, marketing activities ha<strong>ve</strong>been increased and strengthened, and anew performance appraisal system hasbeen introduced.With the implementation of the new ITGrowing marketThe Turkish beer market has been growingo<strong>ve</strong>r the past 3 years to approx. 7.5 millionhl despite the serious economic crisis,which started in 2000 and the war in Iraqin 2003.The per capita consumption is around11 litres per year. Howe<strong>ve</strong>r, the beer consumptionvaries throughout the countrybeing significantly higher in the Westernpart of <strong>Turkey</strong> than in the Eastern part.Türk <strong>Tuborg</strong> is one of two leadingbreweries in <strong>Turkey</strong> and has increased itsContinuesFacts on Türk <strong>Tuborg</strong> <strong>Bira</strong> <strong>ve</strong> <strong>Malt</strong> <strong>Sanayii</strong> A.S.Türk <strong>Tuborg</strong>Turno<strong>ve</strong>r (2002)83.3m USD (658m DKK)Number of employees 900Beer production and sales 1.8m hlTotal Turkish market7.5m hlMarket share 23%


Continued from front pageTürk <strong>Tuborg</strong>’s brewery in Izmir has been modernized to meet cost and quality demands.market share significantly since 2002, dri<strong>ve</strong>nby substantial in<strong>ve</strong>stments in sales,marketing and product quality impro<strong>ve</strong>ments.Also in terms of exportation, Türk<strong>Tuborg</strong> shows positi<strong>ve</strong> results. The volumesha<strong>ve</strong> increased by approximately50% annually throughout the past threeyears.Cost and QualityIn order to achie<strong>ve</strong> high performance interms of both cost and quality, the commissioningof a new bottling line from Kroneshas been completed and a major upgradeof the Waste Water Treatment Plantas well as the Water Treatment Plant hasjust been initiated.By implementing the abo<strong>ve</strong> projectsand initiati<strong>ve</strong>s, and by focusing on its resourcesand on its core values, namely itsemployees and brands, Türk <strong>Tuborg</strong> isnow strengthening its position in a <strong>ve</strong>rycompetiti<strong>ve</strong> market.FUNDAMENTAL BELIEF AND VISIONEmployeesIn order to gain success in any market, it isextremely important that all employees areboth talented and motivated and share thesame focus.Türk <strong>Tuborg</strong>’s vision is to be ‘probablythe best Employer’ in the local market forthe top talents, and the brewery aims towell-position the current talents of thecompany in terms of compensation andbenefits.The new company compensation philosophywill be ‘pay for performance’. ‘Upgradingthe salaries and benefits’ processwill be linked to the performance appraisalsof the employees and the process willbe accelerated for the top performers.The current performance appraisal systemconstitutes a foundation for determiningthe de<strong>ve</strong>lopment areas of the employees.Intensi<strong>ve</strong> training and de<strong>ve</strong>lopmentprogrammes are planned within thisframework for the upcoming years.Furthermore, a succession planningprogramme will be established for the toptalents thus enabling the company to growits own leaders.BrandsThe focus is on the beer brands, thelaunches of new products during the pastyear, and the composition of the productportfolio ha<strong>ve</strong> strengthened the company’sposition and its image as an innovati<strong>ve</strong>marketing dri<strong>ve</strong>n company.Growth of profitability increase hasbeen dri<strong>ve</strong>n primarily by the <strong>Tuborg</strong> Goldbrand, which is positioned as a mainstreambrand. The brand has recentlybeen reju<strong>ve</strong>nated through new packagingdesign and for the first time, theme ad<strong>ve</strong>rtisinghas been used both in cinemas andin printed material using the internationalcampaign.<strong>Tuborg</strong> Pilsener was launched in 2002to capture the young urban consumers’ interestand has also been supported bytheme ad<strong>ve</strong>rtising using the internationalcampaign.The <strong>Carlsberg</strong> brand, which waslaunched in 2001, is the portfolio’s internationalpremium brand. It enjoys the highestawareness in the premium market and isthe number 2 international premium brand.The brand is supported by theme ad<strong>ve</strong>rtisingin printed material and in cinemas andby international football sponsorships.In terms of trade activities, new initiati<strong>ve</strong>sha<strong>ve</strong> been taken – one of them is thesuccessful ‘Grasshopper’ operation. Ateam of young dedicated people are movingfrom city to city from the South to theNorth in <strong>Turkey</strong> carrying out merchandisingand training in the traditional offpremiseoutlets, in order to increase thebranding and to show to the owners theimportance of branding.Türk <strong>Tuborg</strong> also has two local beerbrands in the portfolio: Venus and Troy.In 2003, Türk <strong>Tuborg</strong> launched the energydrink Battery, which has shown promisingresults.Türk <strong>Tuborg</strong>’s brands make up a <strong>ve</strong>rystrong product portfolio, which togetherwith the many initiati<strong>ve</strong>s described abo<strong>ve</strong>regarding i.e. employees, IT system, productquality, and marketing will no doubt bestrengthening Türk <strong>Tuborg</strong>’s future positionin a <strong>ve</strong>ry competiti<strong>ve</strong> market.


EURO 2004 can gi<strong>ve</strong> <strong>Carlsberg</strong> “a breakthrough year”Next year is the year of football for <strong>Carlsberg</strong>, as the brand’s biggestsponsorship e<strong>ve</strong>r kicks off.UEFA EURO 2004The sponsorship of the European FootballChampionship – EURO 2004 – in Portugalcan gi<strong>ve</strong> the boost needed to make nextyear “a breakthrough year” for the<strong>Carlsberg</strong> brand, <strong>Group</strong> Vice President ofMarketing Alex Myers told the attendeesat the annual <strong>Carlsberg</strong> Marketing Conference.“There is a huge potential for<strong>Carlsberg</strong>, e<strong>ve</strong>n in countries with maturemarkets”, he said. “A major e<strong>ve</strong>nt likeEURO 2004 can lift the brand and gi<strong>ve</strong> usthe consumer awareness which we needto increase growth further.”Going for growthDuring the past two-and-a-half years, 10new markets ha<strong>ve</strong> launched the <strong>Carlsberg</strong>brand and the o<strong>ve</strong>rall marketing budgetboth centrally and locally has increasedand so has the brand’s growth rate. AlexMyers stressed the importance of all marketsusing the <strong>Carlsberg</strong> brand to dri<strong>ve</strong>growth, and quickly reaching the pointwhere the sales of <strong>Carlsberg</strong> represent asignificant market share as well as a significantshare of the company portfolio.“In many countries, <strong>Carlsberg</strong> has alreadyreached a threshold of critical massin the market where the brand is strongenough to continue to grow as a majorplayer in the market. The brand is still aniche player in se<strong>ve</strong>ral markets, howe<strong>ve</strong>r,there is a threshold where the <strong>Carlsberg</strong>brand can start making a difference forcostumers, consumers and the local company,and <strong>Carlsberg</strong>’s official partnershipof EURO 2004 plays a major part in thisconnection,” Alex Myers added.Fifty of UEFA’s 51 member associationswere included in the draw forEURO 2004, with the host Portugalqualifying automatically. Fifteen teamswill qualify to join Portugal in the finals.The qualifying competition wasstaged in 10 groups of fi<strong>ve</strong> teams, andwas played between September 2002and October 2003. The 10 group winnersautomatically qualify for the finaltournament. The 10 runners-up willtake part in fi<strong>ve</strong> play-off matches on ahome-and-away basis on 15 and 19No<strong>ve</strong>mber 2003, with the fi<strong>ve</strong> winnersprogressing to the finals.Final tournamentIn the final tournament, which will takeplace between 12 June and 4 July2004, the 16 teams will be dividedinto four groups of four. The top twoteams in each group will advance tothe quarter-finals, with a knockoutsystem in force from that stage. Thefinal draw for the tournament takesplace in Lisbon 30 No<strong>ve</strong>mber 2003.The fans’ best supporter<strong>Carlsberg</strong> is widely acknowledged as one of the best sponsors in world footballand has an unbeatable connection with the game through fans.That was the message delegates tookhome from <strong>Carlsberg</strong> Marketing’s EURO2004 workshop held in the Portuguesecapital of Lisbon.“Football and beer go well together.Football matters to billions of peopleworld-wide. They share a passion for thegame which goes beyond national barriers,”said <strong>Carlsberg</strong> Breweries Sponsorshipand Channel Marketing Director KeldStrudahl. “And that common goal - to bepart of a bigger world - fits well with the<strong>Carlsberg</strong> brand essence,” he added.The focus on fans which has guided<strong>Carlsberg</strong>’s football sponsorships for thepast few years will be extended for EURO2004 with the launch of a new campaignfocusing on the funny and sometimesstrange rituals which fans around theworld share.“A lot of money is spent on big salariesand major deals. We want to bring football’sfocus back to the fans and their passion,”said International Sponsorship ManagerPia Knudsen.The EURO 2004 marketing team took the opportunity to be photographed with theHenri Delaunay trophy that will be presented to the European champions. From left toright International Sponsorship Manager Pia Knudsen, EURO 2004 Project ManagerTobias Musaeus, and Sponsorship and Channel Marketing Director Keld Strudahl.


Organisational changes in<strong>Carlsberg</strong> BreweriesLars Påhlson, 44 years, Senior Vice President for the Nordic countriestakes o<strong>ve</strong>r the management responsibility for <strong>Carlsberg</strong> S<strong>ve</strong>rige AB inorder to strengthen sales and marketing in Sweden, promote the restructuringprocess and ensure a better utilisation of potential synergies betweenthe Danish and Swedish businesses. Lars Påhlson continues asManaging Director for <strong>Carlsberg</strong> Danmark A/S and as chairman of theBoard of Directors of Ringnes a.s., Norway and Oy Sinebrychoff Ab,Finland, whereas <strong>Carlsberg</strong> Breweries’ group management takes o<strong>ve</strong>rthe responsibility for the Nordic integration projects within IT, administrationand procurement.Lars Fellman, 60 years, Senior Vice President responsible for<strong>Carlsberg</strong> Breweries A/S’ activities in Germany and Southern Europehas informed <strong>Carlsberg</strong> Breweries that he at the end of the year wantsto resign in order to mo<strong>ve</strong> to New Zealand. The area of responsibilityof Senior Vice President Bjørn Wiggen, 43 years, will extended to alsoinclude Switzerland, Italy and Germany together with his present responsibilitiesfor Eastern Europe and the Middle East.Jesper Bjørn Madsen, 49 years, is appointed Senior Vice Presidentand takes o<strong>ve</strong>r the responsibility for <strong>Carlsberg</strong> Breweries’ activities inAsia, Portugal and Malawi together with licence agreements in 23countries and export to more than 70 countries.Jørn Tolstrup Rohde, 42 years, has been appointed Senior Vice Presidentin <strong>Carlsberg</strong> Breweries A/S with effect from 1 January 2004. JørnTolstrup Rohde comes from a position as managing director of KiMsA/S in Denmark. Jørn Tolstrup Rohde will head a new departmentresponsible for the de<strong>ve</strong>lopment and implementation of programmesdesigned to strengthen <strong>Carlsberg</strong> Breweries’ global sales activities.As part of the job and in co-operation with the sales- and marketingdirectors in <strong>Carlsberg</strong> Breweries’ subsidiaries, Jørn Tolstrup Rohde isto identify and implement best practice within customer service andthe sale of beer through different sales channels.Claudio Riva has been appointed Managing Director for <strong>Carlsberg</strong>Italia Spa with effect from 1 No<strong>ve</strong>mber 2003. He comes from a positionas Sales Director in Italy of Parmalat, which is Italy’s largest fastmoving consumer goods group, with activities in dairy, be<strong>ve</strong>rage andbakery products. Marcello Verratti who has been Managing Directorof <strong>Carlsberg</strong> Italia since 1990 continues as working member of theboard with operational responsibility for the company’s direct distributionchannel.Probably the best web site in the world<strong>Carlsberg</strong> has re-launched its www.carlsberg.comweb site with new interacti<strong>ve</strong> solutions. Here you alsofind information of interest to <strong>Carlsberg</strong>’s shareholdersincl. In<strong>ve</strong>stor Relations and Media.<strong>Carlsberg</strong> Breweries increasesshareholding in Poland<strong>Carlsberg</strong> Breweries A/S has increased its shareholdingin <strong>Carlsberg</strong> Okocim S.A. in Poland to 79 per centthrough the acquisition of a further 4 per cent of theshare capital. The shares ha<strong>ve</strong> been acquired from theGerman brewery Bitburger at a price of DKK 41 million.The acquisition is part of <strong>Carlsberg</strong> Breweries’strategy to increase its shareholding in importantbreweries.Poland is the 10th largest beer market in the world.In 2002, the total consumption was 27 million hl beerwhich is equivalent to a yearly per capita consumptionof 69 litres. O<strong>ve</strong>r the past fi<strong>ve</strong> years, the annual consumptionhas increased by approx. 7 per cent.<strong>Carlsberg</strong> Okocim has a market share of 14per cent and <strong>Carlsberg</strong> is the strongest growing premiumbrand.New centrally-led global procurement organisation in Copenhagendent of Global Procurement Helge Jacobsenwill manage the new organisation, reportingto Executi<strong>ve</strong> Vice President PaulBergqvist.Implementation of the ProcurementExcellence project„It is a natural de<strong>ve</strong>lopment of the procurementarea, where we ha<strong>ve</strong> alreadyachie<strong>ve</strong>d substantial savings in 2002-2003,“ commented Executi<strong>ve</strong> Vice PresidentPaul Bergqvist.Paul Bergqvist continues: „Additionalmajor opportunities and synergies in thecoming 2 years ha<strong>ve</strong> been identified, andha<strong>ve</strong> encouraged us to make the decisionAfter 18 months with regional procurementorganisations in Rheinfelden in Switzerlandand Copenhagen, it has been decided toenhance the procurement focus and potentialsaving activities by creating oneGlobal Procurement organisation for<strong>Carlsberg</strong> Breweries in Copenhagen.The new Global Procurement organisationis responsible for all major procurementactivities in the majority ownedbreweries in Europe and Asia. Co-ordinationof procurement activities with the Orkla<strong>Group</strong> of companies and minorityowned and joint <strong>ve</strong>nture breweries willalso take place.Procurement Director and Vice Presitoenhance and consolidate the resourcesinto one centrally-led global organisationlocated in Copenhagen and managed byHelge Jacobsen.“„Despite good results during the past18 months, it has pro<strong>ve</strong>n to be impracticalto continue with the split procurement organisation.“„We trust that this change to globalprocurement and implementation of a ProcurementExcellence project will contributeto major savings in the next 2 years inparallel with the other operational excellenceactivities.“


Financial Calendar31 Dec 2003 End of Financial Year22 Jan 2004 Quiet period for Preliminary Profit Statement 200319 Feb 2004 Preliminary Profit Statement 2003Announcements to the Stock ExchangeAnnouncements to The Copenhagen Stock Exchange A/S1 July 2002 - 7 No<strong>ve</strong>mber 20031 July 2002 <strong>Carlsberg</strong> Breweries’ shareholding in Lithuanian brewery SvyturysUtenos Alus sold to Baltic Be<strong>ve</strong>rages Holding2 Aug 2002 <strong>Carlsberg</strong> Breweries acquires 67% of Bulgarian brewery Pirinsko8 Aug 2002 Repurchase of own shares8 Aug 2002 Q2 Financial Statement 200228 Aug 2002 The EU Commission carries out voluntary in<strong>ve</strong>stigation5 Sep 2002 <strong>Carlsberg</strong> A/S’ portfolio of own shares26 Sep 2002 New chairman – The <strong>Carlsberg</strong> Foundation4 Nov 2002 The EU Commission closes case against <strong>Carlsberg</strong>7 Nov 2002 Baltic Be<strong>ve</strong>rages Holding builds new brewery in Kazakstan7 Nov 2002 Q3 Financial Statement13 Nov 2002 Portfolio of own shares2 Dec 2002 Repurchase of own shares finalised19 Dec 2002 Baltic Be<strong>ve</strong>rages Holding sells Voronezh Brewery to subsidiary20 Dec 2002 Increased shareholding in <strong>Carlsberg</strong> Okocim, Poland (71.5%)6 Jan 2003 Increased shareholding in Pirinsko, Bulgaria (94.5%)20 Jan 2003 Share option programme 200331 Jan 2003 Financial Calendar 200320 Feb 2003 Preliminary Profit Statement 200217 Mar 2003 <strong>Carlsberg</strong>’s Annual General Meeting8 May 2003 Q1 Financial Statement 200316 Jun 2003 Change in Executi<strong>ve</strong> Board of <strong>Carlsberg</strong> Breweries A/S23 Jun 2003 Discussions in Asia1 Aug 2003 <strong>Carlsberg</strong> Breweries terminates joint <strong>ve</strong>nture in Asia14 Aug 2003 <strong>Carlsberg</strong> Breweries increases shareholding in Vietnam14 Aug 2003 Negotiations about structural changes in Sweden15 Aug 2003 Q2 Financial Statement2 Sep 2003 Arbitration regarding <strong>Carlsberg</strong> Asia22 Sep 2003 <strong>Carlsberg</strong> Breweries makes an offer for Serbian breweryPivara Celarevo A.D.7 Nov 2003 Q3 Financial Statement<strong>Carlsberg</strong> Breweries makes anoffer for a Serbian breweryThe shareholders of the Serbian brewery PivaraCelarevo A.D. ha<strong>ve</strong> decided to carry through a directplacing of shares, which will provide <strong>Carlsberg</strong> BreweriesA/S with 51 per cent of the shares in PivaraCelarevo. Subsequently, <strong>Carlsberg</strong> Breweries mustmake a public tender for the remaining 49 per centof the shares in Pivara Celarevo. The price per share isEUR 43.12/DKK 320, which gi<strong>ve</strong>s a total price of the entireshare capital of EUR 53 million/DKK 394 million. Thetransaction is subject to a due diligence process and toapproval by authorities.The share capital is owned by approx. 1,200 shareholders,primarily private individuals out of whomapprox. 75 per cent are employed by Pivara Celarevo,which is the third largest brewery in Serbia. The breweryis situated in the town of Celarevo in the Vojvodina provinceabout 130 kilometres north of the capital Beogradand its only brand Lav (means lion) is the second strongeststandard brand in the country. The brewery has a capacityof 1.3 million hl beer. In 2002, Pivara Celarevo hada turno<strong>ve</strong>r of EUR 23 million/DKK171 million, an operatingprofit (based on local accounting principles) of EUR5.6 million/DKK 42 million and sold 780,000 hl beer, correspondingto a market share of approx. 15 per cent.“The acquisition of Pivara Celarevo strengthens ourposition in the Balkans where we already ha<strong>ve</strong> breweriesin Bulgaria, Croatia and Romania”, says President andCEO of <strong>Carlsberg</strong> Breweries Nils S. Andersen.De<strong>ve</strong>lopment of the <strong>Carlsberg</strong> B-share compared to the KFX-index and the Peer <strong>Group</strong>Breweries (<strong>Carlsberg</strong> B, Heineken, Scottish & Newcastle, SABMiller and Interbrew)SHARE PRICE INDEX 01.01.2002 (=100) – 31.10.2003130120110100908070605001/01/02 01/03/02 01/05/02 01/07/02 01/09/02 01/11/02 01/01/03 01/03/03 01/05/03 01/07/03 01/09/03 01/11/03● <strong>Carlsberg</strong> B-share ● KFX-index ● Peer <strong>Group</strong> Breweries<strong>Carlsberg</strong> News is published e<strong>ve</strong>ry three months by <strong>Carlsberg</strong> A/S in Danish and English and forwarded to registered shareholders.Circulation: 19,000. Editorial staff: Niels Eyde Madsen (responsible), Andrew Arnold and Jeanett W. Glenthøj.Photos: Bent Rej, Andrew Arnold et al. Design and production: Boje & Mobeck as. Printed by: PrintDivision A/S.<strong>Carlsberg</strong> A/S, CVR-NR. 61056416, 1 Valby Langgade, DK-2500 Valby. Phone: +45 3327 2727. E-mail: info@carlsberg.com.Homepage: www.carlsberg.com.


7 No<strong>ve</strong>mber 2003Q3 Financial Statement of the <strong>Carlsberg</strong><strong>Group</strong> as at 30 September 2003Significant progress in Q3Q3:• Operating profit (EBITA) was up by 22% at unchanged exchange rates(+15% at actual exchange rates).• Net profit increased by 20%.• Interest-bearing debt reduced by DKK 1.6bn.Accumulated after 9 months:• Progress for the <strong>Carlsberg</strong> brand of 7% and for the total beer volume of 4%.• Operating profit (EBITA) at unchanged exchange rates at le<strong>ve</strong>l with last year (-1%).At actual exchange rates -11%.• Net profit decreased by 6%.• Interest-bearing debt reduced by DKK 2.0bn.Highlights and Key Figures (Unaudited)Q39 months2002 2003 Changes 2002 2003 ChangesDKK million in % in %Net re<strong>ve</strong>nue 9,399 9,860 5 26,922 26,157 -3Operating profit 1,449 1,671 15 3,263 2,919 -11Special items, net 29 -19 - 11 -16 -Financials, net -169 -73 57 -616 -438 29Corporation tax -322 -435 -35 -728 -634 13Profit before goodwill 987 1,144 16 1,930 1,831 -5Goodwill amortisation and write-down -90 -98 -9 -273 -283 -4Consolidated profit 897 1,046 17 1,657 1,548 -7<strong>Carlsberg</strong> A/S’ share of profit 489 586 20 892 841 -631.12.02 30.09.03 ChangesDKK million in %Consolidated capital and reser<strong>ve</strong>s 17,286 18,061 4Total assets 46,523 46,585 0Net interest-bearing debt 10,923 8,945 -18Mo<strong>ve</strong>ments in consolidated capital and reser<strong>ve</strong>s:Parent Minority <strong>Group</strong>Capital and reser<strong>ve</strong>s as at 31.12.02 10,836 6,450 17,286Dividend, <strong>Carlsberg</strong> A/S -304 -304Dividend, minority interests -274 -274Consolidated profit 841 707 1,548Currency translation adjustments, etc. -462 -499 -961<strong>Carlsberg</strong> Asia 360 406 766Capital and reser<strong>ve</strong>s as at 30.09.03 11,271 6,790 18,061The accounting policies applied are unchanged from the Annual Report for 2002.Comments on de<strong>ve</strong>lopmentsin the first 9 monthsof 2003Volume. The <strong>Carlsberg</strong> <strong>Group</strong>’s sales ofbeer (63.2m hl) and soft drinks (16.4m hl)for the period amounted to 79.6m hl(+4%) calculated in accordance with industrialstandards (100% of the volumefor subsidiaries, proportionally consolidatedand associated companies as wellas licence production). A calculation ofvolume based on subsidiaries and licenceproduction with the addition ofownership shares in proportionally consolidatedand associated companies resultsin a beer volume of 41.7m hl (+4%).This calculation method has been appliedin the geographic segments below. Theperiod saw a 7% gain for the <strong>Carlsberg</strong>brand.Net re<strong>ve</strong>nue rose by 4% at unchangedexchange rates. Con<strong>ve</strong>rted atactual exchange rates, net re<strong>ve</strong>nueamounted to DKK 26,157m against DKK26,922m in the same period last year(-3%). Apart from ad<strong>ve</strong>rse exchange ratede<strong>ve</strong>lopments, the decline is mainly dueto di<strong>ve</strong>sted business units in Switzerland(soft drink and wine) and the sale of theHannen brewery in Germany, whereasthe eastern European markets and Asia(new structure) contribute positi<strong>ve</strong>ly.At unchanged exchange rates, operatingprofit in Q3 was 22% up on lastyear, whereas the 9 month-period was atle<strong>ve</strong>l with last year (-1%). Operating profitfor the period at actual exchange ratesamounted to DKK 2,919m against DKK3,263m last year (DKK -344m or -11%),while Q3 showed progress of DKK 222m(+15%). The unfavourable exchange ratede<strong>ve</strong>lopments thus account for the majorpart of the decline. The other minor deviationsare mainly attributable to Q1 withthe weak volume and sales price trend inRussia as well as the global decline insales within the on-premise sector due tothe war in Iraq and SARS.Financials, net showed a negati<strong>ve</strong>DKK 438m, which is DKK 178m belowlast year and is due to a lower interestrate le<strong>ve</strong>l as well as favourable currencytranslation adjustments of loans, etc. Thesignificant reduction of net interest-bearingdebt also had a positi<strong>ve</strong> influence onFinancials.Corporation tax was reduced comparedto last year, because it pro<strong>ve</strong>d possibleto utilize previously not capitalisedtax assets.Profit before goodwill amortisationand write-down amounted to DKK1,831m against DKK 1,930m last year.Results were ad<strong>ve</strong>rsely affected by the


abo<strong>ve</strong>-mentioned decline in operating profit,but positi<strong>ve</strong>ly affected by lower financialcosts and lower corporation tax.<strong>Carlsberg</strong> A/S’ share of profit totalledDKK 841m against DKK 892m in the sameperiod last year (-6%). <strong>Carlsberg</strong> Breweries’share of profit rose by DKK 85m (+8%).As expected, the free cash flow of the<strong>Carlsberg</strong> <strong>Group</strong> showed a substantial,positi<strong>ve</strong> amount of DKK 2.3bn. Operationalcash flow totalled a positi<strong>ve</strong> DKK 3.7bn,and in<strong>ve</strong>stments totalled net DKK 1.4bnprimarily relating to fixed assets.Net interest-bearing debt of approximatelyDKK 8.9bn de<strong>ve</strong>loped as expectedand was reduced by DKK 2.0bn comparedwith the le<strong>ve</strong>l as at 31 December 2002. DKK0.7bn of this is due to changes in exchangerates, while DKK 0.7bn was paid with referenceto minority interests.A review of the three geographic segments(regions) in <strong>Carlsberg</strong> Breweries A/Sis set out below with comparati<strong>ve</strong> figures for2002.Western Europe9 months 9 months Changes Q3 Q3 ChangesDKK million 2002 2003 in % 2002 2003 in %Net re<strong>ve</strong>nue 20,128 19,539 -3 7,111 7,137 +0Operating profit 1,878 1,698 -10 891 945 +6Operating margin (%) 9.3 8.7 12.5 13.2Beer sales (m hl) 18.2 17.7 -3 6.4 6.4 0Net re<strong>ve</strong>nue was at le<strong>ve</strong>l with last year atunchanged exchange rates. Con<strong>ve</strong>rted atactual exchange rates, net re<strong>ve</strong>nue fell byapproximately DKK 0.6bn (-3%) to DKK19.5bn, primarily due to the de<strong>ve</strong>lopmentsin the GBP exchange rate. Di<strong>ve</strong>sted businessunits in Switzerland (soft drink andwine) and the sale of the Hannen breweryin Germany reduced net re<strong>ve</strong>nue, howe<strong>ve</strong>r,this reduction, to a large extent, has beenoffset by progress in other companies.Operating profit was 6% down onlast year at unchanged exchange rates.Con<strong>ve</strong>rted at actual exchange rates, oper-ating profit was DKK 180m below last year(-10%), cf. comments on the individualmarkets set out below.In the Nordic region, beer sales declinedslightly during the period and particularly<strong>Carlsberg</strong> S<strong>ve</strong>rige experienced adecline. The markets are characterised byse<strong>ve</strong>re price competition, a rise in bordertrade where profitability is low, and pressureon market shares. The analyses andnegotiations regarding cost reductionswhich were initiated in Sweden in Augustare progressing. They may lead to theclosing-down of the brewery in Bromma,in which case production to the Swedishmarket will be concentrated in Falkenbergsupplemented with capacity at the breweryin Valby (Denmark).In the UK, the <strong>Carlsberg</strong> brandachie<strong>ve</strong>d a 10% gain, while Tetley’s maintainedvolume in the decreasing ale market.The exchange rate de<strong>ve</strong>lopments, increasedcosts for marketing, production,logistics and pensions led to a reduction inoperating profit compared with last year.Following a somewhat weak first halfyear,the market in southern Europe wasgenerally up on last year in 3Q, primarilydue to significantly better summer weather.Following the implementation of restructuringprojects, Feldschlösschen inSwitzerland has been able to adjust thecost structure and impro<strong>ve</strong> business procedures.Consequently, operating profit issignificantly abo<strong>ve</strong> last year.Eastern Europe9 months 9 months Changes Q3 Q3 ChangesDKK million 2002 2003 in % 2002 2003 in %Net re<strong>ve</strong>nue 6,033 5,809 -4 2,211 2,348 +6Operating profit 1,128 1,105 -2 468 602 +29Operating margin (%) 18.7 19.0 21.2 25.6Beer sales (m hl) 18.8 20.2 +8 7.4 8.0 +8Net re<strong>ve</strong>nue rose by 13% at unchangedexchange rates. Con<strong>ve</strong>rted at actual exchangerates, net re<strong>ve</strong>nue declined by 4%to DKK 5.8bn.Operating profit was up by 14% on lastyear at unchanged exchange rates. At actualexchange rates, operating profit totalledDKK 1,105m against DKK 1,128mlast year (-2%). Operating profit declined inBBH, whereas i.a. Poland and especially<strong>Turkey</strong> experienced significant progress.In BBH (50%), net re<strong>ve</strong>nue rose by 6%at unchanged exchange rates. Con<strong>ve</strong>rtedat actual exchange rates, net re<strong>ve</strong>nue fellby just under 9% to DKK 3,402m. Volumerose by 7%. The exchange rate de<strong>ve</strong>lopmentsha<strong>ve</strong> been partly cancelled out by theprogress in volume and moderate increasesin sales prices. Total market growth in BBH’sregion was almost 4%, and BBH thus continuesto gain market share. BBH’s marketshare in Russia was 33.3%, which is 0.9percentage points up on last year. Operatingprofit in BBH of DKK 853m is DKK 183mbelow last year, mainly due to exchange ratede<strong>ve</strong>lopments of DKK 130m, but also becausesales prices ha<strong>ve</strong> not been increasedin line with inflation.In Q3, the Russian beer market rose byalmost 6%, while BBH’s growth amountedto 11%. The market is expected to grow by4-5% in 2003 and BBH is still expected tooutperform the market. The operating marginis expected to be slightly down on2002.The other companies in the regionachie<strong>ve</strong>d results significantly abo<strong>ve</strong> lastyear’s le<strong>ve</strong>l. Türk <strong>Tuborg</strong> (<strong>Turkey</strong>) showedsignificant progress and achie<strong>ve</strong>d resultsabo<strong>ve</strong> expectations. In Poland, the mergedoperations of the <strong>Carlsberg</strong> companiesshowed progress in sales and realised costsavings, which has led to results somewhatabo<strong>ve</strong> last year. Following three acquisitionsin 2002, the set-up of a new market inthe Balkans ad<strong>ve</strong>rsely affected profit in2003.AsiaThe accounts for Asia (<strong>Carlsberg</strong> Asia Pte.Ltd.) for the first half-year of 2003 and for2002 are based on a 50/50% joint-<strong>ve</strong>nturestructure, where <strong>Carlsberg</strong> Asia Pte. Ltd. isproportionally consolidated. <strong>Carlsberg</strong>has, cf. announcement to the CopenhagenStock Exchange dated 1 August 2003, terminatedthe joint <strong>ve</strong>nture and, as a consequence,the accounting treatment hasbeen changed accordingly with effect from1 July 2003. This is not expected to ha<strong>ve</strong>any significant effect on the operating


Asia – continued9 months 9 months Changes Q3 Q3 ChangesDKK million 2002 2003 in % 2002 2003 in %Net re<strong>ve</strong>nue 797 917 241 445Operating profit 397 375 -6 156 167 +7Beer sales (m hl) 3.0 3.8 1.0 1.6profit in 2003, as the loss of profit from theThai activities (including the profit guarantee)is offset by the fact that the inclusionof the <strong>Carlsberg</strong> Asia results is changedfrom 50% to 100%. Please find below theproforma figures for 2002 and 2003 accordingto the present structure. In Q3,DKK 766m was added to the consolidatedcapital and reser<strong>ve</strong>s regarding the now terminatedjoint <strong>ve</strong>nture in Asia. The amountis offset by an equivalent write-down inconnection with the agreement regardingthe establishment of the joint <strong>ve</strong>nture inAsia. <strong>Carlsberg</strong> is still convinced that Asiaoffers favourable de<strong>ve</strong>lopment possibilities,and that the region holds significantpotential for the <strong>Carlsberg</strong> brand.Net re<strong>ve</strong>nue rose to DKK 917m due tothe new structure in Asia following the terminationof the joint-<strong>ve</strong>nture agreement.The exchange rate de<strong>ve</strong>lopment ad<strong>ve</strong>rselyaffected the period.Operating profit declined by DKK 22mcompared to last year, primarily as a resultof the negati<strong>ve</strong> exchange rate mo<strong>ve</strong>ments(DKK -60m). The companies in Malaysia,Hong Kong, Singapore and Vietnam allshowed progress in Q3. The progress outweighsthe decline in the first half-yearwhich was caused by the change in consumptionpatterns (SARS). One-line consolidatedbreweries are included with DKK141m (especially Hite, South Korea), whilethe profit guarantee for the companies inThailand, which is included in the first halfyear,contributed with DKK 62m.Other activities in the<strong>Carlsberg</strong> <strong>Group</strong>PropertiesDuring the period, properties were sold witha total gain of about DKK 175m before taxwhich is a little abo<strong>ve</strong> expectations and DKK95m up on 2002.Profit expectations<strong>Carlsberg</strong> Breweries’ share of profit for theyear is expected to increase by approximately15%, while <strong>Carlsberg</strong> A/S’ share ofprofit for the year is expected to decreaseby approximately 10%.<strong>Carlsberg</strong> Breweries now expects operatingprofit (prior to exchange rate changes)to be 5% up on last year. Adjusted to actual/expected exchange rates, operating profit isanticipated to be approximately 5% downon last year. The reduction in operating profit(at actual/expected exchange rates) comparedto previous financial statements isdue to the fact that operating profit in BBHthis year is now anticipated to be lower thanlast year. This affects the entire <strong>Carlsberg</strong><strong>Group</strong>, and the consolidated operating profit(at actual/expected exchange rates) is thusexpected to be 6-7% down on last year.The reduced operating profit is expectedto be offset by lower financial costs and tax.Furthermore, it is expected that restructuringcosts etc. will be charged to Specialitems in Q4. The scope of the restructuringcosts etc. after tax expected at present, arenot anticipated to necessitate any changesin the abo<strong>ve</strong> profit expectations as regardsthe companies’ share of profit for the year.Operational cash-flow and free cash-flow(exclusi<strong>ve</strong> of any company acquisitions) areexpected to increase in 2003 compared to2002.Forward-looking statementThe forward-looking statements containedherein, including forecasts of sales andearnings performance, inherently invol<strong>ve</strong>risks and uncertainties and could be materiallyaffected by factors such as global economicmatters, including interest rate andcurrency de<strong>ve</strong>lopments, raw material de<strong>ve</strong>lopments,production and distribution relatedproblems, breach or unexpected terminationof contracts, price reductions resulting frommarket-dri<strong>ve</strong>n conditions, market acceptanceof new products, launches of competingproducts and other unforeseen factors.Any disputes arising in connection withthe termination of the joint <strong>ve</strong>nture in Asiashall be settled by arbitration in London.Chang Be<strong>ve</strong>rages has initiated arbitrationproceedings against <strong>Carlsberg</strong> BreweriesA/S. Chang Be<strong>ve</strong>rages demands that <strong>Carlsberg</strong>Asia continue as a joint <strong>ve</strong>nture, alternati<strong>ve</strong>lythat <strong>Carlsberg</strong> Breweries A/S paysdamages. No amount is specified in Chang’sclaim for damages. <strong>Carlsberg</strong> Breweries rejectsall Chang Be<strong>ve</strong>rages’ demands.<strong>Carlsberg</strong> will only update and adjust thespecifically stated expectations in as far asthis is required by law etc.Additional informationThe Preliminary Profit Statement 2003 willbe available on 19 February 2004.The Quiet Period for the Preliminary ProfitStatement 2003 starts on 22 January 2004.This financial statement is available in Danishand English. In case of doubt, the Danish<strong>ve</strong>rsion shall apply.Highlights and Key Figures for <strong>Carlsberg</strong> Breweries A/SQ3 Changes in 9 months Changes inDKK million 2002 2003 % 2002 2003 %Net re<strong>ve</strong>nue 9,399 9,860 5 26,922 26,157 -3Operating profit 1,425 1,583 11 3,122 2,773 -11Special items, net 29 -19 - 11 -16 -Financials, net -222 -101 55 -777 -496 36Corporation tax -302 -389 -29 -660 -562 15Profit before goodwill 930 1,074 15 1,696 1,699 0Goodwill amortisation and write-down -93 -101 -9 -281 -291 -4Consolidated profit 837 973 16 1,415 1,408 -0<strong>Carlsberg</strong> Breweries’ share of profit 716 855 19 1,083 1,168 831.12.02 30.09.03 Changes in %Consolidated capital and reser<strong>ve</strong>s 13,577 14,362 6Assets, total 42,489 42,561 0Net interest-bearing debt 13,070 11,446 -12


Segment Information by Quarters - Q1Western Eastern Asia Not Be<strong>ve</strong>rages, Other <strong>Carlsberg</strong>DKK million Europe Europe distributed* total** <strong>Group</strong>, totalQ1 2002:Net re<strong>ve</strong>nue 5,638 1,593 323 18 7,572 7,572Operating profit 139 176 137 -97 355 85 440Special items, net - -Financials, net -255 39 -216Corporation tax -17 -35 -52Profit before goodwill amortisation and write-down 83 89 172Goodwill amortisation and write-down -95 3 -92Consolidated profit -12 92 80Minority interests -81 -44<strong>Carlsberg</strong> Breweries’ share of profit -93<strong>Carlsberg</strong> A/S’ share of profit 36Q1 2003:Net re<strong>ve</strong>nue 5,274 1,326 273 -18 6,855 6,855Operating profit -18 61 113 -151 5 13 18Special items, net -2 -2Financials, net -245 27 -218Corporation tax 102 -12 90Profit before goodwill amortisation and write-down -140 28 -112Goodwill amortisation and write-down -97 2 -95Consolidated profit -237 30 -207Minority interests -23 81<strong>Carlsberg</strong> Breweries’ share of profit -260<strong>Carlsberg</strong> A/S’ share of profit -126Segment Information by Quarters - Q2Western Eastern Asia Not Be<strong>ve</strong>rages, Other <strong>Carlsberg</strong>DKK million Europe Europe distributed* total** <strong>Group</strong>, totalQ2 2002:Net re<strong>ve</strong>nue 7,379 2,230 233 109 9,951 9,951Operating profit 848 484 104 -94 1,342 32 1,374Special items, net -18 -18Financials, net -300 69 -231Corporation tax -341 -13 -354Profit before goodwill amortisation and write-down 683 88 771Goodwill amortisation and write-down -93 2 -91Consolidated profit 590 90 680Minority interests -130 -313<strong>Carlsberg</strong> Breweries’ share of profit 460<strong>Carlsberg</strong> A/S’ share of profit 367Q2 2003:Net re<strong>ve</strong>nue 7,128 2,135 199 -20 9,442 9,442Operating profit 771 442 95 -123 1,185 45 1,230Special items, net 5 5Financials, net -150 3 -147Corporation tax -275 -14 -289Profit before goodwill amortisation and write-down 765 34 799Goodwill amortisation and write-down -93 3 -90Consolidated profit 672 37 709Minority interests -99 -328<strong>Carlsberg</strong> Breweries’ share of profit 573<strong>Carlsberg</strong> A/S’ share of profit 381Balance Sheet<strong>Carlsberg</strong> <strong>Group</strong><strong>Carlsberg</strong> BreweriesDKK million 30.09.02 31.12.02 30.09.03 30.09.02 31.12.02 30.09.03Non-current assets 30,965 30,600 29,429 29,484 29,058 28,222Current assets 16,568 15,923 17,156 13,628 13,431 14,339Consolidated capital and reser<strong>ve</strong>s 18,054 17,286 18,061 14,181 13,577 14,362Provisions 3,601 3,398 3,274 3,481 3,337 3,213Non-current liabilities 10,864 10,724 10,544 10,870 10,724 10,544Current liabilities 15,014 15,115 14,706 14,580 14,850 14,442Balance sheet, total 47,533 46,523 46,585 43,112 42,489 42,561Net interest-bearing debt 11,114 10,923 8,945 13,458 13,070 11,446


Segment Information by Quarters - Q3Western Eastern Asia Not Be<strong>ve</strong>rages, Other <strong>Carlsberg</strong>DKK million Europe Europe distributed* total** <strong>Group</strong>, totalQ3 2002:Net re<strong>ve</strong>nue 7,111 2,211 241 -164 9,399 9,399Operating profit 891 468 156 -90 1,425 24 1,449Special items, net 29 - 29Financials, net -222 53 -169Corporation tax -302 -20 -322Profit before goodwill amortisation and write-down 930 57 987Goodwill amortisation and write-down -93 3 -90Consolidated profit 837 60 897Minority interests -121 -408<strong>Carlsberg</strong> Breweries’ share of profit 716<strong>Carlsberg</strong> A/S’ share of profit 489Q3 2003:Net re<strong>ve</strong>nue 7,137 2,348 445 -70 9,860 9,860Operating profit 945 602 167 -131 1,583 88 1,671Special items, net -19 - -19Financials, net -101 28 -73Corporation tax -389 -46 -435Profit before goodwill amortisation and write-down 1,074 70 1,144Goodwill amortisation and write-down -101 3 -98Consolidated profit 973 73 1,046Minority interests -118 -460<strong>Carlsberg</strong> Breweries’ share of profit 855<strong>Carlsberg</strong> A/S’ share of profit 586Segment Information by Quarters - Accumulated as at 30 SeptemberWestern Eastern Asia Not Be<strong>ve</strong>rages, Other <strong>Carlsberg</strong>DKK million Europe Europe distributed* total** <strong>Group</strong>, total2002:Net re<strong>ve</strong>nue 20,128 6,033 797 -36 26,922 26,922Operating profit 1,878 1,128 397 -281 3,122 141 3,263Special items, net 11 - 11Financials, net -777 161 -616Corporation tax -660 -68 -728Profit before goodwill amortisation and write-down 1,696 234 1,930Goodwill amortisation and write-down -281 8 -273Consolidated profit 1,415 242 1,657Minority interests -332 -765<strong>Carlsberg</strong> Breweries’ share of profit 1,083<strong>Carlsberg</strong> A/S’ share of profit 8922003:Net re<strong>ve</strong>nue 19,539 5,809 917 -108 26,157 26,157Operating profit 1,698 1,105 375 -405 2,773 146 2,919Special items, net -16 - -16Financials, net -496 58 -438Corporation tax -562 -72 -634Profit before goodwill amortisation and write-down 1,699 132 1,831Goodwill amortisation and write-down -291 8 -283Consolidated profit 1,408 140 1,548Minority interests -240 -707<strong>Carlsberg</strong> Breweries’ share of profit 1,168<strong>Carlsberg</strong> A/S’ share of profit 841* “Not distributed” includes corporate functions, other undertakings, elimination of inter-company trade in the three geographic segments, etc. of<strong>Carlsberg</strong> Breweries A/S.** <strong>Carlsberg</strong> Breweries A/S, total.Pro forma Segment Information by Quarters for the present structure in AsiaDKK millionQ1 Q2 Q3 9 months Q4 12 months2002:Net re<strong>ve</strong>nue 521 463 426 1,410 369 1,779Operating profit 182 108 207 497 41 5382003:Net re<strong>ve</strong>nue 481 344 445 1,270Operating profit 136 103 167 406

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