HERE AND NOW - Formanchuk & Asociados

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Internal Communication 2.0: A Cultural Challenge_______________________________________________________________________________But it’s also true that people don’t change so much and that communicators are alwaysaddressing similar matters, common problems, shared emotions.When we work, we focus on people and not on tools. Our goals are to give long-lastingmessages, to do believable actions, to have trusting conversations, to have welfare and to findprofessional and personal fulfillment.We are still people who communicate with people.Alejandro <strong>Formanchuk</strong> 28
Internal Communication 2.0: A Cultural Challenge_______________________________________________________________________________6. Questions to keep moving forwardIn many of my seminars on corporate communication I ask the participants to close their eyesand imagine the future of our professional discipline. I challenge them to think and debate whatthey think internal communication will be like in a couple of years.To round up, I’d like to share with you some of my favorite questions to think together.Education: How will we teach communication in the future? How will a communicator beeducated and who will determine such education? What will we have to know, learn, study,practice and experience?Political value: Where will the role of communicator be in a company? What political valuewill he have? How will he manage to get such political value? How will he interact with otherareas? What will happen to the hierarchy and to the area where he will work? How will he buildinfluence?Tools and media: What will be the internal communication tools or the media of thefuture? What will happen to the digital universe? What will 2.0 turn into?Culture: How will the corporate culture be built, shared and passed on? What will the model of“good employee” and “good leader” be? How will the management climate, culture and sucessbe measured? What will happen to hierarchies? How will the people be promoted? What will bethe values to be communicated?Planning: What will a communication plan be like? What will it depend on? Will crises becomeconstant and will they cause ever shorter plans to appear? Will we have to plan with fireextinguishers in hand? Will we have to make plans, plan Bs and the opposite plans?Alejandro <strong>Formanchuk</strong> 29
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HERE AND NOW - Formanchuk & Asociados

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