HERE AND NOW - Formanchuk & Asociados

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Internal Communication 2.0: A Cultural Challenge_______________________________________________________________________________This is me as a child.First difference: I was fair-haired.Then my hair turned brown. (My mom’s Italian genesbeat my dad’s Polish genes.) But the differences don’tend there:• I was a fan of “Mazinger Z” and I could only get to see it at tea time and on onlyone medium: the tv.• I used to read “Anteojito”, a children’s magazine, which I used as the only sourceto do my homework. I used to “cut and paste” literally, with scissors and glue.• My mom also used to read “Anteojito” when she was a child.• I had to pay for all the information I got or make a trip to the library.Encyclopedias were very expensive.• My grand-mother used to borrow a neighbor’s phone to make phone calls.• In 1986 I was given a Commodore 128 computer. At that time, people wereamazed by computers because of their capacity to process data.• The same year my dad bought a CD player which he used for many years. Thistechnology dominated recorded music for at least 20 years.• I had only one category of friends: the ones I knew personally.Learning from those who can teach us about change should be a pleasure, but it is also a need.These days, I get to interact with people much younger than me. I would recommend this toanyone who is mature in business - to pass on their knowledge to those less experienced thanthemselves, but also to be open to new developments that their younger employees areadopting.Alejandro <strong>Formanchuk</strong> 12
Internal Communication 2.0: A Cultural Challenge_______________________________________________________________________________GOD SAVE THE GREEN!THE WORLD IS BECOMING A BETAVERSION!This means that it is ever more difficult to draw maps. We don’t know the geography and thecoasts are being continuously eroded, filled, changed… The “Lost island” moves constantly. Butwe should not let these facts discourage us.Alvin Toffler, in his brilliant book “Future Shock”, says that “having a faint idea of what to expectis better than not having an idea at all and, in many cases, extreme accuracy is completelyunnecessary”.Therefore, what is important is not to get the prediction right but to exercise thevision.In particular when you notice that the technological imagination does not work with thetechnology as an object but as a main thought world which contains it, that is: if we stoppedbelieving in “Communications” as a value, the Internet would no longer be a communicationtechnology.Let’s take a look at what “Internal Communication 2.0” is and may be.Alejandro <strong>Formanchuk</strong> 13
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