Download - Capital Area Food Bank

A fresh new look linking us to our future.Our new logo is about creatingconnections – among people who arehungry, the community we supportand engage to help, and the food thatultimately provides nourishment.The Capital Area Food Bank is thefoundation, building strong links toaddress hunger across the region.PeopleWe put people first. Core to ourmission is feeding people whosuffer from hunger…children, seniorcitizens, individuals and families,the working poor, underemployedand unemployed.CommunityWe support organizations andprovide programs that are central toconnecting people to food throughoutthe National Capital region, includingWashington, DC, Northern Virginia,and Suburban Maryland.FoodWe source and distribute tens ofmillions of pounds of food each year.We have expanded our facilitiesto provide healthy food choicesincluding fresh, nutritious produce.TipsOur logo is most powerful when it’snot too small.Use our logo in the hero position.Center it – at the top, bottom, or inthe middle of a page.Think about your interpretation ofour new logo…and share it!4 capitalareafoodbank.orgOur Story | ’til no one is hungry5

’til no one is hungryThis one phrase sums up the CapitalToday, the Capital Area Food Bank isEmpty Bowlsin the Capital Area641,000 of our neighbors in theWashington metro area suffer from hunger.1 in 5 are children.The Capital Area Food Bank is thelargest hunger relief organizationserving Washington, DC, suburbanMaryland and Northern Virginia.United Way #8052 CFC #30794Your generosity allows us tosupport more than 700 communitypartners who also do hands-on workto end hunger.Area Food Bank’s mission.Since 1980, we’ve worked tirelessly tofeed our neighbors who are hungry inand around our Nation’s Capital.Two things are true.the largest hunger relief organizationserving the Washington metro area.We play the central role in sourcingand distributing food to more than700 community partners who also dohands-on work to end hunger.Help us fill the bowls of our neighbors who are hungry.Capital Area Food Bank645 Taylor Street, NE Washington, DC 20017202.526.53446833 Hill Park Drive Lorton, VA 22079703.541.30631. Hunger is complex.2. Hunger-related issues are far morewidespread than we ever imaginedAnd, we work with leading thinkersand equally passionate people to findlong-term solutions by educating,Honored for Excellence2010 Victory Against Hunger Awardcapitalareafoodbank.orgwhen we set up the first food bank.empowering and enlightening those’ t i l n o o n e i s h u n g r yaround us about hunger – and theimportance of providing nutritious foodbecause it directly links to good health.’ t i l n o o n e i s h u n g r yTipsOur tagline — ’til no one is hungry —The bar can be used as a divider –always appears in an orange orspanning the page or extending threeblack bar.quarters of the way across.The bar typically will appearThe font is Georgia. All letters areacross the bottom of print orlower case.online material.Check to make sure the apostrophe isheaded in the proper direction.’til no one is hungryOur Story | ’til no one is hungry7

The mission of the Capital Area Food Bankis to feed those who suffer from hunger in theWashington metro area by acquiring food anddistributing it through our network of memberagencies; and to educate, empower and enlighten thecommunity about the issues of hunger and nutrition.Our values make us who we are. Theyare as relevant to where we’re headedas they have been to our past.Show compassionOur staff is talented and passionate.We share a genuine commitment toensuring that our community partnerssucceed because day-in and dayout,we’re working together to helpour neighbors who are strugglingwith hunger.Lead the movementWe serve in a unique role…as the hubfor food, services and resources torelieve hunger across the Washingtonmetro area. Because we have a bird'seye view, we bring deep insightsand perspectives to actively shapelocal and national solutions thataddress hunger.CollaborateWe genuinely believe that the bestapproaches arise from sharedideas, vibrant discussions andcollective action.Be efficientWe’re stewards of the resourcesentrusted to us. We take thatrole seriously.Our team works efficiently, creativelyand effectively to support more than700 community partners. We’re asmart investment for donors, sponsorsand community partners becausewe provide the most economical wayto source and distribute nutritiousfood, and to deliver helpful programsthat provide hands-on support andresources to our community partners.Remain relevant and knowledgeableOur understanding of hunger is rootedin our 32-year history. We’ve becomereally good at adapting to the changingneeds of our partners and the localcommunity, brought on by economicupturns and downturns, naturaldisasters, shifting demographics andmoving political agendas.Today, we’re at the forefront ofensuring that fresh fruits andvegetables are central to fooddistribution throughout the community.Speak outTo impact an issue as serious andfundamental as hunger, we believein being straightforward, respectfuland personable. We build relationshipsthat allow us to work together tocreate change.8 capitalareafoodbank.orgOur Story | ’til no one is hungry9

Better together.Teaming with Feeding AmericaWe’re proud to be a member of FeedingAmerica. You’ll see the FeedingAmerica logo on our materials.This national network provides us withaccess to food, ideas, programs andfunding. We want everyone to knowthat we’re working together toward acommon goal.Working alongside corporate andcommunity leadersWe often team with other leaders andcommunity partners. We proudlydisplay their logos as well; with theCapital Area Food Bank at the centerand Feeding America always in theright corner.A community response to hunger.Tips"A member of Feeding America"should always be 50 percent of ourlogo and appear in the lower right.Logos of other sponsors canappear to the left or right of ourlogo. Sponsor and partner logosshould be sized approximately at50 percent of our logo.10 capitalareafoodbank.orgOur Story | ’til no one is hungry11

Start with our recipe. Make it your own.Different messages matter to differentpeople. We heard this loud and clearthrough the research.Rather than build our brand from asingle script, we’re providing keyingredients to help you tell Our Story.Then, you can make choices thatmake it Your Story. And, encourageothers to share Their Story.Think of it as a recipe. You needthe apples to make apple pie. But,you can make the recipe your ownby adding your favorites… raisins orpears, whipped cream or ice cream.Just 3 thingsA basic rule of thumb: pick 3.Choose three things that matter mostto the donor you are hosting, thechurch group that is volunteering orthe agency that you are visiting.For example, simply state 1 pointthat describes an issue. Add 1 factabout the Capital Area Food Bank.Plus, 1 personal story that brings yourexperience to life or shares an insight.Then, help people tell their story sothey can pass it on.Hunger is complicated. Our story —and your story — shouldn’t be. Wewant people to remember us, and theimpact they have had or can have.12 capitalareafoodbank.orgTipsLooking for inspiration? Watchthe “Just Three Words” video fromABC’s Good Morning America show.Three simple words can have amajor impact.Our Story | ’til no one is hungry13

Hunger is here.Fresh thinking!More fresh food, plusneighborhood-based training and hands-on eligibilityprograms, are making a world of difference.641,000 of our neighbors in theWashington metro area areat risk of hunger.1 in 5 are children.Our new distribution center will havea massive amount of refrigeration anda model community garden. We'reachieving new heights in providing freshfruits and vegetables.We’re helping more than 1,000 adultsand children learn how to eat healthyand prepare nutritious foods.Working alongside our communitypartners, we’re taking a hands-onapproach to ensure that people whoare eligible for SNAP (formerly knownas food stamps) quickly submit what’sneeded to put food on the table.In just four years, requests for us toprovide food assistance have soared by25 percent. Simply stated: More peoplethan ever before need our help.Calls to our Hunger Lifeline are up173 percent. People dial this phonenumber as a last resort. They trulyare hungry.With more people moving from thecity to the suburbs, we’re havingto re-think traditional approaches.Today, we transport food and deliverprograms to those in need in suburbanneighborhoods and rural communitieswell beyond Washington, DC.Give. Volunteer. Sponsor.Efficiently distributing food.We’re making a difference becausewe’re surrounded by generous and giving people.Join us.Donate funds. We rely on individualsand businesses in our community —not government grants — to fund ourday-to-day operations.Donate time. More than 14,000volunteers sort food, stock shelvesand share their talents and expertise,saving us nearly $2 million each yearin staffing costs.16 capitalareafoodbank.orgHost a food drive. Each year, morethan 1 million pounds of food comesfrom food drives hosted across theWashington metro area.Each year, the Capital Area Food Bankdistributes 30 million pounds of food throughmore than 700 community partners.15 million pounds is fresh produce.We help feed 480,000 people.Our new distribution center in DChas 123,000 square feet of space.Combined with our 12,000 square footfacility in Northern Virginia, we havedoubled our capacity to serve themetro region.The Capital Area Food Bank is thesingle most important source of food —including fresh produce — for most ofour community partners.Without access to the food we provide,hundreds of under-resourced foodpantries and neighborhood hungerrelief programs that run on shoestringbudgets would simply cease to exist.Our Story | ’til no one is hungry17

Imagery: A picture tells a thousand words.PeopleCommunityFoodCutout images can help us cover avariety of topics. The style supportsour desire to be straightforwardand relevant.Our cutout style works best on whiteor dark backgrounds. It showscontrast and projects a clean andmodern image that is both classicand contemporary.Cutout peopleThe cutout style presents peoplein a distinct way that removes alldistractions. Always use realpeople - Capital Area Food Bankpeople, our partners, youth, seniorcitizens, families or children weultimately serve. Never use models orstock imagery.Making eye-to-eye contact is important,as is presenting people in a natural andcomfortable way. Engage the peoplewho you are talking to and ask for help.Be direct.Cutout objectsChoose images that are simple andcan be easily turned into the cutoutstyle. These images can bring aheadline to life or support a keymessage. For example, for our EmptyBowls event materials, use an imageof a handcrafted, artisan bowl that’staken from an angle showing there isno food in the bowl.Think fresh!Fresh fruits and vegetables havebecome essential to helping thosestruggling with hunger. Help us makethis point.TipsLook for unique anglesto introduce different andunusual perspectives.24 capitalareafoodbank.orgOur Story | ’til no one is hungry25

Appendix: Real world examples.Hunger is here.Donate. Volunteer. Sponsor.641,000 of our neighbors are at risk of being hungry.26 capitalareafoodbank.org 27Our Story | ’til no one is hungry

LogoGreen PMS 370Screen 60% GreenOrange PMS 144Main LogoBlack BackgroundPMS 371 Background/Screen 10%1 Color PMS 370Screen 1 100%Screen 2 40%Screen 3 60%1 Color PMS 370Black Background/Screen 10%1 Color BlackScreen 1 100%Screen 2 40%Screen 3 60%1 Color Black28 capitalareafoodbank.orgOur Story | ’til no one is hungry29

Board of DirectorsGreg Ten Eyck, ChairmanSafewayBarry F. Scher, Vice ChairmanPolicy SolutionsDaniel A. Nadeau, TreasurerMarriott Wardman Park HotelJohn Jaeger, SecretaryYRCIStephen BradyDeutsche BankLynn BrantleyCo-founder, President & CEOCapital Area Food BankBelinda GarzaWalmartAdam GoldbergOrrick, Herrington & SutcliffeHannah HawkinsChildren of MineGeorge JonesBread for the CityPete JonesWells FargoLori KaplanLatin American Youth CenterRick KapplerCommunity AdvocateSheri L. H. LinkCommunity Advisory BoardDan MarettHarris TeeterMarion MattinglyMattingly & AssociatesKhalim PiankhiWUSA-TV 9Peter SchnallCapital OneBrian SheltonGiantLinda Keene SolomonDeloitteCarl L. VackettaDLA PiperDave WilleyCommunity AdvocateJohnny A. YatacoWashington HispanicGeneral CounselEric EisenbergDLA Pipercapitalareafoodbank.orgServing the Washington metro area from:645 Taylor Street, NE 6833 Hill Park Drive United Way #8052Washington, DC 20017 Lorton, VA 22079 CFC #30794P. 202.526.5344 P. 703.541.3063F. 202.529.1767 F. 703.541.0179capitalareafoodbank.orgUnited Way #8052CFC #30794Stationary SystemBusiness cardLetterhead and envelope645 Taylor Street, NEWashington, DC 20017capitalareafoodbank.org’ t i l n o o n e i s h u n g r ycapitalareafoodbank.orgLynn BrantleyFounder and CEOShamia K. HollowayCommunications Manager’ t i l n o o n e i s h u n g r y’ t i l n o o n e i s h u n g r ylbrantley@capitalareafoodbank.orgsholloway@capitalareafoodbank.orgP. 202.526.5344 ext. 230F. 202.526.1253M. 513.604.7859P. 202.526.5344 ext. 230F. 202.526.1253Capital Area Food Bank4900 Puerto Rico Avenue, NEWashington, DC 200176833 Hill Park DriveLorton, VA 22079Capital Area Food Bank4900 Puerto Rico Avenue, NEWashington, DC 20017Notecards and envelopes’ t i l n o o n e i s h u n g r y’til no one is hungryLeadership cardIndividual's cardcapitalareafoodbank.orgcapitalareafoodbank.orgThe Hunger Lifeline card’til no one is hungry’til no one is hungryThe Hunger Lifeline202.639.9770645 Taylor Street, NEWashington, DC 20017’ t i l n o o n e i s h u n g r ycapitalareafoodbank.orgcapitalareafoodbank.org645 Taylor Street, NEWashington, DC 20017P. 202.526.5344F. 202.529.17676833 Hill Park DriveLorton, VA 22079P. 703.541.3063F. 703.541.01794900 Puerto Rico Avenue, NEWashington, DC 20017P. 703.541.3063F. 703.541.0179’til no one is hungryFrontBack30 capitalareafoodbank.orgOur Story | ’til no one is hungry31

AdvertisingEventsAdvertisingOversized postcardE M P T Y B O W L Si n t h e C a p i t a l A r e a641,000 of our neighbors in theWashington metro area suffer from hunger.Seniors skip meals to pay for rent, heat or medicine.United Way #8052 CFC #30794The Capital Area Food Bank is thelargest hunger relief organization servingWashington, DC, Suburban Maryland andNorthern Virginia.Honored for Excellence2010 Victory Against Hunger AwardCapital Area Food Bank645 Taylor Street, NE Washington, DC 20017202.526.53446833 Hill Park Drive Lorton, VA 22079703.541.3063capitalareafoodbank.orgYour generosity allows us to supportmore than 700 community partners whoalso do hands-on work to end hunger.‘ t i l n o o n e i s h u n g r y641,000 of our neighbors in theWashington metro area suffer from hunger.Seniors skip meals to pay for rent, heat or medicine.United Way #8052 CFC #30794The Capital Area Food Bank is thelargest hunger relief organization servingWashington, DC, Suburban Maryland andNorthern Virginia.Honored for Excellence2010 Victory Against Hunger AwardCapital Area Food Bank645 Taylor Street, NE Washington, DC 20017202.526.53446833 Hill Park Drive Lorton, VA 22079703.541.3063capitalareafoodbank.orgYour generosity allows us to supportmore than 700 community partners whoalso do hands-on work to end hunger.‘ t i l n o o n e i s h u n g r yHelp us fill the bowls of our neighbors who are hungry.Empty Bowls | in the Capital AreaWednesday, October 19, 201111:30am – 2:30pmFHI 360 Conference Center, 8th Floor1825 Connecticut Avenue NWWashington, DC 20009Metro accessible. On-site parking available.capitalareafoodbank.org/emptybowls‘ t i l n o o n e i s h u n g r yEMPTY BOWLS in the Capital AreaArea artisans are working together to feed our neighbors who arestruggling with hunger in our community.• Artists are creating one-of-a-kind, handcrafted bowls• Local chefs are preparing specialty soups• Bakers are providing hearty, freshly baked breads645 Taylor Street, NEWashington, DC 20017641,000 of our neighbors in theWashington metro area suffer from hunger.Seniors skip meals to pay for rent, heat or medicine.United Way #8052 CFC #30794The Capital Area Food Bank is thelargest hunger relief organization servingWashington, DC, Suburban Maryland andNorthern Virginia.Honored for Excellence2010 Victory Against Hunger AwardCapital Area Food Bank645 Taylor Street, NE Washington, DC 20017202.526.53446833 Hill Park Drive Lorton, VA 22079703.541.3063capitalareafoodbank.orgYour generosity allows us to supportmore than 700 community partners whoalso do hands-on work to end hunger.‘ t i l n o o n e i s h u n g r y641,000 of our neighbors in theWashington metro area suffer from hunger.Seniors skip meals to pay for rent, heat or medicine.United Way #8052 CFC #30794The Capital Area Food Bank is thelargest hunger relief organization servingWashington, DC, Suburban Maryland andNorthern Virginia.Honored for Excellence2010 Victory Against Hunger AwardCapital Area Food Bank645 Taylor Street, NE Washington, DC 20017202.526.53446833 Hill Park Drive Lorton, VA 22079703.541.3063capitalareafoodbank.orgYour generosity allows us to supportmore than 700 community partners whoalso do hands-on work to end hunger.‘ t i l n o o n e i s h u n g r yFor a minimum $25 donation, receive a simple lunch of soup and breadalong with a handmade bowl to take home as a reminder of how youhelped fill empty bowls. With the holidays just around the corner, thesebowls make unique and meaningful gifts.Empty Bowls | in the Capital AreaWednesday, October 19, 201111:30am – 2:30pmFHI 360 Conference Center, 8th floor1825 Connecticut Avenue NWWashington, DC 20009Metro accessible. On-site parking available.RSVP by contacting Jana Robinson via phone at 202.526.5344, ext. 234or email at robinsonj@capitalareafoodbank.orgFeatured SponsorsAll proceeds go to the Capital Area Food Bank – Empty Bowls is an international grassrootsthe largest hunger relief organization serving program encouraging local artists andthe Washington metro area – and will provide organizations to work together to raise hungerfood to more than 700 community partners awareness and help feed those who are hungrywho also do hands-on work to end hunger. in their own communities.United Way #8052 CFC #3079434capitalareafoodbank.orgOur Story | ’til no one is hungry35

EventsEventsSignageBanner standEMPTY BOWLS in the Capital AreaThank you for helping fill empty bowls in our community.EMPTY BOWLS in the Capital AreaThank you for helping fill empty bowls in our community.capitalareafoodbank.orgEmpty Bowls | in the Capital Areao n e l u n c h … 3 0 , 0 0 0 m e a l s f o r t h e h u n g r y .working together to feedour neighbors who are hungry.‘ t i l n o o n e i s h u n g r yWe are grateful to our sponsors, artists, area restaurants anddonors for their generosity.‘ t i l n o o n e i s h u n g r ycapitalareafoodbank.orgThe Capital Area Food Bankappreciates your support!’til no one is hungry’til no one is hungry38 capitalareafoodbank.orgOur Story | ’til no one is hungry39

SignageSignageCeiling bannerTruck signageWorking together to feedour neighbors who are hungry’ t i l n o o n e i s h u n g r yWorking together to feed our neighbors who are hungrycapitalareafoodbank.orgP. 202.526.5344United Way #8052 CFC #30794’til no one is hungryWorking together to feed our neighborswho are hungrycapitalareafoodbank.orgP. 202.526.5344United Way #8052 CFC #30794’til no one is hungryWorking together to feedour neighbors who are hungryWorking together to feedour neighbors who are hungryWorking together to feedour neighbors who are hungryWorking together to feed our neighbors who are hungrycapitalareafoodbank.orgP. 202.526.5344United Way #8052 CFC #30794’til no one is hungry’ t i l n o o n e i s h u n g r y’ t i l n o o n e i s h u n g r y42 capitalareafoodbank.orgOur Story | ’til no one is hungry43

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