Working with the Media to Promote Teen Pregnancy Prevention

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ConclusionMedia campaigns designed tochange behavior require a longtermcommitment: Cutting thesmoking rate in half amongadults took nearly 40 years ofintense media and nonmediawork. Your work can keep ateen pregnancy preventionmessage in the air and on theminds of teens and adults, and,over time, help make a differencein your community’s teenpregnancy rates.MAKING IT HAPPENReferences124Advocates for Youth. (1997).National teen pregnancy preventionmonth planning guidebook.Washington, DC: Author.Campbell, J., & Nelson-Weaver, J.(1997). Public awareness for adolescentpregnancy prevention: Aguide for involving communities.Columbia, SC: South CarolinaCouncil on Adolescent PregnancyPrevention.DeJong, W., & Winsten, J. (1998).The media and the message:Lessons learned from past publicservice campaigns. Washington, DC:National Campaign to Prevent TeenPregnancy.Kirby, D. (1997). No easy answers:Research findings on programs toreduce teen pregnancy. Washington,DC: National Campaign to PreventTeen Pregnancy.Media Campaign Resource Center,Office on Smoking and Health, U.S.Centers for Disease Control andPrevention. (1995). Media campaignresource book for tobacco control.Rockville, MD: Author.National Campaign to Prevent TeenPregnancy. (1998). Adults on teenpregnancy: A focus group report.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997a). Sending themessage: State-based media campaignsfor teen pregnancy prevention.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997b). Partners inprevention: How national organizationsassist state and local teenpregnancy prevention efforts.Washington, DC: Author.National Campaign to Prevent TeenPregnancy. (1997c). Snapshots fromthe front-line: Lessons about teenpregnancy prevention from statesand communities. Washington, DC:Author.Schlitt, J., & Jennings, P. (1993).Creating public awareness for adolescentpregnancy prevention: Amanual for state and communitycampaigns. Washington, DC:Southern Regional Project on InfantMortality.
Programs and resources mentionedin this chapterAge of Consent CampaignCatawba County Social ServicesPO Box 669Newton, NC 28658(828) 326-5636Fax: (828) 322-2497Break the SilenceCenter for Adolescent PregnancyPreventionFamily Health Council, Inc.960 Penn Avenue, Suite 600Pittsburgh, PA 15222(412) 288-2130Fax: (412) 288-9036Campaign for Our ChildrenHal Donofrio, Executive DirectorCampaign for Our Children120 W. Lafayette St.Suite 1200Baltimore, MD 21201(410) 576-9000Fax: (410) 528-8809Don’t Kid YourselfMontana Department of Health andHuman ServicesFamily Planning1400 BroadwayCogswell BuildingHelena, MT 59620(406) 444-7331Fax: (406) 444-2606Kansas Children’s Service League3616 SW Topeka BoulevardTopeka, KS 66611(785) 274-3100Fax: (785) 274-3181Lincoln-Lancaster (NE) TeenagePregnancy Prevention CoalitionPO Box 5009Lincoln, NE 68505(402) 441-7716Fax: (402) 441-6824Nevada Public Health FoundationOne East First Street, Suite 806Reno, NV 89501(702) 323-3325Fax: (702) 323-3378Not Me, Not NowJohn Riley, DirectorMonroe County Department ofCommunications and Special Events39 West Main St.Suite 204Rochester, NY 14614(716) 428-2380Fax: (716) 428-3268www.notmenotnow.orgOhio Family and Children FirstInitiative65 East State Street, 9th FloorColumbus, OH 43215-0011(614) 466-1822Fax: (614) 728-3504Pregnancy: It’s Not for MeFamily Planning Council ofSoutheast Pennsylvania260 South Broad Street, Suite 1000Philadelphia, PA 19102(215) 985-2619Fax: (215) 732-1252Scott County Teen PregnancyPrevention CampaignMaternal Health Center852 Middle Road, #11369Bettendorf, IA 52722(319) 359-6633Fax: (319) 359-5261125MEDIA
Page 4 and 5: MAKING IT HAPPEN102hours, confident
Page 6 and 7: MAKING IT HAPPEN104campaign to dela
Page 8 and 9: MAKING IT HAPPENkernel from which y
Page 10 and 11: Core message worksheetDesired Resul
Page 12 and 13: Selecting a media optionOPTIONCONSI
Page 14 and 15: Working with the news mediaMAKING I
Page 16 and 17: MAKING IT HAPPEN114Using the tools
Page 18 and 19: FIELD NOTESMAKING IT HAPPEN116Getti
Page 20 and 21: MAKING IT HAPPEN118• Do not go
Page 22 and 23: MAKING IT HAPPEN120Florida’s six-
Page 24 and 25: MAKING IT HAPPEN122• Create a buz
Page 28 and 29: MAKING IT HAPPEN126Sex Lasts a Mome
Page 30 and 31: TABLE 1 (cont.)MAKING IT HAPPEN128I
Page 32 and 33: TABLE 2Sample media messages for a
Page 34 and 35: TABLE 4Sample facts and stats sheet
Page 36: TABLE 4 (cont.)BRING “BEST BETS T

Working with the Media to Promote Teen Pregnancy Prevention

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