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discovery child care in barrie earns international recognition for ...

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As I See It cont<strong>in</strong>ued from page 5 Understand the difference between a Share PurchaseAgreement and an Asset SaleA Share Purchase Agreement means your licensecan be transferred. An Asset Sale results <strong>in</strong> license term<strong>in</strong>ation.S<strong>in</strong>ce these two approaches are very different,work with your TEAM to become knowledgeableabout the impact of each upon th<strong>in</strong>gs like capitalga<strong>in</strong>s, change of control application, operat<strong>in</strong>g approvals,and retir<strong>in</strong>g allowances. Make your lease as attractive as possibleProspective buyers tend to ask about the leaseterms, conditions and costs shortly after say<strong>in</strong>g “hello,”so part of the preparation phase of the sale is to ensurethat your lease is as attractive as it can be. Your leaserate or future arrangement must be acceptable and atleast one five-year option must be <strong>in</strong>cluded. Two suchoptions are preferable. If negotiations with the landlordare <strong>in</strong>dicated, do so be<strong>for</strong>e an offer is received.Market<strong>in</strong>gAsk your agent to describe his or her proposedmarket<strong>in</strong>g program <strong>for</strong> your centre and ask to viewany promotional material be<strong>for</strong>e it is put to use.Remember, a stealth market<strong>in</strong>g campaign may beessential, as it is usually best not to reveal to staffand clients that the centre is <strong>for</strong> sale. S<strong>in</strong>ce thisrules out mention<strong>in</strong>g the centre’s name or specificlocation <strong>in</strong> pr<strong>in</strong>t or digital media, your agent willneed to use a personal and direct approach afterus<strong>in</strong>g fairly generic market<strong>in</strong>g appeals to generateenquiries from potential buyers. Specific <strong>in</strong><strong>for</strong>mationabout the centre should only be revealed afterhe or she receives an executed ConfidentialityAgreement.Also, be <strong>care</strong>ful about how you and your agentschedule <strong>in</strong>spections by potential buyers. Typically, theywill need to take place <strong>in</strong> the even<strong>in</strong>gs or on weekends.Just be sure clean<strong>in</strong>g staff is not present.Ask that your agent provide regular updates, butbe prepared <strong>for</strong> a cycle last<strong>in</strong>g one year.Due DiligenceOnce you have accepted a Buyer’s ConditionalOffer, you may be confronted with a lengthy list ofitems the Buyer wishes to see be<strong>for</strong>e waiv<strong>in</strong>g conditionsand mak<strong>in</strong>g the offer firm and unconditional.This list may <strong>in</strong>clude th<strong>in</strong>gs like T4 Summaries,enrolment data, wage and <strong>child</strong> subsidy <strong>in</strong><strong>for</strong>mation,contracts, purchase of service agreements, articlesof <strong>in</strong>corporation, etc. This portfolio of <strong>in</strong><strong>for</strong>mationshould have been prepared with the helpof your TEAM dur<strong>in</strong>g the market<strong>in</strong>g phase of thesales process.At this po<strong>in</strong>t, you should also be prepared <strong>for</strong> <strong>in</strong><strong>for</strong>mationleaks, as parents and/or staff members mayhave heard rumours of an impend<strong>in</strong>g sale. Have yourresponse ready and <strong>in</strong> writ<strong>in</strong>g well <strong>in</strong> advance of whenyou need it.TransitionYou have sold your centre and staff and parentsknow about it. Throw a party and <strong>in</strong>vite everyone <strong>in</strong>volved.Introduce the new owners. Send out your <strong>in</strong>troductorynotice list<strong>in</strong>g the new owners’ achievementsand plans <strong>for</strong> the centre. In<strong>for</strong>m staff and parents themof your plans to be available to consult with the newowners <strong>for</strong> the next six months. Do everyth<strong>in</strong>g you canto help the new owners be successful. If you have extendedVendor f<strong>in</strong>anc<strong>in</strong>g, they may need this moralsupport to repay you!Real estate broker Ernest Kockeritz has successfully representedmany <strong>for</strong>-profit centres operat<strong>in</strong>g <strong>in</strong> leased premises <strong>in</strong> theGTA. He describes the process as the most demand<strong>in</strong>g, complexand reward<strong>in</strong>g of any of the types of assets he has marketed.He may be contacted at: Ernie.Kockeritz@dtzbarnicke.com.6 Child<strong>care</strong>TODAY • SUMMER/BACK TO SCHOOL 2012

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