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Data Usage Spans All AgesApplication download categories by age group18‐24 25‐34 35‐44 45‐54 55‐64 65‐74 75+0% 20% 40% 60% 80% 100%MCBEE To GoGamesGPSMobile InternetCity IDRingtonesWeatherringtones, wallpaperwallpapersRadioTV5

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Application Catalog• Dynamic mShop deployed on nearly all handsets• Maintain ~200 apps on catalog– Games & Entertainment– Tones & Wallpaperp– Internet, Tools, & Info– Connect with Others• Refreshed twice/month– Banners– Categories, items, & placement4

Page 1 and 2: Reverse PitchJack PhippsSenior Mana
Page 3: • Handset platformsHandset Base-
Page 7 and 8: Our Developer Relationships (cont
Page 9 and 10: Examples of Success:• Tone Room D
Page 11 and 12: What We’re Looking For• CUSTOME

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