Working with the Media to Promote Teen Pregnancy Prevention

ConclusionMedia campaigns designed tochange behavior require a longtermcommitment: Cutting thesmoking rate in half amongadults took nearly 40 years ofintense media and nonmediawork. Your work can keep ateen pregnancy preventionmessage in the air and on theminds of teens and adults, and,over time, help make a differencein your community’s teenpregnancy rates.MAKING IT HAPPENReferences124Advocates for Youth. (1997).National teen pregnancy preventionmonth planning guidebook.Washington, DC: Author.Campbell, J., & Nelson-Weaver, J.(1997). Public awareness for adolescentpregnancy prevention: Aguide for involving communities.Columbia, SC: South CarolinaCouncil on Adolescent PregnancyPrevention.DeJong, W., & Winsten, J. (1998).The media and the message:Lessons learned from past publicservice campaigns. Washington, DC:National Campaign to Prevent TeenPregnancy.Kirby, D. (1997). No easy answers:Research findings on programs toreduce teen pregnancy. Washington,DC: National Campaign to PreventTeen Pregnancy.Media Campaign Resource Center,Office on Smoking and Health, U.S.Centers for Disease Control andPrevention. (1995). Media campaignresource book for tobacco control.Rockville, MD: Author.National Campaign to Prevent TeenPregnancy. (1998). Adults on teenpregnancy: A focus group report.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997a). Sending themessage: State-based media campaignsfor teen pregnancy prevention.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997b). Partners inprevention: How national organizationsassist state and local teenpregnancy prevention efforts.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997c). Snapshots fromthe front-line: Lessons about teenpregnancy prevention from statesand communities. Washington, DC:Author.Schlitt, J., & Jennings, P. (1993).Creating public awareness for adolescentpregnancy prevention: Amanual for state and communitycampaigns. Washington, DC:Southern Regional Project on InfantMortality.