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January 2010


wel<strong>com</strong>e to<br />

e-FOREX<br />

WINTER 2010<br />

This is the tenth winter edition of e-<strong>Forex</strong>. Over the last<br />

decade there have been numerous exciting developments<br />

arising from the deployment of new electronic trading<br />

technologies. During this period we've been privileged to report<br />

on how the application of many of these technologies has shaped<br />

the evolution of electronic FX. The rapid development of e-FX<br />

has also been mirrored by equally significant regulatory and<br />

infrastructure initiatives which promise to have far reaching<br />

effects on the way the FX market will operate in the future.<br />

Everyone has different views about what were the key watershed<br />

moments in e-FX over the last few years. For us, important<br />

milestones include the arrival of the multi-bank FX portals with<br />

their innovative business models which ultimately worked for<br />

some but not for others. Then there was the electronification of<br />

FX options, which opened up new opportunities for traders and<br />

investors and offered a hybrid broking market in currency<br />

derivatives. The launch of EBS Prime represented a key point in<br />

the evolution of the FX Prime Brokerage landscape and the<br />

appearance a few years ago of more active traders in FX,<br />

particularly hedge funds, was another major driver of change.<br />

Their sophisticated trade execution requirements heralded the<br />

arrival of algorithmic FX trading which was facilitated by efforts<br />

to further adapt the FIX Protocol to the needs of FX.<br />

Regulatory initiatives have also been gathering pace over the last<br />

few years with efforts to clean up the rapidly growing Retail FX<br />

trading space being top of the list. The recent crisis within the<br />

financial markets has led to calls for more transparency and<br />

improved risk management which has revived the debate about a<br />

central clearing model in FX. More recently, we have seen the<br />

preparation of sweeping reforms to the OTC derivatives markets<br />

which might well lead to significant changes in the way FX<br />

derivatives are traded.<br />

Whatever challenges lie in store for the FX market over the<br />

<strong>com</strong>ing decade, it's important to look back and remember what<br />

a crucial role electronic trading has played in helping to keep the<br />

capital markets functioning smoothly. This was particularly<br />

evident in times of severe market turbulence and global<br />

instability as witnessed during the events surrounding 9/11 and<br />

more recently during the sub-prime crisis of Autumn 2008. As<br />

we enter the second decade of the 21st century, we believe the<br />

future of e-FX is assured.<br />

As usual we hope you enjoy this edition of the magazine.<br />

Charles Jago<br />

Editor<br />

Susan Rennie<br />

Susie@Aspmedialtd.<strong>com</strong><br />

Managing Editor<br />

Charles Jago<br />

Charles@Aspmedialtd.<strong>com</strong><br />

Editor (FX & Derivatives)<br />

Charles Harris<br />

Charles@Cjag.demon.co.uk<br />

Advertising Manager<br />

Helen Rochford<br />

Helen@Aspmedialtd.<strong>com</strong><br />

Production Manager<br />

Michael Best<br />

Michael@Aspmedialtd.<strong>com</strong><br />

Subscriptions Manager<br />

Louis Riley<br />

Louis@Aspmedialtd.<strong>com</strong><br />

Features Manager<br />

Anthony Brannan<br />

Anthony@Aspmedialtd.<strong>com</strong><br />

Commercial Manager<br />

Felix Shipkevich<br />

Contributing writer<br />

Regulatory Roundup<br />

ASP Media Ltd<br />

Suite 10, 3 Edgar Buildings<br />

George Street, Bath, BA1 2FJ<br />

United Kingdom<br />

Tel: + 44 1208 821 802 (switchboard)<br />

Tel: + 44 1208 821 801 (e-<strong>Forex</strong> sales & editorial)<br />

Fax: + 44 1208 821 803<br />

Design and Origination:<br />

Phill Zillwood Design Works<br />

Phill.design@btconnect.<strong>com</strong><br />

Printed in the UK by Buxton Press<br />

e-<strong>Forex</strong> (ISSN 1472-3875)<br />

is published quarterly in<br />

January, April, July and October<br />

www.e-forex.net<br />

Subscriptions<br />

Subscription rates (including postage)<br />

UK & Europe: £150 per year<br />

Overseas: £175 per year<br />

Please call our subscription department for further details:<br />

Subscriptions hotline: +44 (0) 1208 821 801<br />

Although every effort has been made to ensure the accuracy of<br />

the information contained in this publication the publishers can<br />

accept no liabilities for inaccuracies that may appear. The views<br />

expressed in this publication are not necessarily those of the<br />

publisher.<br />

Please note, the publishers do not endorse or re<strong>com</strong>mend any<br />

specific website featured in this magazine. Readers are advised to<br />

check carefully that any website offering a specific FX trading<br />

product and service <strong>com</strong>plies with all required regulatory<br />

conditions and obligations.<br />

The entire contents of e-<strong>Forex</strong> are protected by copyright and all<br />

rights are reserved.


Manfred Wiebogen<br />

Liquidity or taxation<br />

Jim Nuzum<br />

Shari'ah <strong>com</strong>pliant<br />

currency trading<br />

Nicholas Pratt<br />

DMA - an increasingly<br />

attractive toolset<br />

A<br />

ACI page 14<br />

Advanced Currency<br />

Markets page 21<br />

Advanced Markets page 97<br />

Aegisoft page 81<br />

Afme page 99<br />

Aite Group page 22<br />

B<br />

Bloomberg FX page 69<br />

Bloomberg<br />

Tradebook page 79<br />

BNP Paribas page 7<br />

Boston Technologies page 107<br />

Broco Group page 128<br />

Bulbrokers page 142<br />

C<br />

CFH Markets page 118<br />

Cfx Intermediazioni page 127<br />

Charles Schwab page 25<br />

CIBC page 31<br />

Citi page 83<br />

ClientKnowledge page 30<br />

CME Group page 47<br />

Cognotec page 105<br />

Currenex page 92<br />

Currensee page 125<br />

D<br />

360 Degrees page 116<br />

DeltaStock page 141<br />

Deutsche Bank page 9<br />

DGCX page 45<br />

Dr. Yuval Levy<br />

Changing the future<br />

landscape of FX<br />

Roger Aitken<br />

Historical FX pricing data<br />

Heather McLean<br />

Social Networking<br />

Digitec page 44<br />

Divisa Capital page 100<br />

Dow Jones page 4<br />

Dukascopy Outside<br />

Back Cover<br />

E<br />

EBS page 37<br />

Equinix page 4<br />

eSignal page 33<br />

Eurobase page 63<br />

F<br />

FastBrokers page 161<br />

Fienex Group page 154<br />

FIX Protocol Ltd page 58<br />

FlexTrade Inside<br />

Back Cover<br />

Fortex Inc page 111<br />

FSA page 14<br />

FXall page 71<br />

FX Bridge page 61<br />

FXCM page 11<br />

FXDD page 13<br />

FX V-room page 122<br />

G<br />

GCC Markets page 34<br />

H<br />

Hibernia Atlantic page 51<br />

I<br />

ICAP page 37<br />

ICE page 43<br />

2 | january 2010 e-FOREX<br />

Sang Lee<br />

Growth in Retail FX<br />

Mark Biezup<br />

Real-time FX Margining<br />

Larry Levy<br />

Retail FX in Central &<br />

Eastern Europe<br />

Companies and organisations in this issue:<br />

IMF page 14<br />

InMage page 112<br />

Integral<br />

Development page 95<br />

Interactive Brokers page 8<br />

Interbank FX page 153<br />

ISDA page 58<br />

ISE page 46<br />

ISITC page 58<br />

J<br />

JPMorgan page 85<br />

K<br />

Knight Capital<br />

Group page 55<br />

M<br />

MIG Bank page 19<br />

Misys Summit page 59<br />

MoneyTec page 122<br />

Murex page 64<br />

N<br />

NASDAQ OMX page 48<br />

NFA page 48<br />

Nordea page 5<br />

Numerix page 12<br />

O<br />

Oanda page 4<br />

P<br />

PFSoft page 26<br />

Phillip Futures page 149<br />

Frances Maguire<br />

Single bank FX platforms<br />

Michelle Neal<br />

The e-<strong>Forex</strong> Interview<br />

Ian Naismith<br />

TraderTalk<br />

Progress Apama page 87<br />

R<br />

Reval page 65<br />

Rockshore Partners page 96<br />

Royal Bank<br />

of Scotland page 88<br />

S<br />

Safecharge page 121<br />

Sarasota page 158<br />

Saxo Bank page 130<br />

SmartTrade page 39<br />

SSC Technologies page 109<br />

Standard Chartered Inside<br />

Bank Front Cover<br />

SunGard page 74<br />

SuperDerivatives page 16<br />

SWIFT page 58<br />

T<br />

360T Trading<br />

Networks page 40<br />

Thomson Reuters page 66<br />

TMS Brokers page 133<br />

TraderTools page 57<br />

Traiana page 10<br />

TwoFour page 60<br />

W<br />

WallStreetSystems page 59<br />

West LB page 12<br />

WBR page 163<br />

January 2010<br />

contents<br />

FOREWORD<br />

14. Liquidity and stability or taxation and<br />

change the whole system?<br />

The global financial crisis has revived the<br />

discussion on a financial transaction tax as a<br />

means of raising revenue, discouraging<br />

international currency speculation and helping<br />

to shrink ‘a swollen financial sector’. Manfred<br />

Wiebogen illustrates what the consequences<br />

of this tax would be, for the FX market.<br />

LEADER<br />

16. The push for standardisation - can we<br />

risk changing the future landscape of FX?<br />

Regulators are currently preparing sweeping<br />

reforms to the OTC derivatives markets on<br />

both sides of the Atlantic and FX<br />

derivatives are in danger of being caught up<br />

in these clearing reforms. Dr Yuval Levy<br />

argues why the regulatory authorities should<br />

act with caution and in consultation with<br />

knowledgeable market participants before<br />

acting in a way that may ultimately be<br />

costly to all.<br />

INDUSTRY REPORT<br />

22. Retail FX Market: Growth, Consolidation,<br />

and Evolution<br />

Sang Lee examines why the retail FX market<br />

is booming with strong adoption across all<br />

major financial centers.<br />

FEATURES<br />

28. Single bank FX platforms - will they<br />

keep powering ahead?<br />

Despite new research showing a slight shift<br />

towards multi-dealer platforms, the demand<br />

for single bank portals, and relationshipbased<br />

pricing, is still high. Frances Maguire<br />

examines how the continued investment by<br />

banks in their platforms is ensuring they<br />

continue to grow.<br />

34. FX e-<strong>com</strong>merce in Shari'ah<br />

<strong>com</strong>pliant currency trading - the new<br />

embracing the old<br />

Jim Nuzum explores why there is growing<br />

demand for Shari'ah <strong>com</strong>pliant FX trading<br />

solutions and how the latest FX e<strong>com</strong>merce<br />

technologies can help address the<br />

needs of Islamic traders and investors.<br />

42. Continuing innovation in exchangebased<br />

currency trading<br />

The world’s futures exchanges continue to<br />

make in-roads into FX, the biggest OTC<br />

market in the world. Frances Maguire explores<br />

how currency trading innovation continues to<br />

gather pace within the exchanges.


52. Navigating the <strong>com</strong>munications<br />

minefield: High performance connectivity for<br />

High Frequency FX trading<br />

Joe Hilt outlines some of the key issues<br />

facing FX trading firms who are planning<br />

how best to link their trading<br />

infrastructures to trading venues and what<br />

lessons they can take from latency,<br />

networking and trading connectivity<br />

developments in other markets.<br />

58. Tracking new developments in currency<br />

derivatives processing<br />

Increasing numbers of banks, asset managers,<br />

pension funds, hedge funds, and corporates<br />

are looking to ramp up their use of currency<br />

derivatives, both for hedging purposes and as<br />

a <strong>com</strong>ponent of their investment<br />

management strategies. Frances Maguire<br />

outlines how great strides have been made in<br />

automating the processing and workflow<br />

associated with Over The Counter derivatives<br />

but why much still remains to be done.<br />

66. Sourcing and Integration of historical<br />

pricing data for FX applications<br />

Roger Aitken looks at the drivers fuelling<br />

increased demand for accessing historical<br />

FX pricing data and what issues FX trading<br />

firms need to consider with regard to<br />

sourcing and storing the data.<br />

VIEWPOINT<br />

74. Regulatory measures and real-time FX<br />

margining<br />

Mark Biezup outlines why recent and<br />

projected regulatory changes along with a<br />

focus on risk management will have<br />

significant implications for FX brokers.<br />

ALGORITHMIC FX TRADING<br />

76 The next wave of FX Algorithms:- taking<br />

order execution strategies to another level<br />

What will be the next wave of FX<br />

algorithms? Nicholas Pratt charts the<br />

development efforts of the leading<br />

algorithmic trading providers to examine<br />

how execution strategies in FX can be taken<br />

to another level.<br />

e-FOREX INTERVIEW<br />

88. e-<strong>Forex</strong> talks with Michelle Neal, Global<br />

Head of electronic markets at The Royal Bank<br />

of Scotland about the consolidation of the<br />

banks' electronic platforms and the<br />

continuing development of its best of breed<br />

FX e-<strong>com</strong>merce solutions and e-trading tools.<br />

FOCUS<br />

92. DMA - an increasingly attractive toolset<br />

for the FX buy-side<br />

The concept of ‘Direct Market Access’<br />

(DMA) is a simple one and is yet another<br />

example of an invention that started out in<br />

the equities market and is now being<br />

adopted in the FX market. Nicholas Pratt<br />

examines the evolution of DMA and what<br />

it means for FX traders.<br />

RETAIL e-FX PROVIDER<br />

102. Achieving more effective Risk<br />

Management in Retail FX platform<br />

operations<br />

Faced with a need for more effective risk<br />

management of their retail FX customer<br />

positions, banks and brokerage firms in the<br />

FX space are being challenged by<br />

ballooning small ticket items, varying<br />

customer credit limits, risk mitigation issues<br />

as well strains on their back office<br />

processing capabilities. Roger Aitken talks<br />

to leading industry players to explore the<br />

key issues involved.<br />

112. Taking steps to prepare for Disaster<br />

Recovery<br />

Eric Burgener highlights the key elements<br />

for creating an effective DR plan, and<br />

illustrates how a leading provider of Retail<br />

foreign exchange trading services<br />

implemented an updated DR plan to meet<br />

their requirements.<br />

RETAIL e-FX CLIENT<br />

122. Social networking helping to get Retail<br />

FX traders together<br />

Social networking has now <strong>com</strong>e of age and<br />

Heather McLean explores how this<br />

maturing technology is seeing increasing<br />

interest from the Retail FX trading<br />

<strong>com</strong>munity.<br />

130. Regional Retail FX perspectives on<br />

Central & Eastern Europe<br />

Larry Levy interviews two leading FX<br />

providers within Central & Eastern Europe<br />

to learn more about the growth prospects<br />

for Retail FX in this region.<br />

146. Service, innovation and security: taking<br />

key steps to improve the Retail FX trading<br />

experience.<br />

Heather McLean explores what efforts<br />

leading brokers are making to improve the<br />

FX trading experience for the armies of<br />

retail traders spilling out of the woodwork<br />

across the globe.<br />

TRADERTALK<br />

158. With Ian Naismith, co-Principal at<br />

Sarasota and co-Manager of The Currency<br />

Strategies Fund (Ticker: FOREX)<br />

Pushing for standardisation -<br />

can we risk changing the future<br />

landscape of FX?<br />

New developments in currency<br />

derivatives processing<br />

DMA - an increasingly attractive<br />

toolset for the FX buy-side<br />

Preparing for Disaster Recovery<br />

january 2010 e-FOREX | 3


NEWS<br />

Dow Jones agreement with Oanda<br />

Richard Hanks<br />

4 | january 2010 e-FOREX<br />

Dow Jones & Company<br />

has signed an agreement<br />

to provide Oanda<br />

customers with Dow Jones’s<br />

streaming currency news and<br />

information in six languages<br />

including English, Arabic,<br />

Chinese, German, Japanese and<br />

Russian.<br />

“Dow Jones is <strong>com</strong>mitted to<br />

bringing users the targeted locallanguage<br />

news that moves<br />

FXall offers platform<br />

through Equinix<br />

data centers<br />

Equinix, Inc has announced<br />

that FXall will offer<br />

connectivity to its foreign<br />

exchange platform within the<br />

Equinix NY4 International<br />

Business Exchange (IBX ® ) data<br />

center. The service will be<br />

available to the <strong>com</strong>munity of<br />

Equinix Financial eXchange<br />

financial trading <strong>com</strong>panies<br />

currently operating within the<br />

New Jersey campus, including<br />

buyside and sellside firms which<br />

trade multiple asset classes. In<br />

addition, the deployment to<br />

Equinix will enable FXall to<br />

directly reach the rich aggregation<br />

of networks and other strategic<br />

partners operating within<br />

Equinix’s Financial eXchange to<br />

service FXall customers with<br />

optimized performance.<br />

Phil Weisberg, CEO of FXall<br />

said; “Our partnership with<br />

Equinix presents another way for<br />

active traders to gain an edge in<br />

Phil Weisberg<br />

the market and we look forward<br />

to expanding the connectivity<br />

options available to further grow<br />

this client segment through<br />

Equinix's extensive network of<br />

users."<br />

currencies in a format that can be<br />

quickly digested by individual<br />

traders trying to stay ahead of the<br />

market,” said Richard Hanks,<br />

senior vice president and chief<br />

<strong>com</strong>mercial officer, Dow Jones<br />

Enterprise Media Group. “The<br />

in-depth pre- and post-economic<br />

indicator analysis and forecasts<br />

available via Dow Jones<br />

<strong>com</strong>mentary and forex columns<br />

offers traders an unmatched<br />

advantage.”<br />

CIBC<br />

develops<br />

liquidity<br />

aggregation<br />

engine<br />

CIBC World Markets Inc. is<br />

optimizing access to global<br />

FX liquidity by leveraging a<br />

low latency electronic trading<br />

infrastructure and concurrently<br />

processing <strong>com</strong>plex events. Clients<br />

benefit from the resulting<br />

aggregated access to liquidity, as<br />

well as proprietary quantitative<br />

algorithms, including full depth of<br />

book modeling, to achieve<br />

accurate, <strong>com</strong>petitive, consistent<br />

and timely pricing. These features<br />

highlight the importance of pricing<br />

liquidity correctly, especially when<br />

the market is thin or gaps. Other<br />

benefits include tight integration of<br />

the liquidity aggregation engine<br />

with algorithmic hedging, smart<br />

order routing and execution<br />

models that can be leveraged to<br />

minimize the number of hedge<br />

trades and hence minimize slippage<br />

and execution costs.


NEWS<br />

Digitec launches<br />

new release of D-3<br />

Hamburg-based technology vendor Digitec has<br />

launched a new release of the D-3 Pricing<br />

System. The rate engine for FX spot and<br />

forwards is used by a growing number of major banks<br />

to provide their e-<strong>com</strong>merce systems with real time<br />

updates for FX rates. “Our clients are helping us with<br />

their <strong>com</strong>ments and invaluable advice to add<br />

innovative features to D-3 with every new version”<br />

said Andreas Kiesselbach, sales manager at Digitec.<br />

“We are consolidating our market position as<br />

worldwide market leader for FX pricing solutions.<br />

After a year where many banks have been pushing<br />

ahead new projects very hesitantly, we now can<br />

observe a growing interest in our sophisticated FX<br />

solutions”.<br />

Fast Trading Beta<br />

Testing registration<br />

now open<br />

Fast Trading Services LLC – dba<br />

FastBrokers.<strong>com</strong>, a California based online<br />

Futures and <strong>Forex</strong> broker, is now accepting<br />

applications for beta testing of its proprietary trading<br />

screen Pathfinder Trade (PFT). PFT is the result of<br />

several years in research and development and it will<br />

include charting, order management and features<br />

highly customizable trading algorithms executing<br />

across multiple FX liquidity pools (Currenex,<br />

Integral) as well as major electronic Futures<br />

6 | january 2010 e-FOREX<br />

Deltastock deploys<br />

true ECN/STP<br />

Deltastock AD has launched a true ECN/STP<br />

module (L2) integrated into the <strong>com</strong>pany’s<br />

in-house developed Delta Trading platform -<br />

v. 5.0.1 Beta. Clients are now able not only to trade at<br />

spreads as low as 0.1 pips on FX majors, but also to<br />

choose a Liquidity Provider for the execution of their<br />

orders through STP (agency execution).<br />

Company officials pointed out that Deltastock’s<br />

ECN/STP solution is the first of its kind because<br />

traders view the names of the Liquidity Providers<br />

along with their price feed. Moreover each order can<br />

be tracked with which<br />

Liquidity Provider it has<br />

been executed.<br />

Deltastock’s Liquidity<br />

providers are Banks,<br />

Market Makers and Brokerages such as, among others,<br />

Deutsche Bank, FXCM, Interactive Brokers.<br />

Commissions apply for ECN/STP trading.<br />

Exchanges. Pathfinder aims to satisfy the needs of the<br />

most sophisticated retail and institutional derivatives<br />

traders. To apply for beta testing please visit:<br />

www.fastbrokers.<strong>com</strong>/pathfinder


NEWS<br />

Bloomberg Tradebook<br />

launches Tradebook Order API<br />

Bloomberg Tradebook has<br />

launched Tradebook Order<br />

API, giving users<br />

extraordinary flexibility in<br />

sending orders directly from a<br />

desktop model to stock, option,<br />

futures and FX smart order<br />

routers. The new Tradebook<br />

Order API enables users to build<br />

proprietary spreadsheet models<br />

and integrate them into<br />

Tradebook's trading capabilities in<br />

more than 60 global markets.<br />

According to Brian Coffaro,<br />

manager of derivatives<br />

Interactive Brokers has recently<br />

introduced a new free iPhone<br />

application that allows users to<br />

view global quotes across multiple<br />

asset classes including forex,<br />

stocks, options, futures, and<br />

bonds. This application is<br />

available to customers as well as<br />

non-customers. Customers have<br />

the added feature of real-time<br />

trading and account monitoring<br />

capabilities just as they can from a<br />

regular <strong>com</strong>puter. Increasing<br />

participation in currency markets<br />

8 | january 2010 e-FOREX<br />

development at Bloomberg<br />

Tradebook, Tradebook Order API<br />

is a tool that enables users to<br />

write code in the most <strong>com</strong>monly<br />

used languages from Java, Visual<br />

Basic and Excel and then take<br />

advantage of Tradebook's order<br />

execution capabilities. Tradebook<br />

API is seamlessly integrated with<br />

all the Tradebook blotters, market<br />

depth trading screens,<br />

Tradebook's electronic sales trader<br />

buddy (BUD ), Tradebook<br />

analytics and other functionality<br />

on the Bloomberg terminal.<br />

Interactive Brokers launches<br />

new iPhone application<br />

means more users want to keep in<br />

touch with the value of the dollar,<br />

euro and Japanese yen, which is<br />

why IB has now made real-time<br />

forex quotes available by using the<br />

App. The iTWS Application is<br />

available for free download at the<br />

App Store. Users can also receive<br />

real-time price alerts not just on<br />

currency pairs and stocks but also<br />

on any electronically traded<br />

futures or options contract<br />

around the globe.<br />

Interbank FX<br />

to launch UK<br />

Company<br />

Todd Crosland<br />

Interbank FX has announced<br />

plans to open a sister<br />

<strong>com</strong>pany, Interbank FX UK<br />

Ltd., in Central London, aimed to<br />

ac<strong>com</strong>modate and better serve the<br />

retail FX customer in the UK and<br />

Europe.<br />

“We find it paramount to provide<br />

the best possible trading<br />

experience for our customers,”<br />

said Todd Crosland, Chairman<br />

and President of Interbank FX<br />

LLC. “Opening a London sister<br />

<strong>com</strong>pany would cater to our<br />

European and International<br />

customer base and provide our<br />

customers with the ability to trade<br />

additional asset classes, including;<br />

Spot Metals, oil, Indexes and<br />

CFD’s. Registration with the FSA<br />

provides brokers with the ability<br />

to hold customer funds in<br />

segregated margin accounts.”


NEWS<br />

Integral offers<br />

<strong>com</strong>plete, hosted solution,<br />

for algo FX trading firms<br />

Harpal Sandhu<br />

Integral has announced an end-to-end hosted<br />

solution designed specifically to address the needs<br />

of algorithmic trading firms in foreign exchange.<br />

Delivered On Demand, Integral’s solution provides<br />

everything a systematic trading firm requires to run its<br />

algorithms: From the machines, to the network, to<br />

applications, access to liquidity and APIs. Co-located<br />

in data centers with FX Grid ® , the service virtually<br />

eliminates latency. Clients have the option of using<br />

their own proprietary hardware of lease managed blade<br />

servers from Integral. Both options allow customers to<br />

reside in managed enclosures run by Integral. Said<br />

Harpal Sandhu, CEO, Integral Development<br />

Corporation. “Some very smart algorithmic traders<br />

spend countless unnecessary man-years building and<br />

deploying IT infrastructure on which to run their<br />

trading strategies. Since Integral has the means and<br />

resources to get algo traders up and running in no<br />

time, we decided to package this service and make it<br />

available for a nominal fee.”<br />

Traiana extends Harmony<br />

FX Options capabilities<br />

Traiana has extended its Harmony FX options<br />

solution beyond prime brokerage to direct<br />

trading relationships. The enhanced Harmony<br />

solution for options automates the operational lifecycle<br />

of options contracts from booking through settlement<br />

through a central processing hub - ensuring <strong>com</strong>plete<br />

system-to-system <strong>com</strong>munication while reducing<br />

operational risk and costs associated with processing<br />

FX options trades. Advances in the processing of cash<br />

FX have raised client expectations for related products<br />

- including FX options.<br />

10 | january 2010 e-FOREX<br />

Deltastock launches<br />

MT4<br />

Deltastock AD has released Deltastock Meta<br />

Trader 4. MT4 is integrated with the<br />

<strong>com</strong>pany’s proprietary Delta Trading platform<br />

to allow MT4 clients to run Expert Advisors and trade<br />

with Deltastock. The <strong>com</strong>pany’s MT4 is the front-end<br />

client application for submission of orders to Delta<br />

Trading via the MQL script Meta-Delta, which uses the<br />

Deltastock API. Meta-Delta script synchronizes the<br />

positions in MT4 and Delta Trading platforms, which<br />

share the same price feed. Clients can trade <strong>Forex</strong>,<br />

Precious Metals and Stock Index CFDs in Deltastock<br />

MT4. Deltastock’s fixed dealing spreads remain fixed<br />

under all market conditions in Deltastock MT4. Beside<br />

trading through MT4, the <strong>com</strong>pany’s clients benefit<br />

from the full functionality of the Delta Trading platform<br />

without having to open a separate account.<br />

A new bank is born -<br />

MIG BANK<br />

After two years of intense preparation and<br />

investment, Neuchâtel –based <strong>Forex</strong> Brokerage,<br />

MIG, was recently granted a Swiss banking<br />

license last December by the Swiss Financial Market<br />

Supervisory Authority (FINMA), earning the distinction<br />

as the ‘first <strong>Forex</strong> Brokerage to be<strong>com</strong>e a Swiss Bank’,<br />

offering a unique package of best trading conditions,<br />

highly personalized service, and the security and<br />

integrity of a Swiss bank. CEO of MIG BANK,<br />

Hisham Mansour, adds: “Obtaining the banking license<br />

has been a major phase in our planned development,<br />

allowing us to diversify our activities providing<br />

brokerage services in precious metals and other added<br />

value services.”


NEWS<br />

WestLB goes Live with Eurobase’s Siena Gateway<br />

WestLB has gone live<br />

with Eurobase’s market<br />

leading price<br />

distribution solution, Siena<br />

Gateway. The product replaces an<br />

existing vendor system at the<br />

Bank and is, initially, providing<br />

connectivity and FX trading<br />

capability to the 360T platform.<br />

‘’We are delighted with the<br />

deployment of the Siena Gateway<br />

and its use for such a key area of<br />

our e-trading business and look<br />

forward to concluding further<br />

phases including upgrade of our<br />

Single Bank Platform Siena<br />

eTrader’’ said Chris Johnson,<br />

Head of eTrading at WestLB.<br />

“We are delighted to have<br />

delivered Siena Gateway to<br />

12 | january 2010 e-FOREX<br />

manage such a crucial area of the<br />

Banks eFX business. We are<br />

seeing a marked increase in the<br />

number of banks now looking to<br />

be<strong>com</strong>e automated price-makers<br />

Numerix introduces suite of<br />

trader applications<br />

Numerix has introduced its<br />

suite of Numerix trader<br />

workbook applications –<br />

Numerix FX Trader, Numerix<br />

Rates Trader and Numerix Credit<br />

Trader. FX Trader and Rates Trader<br />

join the newly enhanced Numerix<br />

Credit Trader application which<br />

was launched earlier this year, with<br />

all three <strong>com</strong>prising the suite of<br />

Numerix workbook applications.<br />

Numerix FX Trader:<br />

• facilitates rigorous pre- and<br />

post trade FX analysis<br />

• provides risk reporting and<br />

monitoring capabilities that<br />

include Rho Phi and Delta<br />

Gamma worksheets for<br />

monitoring FX spot-price risk<br />

• analytical modeling capabilities<br />

and volatility smoothing<br />

features for: Black-Scholes,<br />

Dupire, Heston, SABR and<br />

Vanna Volga models.<br />

PFSoft offer MyExchange technology<br />

PFSoft has released a new<br />

version of ProTrader, adding<br />

new functionality for<br />

trading between traders within<br />

the trading platform. The basis<br />

for this is an orders matching<br />

engine with splitting execution.<br />

With MyExchange technology the<br />

broker is able to create his own<br />

Exchange or ECN in order to<br />

have more transparent pricing and<br />

risk management. From now any<br />

broker can use local orders<br />

execution without any risk." said<br />

Denis Borisovsky, CEO of PFSoft<br />

Company. "It saves <strong>com</strong>missions<br />

paid to external liquidity<br />

providers and at the same time<br />

provides traders with better<br />

spreads, aggregated from external<br />

and local orders".<br />

or wishing to replace legacy e-FX<br />

trading products and are<br />

convinced our Siena e-Solution<br />

provides the optimal mix of<br />

performance, scalability and rich<br />

functionality to service their<br />

requirements’’ <strong>com</strong>ments David<br />

Mallinder, Business Development<br />

Director at Eurobase.<br />

BT expands<br />

beyond MT4<br />

Boston Technologies (BT) is<br />

expanding its portfolio of<br />

products to include not<br />

only STP solutions for the MT4<br />

<strong>com</strong>munity, including names like<br />

CitiFX Pro, FXCM, dbFX and<br />

MF Global, but a portfolio of<br />

solutions enabling BT to supply<br />

FX brokerages with nearly every<br />

service they could possibly need,<br />

large or small.<br />

"We are delighted to be taking<br />

this step to widen our market<br />

focus. We are not de-focusing<br />

from MT4, we just think we can<br />

do a better job faster and cheaper<br />

in more areas than most brokers<br />

can themselves, simply by<br />

automating, defining robust,<br />

reliable processes, using<br />

economies of scale and sharing<br />

best practices," says George<br />

Popescu, CEO of the Boston<br />

Technologies.


FOREWORD<br />

14 | january 2010 e-FOREX<br />

Manfred Wiebogen,<br />

President ACI<br />

The Financial Markets<br />

Association<br />

The global financial crisis has revived the<br />

discussion on a financial transaction tax as a<br />

means of discouraging international currency<br />

speculation, help shrink ‘a swollen financial<br />

sector’ and perhaps simply to raise funds as<br />

an international (or national) source of<br />

revenue.<br />

Liquidity and<br />

stability or taxation<br />

and change the<br />

whole system?<br />

For more than one year different (mainly) European<br />

politicians have called for options on how the financial<br />

sector could make a contribution to pay for<br />

government interventions during the crisis, how to raise<br />

future tax in<strong>com</strong>e and even to use such funding in fighting<br />

poverty in developing countries. The discussion itself became<br />

more colourful when back in August Lord Turner, head of<br />

Britain’s Financial Services Authority (FSA) supported such an<br />

idea and Gordon Brown, the British Prime Minister recently<br />

shared his views and presented some proposals at the Group<br />

of 20 meeting in November.<br />

At this stage the discussion around the so-called Tobin tax are<br />

supported by some groups (e.g. the IMF by Dominique Strauss-<br />

Kahn) but was also for instance refused by the US Treasury<br />

Secretary Timothy Geithner and Yves Mersch, European Central<br />

Bank Governing Member, who called the initiative a ‘scurrilous<br />

idea’ (according to a Dow Jones news wire).<br />

What to tax?<br />

Today’s call for a financial transaction tax includes a wide range<br />

of products: foreign exchange markets, transactions in<br />

bonds, stocks, <strong>com</strong>modities and all kind of<br />

derivatives. But the talks are just beginning.<br />

The original idea of the Tobin tax was on<br />

currency speculation, one per<br />

transaction. In 1971 James Tobin<br />

proposed such a tax on currency<br />

trading to reduce or avoid speculation<br />

in the wake of the collapse of the<br />

Bretton Woods system. His proposal<br />

was for a tiny percentage tax<br />

(suggestions range from .1% to<br />

.5% in these days) – on<br />

speculative transactions only. For<br />

this idea (which was never<br />

implemented) and his work on<br />

financial markets, Tobin won<br />

the Nobel Prize in 1981.


One of the main arguments for such a tax is the<br />

debacle of the past two years in the financial markets.<br />

But stop – aren’t the backers of Tobin mixing all the<br />

financial markets? Is the reason for this new initiative<br />

really fighting future crisis or just simply a mechanism<br />

for raising money? Many arguments are aimed towards<br />

the enormous volume traded in the daily FX markets.<br />

Let me emphasize, foreign exchange didn't cause the<br />

current financial crisis nor is it guilty in any aspect for<br />

this crisis! As President of<br />

the ACI The Financial<br />

Markets Association,<br />

I’m calling for more<br />

rational and<br />

responsibility in all<br />

discussions about<br />

financial markets<br />

and taxation. What<br />

the markets now<br />

need is trust! But<br />

let’s face the truth:<br />

and that’s definitely<br />

our problem - Trust<br />

was lost on 9/15 in<br />

2008, when Politics<br />

let Lehman collapse. -<br />

A new tax will not<br />

bring back trust.<br />

OTC IR<br />

1.350 bn<br />

25%<br />

US Treasuries<br />

675 bn<br />

13%<br />

US Equities<br />

105 bn<br />

2%<br />

Fall of mankind<br />

To understand the numbers involved I shall<br />

breakdown some official figures from the past:<br />

Considering a 0.1% transaction tax at daily Global FX<br />

traded volume of USD 3.2 trillion the daily tax<br />

in<strong>com</strong>e could equal USD 3.2 billion a day! – (or just<br />

half the amount by a reduced rate to 0.05% or so).<br />

This of course is just a simplified demonstration of the<br />

discussed topic. As this chart and matrix illustrates,<br />

over the counter interest rates (OTC IR) and the<br />

Foreign Exchange business are totalling around 84%<br />

of the overall above figures. Again, both product<br />

groups absolutely have nothing in <strong>com</strong>mon with the<br />

current financial crisis but should they be forced to<br />

pay for it? FX is a class on its own and the OTC IR,<br />

mainly the short term products, helped solve the crisis<br />

by providing the markets and the banks balances with<br />

short term liquidity. If they are to be targeted by<br />

politics, there is something wrong.<br />

Politicians have to be very cautious in not discouraging<br />

the markets from short term funding (financing). A<br />

taxation here will again damage the short end of<br />

liquidity, causing a run on<br />

EMEA Equities<br />

70 bn<br />

1%<br />

Average Daily Turnover / in USD billions<br />

Source: BIS 2007 Survey<br />

FX<br />

3.200 bn<br />

59%<br />

long term funding and<br />

dry up short term<br />

liquidity/trading<br />

again. But do<br />

investors (long term<br />

lenders) want to be<br />

only in long term<br />

placements making<br />

them unable to take<br />

out their money in<br />

difficult times as<br />

short term-lenders<br />

did during the past<br />

year? Again, the<br />

markets need trust<br />

and liquidity. Repo<br />

business in the short<br />

term market has already<br />

eroded a part of the overall liquidity but markets do<br />

not need additional uncertainties.<br />

Hedgers and speculators are important to provide and<br />

to keep liquidity running. We have to accept the<br />

fragility but also the necessity of over-trading. A<br />

constructive discussion of such a transaction tax<br />

immediately will call for rational appeal. If the voices<br />

from the industry are not heard the whole financial<br />

system will be forced to change.<br />

ACI The Financial Markets Association<br />

(www.aciforex.org) would be more than happy to<br />

obtain your point of view. Should you have any<br />

<strong>com</strong>ments or proposals you can contact<br />

managingdirector@aciforex.org<br />

january 2010 e-FOREX | 15


LEADER<br />

The push for<br />

standardisation<br />

can we risk changing the future landscape of FX?<br />

By Dr. Yuval Levy, Chief Technology Officer, SuperDerivatives<br />

The recent disasters in the global banking<br />

system and the ensuing fallout in the<br />

derivatives markets fundamentally changed<br />

the way market participants use FX<br />

derivatives. The crippling widespread<br />

disappearance of liquidity and leverage as well<br />

as the over-regulation that many doom sayers<br />

predicted has not materialised; instead, market<br />

participants are refocusing on the core uses of<br />

derivatives that built the industry.<br />

Concurrently, there are greatly increased<br />

efforts at addressing systematic problems with<br />

efficiency and operational risk. In addition,<br />

regulators are preparing sweeping reforms to<br />

the OTC derivatives markets on both sides of<br />

the Atlantic and FX derivatives are in danger of<br />

being caught up in these reforms.<br />

16 | january 2010 e-FOREX<br />

Over the past decade, structured products, in<br />

which FX (and other asset class) derivatives<br />

have been used to create ever more <strong>com</strong>plex<br />

and often highly tailored risk profiles in bonds and<br />

other investment vehicles, have be<strong>com</strong>e the driving<br />

force of revenue for many derivatives dealers. Overthe-counter<br />

derivatives remain the most effective and<br />

useful vehicles for hedging a critical <strong>com</strong>mercial risk.<br />

While the use of simple derivatives in liability side<br />

hedging, asset side hedging, and hedge fund<br />

speculation remained important core drivers of the<br />

industry, it became increasingly difficult to see these<br />

flow activities through the forest of structured<br />

products hands ‘high-fiving’ each other over the latest<br />

highly leveraged and highly <strong>com</strong>plex structured bond<br />

issuance. As a natural result of this evolution,<br />

<strong>com</strong>petition, for many derivatives dealers, became<br />

focused on creating the newest, most innovative<br />

structures a few weeks before every other dealer could<br />

price them and enjoying a short but very profitable<br />

monopoly. Naturally, derivatives technology became<br />

focused on valuation and risk managing structured<br />

products.<br />

All of this changed, quite rapidly, in the wake of the<br />

collapse of Bear and Lehman and the widespread<br />

banking system problems having arisen out of the<br />

massive over leveraging of the retail and home-buying<br />

public. The derivatives dealing <strong>com</strong>munity is, as a<br />

result, having to rethink its business and retool for a<br />

very different reality.<br />

The regulatory environment<br />

There are many solid reasons for the existence of a<br />

bespoke FX OTC market and the ability for a<br />

counterparty to match exactly their underlying risk. It<br />

is important that we have an environment where the<br />

risk factors for doing business across the financial


markets are understood as clearly as possible. The<br />

markets have witnessed over 25 years of derivatives<br />

and OTC growth which has delivered enormous<br />

economic benefits.<br />

But these benefits have also carried substantial risk.<br />

Many risks associated with derivatives can be<br />

mitigated through employing robust, scalable, and<br />

transparent technological solutions that help to<br />

accurately reflect market prices. This can be supported<br />

by better, more robust and resilient industry<br />

frameworks and infrastructures.<br />

As such, there is a useful and healthy role for regulators<br />

to review and monitor the activities of those they<br />

regulate. However it is important that the regulatory<br />

authorities act with caution and in consultation with<br />

knowledgeable market participants before acting in a<br />

way that may ultimately be costly to all.<br />

Regulating swaps, as the US authorities are proposing,<br />

is absolutely the right thing to do as these are<br />

standardised instruments. However, extending this<br />

model to all OTC derivatives and overburdening the<br />

regulation of <strong>com</strong>plex options simply won’t work.<br />

That would reduce the ability to create specific<br />

hedging instruments which are useful to help<br />

<strong>com</strong>panies manage their risk.<br />

The value of derivatives lies in the fact that they allow<br />

market participants to take security on underlying<br />

assets rather than having to invest cash upfront.<br />

The debate and focus should be about how<br />

investment and risk management decisions are taken<br />

by individual institutions, not OTC derivatives<br />

instruments themselves. It is important that we have<br />

an environment where the risk factors for doing<br />

business across the financial markets are understood as<br />

clearly as is reasonable.<br />

The derivatives industry in Europe is certainly in<br />

need of a better, more robust and resilient<br />

industry framework and infrastructure.<br />

Overwrought regulation could hamper<br />

investment and <strong>com</strong>merce just<br />

when markets need them most of<br />

all. Regulations that increase<br />

trust and ,ultimately,<br />

liquidity can only be good<br />

for the market.<br />

>>><br />

The derivatives industry has strong foundations which<br />

will enable it to successfully address current issues. We<br />

champion accuracy in pricing – this is what the<br />

market needs. Technology is part of the answer but<br />

this cannot be done overnight.<br />

Exchange traded derivatives<br />

Moving derivatives onto an exchange would result in<br />

market participants having to post large amounts of<br />

cash with the exchange to secure their hedging. Some<br />

instruments are ideally suited to exchange trading,<br />

notably the simpler options structures which can be<br />

<strong>com</strong>moditised onto an e-trading system, much as has<br />

happened with spot FX and other simpler<br />

instruments.<br />

But more<br />

advanced and<br />

customisable<br />

FX instruments<br />

are simply not<br />

suited to<br />

exchanges, chiefly<br />

because they are<br />

just that - nonstandard<br />

- and they<br />

require an OTC<br />

market. Companies<br />

january 2010 e-FOREX | 17


LEADER >>><br />

“It is very important to be clear that a<br />

speculative and unmanaged boom in asset<br />

prices as well as leverage and faulty credit<br />

decisions on the part of customers and<br />

providers, not the financial instruments<br />

themselves, have been at the root of recent<br />

market turbulence.”<br />

often use OTC derivatives to customise hedges to<br />

their specific exposures when standardised, exchangetraded<br />

products do not reflect their actual risk. The<br />

effect of forcing such <strong>com</strong>panies to go through an<br />

exchange or clearing house would limit their ability to<br />

manage the risk they incur in operating their business.<br />

Currency derivatives have a number of variables and<br />

correlations based on underlying assets and the OTC<br />

market is not bound by fixed strikes or expiry dates in<br />

the way that exchange traded derivatives are, which is<br />

a real restriction for a counterparty. The OTC<br />

derivatives market must remain in a flexible form<br />

with the ability to enable institutions to<br />

establish structures that fit their<br />

needs to hedge and manage<br />

their risks.<br />

We must not throw the<br />

baby out with the<br />

bathwater. FX<br />

derivatives are useful<br />

insurance policies,<br />

which allow firms to<br />

manage the<br />

fundamental risk in<br />

currency and <strong>com</strong>modities<br />

fluctuations, interest rates<br />

moves, supporting trade,<br />

investment and economic output.<br />

They have a useful, real world<br />

application.<br />

It is very important to be clear that a speculative and<br />

unmanaged boom in asset prices as well as leverage<br />

and faulty credit decisions on the part of customers<br />

and providers, not the financial instruments<br />

themselves, have been at the root of recent market<br />

turbulence. The issue is to ensure that the underlying<br />

assets which underpin derivatives are sound.<br />

The OTC derivatives market has performed very<br />

effectively in helping <strong>com</strong>panies and investors to<br />

manage their risks in a time of higher than usual rates<br />

of default, and the credit events that have occurred<br />

18 | january 2010 e-FOREX<br />

thus far are being settled in an orderly fashion.<br />

Moving all instruments to an exchange could make<br />

hedging and hedge accounting unworkable, therefore<br />

leaving institutions unhedged, just when markets are<br />

more volatile and real <strong>com</strong>panies more susceptible to<br />

<strong>com</strong>modity, interest rate and currency movements.<br />

Institutions and investors in the future will still need<br />

to be prepared for unusual market circumstances with<br />

the proper tools before the event happens, during it<br />

and after it. There is also a key role for independent,<br />

effective pricing across the whole derivatives universe<br />

to set the 'benchmark' price for valuations for<br />

derivatives.<br />

We are already seeing growth in the use of FX,<br />

interest rates and <strong>com</strong>modity derivatives because they<br />

retain a crucial role supporting real, physical markets,<br />

in terms of hedging currency risk, managing resources<br />

and enabling cross border trade.<br />

This is backed up by the latest figures from the Bank<br />

for International Settlements (BIS). The notional<br />

amount of over-the-counter derivatives<br />

trades outstanding bounced back to<br />

reach USD 605 trillion by the<br />

end of June 2009, up 10%<br />

on the previous survey<br />

released in May.<br />

Push to create a<br />

central counterparty<br />

The push to create a<br />

central counterparty<br />

could prove to be a<br />

valuable step to regain<br />

confidence in the global<br />

financial markets and in<br />

these instruments that have a<br />

real-world application to help<br />

manage risk and hedge effectively<br />

against, for example, fluctuations in currencies,<br />

energy costs and interest rates.<br />

There will inevitably be resistance to change but the<br />

out<strong>com</strong>e could well be a resurgent market across both<br />

vanilla and structured financial products, with clearer,<br />

less opaque processes and reporting encouraging more<br />

counterparties to use these instruments. Publishing<br />

post-trade prices also makes sense and will serve a<br />

practical purpose in terms of analytics and analysis.A<br />

central counterparty, together with prompt reconciled<br />

confirmations and warehouse in our view could help<br />

to firewall against failures and ensure accurate<br />

reporting of system-wide activity to regulators.


LEADER<br />

Brave New World<br />

So what is really happening in the world of OTC<br />

derivatives? The trends in the industry are quite<br />

readily apparent:<br />

• A huge scaling back in the structured products<br />

business as gun shy investors lick their wounds<br />

and park their money in perceived safer havens<br />

• The last 18 months taught us that even simple<br />

derivatives can be<strong>com</strong>e difficult to price where<br />

markets are illiquid.<br />

• A huge increase in the difficulty of pricing even<br />

the simplest derivatives as never before<br />

considered systemic liquidity factors drive the<br />

short end of yield curves<br />

• An intense focus on “B-School” principles:<br />

operational risk, operational leverage, credit<br />

exposure, funding exposure, etc.<br />

• A move by an increasing number of dealers to<br />

utilise non-traditional derivatives distribution<br />

channels such as regional lending networks<br />

• A refocusing of the business around core<br />

hedging related activities<br />

• Competition through better client service,<br />

rather than through rapid innovation of<br />

<strong>com</strong>plex structures<br />

• A major shift in technology spending from the<br />

development of sophisticated multi factor<br />

pricing and risk management models to the<br />

building of integrated front office solutions<br />

which address the new reality<br />

The OTC derivatives business has changed<br />

dramatically over the past 18 months; those firms<br />

who have adapted or are adapting rapidly and<br />

effectively to these changes are, while perhaps not<br />

thriving, surviving and seeing a potentially bright<br />

future. Those who have not adapted successfully are<br />

struggling. Critical to adapting to this new reality is<br />

technology and systems tailored to that reality.<br />

The new technology of <strong>com</strong>petition<br />

Virtually every derivatives dealer we speak with across<br />

the world is, to a greater or lesser extent, trying to adapt<br />

or augment their technological capabilities to facilitate<br />

<strong>com</strong>petition and efficiency within the rapidly changing<br />

landscape of the derivatives market. The simple reality<br />

is that an overwhelming percentage of the money spent<br />

on system development over the past decade has gone<br />

towards increasing the trading desk’s ability to price and<br />

warehouse increasingly <strong>com</strong>plex risk.<br />

Traditionally, dealer IT and Quant departments are<br />

extremely good at delivering <strong>com</strong>plex models and risk<br />

management technology to the trading desk; they<br />

20 | january 2010 e-FOREX<br />

have been less successful at delivering the tools<br />

necessary for the front office to <strong>com</strong>pete effectively<br />

and operate efficiently in the vanilla derivatives space.<br />

This is partly due to lack of experience and partly due<br />

to an almost obsessive focus on model development.<br />

As the derivatives industry and the nature of dealer<br />

<strong>com</strong>petition be<strong>com</strong>e centred on client service,<br />

technology that supports this service, both indirectly<br />

and directly, is be<strong>com</strong>ing the focus of both the IT<br />

departments and the front offices of dealers across the<br />

globe.<br />

Our discussions around technology needs with almost<br />

every dealer we speak to revolve around the same<br />

themes:<br />

• The ability to deliver accurate option pricing<br />

and high quality supporting documentation and<br />

research to clients faster than the <strong>com</strong>petition<br />

can manage.<br />

• The ability to efficiently provide peripheral<br />

services to clients, such as ad hoc risk analysis.<br />

• Tools that support a more efficient work-flow<br />

between sales and trading.<br />

• The reduction of operational risk through<br />

integration of front and back office systems.<br />

• The ability to pro-actively sell to clients based<br />

on their exposures and needs rather than purely<br />

based on the desk’s trading axes through better<br />

tracking of the clients’ activities.<br />

• Foolproof, easy to use pricing and analysis tools<br />

to enable distribution channels with less<br />

derivatives expertise to effectively sell.<br />

• “Economies of scale” in the derivatives<br />

distribution process through better sharing and<br />

archiving of information.<br />

There is almost universal recognition among derivatives<br />

dealers of the need for scalable, integrated front office<br />

and distribution software to address these issues. Dealers<br />

are currently facing the age old dilemma of technology<br />

procurement: build or buy. Fortunately, a few vendors<br />

have emerged over the last few years that are focusing on<br />

building these technologies. Those dealers who have<br />

embraced the changing landscape of derivatives<br />

<strong>com</strong>petition by addressing the need for new technologies<br />

are seeing opportunities in the FX derivatives market<br />

that have not existed in years; this edge, coupled with the<br />

decreased dominance of the franchise players, has created<br />

enormous growth potential for the small to midsize<br />

derivatives dealer. This has created more business growth<br />

potential for a broader spectrum of derivative experts. As<br />

long as risk is managed, accurate valuations are adhered<br />

to and client service is exemplary this market will<br />

continue to be robust.


e-FX INDUSTRY REPORT<br />

The Retail FX Market<br />

Growth, Consolidation and Evolution<br />

Sang Lee is Managing partner<br />

of the Aite Group<br />

With the passing of the<br />

Commodity Futures<br />

Modernization Act (CFMA) in<br />

December 2000, the<br />

Commodities and Futures<br />

Trade Commission (CFTC)<br />

became officially<br />

responsible for regulating<br />

the retail FX market, thereby<br />

legitimizing the existence of<br />

the burgeoning retail<br />

market. Today, the retail FX<br />

market is booming with<br />

strong adoption across all<br />

major financial centers.<br />

22 | january 2010 e-FOREX<br />

While the retail FX<br />

market is focused on<br />

providing products<br />

and services that target retail<br />

clients, the definition of what a<br />

retail client entails is not so<br />

straight forward. In fact, most<br />

retail FX firms would also include<br />

small hedge funds and CTAs<br />

among their clients. The typical<br />

profile of a true retail client could<br />

vary widely from those high-networth<br />

individuals with more than<br />

US$1 million in average account<br />

size to small-time retail clients with<br />

a mere US$250 in account size.<br />

Due in part to broader acceptance<br />

by retail customers, the retail FX<br />

market has experienced<br />

phenomenal growth in the past<br />

few years. After a slow start in the<br />

mid- to late-1990s, retail<br />

customers have finally be<strong>com</strong>e<br />

more familiar with currency as a<br />

legitimate asset class, and not just<br />

as an inevitable by-product of a<br />

cross border transaction.<br />

Of course, retail investor acceptance<br />

is just one reason behind the<br />

market’s staggering growth. Some of<br />

the other key factors behind include<br />

the following:<br />

• Acceptance as a legitimate asset<br />

class. FX has indeed be<strong>com</strong>e<br />

widely accepted as a legitimate<br />

asset class. The active trading<br />

market is not the only venue<br />

through which retail investors<br />

can participate in this growing<br />

marketplace. Similar to other<br />

asset classes, those with shortterm<br />

speculative incentives can<br />

engage in active trading using<br />

many of the available global FX<br />

retail firms. However, there are<br />

signs that a growing number of<br />

options are be<strong>com</strong>ing available<br />

for those investors with a more<br />

long-term perspective on FX as<br />

an asset class.<br />

• Global nature of a market that<br />

is open 24 hours per day. FX is<br />

a truly global market that is<br />

open 24 hours per day. This<br />

simple fact provides added<br />

convenience for those retail<br />

customers that may only have<br />

time during the evening hours<br />

to conduct most of their<br />

trading. Since the FX market is<br />

open at all hours, the down side<br />

of trading in after-hours such as<br />

drastically diminished liquidity,<br />

can be avoided.


• Highly liquid and accessible<br />

market. Despite the fact that<br />

the FX market is largely<br />

unregulated and over-thecounter<br />

(OTC) in nature (at<br />

least in the cash FX market), it<br />

is incredibly liquid. Even in low,<br />

volatile market conditions, there<br />

is always someone on the other<br />

side that is constantly providing<br />

trading opportunities.<br />

• Ease of access to market. Even<br />

less than a decade ago, gaining<br />

access to the FX market was<br />

difficult, as a handful of global<br />

banks dominated every aspect of<br />

the market. However, the<br />

emergence of the Internet as the<br />

key connectivity infrastructure<br />

for retail trading <strong>com</strong>bined with<br />

the development of sophisticated<br />

and reliable retail FX trading<br />

technologies have contributed<br />

greatly in nurturing the overall<br />

growth of the retail FX market.<br />

• Regulatory acceptance. In most<br />

countries, local securities<br />

regulators have jurisdiction over<br />

various types of retail FX<br />

Figure 1: Projected Market Share of Automated Trading in Retail FX<br />

trading. In the U.S. market, the<br />

passing of the Commodities<br />

Futures Modernization Act of<br />

2000 (CFMA) provided<br />

legitimacy and support for “offexchange”<br />

trading of FX<br />

products for retail customers.<br />

In addition, the higher net<br />

adjusted capital requirements<br />

have eliminated weaker service<br />

providers and reinforced the<br />

<strong>com</strong>petitive positions of those<br />

legitimate FX retail brokers.<br />

• Active market education. A lack<br />

of understanding was one of the<br />

major impediments in the retail<br />

FX market. Thanks to the<br />

accessibility supported by the<br />

Internet and the aggressive<br />

educational campaigns by leading<br />

retail FX firms, customer<br />

education has be<strong>com</strong>e widely<br />

spread and has lead to the<br />

development of a more<br />

sophisticated retail FX client base.<br />

• Migration of customers from<br />

other markets looking for<br />

higher returns. Similar to the<br />

institutional FX market, a<br />

>>><br />

significant percentage of active<br />

retail customers have migrated<br />

from other asset classes, looking<br />

for higher profit margins. Not<br />

surprisingly, the most <strong>com</strong>mon<br />

migration path has been from<br />

the equities and futures markets.<br />

• Availability of technology. Even<br />

with regulatory and market<br />

structure changes that are<br />

favorable to the development of<br />

the retail FX market, without<br />

the availability of reliable and<br />

cost-effective trading platforms,<br />

the current pace of growth in<br />

the retail FX market could not<br />

be sustainable.<br />

• Gradual customer on-boarding.<br />

Most (if not all) of the major<br />

retail FX firms provide a demo<br />

account funded with thousands<br />

of dollars of virtual money. These<br />

demo accounts provides live<br />

prices and all of the margin and<br />

collateral features to simulate a<br />

live trading environment. This is<br />

an extremely important step in<br />

account acquisition, especially<br />

when courting novice FX traders.<br />

january 2010 e-FOREX | 23


e-FX INDUSTRY REPORT<br />

Key market trends<br />

The growing legitimization of the<br />

retail FX market through various<br />

regulatory changes and availability<br />

of technology have certainly aided<br />

in the overall growth of the retail<br />

FX market. Over the last couple of<br />

years, a few key market trends<br />

have emerged to help define the<br />

further evolution of the market:<br />

• Adoption of automated trading<br />

systems. Similar to what has<br />

happened in the institutional<br />

market, sophisticated retail FX<br />

traders have turned to<br />

automated trading strategies to<br />

take the emotion out of their<br />

daily trading activities.<br />

Depending on what the trader<br />

wants to achieve and their<br />

tolerable risk levels, specific<br />

trading strategies can be<br />

automated to drive trading<br />

volume. The popularity of<br />

automated trading systems in<br />

24 | january 2010 e-FOREX<br />

the retail market has reached a<br />

point where even on eBay, one<br />

can find variety of automated<br />

trading systems ready for<br />

purchase. Aite Group estimates<br />

that automated trading systems<br />

account for approximately 35%<br />

of the overall retail FX market.<br />

• Market consolidation. Driven by<br />

stiffer <strong>com</strong>petition and higher<br />

adjusted net capital requirements,<br />

the retail FX market has gone<br />

through massive consolidation<br />

over the last 12 months. With<br />

the net capital requirement<br />

moving from US$10 million in<br />

September 2008 to US$20<br />

million by May 2009, smaller<br />

retail FX FCMs have either<br />

exited the market or have been<br />

consumed by the larger players.<br />

As of Q3 2009, the US retail FX<br />

industry had about 15 retail<br />

brokers, a drastic decline from<br />

over 30 at the end of 2007.<br />

• Growth in emerging markets.<br />

Going beyond the major<br />

financial centers for currency of<br />

United States, UK, Japan, Hong<br />

Kong, and Singapore, many<br />

retail FX firms are discovering<br />

new revenue opportunities in<br />

emerging markets, including<br />

China, Southeast Asia, Latin<br />

American and the Middle East.<br />

For certain retail FX brokers,<br />

while the total number of<br />

clients from traditional FX<br />

market centers still account for<br />

a significant portion of their<br />

client base, an increasing<br />

percentage of revenue is actually<br />

<strong>com</strong>ing from clients based in<br />

emerging markets.<br />

Market Sizing<br />

In 2001, the estimated average<br />

daily trade volume in the retail FX<br />

market stood at US$10 billion,<br />

representing 0.8% of the overall<br />

FX market. By the end of 2006,<br />

Figure 2: Average Daily Trade Volume in FX (In US$ Billions)<br />

Source: Bank for International Settlements, Bank of England Foreign Exchange Joint Standing Committee (JSC), New York Foreign Exchange Committee,<br />

Singapore Foreign Exchange Market Committee, Canadian Foreign Exchange Committee, Tokyo Foreign Exchange Joint Standing Committee, Aite Group estimates


the average daily trade volume<br />

reached over US$60 billion,<br />

representing over 2% of the entire<br />

market and signaling plenty of<br />

room for future growth.<br />

At the end of 2009, the retail FX<br />

market is expected to reach<br />

US$125 billion in average daily<br />

trade volume, representing over<br />

3% of the global FX market. This<br />

is an impressive growth<br />

considering that the overall global<br />

FX market has declined in size<br />

from US$4.3 trillion in average<br />

daily trade volume in 2008 to<br />

US$3.7 trillion in average daily<br />

trade volume by Q3 2009.<br />

Conclusion<br />

The potential growth of the retail<br />

FX market appears limitless at this<br />

point, as potential key<br />

<strong>com</strong>petition is still missing from<br />

The Retail FX Market: Growth, Consolidation and Evolution<br />

Figure 3: Market Share of Retail FX<br />

Source: Bank for International Settlements, Bank of England Foreign Exchange Joint Standing Committee (JSC), New York Foreign Exchange Committee,<br />

Singapore Foreign Exchange Market Committee, Canadian Foreign Exchange Committee, Tokyo Foreign Exchange Joint Standing Committee, Aite Group estimates<br />

the <strong>com</strong>petitive landscape. One<br />

such group is the major dealing<br />

banks that have, to date,<br />

functioned simply as liquidity<br />

providers to the leading retail FX<br />

players. As evidenced by the direct<br />

entrance of Deutsche Bank and<br />

Citi into the retail market, Aite<br />

Group expects other dealing banks<br />

with significant retail businesses to<br />

seek new revenue sources from the<br />

retail FX market.<br />

One glaring absence from the<br />

retail FX market has been the<br />

traditional online brokers in the<br />

United States, such as Charles<br />

Schwab, E*Trade, and others. In<br />

the past, the lack of regulatory<br />

guidance and reputational risk<br />

may have played a role in<br />

dissuading these firms from<br />

providing FX trading as part of<br />

their active trading platform.<br />

However, as they continue to<br />

focus on enhancing functionality<br />

within their active trader<br />

platforms, most of the traditional<br />

online brokerage firms will have<br />

no choice but to seriously consider<br />

the addition of FX into their<br />

overall asset class coverage or risk<br />

losing out on capturing this most<br />

liquid market to specialized retail<br />

FX brokers and large global banks.<br />

Whether through the use of active<br />

trading firms profiled in this<br />

report or increasingly through<br />

other FX-related products, such as<br />

FX deposit products, FX funds, or<br />

FX ETFs, a growing number of<br />

retail clients are turning to FX as<br />

an asset class to diversify their<br />

portfolios and to achieve the<br />

higher returns that are unlikely to<br />

be gained from more traditional<br />

asset classes.<br />

january 2010 e-FOREX | 25


FEATURES<br />

Frances Maguire<br />

Despite new research showing a slight shift<br />

towards multi-dealer platforms, the demand for<br />

single bank portals, and relationship-based<br />

pricing, is still high, especially in times of crisis.<br />

Frances Maguire examines how the continued<br />

investment by banks in their platforms is<br />

ensuring they continue to grow.<br />

28 | january 2010 e-FOREX<br />

Single bank<br />

FX platforms<br />

will they keep<br />

powering ahead?<br />

The importance of liquidity was severely<br />

highlighted during the recent financial crisis<br />

and the need for solid credit lines, liquidity<br />

and relationship based pricing in times of uncertainty,<br />

for both those customers using multi-bank platforms,<br />

for best execution, and single bank platforms, became<br />

apparent.<br />

Andrew Cohen, global head of e-Commerce<br />

marketing, at BNP Paribas says that during the crisis<br />

there was a noticeable flight to quality, with clients<br />

wanting to trade with highly rated resilient banks.<br />

This resulted in a large increase in customers trading<br />

over the traditional channel (phone) - the trades were<br />

large in nature and required execution excellence.


He says: “I think it has shown the world that the FX<br />

business is still relationship driven. Despite the<br />

increasing volumes of business being done<br />

electronically, clients still want a sales person at the end<br />

of the phone, therefore showing that voice single bank<br />

and multi bank platforms <strong>com</strong>pliment each other.” “In<br />

times of extreme crisis people always pick up the<br />

phone. The chat systems are also used extensively and<br />

are integrated into some platforms to keep that oneon-one<br />

relationship going.”<br />

Best execution<br />

The definition of best execution in foreign exchange<br />

trading goes beyond the notion of best price. Many<br />

buy-side firms define best execution in FX trading by<br />

looking at the total cost to execute, allocate, and<br />

settle an FX trade, including the potential for<br />

operational risk inherent in moving cash<br />

between accounts and counterparties.<br />

Cohen believes the two models will<br />

continue to exist side-by-side, simply<br />

because of the <strong>com</strong>pliance<br />

requirement for certain fund<br />

managers to get three quotes<br />

for every deal. However,<br />

banks are continuing to invest<br />

in the single bank platforms and<br />

Cohen says they continue to show growth.<br />

“Relationship-based pricing enables banks to tailor<br />

their services more specifically to individual client<br />

needs and offer value-added post-trade services, such<br />

as aggregation and straight-through-processing to the<br />

client’s front office booking systems as well as back<br />

office systems to enable automated allocations and<br />

providing online reporting tools,” he says.<br />

The recent crisis has put all the over-the-counter<br />

market instruments firmly in the spotlight. Cohen<br />

believes there has been greater focus on leverage in the<br />

retail space. In the US and Japan the tighter leverage<br />

regulations may have an impact on retail volumes<br />

further down the line, but Cohen says the single bank<br />

FX platforms are here to stay, due to the sheer<br />

volumes being traded on them, the resources that<br />

banks are putting into them and the fact that some<br />

clients prefer to trade on them.<br />

Going forward, Cohen says the banks will be<strong>com</strong>e<br />

more innovative to keep clients on their single bank<br />

platforms and this will take many different guises,<br />

from adding liquidity, better pricing models, more<br />

sophisticated execution models and algorithms, to<br />

adding more products, such as more exotic options.<br />

>>><br />

Andrew Cohen<br />

“Relationship-based pricing enables banks to tailor their<br />

services more specifically to individual client needs and offer<br />

value-added post-trade services...”<br />

Focus on relationships<br />

For Takis Spiropoulos, managing director and head of<br />

the e-Solutions group at CIBC World Markets, this<br />

innovation will be very much web-based, and the<br />

increased services that this enables banks to deliver<br />

will be a key <strong>com</strong>ponent in building single bank<br />

portals in the future. Spiropoulos says there has been<br />

a recent focus on client relationships across all asset<br />

classes, and the banks with strong balance sheets and<br />

high credit ratings were able to focus more on their<br />

relationships and saw an increase in market share.<br />

He says: “The events of the last year were a real<br />

testament to the importance of the relationships with<br />

clients. We saw a reduction in the number of bank<br />

counterparties, defaults and credit constraints, and as<br />

a result clients became more dependent upon fewer<br />

banks for liquidity provision and funding. For a<br />

number of primary dealers this presented<br />

opportunities to strengthen relationships with existing<br />

clients while opening the door to new clients in need<br />

of products that were challenging to hedge.”<br />

Spiropoulos believes that both FX ECNs and single<br />

bank portals will continue to grow, but at different<br />

rates, that are currency pair-dependant. The single<br />

bank portals maximise the internalisation of what is<br />

predominantly client flow for the more liquid G10<br />

currency pairs, but the banks rely upon ECNs to<br />

january 2010 e-FOREX | 29


FEATURES<br />

minimise hedging and execution costs. The emerging<br />

agency e-<strong>com</strong>merce approach also relies on accessing<br />

ECN liquidity, using Direct Market Access, and<br />

leveraging execution algorithms. He says:<br />

“Additionally, banks are starting to trade with each<br />

other directly, on an interest only basis. This way<br />

banks can offload some of the risks between e<strong>com</strong>merce<br />

desks without leaving a large execution<br />

footprint in the ECN market.” The higher the<br />

consumption of liquidity, the higher the volatility so<br />

as liquidity differs significantly between different time<br />

zones and currency pairs it is natural for banks with<br />

expert market knowledge in specific currency pairs, in<br />

our case USD/CAD, to express this advantage in the<br />

single bank platform through <strong>com</strong>petitive pricing and<br />

value-added offerings to attract client flow.”<br />

Gateway to tailored solutions<br />

Spiropoulos says that single bank platforms are ideally<br />

suited to servicing the bank’s own retail discount<br />

brokerage and wealth management businesses,<br />

especially when the platform is enriched with suitable<br />

content and integrated with efficient processing<br />

management – key to successful custodian and<br />

payment orientated solutions. “Multi-bank platform<br />

represent the lowest <strong>com</strong>mon denominator, which for<br />

highly <strong>com</strong>moditised products, such as FX, essentially<br />

means price and straight through processing, whereas<br />

single bank platforms can further enhance the client<br />

relationship by targeting functionality to different<br />

client segments, thus providing banks with the<br />

opportunity to differentiate their service to the client.”<br />

In the corporate sector, working closely with the<br />

treasury department to help them streamline their<br />

operations and exposure management, and satisfy<br />

their ever-increasing accounting requirements, can be<br />

catered for by the single bank platform.<br />

Single bank platforms leverage the aggregated<br />

liquidity and proprietary market making algorithms<br />

to produce <strong>com</strong>petitive and consistent pricing.<br />

“The initial perception was that e-<strong>com</strong>merce platforms<br />

were about price and execution. It is now understood<br />

that single bank platforms also add value to the client<br />

by providing pre-trade and post-trade functionality.<br />

We see the single bank portal as an investment in<br />

client relationships. It is a gateway to tailored solutions<br />

to meet client needs,” Spiropoulos says.<br />

Going forward, Spiropoulos believes that as<br />

technology and web browsers evolve, web based<br />

solutions are be<strong>com</strong>ing viable alternative to installed<br />

applications and are more suitable for cross-asset single<br />

bank portal development. For example, auto-hedging<br />

30 | january 2010 e-FOREX<br />

>>><br />

the FX risk inherent in cross-border trading of equity<br />

and fixed in<strong>com</strong>e instruments will be much easier. He<br />

says: “Leading single bank platforms will increasingly<br />

be<strong>com</strong>e client-focused, rather than product-focused,<br />

and leveraging emerging web-based technologies to<br />

enhance the user experience and bring the user closer<br />

to the trading venue. For example, client designed<br />

pages on a single bank platform, advanced searching<br />

capability and stored searches, decision support using<br />

analytics and calculators with linked charting<br />

capability, integrated news, research and chat facilities.<br />

All these features are much easier to integrate on webbased<br />

technology rather than installed application.”<br />

Growth patterns<br />

Every year, since 1993, consultancy ClientKnowledge<br />

interviews 2000 wholesale customer counterparties in<br />

the foreign exchange market to survey the different<br />

channels FX business is being traded, and the research<br />

reports a slight shift towards the multi-bank platforms.<br />

Justyn Trenner, Principal of ClientKnowledge, says<br />

that all currencies, including the most liquid, were<br />

impacted by the financial crisis across all platforms<br />

and electronic venues. As a result business,<br />

particularly large orders, shifted back to the phone<br />

and although there is flow is starting to go back to the<br />

electronic trading systems, this is not the case for<br />

much of the large order business. He says: “There is<br />

also an interesting nuance that banks are sometimes<br />

restricting their trading with other banks as<br />

counterparties in order to ensure that they can<br />

Takis Spiropoulos<br />

“We see the single bank portal as an investment in<br />

client relationships. It is a gateway to tailored<br />

solutions to meet client needs,”


FEATURES<br />

Justyn Trenner<br />

“Bilateral connections still matter. They are a very large<br />

part of a bank’s business and the dealer portal within<br />

that will tend to be more profitable...”<br />

allocate their trading lines with that bank for the<br />

occasions where that bank is supplying a broker or<br />

hedge fund with whom they want to trade – that they<br />

reserving lines for prime brokerage relationships.”<br />

ClientKnowedge found no growth in ‘black box’<br />

trading between 2008 and 2009. Algorithmic trading,<br />

however, has grown as a process for the sell-side to<br />

internalise client risk, but the buy-side has not grown,<br />

not least because some of these models became<br />

unstuck in the last year. Where algorithms are used to<br />

split up trades and find best execution in the market,<br />

there has been growth, according to ClientKnowledge,<br />

but the use of execution algorithms for large orders<br />

still remains at around just 5-15 per cent of how large<br />

orders are traded, depending upon the region.<br />

Says Trenner: “The net effect is that customers have<br />

moved a little of their trading away from the electronic<br />

systems and this has offset the natural growth in the<br />

adoption of e-trading so that the growth pattern for etrading<br />

as a proportion of total activity has flat-lined,<br />

across all client types, in the past year.” The impact of<br />

this lack of growth of e-trading has been that there<br />

has been a slight shift towards multi-provider<br />

platforms, and a slight reduction in bilateral trading<br />

platforms. “Within the bilateral trading sector we are<br />

seeing an increased take-up of APIs (Application<br />

Programming Interfaces) <strong>com</strong>pared to using the<br />

bank’s single dealer platforms. We think that single<br />

dealer platforms, depending on the region and client<br />

type, still account for 30 per cent of e-trading.”<br />

32 | january 2010 e-FOREX<br />

Importance of bilateral connections<br />

Last year, the ClientKnowledge survey measured the<br />

single dealer platforms as close to a 60/40 split<br />

between multi and single dealer platforms. Says<br />

Trenner: “Bilateral connections still matter. They are a<br />

very large part of a bank’s business and the dealer<br />

portal within that will tend to be more profitable<br />

because it is less <strong>com</strong>petitively priced, but it is<br />

important that banks understand and support multiprovider<br />

platforms and API connectivity.”<br />

However, Trenner stresses that the figures show that<br />

even though the larger part of FX business streams is<br />

going through the multi-provider platforms, it does<br />

not mean that buy-side firms are dealing with a higher<br />

number of banks electronically than they were year<br />

ago. The number of trading partners has not changed,<br />

it is just that firms prefer to see their banking partners<br />

in either multi-dealer venues or in an aggregated<br />

format of their own, which requires an API, so they<br />

can readily <strong>com</strong>pare pricing. The marginal change<br />

there has been in the number of banks used, Trenner<br />

puts down to the recent squeeze on credit availability,<br />

rather than the desire to <strong>com</strong>pare more banks’ prices.<br />

Trenner believes the main driver for buy-side firms in<br />

choosing where they trade is convenience of market<br />

access and the use of aggregation technology, provided<br />

by firms like FlexTrade and Apama, is growing.<br />

However in the immediate future, he believes both<br />

the multi-dealer and single bank platforms will<br />

continue to grow, side by side, for different customer<br />

types and requirements.<br />

However, the fact still remains that the main focus for<br />

the banks behind both the single and multi-bank<br />

platforms is the single bank portal and it is there that<br />

greater investment is being made. In 2001, many<br />

thought the arrival of the multi-bank portal would<br />

mean the death of single bank portals but the reality<br />

is that there will always be a number of <strong>com</strong>panies<br />

that continue to use a single bank credit provider as<br />

they simply do not have the kind of FX volumes that<br />

warrant the multi-bank portal subscriptions.<br />

At the end of the day, challenges to the sustainability<br />

of the multi-bank platforms will <strong>com</strong>e from the<br />

supply side not the demand side, and how liquidity<br />

providers can maintain FX revenue by trading<br />

through a multi-bank portal. And once the focus on<br />

price transparency shifts to credit lines, or to the cost<br />

efficiency of straight through processing, it looks as<br />

though the banks’ portals will continue to give the<br />

multi-bank platforms a run for their money.


FEATURES<br />

Jim Nuzum<br />

Jim Nuzum CEO of GCC Markets (www.gccmarkets.<strong>com</strong>),<br />

explores why there is growing<br />

demand for Shari'ah <strong>com</strong>pliant FX trading<br />

solutions and how the latest FX e-<strong>com</strong>merce<br />

technologies can help address the needs of<br />

Islamic traders and investors.<br />

34 | january 2010 e-FOREX<br />

FX e-<strong>com</strong>merce<br />

in Shari'ah<br />

<strong>com</strong>pliant<br />

currency trading<br />

the new embracing the old<br />

Depending on which scholar’s view you are<br />

referring to, the Islamic Golden Age ran for<br />

about 400 years, from the early 9th century,<br />

well into the 13th century. During this time Islam<br />

contributed to and either, directly or indirectly,<br />

influenced economic doctrine on every continent.<br />

Today, with total assets somewhere around the $750<br />

billion level, Islamic finance is a relatively small but<br />

vital element of the conventional finance sector<br />

globally; vital not just for its obvious geopolitical<br />

significance, but vital numerically too. At around 1.6<br />

billion, almost 1 in 4 people in the world today<br />

practice Islam and on current growth rates this will<br />

increase to 1 in 3 by 2025. Comparatively, (ignoring<br />

the recent events in Dubai) and not by accident or<br />

oversight, Islamic finance hardly missed a beat<br />

throughout the credit crisis and continues to maintain<br />

double digit growth rates, upwards of 15% pa.<br />

Demographic diversity – globally visible, more<br />

globally integrated<br />

The notion that all Arabs are Muslim and all Muslims<br />

are Arab is also false. Findings in a recent report by<br />

Princeton University confirms that 60 percent of all<br />

Muslims live in Asia and only 20 percent live in the<br />

Middle East and North Africa. Importantly, a significant<br />

concentration of Muslims exist in the new economic<br />

powerhouses of India (161 million) and to a lesser<br />

extent, China (22 million) and Russia (16 million) as<br />

well as in-vogue, technology and resource rich countries<br />

of Malaysia and Indonesia (another 240 million).<br />

However you look at it, these are <strong>com</strong>pelling<br />

numbers. Together with major infrastructure<br />

development already underway or in the pipeline<br />

throughout the GCC alone, they will underpin the<br />

continued emergence of Islamic capital markets in a<br />

manner that will dwarf the oil boom of the 90’s. Little


wonder, you’d agree that global banks<br />

have established specialist Islamic<br />

“windows” or dedicated subsidiaries to<br />

address the immediate opportunity and<br />

resource up for the inevitable medium<br />

term potential.<br />

How Shari'ah <strong>com</strong>pliant FX operates<br />

To see the precise and, well<br />

<strong>com</strong>plementary role for eCommerce in<br />

Shari’ah <strong>com</strong>pliant trading, it helps to<br />

understand some basic principles of<br />

Islamic finance and application of those<br />

principles to the FX market*.<br />

The Shari’ah (‘the way of life’) is a<br />

<strong>com</strong>plete set of principles and rules<br />

governing the day to day life of Muslims<br />

including trade and investment. It is<br />

codified in the Quran and the Sunna (the<br />

recorded sayings and actions or “traditions”<br />

of the Prophet) and elaborated on by Islamic scholars<br />

through interpretation and analogy.<br />

Islam has a problem with the concept of making<br />

money simply by virtue of having money, a practice<br />

which it considers exploitative. Other specific<br />

prohibitions are generally unambiguous and include<br />

but are not limited to tangibles such as alcohol and<br />

tobacco and intangibles including 1)<br />

gambling/speculation, 2) uncertainty (gharar) and of<br />

course 3) interest (riba) as well as 4) non-asset backed<br />

transactions. So in summary, a <strong>com</strong>pliant FX trade:<br />

1. Must not be in support of a prohibited item<br />

(alcohol, pork products, etc.)<br />

2. Must have a legitimate, underlying cross<br />

border trade or investment transaction,<br />

hedging and risk management acceptable<br />

3. Cannot simply be a speculative or short<br />

position in a currency<br />

4. Must not involve interest or interest rate<br />

differentials.<br />

In conventional foreign exchange, anything other<br />

than a spot deal obviously falls foul of 1 or several of<br />

these. The market has evolved to address the issue of<br />

outrights and swaps with a number of structures, all<br />

of which are generally based on one or two <strong>com</strong>monly<br />

accepted philosophical approaches:<br />

Trader A Trader B<br />

Bank<br />

1 3<br />

Commodity A Commodity B<br />

Commodity A<br />

USD Principal + Profit<br />

EUR Principal + Profit<br />

Cash Flows Commodity Flows<br />

2<br />

4<br />

Commodity B<br />

Cust.<br />

>>><br />

Diagram 1: Sharia’h <strong>com</strong>pliant FX forward based on simple Commodity Murabaha structure<br />

*These are relatively simple examples of <strong>com</strong>pliant structures; detailed analysis of structural options is beyond the scope of this article.<br />

**OIC Fiqh Academy (Organisation of the Islamic Conference) - a most respected Saudi Arabian based body established for advanced study of<br />

Islam has be<strong>com</strong>e an outspoken critic of several high profile, scholar endorsed structures <strong>com</strong>mon in the market, among them Tawarruq.<br />

a. Wa’ad (single or double) essentially a<br />

unilateral promise or promises (see Diagram 2)<br />

b. Murabaha – <strong>com</strong>modity purchase and resale<br />

(see Diagram 1)<br />

As with most structured Islamic products,<br />

benchmarks and the basis of pricing somewhat<br />

controversially** originate in the non-<strong>com</strong>pliant<br />

world – in the case of forward FX, swaps and<br />

underlying interest rate differentials are the “culprits”.<br />

Murabaha based structures are the basic building<br />

blocks of Islamic finance with variations deployed to<br />

ac<strong>com</strong>modate a range of funding, asset and liability<br />

management and FX activities. In the Murabaha<br />

based FX example in Diagram 1, <strong>com</strong>pliance is<br />

attained by mapping the cash flows that would<br />

ordinarily exist via the swap(s), to the purchase and<br />

sale of a <strong>com</strong>modities (say non-precious metals on the<br />

LME or a pre-agreed basket of <strong>com</strong>pliant assets),<br />

which has the same/similar cash flow implications for<br />

the customer.<br />

This approach requires the customer and the bank to<br />

enter into two separate Murabaha transactions to<br />

replicate the FX forward cash flows. The customer<br />

buys the metal value spot and sells it to the bank for<br />

the purchase price plus an agreed profit (the swap<br />

<strong>com</strong>ponent in a conventional forward deal), payable<br />

on a deferred basis, aligned to the end value<br />

date/delivery of the FX deal. On the other side of the<br />

january 2010 e-FOREX | 35


FEATURES<br />

forward, the bank buys another <strong>com</strong>modity and sells<br />

it to the customer, again for the purchase price plus<br />

an agreed profit, settlement on a deferred basis. The<br />

customer then sells the <strong>com</strong>modity back into the<br />

market to recover its initial investment and CCY<br />

requirement.<br />

The Wa’ad based approach achieves a similar out<strong>com</strong>e<br />

for the customer in cash flow terms but utilises a<br />

number of unilateral promissory notes as depicted<br />

below.<br />

T0<br />

T88<br />

T90<br />

Counterparty<br />

A<br />

Counterparty<br />

A<br />

Counterparty<br />

A<br />

Counterparty<br />

A<br />

Counterparty<br />

A<br />

With a double Wa’ad approach, both counterparties<br />

promise to deliver a given CCY to each other at a set<br />

price (amount) if the other party exercises the option,<br />

but without entering into a contract that would<br />

include the uncertainty forbidden by Shari’ah.<br />

While these are the most <strong>com</strong>mon structures in the<br />

market, imperfections exist with both approaches.<br />

They are not universally accepted by all Islamic<br />

scholars in all jurisdictions (very few are). To the<br />

extent that the <strong>com</strong>pliant Murabaha structure<br />

involves 4 parties and another asset class, there is an<br />

economic cost attached to execution over and above a<br />

typical bid/offer spread in an FX outright or swap,<br />

which is passed through to the customer. With the<br />

Wa’ad based structures, issues exist in many<br />

jurisdictions around questionable or untested<br />

enforceability of promissory notes. Still, for now<br />

they’re getting the job done.<br />

36 | january 2010 e-FOREX<br />

Buys EUR<br />

Sells USD<br />

Wa’ad agreement to buy<br />

USD against EUR at a<br />

predetermined rate on T88<br />

Offer to buy USD<br />

against EUR at a<br />

predetermined rate<br />

Counterparty B accepts<br />

offer from Counterparty A<br />

Buys USD<br />

Sells EUR<br />

Buys USD<br />

Sells EUR<br />

Counterparty<br />

B<br />

Counterparty<br />

B<br />

Counterparty<br />

B<br />

Counterparty<br />

B<br />

Counterparty<br />

B<br />

Diagram 2: Sharia’h <strong>com</strong>pliant FX forward based<br />

on simple (single) Wa’ad structure<br />

>>><br />

Fragmentation remains a problem for now<br />

So, we have a large, growing, globally visible<br />

addressable market; it’s multi-jurisdictional,<br />

increasingly sophisticated and benefitting more than<br />

ever from a significant influx of intellectual and<br />

human capital. Sure, it has its structural peculiarities<br />

but it still represents a beacon in the post credit crisis<br />

financial markets landscape.<br />

So why does it continue to underperform and fail to<br />

realise its fullest potential? Informed conjecture on<br />

this would probably consider 3 areas<br />

– standards, standards and standards<br />

– or lack of them.<br />

For the sell side, both global banks<br />

and to a slightly lesser extent,<br />

regionalised Islamic banks,<br />

standardisation and convergence is a<br />

two edged sword; <strong>com</strong>moditisation<br />

normally ac<strong>com</strong>panies introduction<br />

of standards and, as we all know,<br />

margin <strong>com</strong>pression rapidly occurs<br />

on the heels of (product) increased<br />

<strong>com</strong>moditisation. In<br />

acknowledgement of this<br />

inevitability and for the benefit of<br />

the industry as a whole, only the<br />

more enlightened institutions are<br />

genuinely pushing for agreement on<br />

and adoption of standards and<br />

documentation. After all, why<br />

should Islamic investors and traders<br />

pay onerous premiums for so called<br />

proprietary structures that deliver<br />

little, if any economic benefit? And<br />

why should Islamic investors tolerate sell side<br />

“convenience” of lower standards of transparency,<br />

disclosure and reporting?<br />

Spot Contract<br />

Wa’ad Contract<br />

Wa’ad Contract<br />

Spot Contract<br />

Settlement of<br />

Spot Contract<br />

Scholars’ tendency toward divergent views has led to<br />

widespread calls for intervention by standards bodies<br />

and state regulators. Some progress has been made in<br />

this regard with ISDA, IIFM (International Islamic<br />

Financial Market in Bahrain) and AAOIFI<br />

(Accounting and Auditing Organisation for Islamic<br />

Financial Institutions) but much work still needs to<br />

be done and probably as an industry wide initiative to<br />

accelerate needed out<strong>com</strong>es.<br />

FX platform <strong>com</strong>pliance with Islamic principles<br />

In terms of structure and process, in order to<br />

successfully address the Islamic sector, single and<br />

multibank (FX eCommerce) platforms need to<br />

substantially mirror the off-line world as described<br />

REF: International Swaps and Derivatives Association (ISDA) and the International Islamic Financial<br />

Market (IIFM), Accounting and Auditing Organisation for Islamic Financial Institutions (AAOIFI)


FEATURES<br />

above. Although addressing a relatively small subset of<br />

their customer base, to varying degrees of automation,<br />

the single bank platforms offered by global banks all<br />

do this. Structures offered are for the most part<br />

customer driven, en<strong>com</strong>passing <strong>com</strong>binations of<br />

single Wa’ad, double Wa’ad and <strong>com</strong>modity<br />

Murabaha.<br />

In the event of Murabaha based transactions, in-line<br />

electronic integration with an approved <strong>com</strong>modities<br />

broker(s) would automate the process of discovery,<br />

execution and<br />

confirmation enabling the<br />

sell-side to leverage<br />

immediate operational<br />

efficiencies, dramatically<br />

reducing CPT (average<br />

Cost Per Trade).<br />

To enjoy widespread buyside<br />

support, <strong>com</strong>pliance<br />

models should be signed<br />

off by a dedicated<br />

Shari’ah <strong>com</strong>pliance<br />

board, which would<br />

consider and issue fatwas<br />

(religious opinion<br />

typically issued by an<br />

eminent Islamic scholar<br />

or <strong>com</strong>pliance board<br />

<strong>com</strong>prised of such<br />

scholars) on a bystructure<br />

basis.<br />

Addressing the needs of<br />

Islamic traders and<br />

investors<br />

• Streamline buy-side<br />

workflow:<br />

Asked to name the single<br />

biggest benefit of eFX<br />

platforms, many Islamic<br />

investors and traders (the<br />

tiny minority who use them) fail to mention ease of<br />

price discovery, convenience or even better liquidity,<br />

instead praising the advent of progress toward<br />

streamlined workflow. Given the nature of Islamic<br />

finance, the end-to-end processing of an outright or<br />

swap is a resource-intensive business. Together with<br />

an acceleration of standards and regulatory<br />

convergence, this has be<strong>com</strong>e an enduring barrier to<br />

widespread buy-side adoption of <strong>com</strong>pliant FX and a<br />

stubborn impediment to the sell-side scaling the<br />

business to anything like meaningful volumes.<br />

38 | january 2010 e-FOREX<br />

• Advance standards and regulatory convergence:<br />

A multi-bank eCommerce platform as an industry<br />

solution for the global Islamic investment and trading<br />

<strong>com</strong>munity is the ideal vehicle to level the playing<br />

field with standards based <strong>com</strong>pliance models and<br />

documentation.<br />

• Spectacularly reduce ticket processing costs:<br />

With such cumbersome trade lifecycle events,<br />

processes and workflow, the sell side arguably has the<br />

greatest incentive; fully costed, the CPT for banks<br />

currently providing<br />

<strong>com</strong>pliant FX in the Gulf<br />

ranges from $150 to an<br />

eyebrow raising $300+.<br />

Progressively higher levels<br />

of integration and STP, all<br />

of which originate from<br />

electronic execution, will<br />

substantially eliminate the<br />

processing bottlenecks<br />

currently placing an<br />

“artificial” handbrake on<br />

volumes.<br />

The more generic benefits<br />

of eCommerce<br />

deployment such as<br />

reduced market and<br />

operational risk of course<br />

also apply. With bilateral<br />

credit the moving feast<br />

that it is these days, so too<br />

the relevancy of reduced<br />

credit risk/credit<br />

enhancement, with<br />

integrated messaging<br />

handling prime broker<br />

functions.<br />

Conclusion<br />

The unique characteristics<br />

of Islamic finance are rooted in centuries old values.<br />

Operational challenges posed by these characteristics<br />

lend themselves perhaps even more than conventional<br />

FX, to electronic automation.<br />

Up to the minute, twenty first century technology,<br />

sensitively coupled with Islamic jurisprudence will<br />

accelerate the emergence of the Shari’ah <strong>com</strong>pliant<br />

trading sector and deliver a confluence of undeniable<br />

benefit to all market participants.


PLATFORM REVIEW<br />

The TEX ® Multidealer<br />

Trading System<br />

By Alfred Schorno<br />

With global currency markets more<br />

volatile than ever, buy-side clients in<br />

the foreign exchange markets are<br />

looking for partners they can trust to<br />

provide reliable, cost-effective and<br />

secure electronic trading services.<br />

e-<strong>Forex</strong> talks to Alfred Schorno at 360<br />

Treasury Systems AG (360T) about<br />

how the <strong>com</strong>pany's multi-bank<br />

platform is meeting this demand.<br />

Alfred, 360T was formed in 2000 and<br />

maintains a state-of-the-art multi-bank<br />

platform for Foreign Exchange, Money<br />

Market products and FX/Interest Rate<br />

Derivatives. Who are your main clients<br />

today?<br />

Banks acting as market taker, corporate<br />

treasuries and institutional clients like real<br />

money and hedge funds as well as<br />

broker/dealer are trading on our multibank<br />

portal.<br />

40 | january 2010 e-FOREX<br />

The TEX ® Multidealer Trading System is 360T´s<br />

global multi-bank portal. How many international<br />

and regional liquidity providers are now connected<br />

to the platform?<br />

Globally more than 70 market makers are offering<br />

pricing across the different OTC products tradeable.<br />

What range of integration options is available to<br />

customers with TEX ® ?<br />

Being rated as one of the top provider of integration<br />

solutions we offer and maintain online deal export<br />

interfaces to most treasury or portfolio management<br />

systems. Online order routing via an upload API is<br />

also available.<br />

What do clients particularly like about TEX ® and<br />

what are the key benefits the platform offers them?<br />

Being the only real multi-product portal, customers<br />

TEX ® Multidealer Trading System


Workflow I-TEX ® Intra-Group Trading System<br />

highly value the fact that TEX ® enables trading in a wide<br />

range of FX and money market products including FX<br />

options, FX limit orders, money market funds, as well<br />

as precious metals and also interest rate derivatives.<br />

Then, beside the fact that 360T offers unlimited access<br />

to the full bank basket of buy-side customers, it is also<br />

much appreciated that we are the only multi-bank<br />

platform not owned by banks. Also our strong service<br />

orientation is especially valued by our customers.<br />

What trade execution options are available on TEX ® ?<br />

Customers can choose between Request for Stream<br />

(RFS), Streaming executable rates (SEP) and limit<br />

orders with a wide range of order types.<br />

360T also provides an Intra-Group Trading system<br />

called I-TEX ® . What key features and trading<br />

functionality does I-TEX ® support?<br />

I-TEX ® offers well focussed range of features to the<br />

different user groups:<br />

For market taker banks our white label trading /<br />

single bank trading solution can support all products<br />

types as available on our multi-bank portal TEX ® . On<br />

customer wish the offering can of course be limited in<br />

terms of products. Furthermore we just launched our<br />

enhanced FX margin trading and position<br />

management tool to cater<br />

FX spot trading for margin<br />

trading customers.<br />

Corporates can link the<br />

world wide subsidiaries<br />

and centralize FX and<br />

intra-group financing<br />

transactions in one or<br />

more central treasury hubs.<br />

Asset managers use us to<br />

centralize market or limit<br />

orders in a central<br />

execution desk and<br />

aggregate or group<br />

transactions easily before<br />

execution to the market.<br />

Our integrated auto dealers<br />

support all I-TEX ® -trading<br />

hubs with a wide range of<br />

features including spread<br />

management, internal and external counterparty limit<br />

control as well as price management via back-to-back<br />

market liquidity.<br />

How have you extended the traditional features<br />

available on I-TEX ® ?<br />

The latest and most important enhancements are:<br />

• Enhanced features for FX margin trading<br />

• Additional routing rules for the auto dealer with<br />

minimum spread management, trader spreads<br />

• Extended possibilities to set up external bank<br />

baskets<br />

• Market link (back-to-back functionality)<br />

supporting also limit orders<br />

What plans does 360T have for extending the range<br />

of products and services available on your multibank<br />

platform?<br />

Our first priority is to maintain and support the<br />

existing already quite wide range of services and<br />

products but we are always open to discuss customer<br />

requests. Lately enquiries to enhance FX option<br />

trading to volatility quotes, not limited to live prices<br />

as today, and also trading features for base metals have<br />

summed up. We are carefully evaluating this and<br />

other options.<br />

january 2010 e-FOREX | 41


FEATURES<br />

Continuing innovation<br />

in exchange-based<br />

currency trading<br />

By Frances Maguire.<br />

The world’s futures exchanges continue to make<br />

in-roads into the biggest OTC market in the<br />

world and with recent regulatory discussions on<br />

the need for greater use of centrally cleared<br />

products, currency trading innovation continues<br />

to gather pace within the exchanges.<br />

During the uncertain times of the banking<br />

crisis the exchanges saw renewed interest in<br />

central clearing and now that the regulators<br />

are deliberating over which instruments should be<br />

centrally cleared, it looks as though the exchanges will<br />

continue to benefit from the trend, both mandatory<br />

and voluntary, to mitigate counterparty risk through<br />

centrally cleared instruments. As a result, the futures<br />

exchanges have continued to innovate in launching<br />

products and reducing fees to attract this new<br />

business.<br />

42 | january 2010 e-FOREX<br />

CME Group<br />

Recently, CME Group gained regulatory<br />

authorisation to launch a new service to clear FX<br />

instruments traded over the counter through CME<br />

Clearport. A pilot will begin at the end of the year, in<br />

readiness for a customer for launch in 2010. The<br />

service will enable bilaterally traded spot, swaps and<br />

forwards on eight currency pairs to be cleared using a<br />

centralised counterparty model, with flexible notional<br />

values and settlement dates available, and tenors out<br />

to five years. Post-launch, additional currency pairs,<br />

options and NDF currencies will be available through<br />

CME ClearPort.<br />

In March, CME launched E-micro FX contracts, in<br />

six currency pairs. At one tenth the size of CME’s FX<br />

contracts, the micro contracts are quoted in interbank<br />

terms and are the first FX products the exchange has<br />

launched, specifically designed for retail and selfdirected<br />

traders.<br />

Derek Sammann, managing director of financial<br />

products, at CME Group says that the interest is<br />

<strong>com</strong>ing from a range of investors, many of which are<br />

not new to listed products, but new to FX. “We<br />

wanted to position a product that was the right size<br />

for customers in terms of risk tolerance. Our noninstitutional<br />

customers indicated a need for smaller<br />

contracts to more easily access the FX market, and we<br />

have carried out an extensive educational programme<br />

with the brokerages to support this.”<br />

Sammann says that the CME Group’s growth in<br />

volumes, in the last two years, continues to<br />

outperform the over-the-counter market. However,<br />

the two markets are correlated and cash market<br />

growth has a positive impact on the exchange traded<br />

volumes and Sammann says the liquidity pools<br />

<strong>com</strong>plement each other.


Technology upgrades<br />

CME Group invests heavily in enhancing its<br />

infrastructure and speed of its matching engine. A<br />

number of technology upgrades during the past year<br />

has seen the matching speed on the exchange’s<br />

electronic trading platform, Globex, change from 12<br />

milliseconds for FX down to around 2.5 milliseconds.<br />

Says Sammann: “We think this is a significant<br />

increase in speed and efficiency and for our market<br />

participants, where speed is important and latency<br />

concerns abound, we continue to invest in our<br />

infrastructure across all asset classes.”<br />

In addition to this is the increasing rollout of CME<br />

Group’s co-location facility to provide a service to<br />

enable high-velocity trading customers to co-locate<br />

their application server alongside the Globex<br />

matching engine.<br />

According to Sammann, another benefit to our<br />

customers that trade cash and futures is that CME has<br />

reduced the EFP (exchange-for-physicals) fee, for<br />

firms to take an OTC position and migrate that onto<br />

an exchange-listed futures position, to give customers<br />

a 43 per cent saving. He says: “This makes it easier<br />

and more cost effective for firms that want to take<br />

advantage of our central counterparty clearing service<br />

and apply that to their cash positions, and as a result<br />

Derek Sammann<br />

“Our non-institutional customers indicated a need for smaller<br />

contracts to more easily access the FX market..”<br />

>>><br />

EFP volumes have increased by 25% in the last<br />

quarter. Customers, particularly in the last 12<br />

months, have started to see the significant benefit of a<br />

clearing element in their FX transactions.”<br />

The recent crisis has prompted a flight to quality, with<br />

concerns for risk reduction and the deleveraging of both<br />

banks and buy-side trading books, and the increased<br />

redemptions of hedge funds means that customers are<br />

looking to go back to basics in risk management.<br />

Sammann says: “This has been reflected not only in a<br />

reduction of emerging markets business but also the<br />

options volume has pulled back a little more<br />

dramatically than the spot and the futures business.<br />

This speaks of a simpler view of risk, and customers<br />

are moving away from <strong>com</strong>plexity and are drawn to<br />

liquidity. By offering liquidity, transparency, and<br />

credit risk mitigation, we provide our customers with<br />

the solutions they need to manage their risk.”<br />

He adds that best performing currencies through the<br />

crisis were the high yielding currency pairs of the<br />

British pound, Canadian dollar and Australian dollar.<br />

ICE<br />

Ray McKenzie, vice president of US Futures Product<br />

Sales at the InterContinental Exchange (ICE) says the<br />

exchange has recently launched block trade<br />

capabilities for its FX futures contracts, and a Trade at<br />

Settlement (TAS) facility for the ICE US dollar index.<br />

The TAS capability allows a trader to enter an order<br />

to buy or sell an eligible futures contract month<br />

january 2010 e-FOREX | 43


FEATURES<br />

Ray McKenzie<br />

“.. we are constantly looking for ways to improve execution<br />

speeds and other functionality in our matching engine.”<br />

during the course of the trading day at a price that will<br />

be equal to the settlement price for that contract<br />

month, or at a price that is up to two minimum price<br />

fluctuations above or below the settlement price. TAS<br />

trades are confirmed when TAS bids and offers match.<br />

In addition, ICE has waived all fees for electronic ICE<br />

FX futures products, and added the ICE dollar Index<br />

to its 30-member exchange program. Real time dollar<br />

index and FX quotes are now available, free of charge,<br />

on the exchange’s website.<br />

He says: “ICE currently has the fastest futures<br />

platform in the industry and we are constantly<br />

looking for ways to improve execution speeds and<br />

other functionality in our matching engine.”<br />

>>><br />

He adds that there has been a surge of interest in the<br />

ICE US Dollar Index futures contract, and there has<br />

been increased activity in cross currency products in<br />

the EFP market, especially South African Rand,<br />

Hungarian Forint, and Czech Koruna.<br />

This growth in interest in exchange-traded products<br />

has <strong>com</strong>e as a direct result of the recent financial


FEATURES >>><br />

crisis. “The value proposition for clearing OTC FX<br />

products on exchanges has strengthened, as buy side<br />

customers are looking to reduce counter party credit<br />

risk for all products,” he says.<br />

ISE<br />

Kris Monaco, director of new product development at<br />

the International Securities Exchange (ISE) says that<br />

the exchange now lists options on nine currency pairs,<br />

four of which have a dual convention so that trades<br />

can use the USD-based or USD-counter convention<br />

for four currencies: Euro, British pound, Australian<br />

dollar, and New Zealand dollar. ISE is also preparing<br />

to launch options on the Brazilian real (USDBRL),<br />

and pending regulatory approval, the exchange will<br />

offer dual conventions on all currency pairs listed.<br />

Says Monaco: “Innovation requires experimentation.<br />

It is impossible to create new products and services in<br />

a vacuum, so we elicit feedback from a broad group of<br />

market participants and we test our ideas, keeping in<br />

mind that we need to be flexible. We recently<br />

launched a beta version of a new website called<br />

FXoptions.<strong>com</strong>. With the new site, we hope to create<br />

the best resource available for everything related to FX<br />

options. The site will have trading ideas, virtual<br />

trading contests, our new online TV program, trend<br />

opinions and technical analysis, breaking news,<br />

economic data, market <strong>com</strong>mentary, options market<br />

data, and much more. This is obviously a new area<br />

for any exchange, but we feel that the best way to<br />

promote a product is to educate, and this will be our<br />

university.”<br />

The exchange is also experimenting with product<br />

enhancements, and is currently seeking regulatory<br />

approval for an early market opening. Currently, the<br />

options markets in the US open at 9:30AM ET and<br />

ISE wants to begin trading at 7:30AM ET to capture<br />

the critical cross-over trading session between London<br />

and New York.<br />

Additionally the exchange is also seeking regulatory<br />

approval for a “penny strike.” The penny strike<br />

would allow ISE to list a single $0.01 strike for each<br />

expiration month. Monaco says: “In essence, a deep<br />

in the money call would provide investors and traders<br />

with more direct exposure to the spot price, and<br />

would allow for tied-to-spot trading strategies. For<br />

example, a trader could buy the penny strike call and<br />

sell a slightly out of the money call against it.”<br />

46 | january 2010 e-FOREX<br />

Kris Monaco<br />

“Innovation requires experimentation. It is impossible to<br />

create new products and services in a vacuum...”<br />

Monaco believes the key attractions of the ISE market<br />

are liquidity, customer service, technology, execution<br />

speed, and reliability. Using the expertise of ISE and<br />

the Deutsche Börse Group, a new trading platform is<br />

being developed and will be rolled out at ISE in late<br />

2010. The new trading system may ultimately<br />

support all the markets within Deutsche Börse Group.<br />

“Together with Eurex, we are also establishing a<br />

transatlantic clearing link between The Options<br />

Clearing Corp (OCC) and Eurex Clearing. When the<br />

link is implemented, pending regulatory approval,<br />

Eurex members will be able to access ISE’s listings<br />

while using their current Eurex membership and<br />

clearing accounts. The link will facilitate trading in<br />

US listings, including FX options,” says Monaco.<br />

Impact of regulatory initiatives<br />

While the financial crisis has certainly resulted in<br />

increased scrutiny of OTC products, Monaco says<br />

that without regulatory intervention, it is hard to<br />

predict future migration of OTC products onto<br />

exchange platforms. “Nevertheless, it is easy to<br />

envisage firms putting risk controls in place that<br />

would favour exchange-listed products with<br />

centralised clearing,” he adds.<br />

Monaco also says that regulatory changes in the retail<br />

FX market appear to be having an impact. The


FEATURES<br />

48 | january 2010 e-FOREX<br />

National Futures Association has recently<br />

announced new rules, such as the adjusted<br />

net capital requirement, the FIFO rule,<br />

and leverage limitations, which could<br />

make things more difficult for FX-only<br />

brokers. Monaco says: “A natural reaction<br />

for certain firms is to broaden their<br />

products and services. I believe we will see<br />

more retail-focused FX firms be<strong>com</strong>e<br />

securities broker-dealers, offering their<br />

customers a full range of exchange-listed<br />

products.”<br />

“All exchange-listed products that provide<br />

exposure to currencies, whether by way of<br />

individual pairs, baskets, and unleveraged<br />

or leveraged strategies, help reinforce the<br />

concept that exchanges can provide costeffective<br />

alternatives to OTC trading. I<br />

expect those types of products to grow in<br />

popularity, and I expect a broader range<br />

of market participants use them.<br />

Regarding listed product innovation, I<br />

think we have just barely scratched the<br />

surface.”<br />

NFX<br />

NASDAQ OMX Futures Exchange’s<br />

(NFX) now offers world currency<br />

futures products in the Australian<br />

dollar, British pound, Canadian dollar,<br />

Euro dollar, Japanese yen, Swiss franc<br />

and earlier this year the exchange<br />

launched futures on the Colombian<br />

peso. Also this year, Nasdaq OMX<br />

PHLX’s launched four new world<br />

currency options in the Mexico peso,<br />

New Zealand dollar, South African<br />

rand, and Swedish krona, bringing the<br />

total of currency options at the PHLX<br />

to ten.<br />

NFX offers trading of IDEX USD<br />

interest rate swap futures, world<br />

currency futures and sector index<br />

futures, and in November 2009 NFX<br />

launched IDEX USD forward start<br />

interest rate swap futures. Customers<br />

can exchange semi-annual fixed-rate<br />

payments in exchange for quarterly


floating-rate payments on the 3-month US Dollar<br />

London Interbank Offered Rate.<br />

Ben Craig, president of NFX, says that market<br />

participants have expressed interest in trading<br />

currency futures of countries like Brazil, Russia, India<br />

and China and that NFX is looking into these<br />

opportunities.<br />

Nasdaq OMX Co-Location Services offers customers<br />

the opportunity to place their own trading systems<br />

within Nasdaq’s data centers, enabling access to all five<br />

of Nasdaq’s US markets, including NFX and PHLX.<br />

We are increasing our supply on an incremental basis<br />

to match demand and to ensure that all firms continue<br />

to have equal access to the service.”<br />

Craig believes that both investors and traders view the<br />

potential regulatory changes in Congress and a move<br />

from OTC to a regulated exchange as gaining<br />

momentum in the near term. “For FX traders who<br />

chose exchange-traded currency futures, the increased<br />

value proposition is the removal of counterparty risk,<br />

due to CFTC [Commodity Futures Trading<br />

Commission] customer segregated funds treatment.”<br />

DGCX<br />

The Dubai Gold & Commodities Exchange (DGCX)<br />

is the most recent to offer exchange-traded FX<br />

products and currently the only exchange in the<br />

region to offer a range of currency futures contracts.<br />

The exchange offers four currency pairs against the<br />

US dollar: euro, sterling, Indian rupee and Japanese<br />

yen.<br />

DGCX currency futures have shown strong volume<br />

growth and interest from market participants, year to<br />

date. Currency futures have seen volume growth of 88<br />

per cent this year <strong>com</strong>pared with 2008. YTD volume,<br />

as of the end of October 2009, is 440,000 contracts,<br />

valued at US $29.4 billion.<br />

In June 2007, DGCX launched the world’s first<br />

Indian rupee/dollar futures contract, aimed at<br />

enabling individuals and <strong>com</strong>panies to hedge their<br />

Indian rupee risk on a transparent trading platform.<br />

At that time, the only market available to hedge rupee<br />

risk was the non-deliverable forward (NDF) interbank<br />

market, which is unregulated, not transparent<br />

and not accessible to all participants.<br />

Continuing innovation in exchange-based currency trading >>><br />

Ben Craig<br />

“For FX traders who chose exchange-traded<br />

currency futures, the increased value proposition is the<br />

removal of counterparty risk...”<br />

The volatility of the Indian rupee also demonstrated<br />

the need for an efficient risk management (hedging)<br />

tool for the currency. DGCX rupee futures recorded a<br />

month-on-month growth of 52 per cent in October<br />

2009 and 533 per cent growth in year to date<br />

volumes. DGCX is only exchange outside of India to<br />

offer a rupee/dollar futures contract, making it<br />

available for trading to international participants.<br />

Eric Hasham, CEO of DGCX says: “DGCX was the<br />

world’s first exchange to offer Indian rupee/dollar<br />

futures contracts. Our Indian rupee contract was<br />

enhanced a year ago making it cash settled, enabling a<br />

wider number of participants to take advantage of its<br />

benefits.<br />

Settlement is based on the US dollar reference rate<br />

published by the Reserve Bank of India on the last<br />

day of trading. This facilitates the settlement process<br />

for both local and international market participants,<br />

as well as providing transparency and alignment with<br />

the domestic rate.”<br />

“Future initiatives and our product development<br />

strategy are based on customer-driven demand and<br />

january 2010 e-FOREX | 49


FEATURES<br />

feedback. There is significant potential<br />

to grow our contracts further and<br />

launch new products at the right time<br />

by accessing regional liquidity pools in<br />

Middle East and Asia.”<br />

Hasham says the key benefits for<br />

market participants of trading currency<br />

futures on DGCX is that all<br />

transactions take place and are settled<br />

within the advantageous tax regime and<br />

regulatory environment of the United<br />

Arab Emirates.<br />

Settlement is also guaranteed via the<br />

Dubai Commodities Clearing<br />

Corporation, reducing the counterparty<br />

risk inherent when trades are transacted<br />

bi-laterally over-the-counter. In<br />

addition, he says, trading on-exchange ensures best<br />

price discovery as market makers provide aggregated<br />

liquidity pools rather than offering one price as per<br />

the currency spot markets.<br />

The DGCX trading platform incorporates a<br />

sophisticated and automated risk management system.<br />

Hasham says: “We continually review and upgrade<br />

our technology infrastructure to integrate advanced<br />

features, in order to meet the growing needs of<br />

members and market participants. Recently, we<br />

50 | january 2010 e-FOREX<br />

offered an onsite co-location service to support our<br />

market markers and liquidity providers.”<br />

Hasham believes that high levels of volatility in<br />

exchange rates coupled with the need to manage<br />

counterparty risk have strengthened the value<br />

proposition of FX futures trading and encouraged<br />

participants to transact on a regulated exchange such<br />

as DGCX, as an essential means for hedging price<br />

risk. DGCX currency futures also offer many<br />

arbitrage trading opportunities with other<br />

international markets.<br />

He says: “As forex is seen as an<br />

attractive alternative asset class<br />

and with an estimated daily<br />

turnover of $2.5 trillion, it is<br />

seeing interest from all<br />

participants, institutions and<br />

retail investors. This trend is also<br />

underlined in the Middle East by<br />

significant growth in the volume<br />

of DGCX currency contracts in<br />

2009.”<br />

So long as the futures exchanges<br />

continue to innovate and create<br />

FX products, it seems very likely<br />

that they will benefit from the<br />

current regulatory pressure and<br />

the recent flight to quality<br />

amongst the banks.


FEATURES<br />

Navigating the<br />

<strong>com</strong>munications minefield:<br />

High performance connectivity for High Frequency FX trading<br />

Joe Hilt<br />

52 | january 2010 e-FOREX<br />

The Capital Markets landscape consists of a <strong>com</strong>plete<br />

multi-asset, multi-partnered and multi-regional<br />

infrastructure in order to be profitable in today’s market<br />

conditions. Trading execution venues, their participants<br />

and technology vendors must now all be at the front of<br />

technology advancements. However, the need to be in<br />

as many markets and to <strong>com</strong>municate to as many<br />

clients and partners as possible has made connectivity<br />

to market access a “mine field” of obstacles. In the<br />

second in our series on high frequency FX trading, Joe<br />

Hilt, VP of Sales, North America, Hibernia Atlantic,<br />

outlines some of the key issues facing FX trading firms<br />

who are planning how best to link their trading<br />

infrastructures to trading venues and what lessons they<br />

can take from latency, networking and trading<br />

connectivity developments in other markets.


In the previous decade, the capital<br />

markets trading infrastructure<br />

looked very different. Trading<br />

floors existed on exchanges, where the<br />

buy and selling of stocks, bonds, options<br />

and futures were negotiated for best prices.<br />

Having a high performance <strong>com</strong>munication<br />

system meant having extremely fast and<br />

legible note takers along with a few loud<br />

voices.<br />

In today’s global marketplace, floor trading has<br />

be<strong>com</strong>e obsolete due to the demanding volume from<br />

the electronic trading era. High-speed, automated and<br />

algorithmic trading have set the next generation<br />

standard in finding best prices and executing better<br />

strategies across dozens of market centres. The<br />

various market centres of Exchanges, ECNs, Dark<br />

Pools, Crossing Networks and the 10,000+<br />

institutions that trade them, must continue to be fast<br />

and always faster in the processing of trillions of<br />

requests to buy and sell stocks, options, futures and<br />

currency contracts.<br />

Due to major economic turbulence and anomalies, the<br />

global capital markets <strong>com</strong>munity has begun to <strong>com</strong>e<br />

closer together. Trading in the FX market for example,<br />

has increasingly be<strong>com</strong>e a leading asset class strategy for<br />

many firms who traditionally only traded stocks or<br />

>>><br />

options. As a result, rapid expansion of new Electronic<br />

Communications Networks (ECNs) and high frequency<br />

trading across all asset classes have pushed the demand<br />

to Ultra-Low Latency connectivity solutions.<br />

Connecting to equities markets have begun to drive the<br />

Ultra-Low latency race. However, in the next generation<br />

multi-asset class world, trading firms now have to also<br />

connect to securities, securities options, futures and FX<br />

nationally and internationally, processing data, sending<br />

orders and <strong>com</strong>municating with thousands of clients.<br />

Proximity vs. Latency<br />

According to the Bank for International Settlements,<br />

average daily turnover in global foreign exchange<br />

markets is estimated at $3.98 trillion. The US stock<br />

market place of about $50 trillion in assets consists of<br />

fifty Exchanges, ECNs, Crossing Networks, Dark<br />

Pools and other Bidding platforms. There are over<br />

5,000 active trading firms of these markets with a race<br />

to be the fastest and most efficient in <strong>com</strong>pleting a<br />

trade. Firms are constantly faced with the same basic<br />

principals: being close to the market and getting in<br />

and out as fast as possible!<br />

Proximity has been used for the Market Enters to be<br />

closer to the participant similar to how the floors were<br />

being operated a decade ago. Proximity is measured<br />

between the trading venue and the trader and is<br />

highly dependent on the physical network talking to<br />

the market systems, i.e.: Market Data or Order<br />

Execution. Latency is the round-trip measurement in<br />

speed on how fast a packet or a message runs over a<br />

network and through the various trading systems.<br />

Miles to Microseconds<br />

It started with the exchanges, when the New York<br />

Stock Exchange <strong>com</strong>pany SIAC opened up a<br />

colocation service to its members, vendors and their<br />

customers. Within the first year over 400 <strong>com</strong>panies<br />

purchased colocated services right next to exchanges’<br />

market data. As a result, trading servers created a<br />

within “proximity” Ultra-Low latency standard.<br />

Today, Nasdaq OMX, the London Stock Exchange<br />

(LSE), the Chicago Mercantile Exchange (CME) and<br />

every leading market centre around the world offer a<br />

similar service allowing for sub-microseconds of<br />

network latency to their venues.<br />

Several <strong>com</strong>panies today provide the leading market<br />

place colocation facility for exchanges and their firms to<br />

build their proximity trading infrastructures. In addition<br />

to private exchange-owned colocation centres. data<br />

january 2010 e-FOREX | 53


FEATURES<br />

centre providers such as Equinix are leading suppliers<br />

who provide space, power and connectivity both in and<br />

out of their data centre facilities, as well as among<br />

tenants housed or colocated within their facilities.<br />

Recently, other <strong>com</strong>panies specializing in capital<br />

markets centered proximity services have <strong>com</strong>e to the<br />

market, such as Telx. Similar to Equinix, Telx offers<br />

financial <strong>com</strong>panies and their networks access to a<br />

variety <strong>com</strong>munications and exchange platforms<br />

located within their colocation centres.<br />

Equinix and Telx along with the exchanges and many<br />

other venues, tout their advantages of proximity as it<br />

relates to the lower latency they can provide from a<br />

wide variety of network providers. However, this is<br />

where navigating the mine field could make a<br />

tremendous difference for trading firms of all types.<br />

Going the distance<br />

Proximity to financial exchange platforms is of<br />

ultimate importance when measuring latency in<br />

capital markets. It’s the simple rule of physics that<br />

dictate distance equals latency, and in capital markets<br />

latency equals loss. Eliminating latency is core, so<br />

eliminating distance is the first step. If we took out a<br />

yard stick to measure network latency, no doubt the<br />

shortest path would win and in capital markets, that<br />

could equate to millions of dollars.<br />

For many years, the global tele<strong>com</strong>munications<br />

industry has been measuring its network latency and<br />

selling Service Level Assurances (SLAs) on the<br />

differences based on these numbers. Most networks<br />

measure latency capability based on bandwidth,<br />

which is simply the maximum rate of data that can<br />

flow through a specific media type.<br />

Lighting the Way<br />

Once a path has been determined and latency in<br />

distance agreed upon, the network must be “lit” with<br />

network services. So let’s talk capacity first. Pure<br />

bandwidth is the actual ‘size of the pipe.’ Companies<br />

can simply calculate how many data bytes and<br />

messages can cross a line. The calculations are based<br />

on the size of the market data and order message rates<br />

for example; Nasdaq, NYSE, BATS, Direct Edge and<br />

all the US Equities exchanges in the US are about 1<br />

million messages per second.<br />

If there was no distance from the source to the<br />

consumer server, than a 1 Gig pipe would be 1<br />

microsecond. The more information on the pipe, the<br />

54 | january 2010 e-FOREX<br />

>>><br />

larger the pipe needs to be in order to be as fast. The<br />

further the distance, the larger the “lit” pipe to<br />

ac<strong>com</strong>modate packet and message rates divided by<br />

distance to show the lowest possible latency.<br />

Gearing Up<br />

With microseconds driving all decisions for financial<br />

institutions, choosing which network equipment and<br />

which provider to deploy are often million dollar<br />

decisions. Often, it’s the technology situated in the<br />

various network Points of Presence (PoPs) that can<br />

reduce or increase network latency and more money can<br />

be spent at solving unrelated problems. Equipment,<br />

technology, switches, routers and ensuring redundancy<br />

and security among these key IT network <strong>com</strong>ponents<br />

can be the differentiating factors behind a network’s<br />

viability in supporting proximity trading solutions.<br />

Living in a connected world<br />

Most financial networks require interconnectivity in a<br />

number of locations in order to leverage proximity<br />

trading with the Financial Exchanges. Many of the<br />

key locations are within major cities such as Chicago,<br />

New York, London, Paris and Frankfurt. For<br />

example, the Chi-X Europe Platform connects<br />

<strong>com</strong>panies to multiple financial trading platforms. As<br />

of today, Chi-X has over 100 trading participants<br />

with access to over 1000 of the most liquid stocks,<br />

ETFs and ETCs across 14 European markets.<br />

Companies colocated within close proximity to the<br />

Chi-X have measured a mean latency of 0.4<br />

milliseconds to access other participant networks on<br />

the platform. This type of speed is hard to beat, as<br />

transactions are seemingly <strong>com</strong>pleted in real-time.<br />

Security through diversity<br />

With increased trends toward high frequency and<br />

algorithmic trading, proximity and interconnectivity<br />

to only one trading venue will not provide the<br />

financial gain required to stay ahead. Companies<br />

must connect to multiple financial trading exchanges<br />

in multiple markets – which mean finding a secure<br />

and diverse network provider that can quickly and<br />

efficiently construct and implement custom network<br />

solutions, bringing <strong>com</strong>panies to the ‘safe’ zone in the<br />

mine field.<br />

For example, Hibernia Atlantic is the largest privately<br />

held, US-owned, diverse Transatlantic submarine<br />

provider. Hibernia is dedicated to what it calls<br />

‘Security though Diversity‘ on its network. Realizing<br />

that most networks enter North America and Europe


FEATURES<br />

through only a couple of landing stations (namely<br />

around London and New York waterways), the<br />

<strong>com</strong>pany sought to be sure that its cable would be<br />

better protected by having a unique network<br />

footprint, crossing the Atlantic in a more northern<br />

route than traditional carriers, leaving North America<br />

via Nova Scotia, Canada and entering Europe through<br />

Ireland. The <strong>com</strong>pany also has diverse routes that can<br />

bypass main traffic arteries, if necessary, such as its<br />

terrestrial metro networks in and around New York<br />

City and London.<br />

Hibernia’s cable system is engineered to provide<br />

diversity and security (by offering alternative routes<br />

from other providers) as well as fast connections, with<br />

the lowest latency routing, such as 10.0 milliseconds<br />

round trip from Chicago to Toronto and 66.1<br />

milliseconds round trip from NY/NJ to Slough, UK.<br />

Integration and Deployment<br />

Ok so how does everyone play nicely together so my<br />

network can be integrated securely and efficiently, with<br />

fast, easy deployment? The good news is that there is<br />

a small group of effective providers currently in the<br />

marketplace who are <strong>com</strong>mitted to global financial<br />

trading networks. As such, these pioneers are actively<br />

working together to ensure best-of-breed services for<br />

the key financial houses. Most are already connected<br />

in the top exchange and data centre locations in the<br />

most prominent financial cities in the world.<br />

If you are searching for a network partner that<br />

considers your proximity, latency, bandwidth, quality<br />

and diversity needs, you may not need to cross that<br />

minefield all alone. Many of these providers have<br />

already invented this wheel for you—you just need to<br />

56 | january 2010 e-FOREX<br />

climb into the driver’s seat. By asking the right<br />

questions, you can be assured that their services are<br />

right for your network considerations.<br />

All the right questions<br />

So what are the key factors to consider when<br />

analysing your <strong>com</strong>munication network performance?<br />

Here’s a list of questions to ask internally and as you<br />

shop around:<br />

1. How important is speed (or notably, lowest<br />

latency) in relation to the type of trades that<br />

we will need to process?<br />

2. Where are our key network points, such as our<br />

financial exchanges where the trades will be<br />

processed?<br />

3. Are these trading points accessible?<br />

4. Which networks provide interconnectivity into<br />

these transaction points?<br />

5. How are these networks designed to<br />

interconnect with these transaction points?<br />

6. How quick can the network provider provision<br />

service and provide us with the speed to<br />

market?<br />

7. Can the provider guarantee fast turn up and<br />

lowest latency?<br />

8. What technology and/or equipment are<br />

utilized on these networks to assist in reducing<br />

my latency?<br />

All of these questions are vital to a financial trading<br />

<strong>com</strong>pany’s ability to transact trades quickly, efficiently<br />

and securely.


FEATURES<br />

Tracking new developments in<br />

currency derivatives processing<br />

Increasing numbers of banks, asset managers,<br />

pension funds, hedge funds, and corporates are<br />

looking to ramp up their use of currency<br />

derivatives, both for hedging purposes as well as<br />

a <strong>com</strong>ponent of their fund and investment<br />

management strategies. Although great strides<br />

have been made in automating much of the<br />

processing and workflow associated with Over<br />

The Counter derivatives, much still remains to be<br />

done, particularly with regard to cost savings<br />

and risk management.<br />

Much has been achieved in attaining straight<br />

through processing for vanilla FX products<br />

and options, and now with volumes increasing<br />

the focus is one cost efficiency, and cost per trade, and<br />

58 | january 2010 e-FOREX<br />

By Frances Maguire<br />

the smooth operations of processing so that exceptions<br />

are managed efficiently. The recent crisis has not only<br />

made banks focus on the operation risk of failed trades,<br />

but also reputational risk, where failed trades can impact<br />

credit and counterparty risk management.<br />

Messaging<br />

The world’s leading financial market messaging<br />

standards organisations have been collaborating since<br />

2008 to create a financial messaging Investment<br />

Roadmap. This collaboration – by Financial Products<br />

Markup Language/International Swaps and<br />

Derivatives Association, (FpML/ISDA), FIX Protocol<br />

Ltd (FPL), the International Securities Association for<br />

Institutional Trade Communication (ISITC) and<br />

Swift – lays the groundwork to establish one<br />

<strong>com</strong>mon financial messaging standard, ISO 20022,<br />

while maintaining the existing independent protocols.


Earlier this year, ISDA announced the launch of a<br />

new Financial Products Markup Language (FpML)<br />

working group, which will focus on reporting of OTC<br />

derivative positions and regulatory reporting.<br />

Building on existing work carried out for portfolio<br />

reconciliation and pricing and risk management, the<br />

group’s initial focus will be to extend the current<br />

FpML standard in order to define data elements for<br />

the reporting of OTC derivative positions, both to<br />

regulators and among market participants.<br />

According to Niall Kennedy, director of product<br />

management at Wall Street Systems, the increased<br />

focus on FX as an asset class is bringing more and<br />

more participants, and therefore more volume, to the<br />

market.<br />

Focus on costs<br />

Due to the investment required to enter the FX<br />

market, where spreads are so tight and there are many<br />

players in the market, there is an increased focus on<br />

cost, and cost per trade. Kennedy says that new<br />

entrants cannot survive without greater automation.<br />

He says: “Reduction in cost per trade is therefore very<br />

important as there is increased liquidity in the market.<br />

Automation is helping to drive down operational risk.<br />

Handling large volumes of exceptions not only<br />

increases firms’ costs but can negatively impact<br />

reputation in the market – this can be a key<br />

differentiator.”<br />

Accurate and timely market data current and<br />

historical is essential for risk management purposes<br />

and Kennedy says that even before a single transaction<br />

is booked firms need to have static data, such as<br />

customer settlement instructions and confirmation<br />

preferences, in place to achieve STP. To this end, there<br />

have been advances within the industry in terms of a<br />

greater number of data sources, an increased number<br />

of solutions enabling price discovery for over the<br />

counter instruments, as well as a great improvement<br />

in standard messaging used between counterparties to<br />

enable firms to achieve higher STP rates for vanilla<br />

derivatives.<br />

According to Kennedy, Industry Standard Protocols,<br />

such as FIX and FpML, for intra-vendor<br />

<strong>com</strong>munication is helping to improve the STP for<br />

exotic products. He says progress has been made in<br />

the tags and descriptions of over the counter<br />

instruments between counterparties, but the issue<br />

now is how the transactions are <strong>com</strong>municated across<br />

networks and agreeing formats for the confirmations.<br />

Niall Kennedy<br />

“Handling large volumes of exceptions not only<br />

increases firms’ costs but can negatively impact<br />

reputation in the market”<br />

>>><br />

“Standards are now starting to be developed around<br />

FIX and FpML for FX and FX derivatives. The<br />

equities market has managed to over<strong>com</strong>e these<br />

problems over the years, and a central clearing<br />

counterparty, where there would be one standard to<br />

adhere to, would benefit the over the counter market.”<br />

Growing demand for FX Options<br />

But Emmanuel Nusimovici, senior solution manager,<br />

Misys Summit says that FX options is a mature<br />

market and can be used by investors in other asset<br />

classes to cover FX risk or corporate treasuries to<br />

cover the FX exposure of their balance sheet. “We are<br />

seeing growing demand for FX options, as well as<br />

treasury or plain equity trading systems. This is part<br />

of the back to basics trend in the market.<br />

Additionally, there is expansion in emerging markets<br />

operations and this too is feeding this growth firstly in<br />

FX and then FX options.”<br />

He adds that the STP weakness in FX options has<br />

actually been on the pre-trade side and in<br />

confirmations, rather than the trade settlements and<br />

life-cycle, due to the fact it is a voice market, which<br />

creates operational hazards and ambiguities. This<br />

ambiguity, pre-confirmation, is the biggest choke<br />

point facing the FX options industry today.<br />

Nusimovici says: “Attempts at moving FX options to<br />

january 2010 e-FOREX | 59


FEATURES<br />

Emmanuel Nusimovici<br />

“Attempts at moving FX options to electronic trading have not<br />

been successful yet because most trades in the interbank<br />

market are volatility trades and difficult to automate as they<br />

are not traded as a single ticket…”.<br />

electronic trading have not been successful yet because<br />

most trades in the interbank market are volatility<br />

trades and difficult to automate as they are not traded<br />

as a single ticket, but as hedged strategy, unlike any<br />

other asset class.”<br />

Greater standardisation is enabling volatility to be<br />

managed electronically, but it is still a very small part<br />

of the market, he says. Although the instruments<br />

themselves are standardised, the method of bilaterally<br />

trading them, and the <strong>com</strong>munication between banks,<br />

is not, which still gives rise to operational risk.<br />

According to Nusimovici, STP rates are much higher<br />

post-trade, even though they are often manually<br />

exercised, particularity with FX options. Using a<br />

system like Summit, these options can be sorted by<br />

strike so that the system alerts traders to whether they<br />

are in-the-money or out-of-the-money. “The<br />

technology is enabling banks to manage higher<br />

volumes. The volumes traded in FX options today<br />

would not be possible without the systems we have<br />

today,” he says. Despite the fact volumes are smaller,<br />

the more <strong>com</strong>plex exotic structures need to be<br />

monitored and the Misys solution enables users to<br />

monitor transactions, and model any kind of pay-off<br />

using pricing algorithms.<br />

60 | january 2010 e-FOREX<br />

>>><br />

Convergence of FIX and FpML<br />

One development that would impact the processing<br />

of FX options and currency derivatives is the possible<br />

convergence of the FIX protocol and FpML. In terms<br />

of standardisation of the trading systems, there are<br />

greater moves towards trading systems for hedged<br />

options strategies, as opposed to straight options. For<br />

sell-side customers, a high STP rate is essential to<br />

survival. For buy-side customers, it is about<br />

transparency and security. They have to be able to<br />

prove the conditions of investment and need the<br />

systems to track this.<br />

Les Gosling, head of EMEA at TwoFour, says the<br />

TwoFour System is a workflow product which offers<br />

better integration of solutions used for transaction<br />

management. It provides warnings and notifications,<br />

and alerts to any bottlenecks in the trade’s lifecycle, all<br />

the way through to the back office and settlement, to<br />

remove risk and ultimately drive down the cost per<br />

transaction.<br />

For Gosling the key issues, or ‘choke points’, for<br />

customers reside in confirmation, novation and<br />

settlement processing in the back office, and the focus<br />

as an application provider is to smooth this process by<br />

Les Gosling<br />

“Firms are looking to cope with known growth, and the<br />

scalability to cope with unpredicted future growth, and<br />

equate that back to cost per trade calculations...”


FEATURES >>><br />

providing as much forewarning as possible of<br />

potential bottlenecks. “Another way we have been<br />

addressing these choke points in the STP model is by<br />

using standard protocols, such as FIX and FpML, as<br />

much as possible, both in the interaction with third<br />

parties and trading locations and within the<br />

application, to process the flow of transactions.”<br />

Gosling says that the endgame is to be able to process<br />

increased volumes with no increase in processing cost,<br />

or in an ideal world, to reduce these costs. Therefore the<br />

focus is on removing cost from the lifecycle of over the<br />

counter instruments and typically a lot of the cost still<br />

resides in the middle and back office. “Firms are looking<br />

to cope with known growth, and the scalability to cope<br />

with unpredicted future growth, and equate that back<br />

to cost per trade calculations so there is a clear case to<br />

management for return on investment,” he says.<br />

Improvements to STP<br />

Paul Hodgson, product manager, Front Arena SunGard,<br />

says that big improvements have been made in the use<br />

of the single confirmation of trades between customer<br />

and bank for the more vanilla derivatives enabling<br />

traders to negotiate more exotic trades individually.<br />

However, he adds, the most significant improvements in<br />

relation to STP efficiency has been in the front-end<br />

systems, as these ensure consistency of data from the<br />

point of negation by getting data entry from the<br />

customer/counterparty. Hodgson says this is the single<br />

most effective tool in the reduction of 'fails' and the<br />

improvement in STP rates.<br />

“Many technological advances have helped here.<br />

However they have not <strong>com</strong>pletely alleviated the<br />

situation, there are still many <strong>com</strong>ponents of the pricing<br />

process which involve data that is protected or restricted<br />

in its distribution to the broader market. Particularly in<br />

relation to OTC derivatives where the more <strong>com</strong>plex<br />

models may need data derived from very sophisticated<br />

analyses in what many consider proprietary systems that<br />

are their ‘market edge’,” he says.<br />

Hodgson believes that ‘choke-points' will always exist<br />

in any trading environment but as long as the number<br />

of variables used in the trade increase gradually, and<br />

systems provide an STP framework whilst also allowing<br />

new instruments to be rapidly exposed to the end<br />

investor, it will ease the processes from its initiation.<br />

However, he says that as increased volumes drive<br />

down spreads, and make it more viable for more<br />

dynamic hedging of derivative trades for traders and<br />

62 | january 2010 e-FOREX<br />

Paul Hodgson<br />

“The pressure to reduce costs is only sustainable if<br />

organisations can rely on processing solutions that deliver in<br />

a consistent and scalable way implementing STP and<br />

exception-based processing concepts.”<br />

investors alike, the systems supporting the activity<br />

have to improve STP to reduce the cost per ticket to<br />

ensure that increased overall transaction fees do not<br />

consume savings in the market spreads.<br />

Processing solutions<br />

Hodgson says: “The pressure to reduce costs is only<br />

sustainable if organisations can rely on processing<br />

solutions that deliver in a consistent and scalable way<br />

implementing STP and exception-based processing<br />

concepts.”<br />

Paul Moffat, operations product manager, Front Arena<br />

SunGard adds that the key to this is to ensure that the<br />

modelling of vanilla, and new, more structured products,<br />

follows a paradigm that allows for powerful extensibility,<br />

without ‘breaking’ existing processes or products.<br />

He says: “In the processing area, technology is key to<br />

ensuring that the <strong>com</strong>plex models mentioned above<br />

can be ‘broken down’ into their processing <strong>com</strong>ponents<br />

– settlement, confirmation, and accounting – for both<br />

the original transaction, and the ongoing lifecycle<br />

events that will occur. Systems that deliver processes<br />

that can handle these events in a generic way will<br />

deliver significant cost savings and risk reductions.”


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FEATURES<br />

Paul Moffat<br />

“Regardless of the <strong>com</strong>plexity of the exotic structure,<br />

settlement relates to the cash flows generated. Our<br />

solutions recognise this simplicity that resides within the<br />

<strong>com</strong>plexity of the overall structure, and addresses the<br />

settlement issue by simply focusing on cash flows.”<br />

Tools such as SunGard Intelli-suite of products can<br />

aid in the reconciliation of positions, and fails and<br />

break management processes that allow users to focus<br />

on the trades that are problematic. Systems that<br />

provide exception based processing significantly<br />

reduce risk, and enhance processing flexibility.<br />

Complex and exotic structures represent some<br />

challenges, all the way from instrument and trade<br />

creation, through risk management and further<br />

processing. Moffat believes the key to addressing these<br />

challenges is to deliver software and processes that are<br />

able to recognise both the uniqueness of the overall<br />

products, whilst also finding the <strong>com</strong>monality of the<br />

underlying structures that allows <strong>com</strong>plexity to be<br />

broken down to allow standard processing.<br />

He says: “Settlement is an excellent example of this<br />

approach. Regardless of the <strong>com</strong>plexity of the exotic<br />

structure, settlement relates to the cash flows<br />

generated. Our solutions recognise this simplicity that<br />

resides within the <strong>com</strong>plexity of the overall structure,<br />

and addresses the settlement issue by simply focusing<br />

on cash flows.”<br />

A maturing market<br />

Maroun Eddé, CEO of Murex, says that markets are<br />

64 | january 2010 e-FOREX<br />

going back to vanilla and simple structured products,<br />

and are maturing fast. New levels of <strong>com</strong>petition<br />

across financial institutions mean that banks want to<br />

improve end-to-end efficiency of transaction<br />

processing including, in one <strong>com</strong>plete value chain,<br />

quoting, execution, live risk management, processing<br />

and various connections with market-place services.<br />

This end-to-end efficiency needs to apply to vanilla<br />

and structured products similarly.<br />

The Murex structuring tool enables clients to<br />

“productize” new structures on the fly. You simply<br />

<strong>com</strong>bine multi leg or multi product structures into a<br />

single product that you can then publish to a predetermined<br />

group of users. Once published, a structure<br />

be<strong>com</strong>es “native” and can be processed with the same<br />

levels of automation as vanilla products. MX.3’s<br />

processing model also supports organisational<br />

<strong>com</strong>plexity, as it automatically mirrors and processes<br />

any type of sales/traders back-to-back, inter-entity, or<br />

micro-hedge <strong>com</strong>binations.”<br />

Maroun Edde<br />

“Financial institutions need to demonstrate that<br />

they have an extremely reliable infrastructure able<br />

to process massive volumes...”


“We invested quite a bit with our clients to improve<br />

automated processes for risk allocation, sales margin<br />

recognition and allocation, and on the fly risk<br />

calculation and margin calling. The purpose is to allow<br />

our clients to increase their market penetration and<br />

aggressively pursue new clients in an environment with<br />

substantially reduced TCO and operational risk.”<br />

Eddé adds: “As a fundamental consequence, financial<br />

institutions need also to demonstrate that they have a<br />

fully reliable infrastructure able to process massive<br />

volumes. Their infrastructure needs to be robust to<br />

sustain extreme conditions, fast, to provide analysis in<br />

real time and flexible, to implement at low cost evolving<br />

methodologies as standards are shifting in this domain.”<br />

In 2009, Murex leveraged the key features of its<br />

technology to address trends identified over the past<br />

year for banks and asset managers, which had to learn<br />

to work in a more efficient way in a market which is<br />

maturing fast and reinvent a different business model<br />

adapted to new circumstances (less <strong>com</strong>plex<br />

structures, higher capital requirements, lower appetite<br />

for heavy leveraging, etc).<br />

Edde says: “MX.3’s trade modelling allows you to<br />

process any product, whatever its financial <strong>com</strong>plexity,<br />

by considering it as a single processing object. MX.3’s<br />

processing model also supports organisational<br />

<strong>com</strong>plexity, as it automatically mirrors and processes<br />

any type of sales/ traders back-to-back, inter-entity, or<br />

micro-hedge <strong>com</strong>binations.”<br />

“We also invested quite a bit with our client to<br />

improve automated processes for risk allocation,<br />

margin recognition and allocation, and on the fly risk<br />

calculation and margin calling. The purpose is to<br />

allow our clients to increase their market penetration<br />

and aggressively pursue clients in an environment with<br />

substantially reduced TCO and operational risk.”<br />

SaaS<br />

Jiro Okochi, CEO and co-founder of derivative risk<br />

management and hedge accounting solutions provider,<br />

Reval, believes the tools and technologies have been<br />

ahead of the marketplace and end-users are beginning<br />

to finally take better advantage of what already exists.<br />

“For example, Software-as-a-Service (SaaS) has been<br />

available from the FX trading platforms like FXall and<br />

360T and risk vendors like Reval have had thin-client<br />

internet tools for post-trade FX management for<br />

almost a decade,” he says. “This has enabled remote<br />

business units and subsidiaries to enter their exposures<br />

Tracking new developments in currency derivatives processing<br />

Jiro Okochi<br />

“SaaS offerings allow vendors to work more closely together<br />

as well as the ability to use more user-friendly web services.”<br />

for a consolidated view by central treasury for hedging.<br />

Reval also offers scrubbed and integrated market data<br />

that allows for independent pre-trade pricing.”<br />

He says that the biggest choke points arise from<br />

manual processes that are still relied upon, instead of<br />

leveraging the existing technology. “There are still<br />

<strong>com</strong>panies that utilise FX trading platforms for price<br />

discovery but end up still executing over-the-counter<br />

with the dealers,” he adds.<br />

According to Okochi, <strong>com</strong>panies need to use and trust<br />

the newer technologies, like web services, that allow<br />

for more efficient maintenance of interfaces. “As there<br />

is no one-stop service between FX execution,<br />

matching, risk and accounting, there is no choice but<br />

to rely on interfaces, and unfortunately end-users have<br />

had bad experiences with interfaces due to different<br />

technologies that lie on the client side. SaaS offerings<br />

allow vendors to work more closely together as well as<br />

the ability to use more user-friendly web services.”<br />

Okochi says that, in theory, while higher volumes<br />

should drive down processing costs, the current<br />

economic environment is not conducive towards<br />

allowing new entrants into the marketplace that can<br />

increase <strong>com</strong>petition. In addition, potential OTC<br />

derivative reforms will probably drive costs higher for<br />

end-users, either through margining or clearing or<br />

other fees, and the jury is still out on what the<br />

regulators will decide for FX derivatives.<br />

january 2010 e-FOREX | 65


FEATURES<br />

Sourcing and integration<br />

of historical pricing data<br />

for FX applications<br />

Roger Aitken<br />

The demand for historical FX pricing data shows<br />

little sign of abating, with advances in technology<br />

and algorithmic trading in recent years driving<br />

matters. Roger Aitken canvasses industry opinion<br />

on how this trend is affecting the sourcing and<br />

integration of such data for FX applications.<br />

With trading in the world’s main foreign<br />

exchange markets estimated by a recent<br />

Bank for International Settlements Triennial<br />

survey (December 2007), to be over US$3.2 trillion<br />

(c.€4.5trn) daily, equivalent to 30 times larger than the<br />

NYSE and NASDAQ <strong>com</strong>bined, demand for historical<br />

pricing data would seem assured. This is especially true<br />

given that a tad over US$1trn is accounted by spot FX<br />

transactions alone - largely driven by big institutions<br />

but also fuelled by a rapidly growing online retail FX<br />

trading market. Developing a mechanical FX trading<br />

system requires back testing. And, backtesting for<br />

66 | january 2010 e-FOREX<br />

systematic and algorithmic traders requires plenty of<br />

high quality FX historical price data from which to<br />

build models and evaluate new trading strategies before<br />

they are unleashed into a live environment. As such,<br />

historical price data that includes tick data, raw and<br />

cleansed data, are therefore absolutely critical elements<br />

for many FX trading end users. Generally speaking,<br />

having local copies of data can lead to faster and<br />

improved back testing. Such data can be used to test<br />

MetaTrader 3.0 and MetaTrader 4.0 Expert Advisors,<br />

as well as other proprietary and bespoke platforms for<br />

mechanical FX trading systems.<br />

Increasing demand<br />

Antoine Kohler, Managing Director, ICAP<br />

Information Services in London, <strong>com</strong>menting on the<br />

drivers fuelling increased demand for accessing<br />

historical FX pricing data, says: “Market participants<br />

are be<strong>com</strong>ing increasingly sophisticated. There’s an<br />

element of algo sophistication – in terms of low<br />

latency and accessing pools of liquidity as fast as<br />

possible. That all fuels the demand.”<br />

Whereas participation in the FX markets used to be<br />

limited to banks and other major institutions, the<br />

Internet has extended the range of traders right the<br />

way down to retail investors. Retail FX, or the socalled<br />

‘off-exchange market’ segment, is now estimated<br />

to be 2% of the total FX market with daily trading<br />

volumes of US$60bn-US$80bn (€85bn-€112bn).<br />

A number of FX historical data providers are available<br />

to the institutional and online FX retail trading<br />

<strong>com</strong>munities. Thomson Reuters, ICAP and<br />

Bloomberg between them have a large share of the<br />

market: Reuters Trading for Foreign Exchange<br />

(RTFX), offers a single point of access to global FX<br />

liquidity and is available on Reuters 3000 Xtra and<br />

Reuters Dealing 3000. RTFX, which provides access<br />

to multiple market makers with a single login, is<br />

based on Reuters Electronic Trading technology, used<br />

by over 100 leading FX banks.


Following its acquisition by ICAP, the EBS platform<br />

was <strong>com</strong>bined with its IDB broker parent’s electronic<br />

broking business to create a single global multiproduct<br />

platform. Thousands of users trade FX over<br />

Bloomberg FX , which is supported by liquidity<br />

from 160 major and regional banks. FXall is also an<br />

important player in the FX data space and has more<br />

than 800 of the world's largest financial institutions<br />

trading billions on its platform and a network of 70<br />

liquidity providers.<br />

Historical data space<br />

A number of providers offer historical FX CSVformatted<br />

data including tick data, which in some<br />

cases can even be downloaded free of charge. ICAP,<br />

the world’s premier inter-dealer broker, which lays<br />

claim to one of the “richest” historical databases due<br />

to the liquidity that EBS has managed to capture in<br />

the FX market over the years, is evolving its service in<br />

the historical data space. For example, back in<br />

November 2008 the firm announced that ICAP’s<br />

historical tick data would be available for the first<br />

time through Thomson Reuters (with the latter<br />

reselling ICAP EBS historical data).<br />

The expanded distribution agreement between the<br />

two firms was in response to market demand as<br />

algorithmic and program trading continued to grow.<br />

Thomson Reuters’ customers have for the past year or<br />

so been able to access ICAP’s historical tick data in<br />

packages that include FX, FX options, as well as<br />

fixed-in<strong>com</strong>e and interest rate derivatives. The<br />

agreement spanned ICAP’s EBS electronic platform<br />

for spot FX. And, ICAP became the first broker to<br />

Antoine Kohler<br />

“Compared to the historical data that we were releasing<br />

just a few years ago, today it’s much deeper and richer.<br />

This is specifically because we’re able to store and tag<br />

[instruments identifiers] to a far more granular level”<br />

>>><br />

add its extensive tick data to Thomson Reuters Tick<br />

History (TRTH), a <strong>com</strong>prehensive, global historical<br />

tick database covering all data distributed over the<br />

Thomson Reuters real-time networks since 1996.<br />

TRTH is a key element within the Thomson Reuters<br />

Quant and Event-Driven Trading product suite,<br />

which offers <strong>com</strong>prehensive regulatory <strong>com</strong>pliance<br />

content and backtesting investment tools.<br />

Emmanuel Doe, Global Business Manager, Tick<br />

Solutions at Thomson Reuters, says: “There’s a<br />

january 2010 e-FOREX | 67


FEATURES<br />

substantial amount of money to be made in the FX<br />

market and that is what is fundamentally driving the<br />

demand for these services at the end of the day.”<br />

“Increasingly market players are interested in FX since<br />

it is market place where there is uncaptured alpha,<br />

depending on the currency pair and what type of<br />

strategy traders are looking at. As such, it continues to<br />

present a lot of untapped opportunities,” notes New<br />

York-based Doe.<br />

From an historical data perspective, traders came to<br />

Thomson Reuters for data to initiate back testing, as<br />

the firm has had a fairly dominant position in the FX<br />

market. He adds: “Tick data is absolutely essential for<br />

back testing and going live [with an algorithmic<br />

strategy], simply because of the high frequency nature<br />

of FX trading.”<br />

Kohler says in relation to recent ICAP enhancements<br />

to the quality and breadth of data being offered:<br />

“We’re undertaking this on an ongoing basis and<br />

continually investing in the area. Compared to the<br />

historical data that we were releasing just a few years<br />

ago, today it’s much deeper and richer. This is<br />

specifically because we’re able to store and tag<br />

[instruments identifiers] to a far more granular level.”<br />

ICAP also lay claim to offering probably the “most<br />

granular” real-time data output through their ‘Live’<br />

feed. A year ago, ‘Live’ was providing four updates per<br />

second, but since before summer 2009, the frequency<br />

Emmanuel Doe<br />

“Tick data is absolutely essential for back testing and<br />

going live [with an algorithmic strategy], simply because<br />

of the high frequency nature of FX trading”<br />

68 | january 2010 e-FOREX<br />

>>><br />

was increased to 10 updates per second. (The move<br />

reflects developments in the market data feeds for the<br />

EBS FX platform).<br />

Usage<br />

Historical tick data is used primarily for program<br />

and/or automated trading, portfolio management and<br />

valuations. It also plays a vital role in supporting the<br />

<strong>com</strong>pliance, accounting and audit functions of<br />

financial institutions.<br />

Philip Brittan, global business manager for FX at<br />

Bloomberg, confirms that the need for algorithmic FX<br />

trading strategies, FX Quant research, regulatory<br />

<strong>com</strong>pliance/ trade validation requirements are all “valid<br />

reasons” driving more usage of historical FX data.<br />

“High-frequency algorithmic trading is the only driver<br />

that truly requires tick-by-tick data, so that<br />

undoubtedly accounts for the largest volume of FX<br />

data being consumed these days,” he says.<br />

Jim Foster, Global Head of Product Strategy, FXall says<br />

in addition to algo traders wanting historical tick data<br />

to build and back-test models, it can also be required<br />

for benchmarking purposes.“Occasionally highfrequency<br />

algo traders want our historical market data<br />

to benchmark the system speed to monitor how fast we<br />

receive and distribute movements in the market in<br />

<strong>com</strong>parison to other data they are monitoring,” he says.<br />

Furthermore, institutional investors can need the ability<br />

to benchmark pricing for control and <strong>com</strong>pliance<br />

purposes. Foster indicates that more and more clients<br />

are asking for “sophisticated reporting” to understand<br />

exactly where the market was at the time of execution<br />

to ensure they were benchmarked properly.<br />

For institutional asset managers who have a need to<br />

analyse execution quality, FXall timestamps trades to the<br />

millisecond when they receive the requirement - at the<br />

time it is placed into the market - on each quote<br />

provided by the selected banks.<br />

“On execution,” he explains. “We allow a firm to<br />

analyse the execution rate versus both external<br />

benchmarks, and FXall prices. And, the availability of<br />

historical data includes similarly rigorous timestamps on<br />

each quote.”<br />

Sourcing and storage issues<br />

In terms of the issues that FX trading firms need to<br />

consider with regard to sourcing and storing of<br />

historical FX data, ICAP’s Kohler notes that in terms<br />

of infrastructure, hardware and architecture, many


FEATURES >>><br />

Jim Foster<br />

“Occasionally high-frequency algo traders want our historical<br />

market data to benchmark the system speed to monitor how<br />

fast we receive and distribute movements in the market in<br />

<strong>com</strong>parison to other data they are monitoring”<br />

participants that are handling significant volumes of<br />

such data are “quite savvy” in being able to<br />

manipulate databases. “You couldn’t exactly give this<br />

to a total neophyte [a beginner] as they would not<br />

know what to do with it. Algo traders and those who<br />

have super sophisticated strategies typically know<br />

what to do with this type of data. And, these are the<br />

drivers for the offering.”<br />

Minor Huffman, CTO at FXall, explains that are a<br />

number of items that need to be considered in this<br />

regard, including: (1) Data quality, (2) Data coverage,<br />

(3) Analytical tools; and, (4) Hierarchical or other<br />

customised data models.<br />

Data quality <strong>com</strong>es in to play in respect of the number<br />

of contributing banks or other rate sources, tradable<br />

versus indicative data, as well as error correction<br />

techniques used to cleanse erroneous or off-market data<br />

from the set. Data coverage revolves around currency<br />

pairs, spot prices and forward tenors, bid/offer rates<br />

versus mid rates, time intervals and historical coverage.<br />

Huffman says with regard to analytical tools required<br />

for modelling will create specific requirements for<br />

data availability (e.g. operating system, data format).<br />

“Many clients will want access in order to verify and<br />

back test algorithms, which may drive the choice of<br />

technology used to maintain the data sets. Traditional<br />

relational database models don’t handle time-series<br />

data efficiently,” he adds.<br />

70 | january 2010 e-FOREX<br />

In terms of hierarchical or other customised data<br />

models, the key issues are the tradability of the data<br />

and time stamps. “If a system has a high miss rate for<br />

trading, then the value of its data is reduced, both for<br />

back testing of models and measuring a system,”<br />

notes Huffman.<br />

And, in order for the data to be meaningful it has to<br />

represent tradable data. For example, is the data time<br />

stamped at receipt by the platform, in the matching<br />

engine, or at distribution? “Models will require<br />

improvements in data access speed and increases in<br />

data storage,” he says.<br />

Thomson Reuters’ Doe says that in terms of storing<br />

or sourcing the data, often when firms store it<br />

themselves they can encounter issues around “gaps” in<br />

the data. And, the problem is not just isolated to a<br />

few firms. Largely it is due down to the firms’ own<br />

collection mechanisms and where they are storing it,<br />

he explains. That is why firms <strong>com</strong>e to a source to<br />

obtain this data (e.g. Thomson Reuters).<br />

Cleanliness<br />

Bloomberg’s Brittan assets that data cleanliness is the<br />

“most important factor” in this regard and is pertinent<br />

to all types of users. The questions here are:<br />

• Is the data free from ‘spikes’?; and,<br />

• Is the frequency of updates acceptable?<br />

Minor Huffman<br />

“If a system has a high miss rate for trading, then the<br />

value of its data is reduced, both for back testing of<br />

models and measuring a system”


FEATURES<br />

Next is whether the data truly represents executable<br />

bids and offers available at the time.<br />

“This is critical for algo modellers and for users<br />

looking to do trade validation,” Brittan points out.<br />

“For users storing tick-by-tick data, managing the<br />

sheer volume of data can be a challenge and requires<br />

special consideration in itself. That said, the cost of<br />

mass storage has plummeted in recent years.”<br />

There are also many issues in terms of data rights,<br />

licences to actually store the data and use the data in an<br />

historical environment or even a real-time environment.<br />

In terms of handling, managing and processing huge<br />

volumes of data, Doe points out: “Simple queries in<br />

that scenario can take an extremely long time as you<br />

are dealing with a certain amount of <strong>com</strong>puting<br />

power. And, when trying to calculate terabytes of<br />

data, high performance engines are required to<br />

calculate this type of analysis if you are looking at a<br />

year of data, let alone a decade or more of data.”<br />

In this regard, Thomson Reuter’s acquisition of Vhayu<br />

in August 2009, will help in fulfilling client needs.<br />

Vhayu provides a high-performance engine for clients<br />

to store, analyse and process this data, as well as<br />

undertake real-time analysis of Thomson Reuters’ feed<br />

and send real-time messages to trade upon. Doe<br />

confirms that the firm is “investing heavily” in their<br />

historical Quant business and the FX space in<br />

particular. They view it as a growth area and also want<br />

to stay ahead of the curve.<br />

Streamlining access<br />

On efforts that providers are making to streamline the<br />

process of accessing historical FX price data, ICAP’s<br />

Kohler says: “As with all our offerings we’re trying to<br />

make it as painless as possible for our customers to use<br />

our [FX] data as well as offering them the best possible<br />

service.” The reduction in time slicing on the EBS<br />

platform to 10x/second is illustrative of the improvement<br />

in their service. He adds: “People know how to write to<br />

it. And, every single market participant who is present in<br />

the FX space is reading a market data element from<br />

ICAP EBS, whether real time or historical.” Further<br />

enhancements - as yet undisclosed - are in the pipeline to<br />

improve the quality of data quality for ICAP EBS feeds<br />

as well as the real-time element, Kohler reveals.<br />

FXall’s Huffman says: “We make an effort to give our<br />

clients access to the data they are looking for. For<br />

example, our customer savings reports have market<br />

data built directly into it and included with the<br />

analysis, such as the rates at the time of trades.”<br />

72 | january 2010 e-FOREX<br />

Philip Brittan<br />

“For users storing tick-by-tick data, managing the<br />

sheer volume of data can be a challenge and requires<br />

special consideration in itself. That said, the cost of<br />

mass storage has plummeted in recent years”<br />

At Bloomberg, Brittan explains that they are making<br />

it easier for users to find the vendor’s data through<br />

functions like ‘FXTF’. They also offer an evergrowing<br />

range of tools to undertake data analysis right<br />

within the terminal, including functions like ‘VOLC’,<br />

‘XCRV’, ‘XDSH’, ‘FXFM’, and ‘CIX,’ as well as a<br />

whole suite of charting functions. “This all means<br />

that users don’t have to deal with exporting, storing,<br />

and providing their own analysis tools, for a wide<br />

range of analytical applications,” Brittan says.<br />

Distribution formats<br />

Turning to the kinds of data distribution formats that<br />

are available and what factors may influence how<br />

firms choose to integrate data into their research and<br />

FX trading infrastructures, FXall’s Foster says: “For<br />

live market data, FXall offers a proprietary format<br />

(Accelorate), using very <strong>com</strong>pact messages to keep the<br />

transmission and processing time on the client side<br />

extremely low” For historical data, the firm offers a<br />

format, which is claimed “can easily be imported into<br />

client systems.”<br />

Bloomberg offers several enterprise-level data<br />

products, but also makes it easy for individual users<br />

carry out ‘desktop analysis’ via their Excel API.<br />

ICAP’s Kohler notes here: “I’ve found in this<br />

particular space, that even if it is extremely


<strong>com</strong>plicated to integrate, if you have the granularity<br />

of data, market participants will go miles to read your<br />

data. As such, we make every possible effort to<br />

facilitate the integration and reading/usage of our data<br />

- presenting it in a way that is at least user friendly<br />

and industry standard.”<br />

The firm has had examples where clients require a<br />

type of format that they would not ac<strong>com</strong>modate in<br />

the normal course of business, and not in a format<br />

that is usually presented to people consuming data.<br />

Kohler says: “They’ve still been happy to take the data<br />

in any format that we could provide.”<br />

Thomson Reuters’ Doe speaking on formats reveals that<br />

the firm does <strong>com</strong>e across a lot of different<br />

infrastructures. “This accounts for why we provide it in<br />

pretty much a <strong>com</strong>mon CSV format, which is the<br />

standard format loaded into any database<br />

infrastructure,” he says. “However, we do try to be as<br />

open as possible and always ac<strong>com</strong>modate client needs.”<br />

Cleaning and customisation<br />

In relation to FX data services and solutions available<br />

to help sort, clean and customise FX data,<br />

Bloomberg, ICAP (EBS) and Reuters Dealing are<br />

among the leaders in the expertise they can offer<br />

clients. With the FX market very well split, each of<br />

these players has their respective segments.<br />

ICAP’s solutions are usually pre-packaged depending<br />

on what sort of package the client orders, with<br />

different levels of service available to be purchased.<br />

Sourcing and integration of historical pricing data for FX applications<br />

Kohler adds: “If you buy real-time services from us,<br />

these are graded under three levels, while the<br />

historical data package is graded to five levels.”<br />

According to Brittan, one of the advantages that<br />

Bloomberg data has is that since the organisation<br />

spend a great deal of effort on quality controlling and<br />

cleaning the data, clients can avoid this task.<br />

By contrast, Doe says that many of Thomson Reuters’<br />

clients - particularly FX proprietary trading clients -<br />

are often obsessive and “very particular” about how<br />

and what they want to clean in terms of data.<br />

He adds: “If we clean the data for them it may be<br />

wiping out a potential source of alpha for them, as a<br />

result of the way in which we cleanse. And, many of<br />

our clients are keen to only clean it [data] themselves<br />

so that they can ensure what has been cleansed.” For<br />

these players receiving raw, unadjusted or unsorted<br />

data is critical in not harming their ability to make<br />

serious money.<br />

Bloomberg publishes many derivative time series,<br />

including realised volatility, skewness, and kurtosis<br />

[from the Greek meaning a measure of the<br />

‘peakedness’ of the probability distribution of a realvalued<br />

random variable], GARCH volatility, fixings,<br />

analyst forecasts, currency strength indices, PPP parity<br />

levels, and total/carry return indices, alongside raw<br />

market data. Adds Brittan: “This provides our users a<br />

tremendous depth of available tools for their analysis.<br />

Bloomberg's CIX function is an additional very<br />

powerful tool for creating custom indices.”<br />

FXall’s Foster says: “Internally we have our own<br />

proprietary algorithms for cleaning data in real time.<br />

We believe it’s critical to have a robust methodology<br />

to determine unbiased prices that clients find reliable<br />

and use as many rate sources as possible, removing<br />

outliers to produce a consistently usable data set.”<br />

Conclusion<br />

Guessing may be fatal in FX trading. Sophisticated<br />

traders and trading desks cannot disregard<br />

fundamental and technical data analysis to ultimately<br />

secure their investments and retain a stable level of<br />

profit. At the same time there is no sense trusting<br />

money to a trading system without total thorough<br />

testing of it with a wide and full range of historical<br />

data. This is why reliable and error-free historical data<br />

are essential for an adequate technical analysis and<br />

successfully verifying trading strategies. The data<br />

cannot and should not be full of spikes or gaps.<br />

january 2010 e-FOREX | 73


VIEWPOINT<br />

Mark Biezup<br />

Mark Biezup, FX product Manager – SunGard<br />

Sierra, outlines why recent and projected<br />

regulatory changes along with a focus on risk<br />

management will have significant implications<br />

for FX brokers.<br />

Regulatory<br />

measures and realtime<br />

FX margining<br />

The FX market has endured the financial crisis<br />

significantly better than most other asset<br />

classes. Nevertheless it has not escaped the eye<br />

of regulators. Previously FX firms have not faced many<br />

restrictions on either margining or leverage, but the FX<br />

market has grown enormously in a short time thanks<br />

to the adoption of electronic trading. Regulators are<br />

keen to ensure that adequate protection measures exist,<br />

from the day trader up to larger firms, as the market<br />

continues to grow. These changes also attempt to<br />

prevent systemic risk from seeping outside of the FX<br />

market and, by domino effect, affecting any underlying<br />

<strong>com</strong>panies or retail investors.<br />

New requirements<br />

Many of these new requirements <strong>com</strong>e from the US<br />

and the National Futures Association (NFA), which<br />

regulates the FX industry in the US. The NFA has<br />

proposed some specific measures regarding margining<br />

and leverage, so that both customers and brokers can<br />

reduce the risks created by rapid market fluctuations


and potential liquidations. FX firms will now have<br />

to collect a minimum 1% margin on the G7<br />

currencies and 4% on minor currencies. Meanwhile<br />

leverage will be capped at 100:1. Another recent<br />

regulation, enforcement of First In First Out<br />

(FIFO) position management, will prevent hedging<br />

strategies in the same trading account.<br />

These regulatory measures will have a direct and<br />

significant effect on margining techniques, forcing<br />

them to be both more flexible and granular. The<br />

move from static to variable methodologies, such as<br />

from flat rate margining to variable currency<br />

margining, has already started to branch into<br />

product, tenor, volume, concentration and<br />

customer type margining capabilities. Another such<br />

trend will likely involve customer configuration,<br />

both a narrowing towards multiple sub-accounts,<br />

which would allow users to hedge across accounts,<br />

and an expansion of customer groupings for higher<br />

level monitoring of risk.<br />

Benefit to margining<br />

The benefit of these changes to margining will be<br />

more than simply <strong>com</strong>pliance. Trading firms can<br />

also reduce their own market and credit risk on a<br />

global scale. More granular margining, by product<br />

and across products, will enable firms to expand<br />

their product offerings with increasingly<br />

sophisticated FX instruments, as they can better<br />

manage the risk associated with those products<br />

without affecting their vanilla FX margining.<br />

For FX options, risk managers have traditionally<br />

relied on delta notional margining. This is a good<br />

starting place, but in the current environment<br />

where both investors and regulators are focusing<br />

more on risk management, this may not be<br />

enough. Firms will have to go further by taking<br />

more <strong>com</strong>plex pricing and revaluation models and<br />

applying this sophistication to the margining<br />

calculations.<br />

At the same time that firms expand the <strong>com</strong>plexity<br />

of their product offerings and with algorithmic<br />

trading be<strong>com</strong>ing increasingly popular in the FX<br />

market, margining systems must be able to both<br />

manage the risks associated with <strong>com</strong>plex algodriven<br />

strategies and the higher trade volumes<br />

without sacrificing the speed of execution and the<br />

speed of margining calculations.<br />

More flexibility<br />

Faced with a future of increased regulation and ever<br />

increasing trade volumes, margin systems must be<br />

VIEWPOINT<br />

able to handle both of these trends without<br />

<strong>com</strong>promising risk management or performance.<br />

More flexible margining configurations allow<br />

broker/dealers to <strong>com</strong>ply with regulations out of<br />

the box, while allowing them to better manage<br />

their own risk. SunGard anticipates the effects that<br />

new regulations will have upon the margining<br />

sphere, and is proactive in enhancing its Sierra<br />

Advanced Margining solution to meet these new<br />

requirements. www.sungard.<strong>com</strong>/sierrafx


ALGORITHMIC FX TRADING<br />

The next wave of<br />

FX Algorithms<br />

taking order execution<br />

strategies to another level<br />

76 | january 2010 e-FOREX


Nicholas Pratt<br />

What will be the next wave of FX<br />

algorithms? Nicholas Pratt charts the<br />

development efforts of the leading algo<br />

providers to examine how execution<br />

strategies in FX can be taken to<br />

another level.<br />

>>><br />

It may have not been the greatest year for growth in<br />

the capital markets but there have been pockets of<br />

positive progress, not least in the FX market and<br />

particularly so in terms of algorithmic trading. “FX<br />

algorithms have certainly <strong>com</strong>e on in the last few years.<br />

Electronic trading in FX has increased, through both<br />

multi-bank portals and single bank offerings, and<br />

algorithmic trading has been widely adopted, as it has<br />

in other asset classes,” says Giles Nelson, senior director<br />

of strategy and evangelism at Progress Software, a<br />

provider of application infrastructure software. There<br />

are, of course, a number of different ways that<br />

algorithmic trading is used. The classic execution<br />

strategy is where traders look to split their order into<br />

several smaller trades that are then carried out over a<br />

period of time rather than executing all at once – the<br />

idea being that any market impact is minimised. “But,<br />

of course, the FX market does not have the same<br />

market impact issues as in equities because of the excess<br />

liquidity and the OTC structure,” says Nelson. “In FX<br />

it is more about achieving a weighted price than<br />

chopping an order into small parts.”<br />

Finding liquidity<br />

Another reason for using algorithms is to find liquidity<br />

– something which has be<strong>com</strong>e far easier for FX traders<br />

thanks to the advancements in aggregation. Traders are<br />

now able to replace their multi-screen set-up with a<br />

single interface that shows all available prices and can<br />

also execute on an automated basis, thus freeing up<br />

traders and sales staff to focus on more quality tasks or<br />

more <strong>com</strong>plex trades. Aggregation, however, is not<br />

universally popular among the banks, says Nelson.<br />

“They feel that it diminishes their relationship with the<br />

dealers. But if they want them to use their single bank<br />

offerings, they’ll have to be far more innovative and up<br />

their game because traders just want the best price.”<br />

One way for banks to reclaim the relationship with<br />

their customers is to embrace multi-asset trading. Not<br />

only will such a move attract the increasing number of<br />

buy-side firms using the same platform for all asset<br />

classes, it will also reflect the evolution of algorithmic<br />

trading. In terms of the next generation of FX<br />

algorithms much of the current interest is around the<br />

continued growth of multi-asset trading, as Nelson<br />

explains. “If you want to buy or sell an equity in dollars<br />

but are based in London, you will want to pay in<br />

sterling. This means that the best time to trade will be<br />

somewhat dependant on the exchange rate. You do not<br />

want to think you have a good price for the asset and<br />

then find the FX rate has changed. Instead you want to<br />

wrap that trade all up in one so the exchange rate does<br />

january 2010 e-FOREX | 77


ALGORITHMIC FX TRADING<br />

Giles Nelson<br />

“In FX it is more about achieving a weighted price than<br />

chopping an order into small parts.”<br />

not be<strong>com</strong>e an unhelpful variable in the execution.<br />

Multi-asset trading is still an emerging area,” says<br />

Nelson. “Many brokers are still very siloed when it<br />

<strong>com</strong>es to different asset classes, however we are seeing<br />

some of the barriers <strong>com</strong>ing down, particularly when it<br />

<strong>com</strong>es to equities and derivatives.”<br />

Second-mover advantage<br />

In many ways, the FX market is just following what<br />

has already taken off in other asset classes but this<br />

slower pace of development does have its benefits<br />

when it <strong>com</strong>es to implementing algorithmic trading<br />

tools – a kind of second –mover advantage, says<br />

Nelson. “Electronic trading has only really be<strong>com</strong>e<br />

popular in the last few years so this means that there<br />

are not the legacy systems that exist in equities. FX<br />

firms trading electronically and looking at adding<br />

algorithmic trading capability can adopt the latest<br />

technology and implement it much quicker.”<br />

Nelson points to the example of aggregation where<br />

multiple liquidity pools are displayed on one screen.<br />

“Aggregation is possible because there are these<br />

different venues that are all easily accessed through<br />

electronic trading. But in equities there are all of these<br />

different alternative venues like Turquoise and Chi-X<br />

which are all different. You may not get the same range<br />

of choice in FX but in aggregation terms, it has a more<br />

modern infrastructure and is a less <strong>com</strong>plex product.”<br />

While FX is undoubtedly a less <strong>com</strong>plex product, there<br />

are nonetheless drawbacks in applying algorithms to<br />

the emerging currencies which are far less liquid than<br />

78 | january 2010 e-FOREX<br />

>>><br />

their G7 counterparts. However, says Nelson, these<br />

obstacles can be over<strong>com</strong>e through the use of synthetic<br />

currency pairs. “For example, if you wanted to pair the<br />

Serbian dinar with the Brazilian real, you would be<br />

hard pressed to find a bank willing to arrange that<br />

currency pair. But if you were to trade both currencies<br />

against the dollar, you would then have two liquid<br />

trades rather than one illiquid trade and you simply tell<br />

the algorithm that it is a dinar/real trade. All of this can<br />

be done through new software and it makes it easier to<br />

get a good price for this currency pair.”<br />

What is beyond doubt, says Nelson, is that black box<br />

algorithms should be a thing of the past. “A lot of firms<br />

may start with a black box but eventually they will<br />

want to do something different and change the way<br />

their orders are traded. Being able to alter the<br />

algorithms is such an important feature. As the<br />

industry matures and be<strong>com</strong>es more accustomed to<br />

using algorithms, it will be easier to make money if you<br />

don’t have the same algorithms as everybody else. There<br />

are broker-supplied algorithms that traders may get for<br />

free and are easy to set up but they are the same as<br />

everyone else’s. You really need an algorithmic trading<br />

set up that enables you to create your own algorithms.”<br />

Work in progress<br />

Despite the great progress made in the development of<br />

FX algorithms, the majority that are used are still works<br />

in progress, says David Hastings, global head of FX sales<br />

at FlexTrade, a broker-neutral provider of algorithms for<br />

multiple asset classes. “There are still the two camps in<br />

terms of algo users – those who are using them to add<br />

alpha and those who are using them to trade more<br />

opportunistically. More recently we are seeing a greater<br />

interest in the latter, although overall we are not seeing<br />

any developments that are to dramatic.”<br />

The development of the algorithms is also dependant<br />

somewhat on how the various liquidity providers in the<br />

market have set themselves up, says Hastings,<br />

particularly if they have embraced aggregation rather<br />

than remaining opposed to the idea of consolidated<br />

displays of prices. “Some of the larger banks are more<br />

particular about how their flow is displayed. But<br />

ultimately the decision of whether to open the bank’s<br />

flow to aggregation will be driven by clients rather than<br />

the banks themselves. Eventually I think most banks<br />

will have to embrace aggregation.”<br />

One of the banks’ concerns with the rise of aggregated,<br />

electronic pricing is that customers will now be guided<br />

solely by price and will be unconcerned by the identity<br />

of the sell-side counterpart in a currency trade, thus<br />

threatening the ‘relationship’ aspect that has


ALGORITHMIC FX TRADING<br />

underpinned the FX market for decades. But Hastings<br />

believes the claims that relationship banking will cease to<br />

exist is wide of the mark. “The prices in the FX market<br />

are heavily <strong>com</strong>moditised at the moment and I think<br />

those relationships still exist.” If anything, the rise of<br />

electronic and algorithmic trading could well strengthen<br />

the relationship between sell-side banks and brokers and<br />

their buy-side customers. “All e-<strong>com</strong>merce has ever done<br />

is allow the sales staff to focus on doing what they are<br />

good at, which is about talking to their customers.”<br />

David Hastings<br />

“There are still the two camps in terms of algo users – those<br />

who are using them to add alpha and those who are using<br />

them to trade more opportunistically.”<br />

Algorithmic trading has of course been around in the<br />

equities market for longer than it has been in FX and<br />

while many aspects of the algorithms are easily translated<br />

from one asset class to another, this is not the case for all<br />

of them. For example, stealth algorithms have be<strong>com</strong>e<br />

more popular in equities due to the need for traders to<br />

reduce their market impact and restrict any unhelpful<br />

price movements that may result from making their<br />

trading intentions known. Equally in demand in the<br />

equities space are algorithms for discovering hidden or<br />

dark liquidity as off-exchange liquidity and dark pools<br />

continue to thrive in the post-MiFID era.<br />

However the OTC nature of the FX market and the<br />

relatively huge levels of liquidity means that market<br />

impact and hidden liquidity are minor issues for FX<br />

traders. Nevertheless, says Hastings, these are some<br />

developments in these areas. “There has always been a<br />

fear among all traders when it <strong>com</strong>es to executing their<br />

trades and they want to keep their cards close to their<br />

80 | january 2010 e-FOREX<br />

>>><br />

chest. But it will take longer for stealth algorithms to<br />

make an impact in the FX market.” Right now it is the<br />

multi-asset trading firms that are using FX as an alphagenerating<br />

asset class that will have most interest in<br />

stealth algorithms. The algos they are currently using are<br />

more juvenile and immature and are based on simple<br />

VWAP or TWAP strategies but the more the multi-asset<br />

traders get involved in the FX market, the more<br />

sophisticated the algorithms will be<strong>com</strong>e.<br />

“We do have a stealth algorithm that is available and we<br />

are seeing some interest from FX traders but it is more<br />

interest than active adoption. I think everyone wants to<br />

wait and see how it pans out. For all of these trading<br />

strategies that have <strong>com</strong>e from the equities world, it<br />

takes some time for them to be adapted to the FX<br />

market. You cannot simply flick a switch and make<br />

equities algorithms work in the FX market. There is a lot<br />

more manipulation of the order that needs to be done.<br />

You are able to slice and dice an FX order far more than<br />

in the relative restricted equities world. The algorithms<br />

may be on the same baseline but I think there will be far<br />

more modifications and adaptations for FX algorithms.”<br />

More exotic strategies<br />

Another growing area in FX trading involves emerging<br />

currencies and alternative FX order types, such as FX<br />

options. Will FX algorithms also be able to cater for<br />

these more exotic trading strategies as well as the vanilla<br />

side of the business? “I find it hard to believe that<br />

liquidity providers will <strong>com</strong>pletely embrace the practice<br />

of streaming a price in large quantity for some of the<br />

emerging currency pairs out there. If I was trading an<br />

emerging currency pair, I wouldn’t want a price for a<br />

large amount accessable for a long period of time. The<br />

ability to manage or hedge that risk be<strong>com</strong>es more<br />

<strong>com</strong>plex because of the lack of liquidity around these<br />

currencies,” says Hastings.<br />

As for FX options, these have been a holy grail for any<br />

multi-bank offering, says Hastings. “There is a lot of<br />

dialogue and negotiation between counterparties<br />

needed for an option and streaming volatility does not<br />

answer all the idiosyncrasies associated with these<br />

instruments. I think they will be incorporated into the<br />

FX algorithms world but we are not there yet.”<br />

Many of the latest generation of algorithms have more<br />

of an emphasis on highly technical trading rather than<br />

just the fundamentals, says Joey Horowitz, chief<br />

technology officer at Aegisoft a provider of global<br />

trading solutions, software and professional services<br />

Similarly the algos have also be<strong>com</strong>e much more<br />

market aware. "As more venues have <strong>com</strong>e onto the<br />

market, it is important that the algos reflect the


ALGORITHMIC FX TRADING<br />

differences between each venue. The key is to keep the<br />

reject rate low and not be fooled by misleading market<br />

data that can cause you to leak out your trading<br />

intentions to the market. Algorithms have be<strong>com</strong>e<br />

better and smarter at recognizing this."<br />

When traders <strong>com</strong>plain that they are not getting a high<br />

enough fill rate, it is up to the technologists to solve<br />

that problem, says Horowitz. So they have to look into<br />

why the fill rates are often low and then change the<br />

logic of the algorithms to make them more effective.<br />

"Sometimes it is down to the speed of the technology<br />

but other times it is down to the fact that the market<br />

data is not consistent with the dealable liquidity, this is<br />

especially true when execution venues are not sending<br />

the market data quick enough. This was not always<br />

evident in the equities and fixed in<strong>com</strong>e markets but it<br />

soon became clear in FX. The fastest algo is not always<br />

the best in FX because it's frequently more important<br />

to handle the different characteristics of the various<br />

trading venues."<br />

Again, this point demonstrates that an algorithm that<br />

works in one asset class cannot simply be dumped into<br />

the FX market and be expected to perform to the same<br />

level. "FX algos have to be smart and much more<br />

intelligent than other performance-based algorithms,"<br />

says Horowitz. Similarly the popularity of dark and<br />

hidden liquidity algos in equities has not crossed over to<br />

the FX market yet but, says Horowitz, there is an<br />

increasing interest from FX traders on including and<br />

aggregating more direct bank venues in order to draw<br />

on more liquidity. Consequently Aegisoft has developed<br />

new technology to aggregate the full liquidity from all<br />

single-bank venue platforms, regardless of how they<br />

stream them, and to enable banks to stream a second set<br />

of prices that, if dealt, will prevent the trader from<br />

trading at another venue for an agreed amount of time.<br />

"This feature frees the banks to offer large quantities at<br />

better prices and with less risk to the bank; the bank<br />

receives the whole deal and the bank's client can't move<br />

the market at the same time," says Horowitz.<br />

82 | january 2010 e-FOREX<br />

>>><br />

Synthetics<br />

When it <strong>com</strong>es to the issue of using FX algos in the<br />

pursuit of less <strong>com</strong>moditised currency products, such as<br />

FX options or emerging market pairs, Horowitz is far<br />

more bullish than others. "Algos are being used heavily<br />

for these types of products. The ability to run synthetic<br />

currency crosses is a big deal for our clients and this is<br />

why they have driven us to provide this capability on<br />

an out-of-box basis." Aegisoft also provides for crossasset<br />

trading where the algos run on both the outright<br />

and the synthetic - taking an FX future and converting<br />

it into a spot equivalent. For example, "if I'm trading a<br />

Euro/Yen currency cross, I could trade that outright,<br />

synthetically or through a series of FX futures. Bringing<br />

in all these possibilities, analysing them and presenting<br />

them on a graphical front end for traders to use and via<br />

an API for algos to use is what we are all about."<br />

Joey Horowitz<br />

“It’s much easier to deal with algorithms than orders.<br />

Algorithms remove a lot of the manual drudgery, so traders<br />

can focus on the goal, and less so the mechanics.”


ALGORITHMIC FX TRADING<br />

In terms of how algorithms can help FX trading firms<br />

meet their different execution timeframe and visibility<br />

preferences, Horowitz says he is seeing much more<br />

use of 'synthetic' algorithms that can only be executed<br />

over an FX aggregating platform, such as synthetic<br />

icebergs. "We also see that traders prefer not to watch<br />

orders as much as algorithms. They want to make a<br />

decision, fire off an algorithm and be alerted when it<br />

trades or other changes happen. It's much easier to<br />

deal with algorithms than orders. Algorithms remove<br />

a lot of the manual drudgery, so traders can focus on<br />

the goal, and less so the mechanics." Horowitz adds<br />

to really understand the phenomenon of advanced FX<br />

algorithms being deployed by major sell-side banks<br />

and broker dealers one should speak with several of<br />

Aegisoft's premier customers such as Citi, which has<br />

its Silent Partner and Ripple Algorithms.<br />

One recent phenomenon in the world of FX<br />

algorithms has been the development work taking place<br />

at the major sell-side banks and broker dealers.<br />

According to Mark Sykes, director, Foreign Exchange<br />

at Citi, we are now seeing second and third generation<br />

algorithms that are able to operate opportunistically so<br />

as to more efficiently match implementation strategies<br />

with the investment objectives of the users.<br />

“The primary objective of the execution strategy is<br />

always to ensure that the balance of the speed of<br />

execution versus the risks of showing the flow to the<br />

84 | january 2010 e-FOREX<br />

>>><br />

external market is perfectly balanced,” says Sykes.<br />

“Attempts to get an execution done faster inevitably<br />

lead to adverse price movements as your intentions<br />

be<strong>com</strong>e exposed; this is particularly true of more<br />

illiquid currency pairs in the emerging market space<br />

which demonstrate a very high signal to noise ratio in<br />

their price action. Second and third generation<br />

execution algorithms have had immense amounts of<br />

intellectual capital embedded within them, massive<br />

investments in quantitative analysis, all with the aim<br />

of ensuring that this balance is perfectly achieved.<br />

Looking forward, I would expect more sophistication<br />

in this area, particularly in the way that short term<br />

price and flow patterns are recognised by the<br />

execution algos, and subsequently acted upon.”<br />

As with any market innovation, says Sykes, some<br />

speculators will attempt to use it to their advantage in<br />

order to generate alpha and FX algorithms are no<br />

different. “For every execution methodology, be it by<br />

a manual spot trader or a black box, there are many,<br />

many systemic trading houses monitoring market<br />

data, attempting to detect patterns, and subsequently<br />

act upon them. The easiest flow to detect and<br />

monetise is of course that of the manual trader.<br />

Throughout history, mankind has demonstrated a<br />

wonderful disregard for history and simply repeated<br />

the same mistakes time after time. This trait is the<br />

mainstay of algorithmic houses,” says Sykes.<br />

James Dalton<br />

“As a general rule the more aggressive strategies will suit the<br />

active intra-day traders and the passive strategies are more<br />

about providing ‘best execution’ to those who look to enter<br />

positions that are held for a day or longer.”


ALGORITHMIC FX TRADING<br />

Consequently, says Sykes, there is a legitimate demand<br />

for the ‘stealth’ algorithms that have been so prevalent<br />

in the equities market as a means of defence against<br />

the above mentioned traits. “Automated execution<br />

brings its own set of patterns and behaviours, which<br />

again, other algorithms are attempting to model and<br />

trade off. The prevalence and important of the stealth<br />

algorithm within this context cannot be overstated.<br />

Citi has already released Ripple and Silent Partner,<br />

specifically to provide an effective defence against these<br />

market characteristics, and a further two are due to be<br />

launched in the near future.”<br />

There is no ‘one-size-fits-all-strategies’ principle that<br />

can be applied to FX algorithms, says James Dalton,<br />

director, FX algorithmic Execution at Citi. For<br />

example, those looking to take 10-20 pips profit on a<br />

position over a number of minutes will find limited<br />

use in a simple liquidity seeking algo, however there<br />

are those on the market that are designed to be more<br />

opportunistic in nature and more relevant for an<br />

active trader working during the peak liquidity hours,<br />

Kim Bang<br />

“..the ability to set time-queued orders and specific<br />

start and end conditions for specific algorithms has enhanced<br />

the ability of the FX <strong>com</strong>munity to seek better executions<br />

and execute orders throughout the day.”<br />

says Dalton. “As a general rule the more aggressive<br />

strategies will suit the active intra-day traders and the<br />

passive strategies are more about providing ‘best<br />

execution’ to those who look to enter positions that<br />

are held for a day or longer. For passive execution<br />

where you may be adjusting a hedge position or<br />

shifting funds to settle fixed in<strong>com</strong>e or equity trades,<br />

86 | january 2010 e-FOREX<br />

it is all about minimising your transaction costs over a<br />

portfolio of trades.”<br />

Future developments<br />

As for future developments, Dalton believes that current<br />

efforts to extend the applications of algorithms to less<br />

<strong>com</strong>moditised currency products, such as FX options<br />

and emerging market pairs, will eventually bear fruit.<br />

“This will happen over time but the reality is that right<br />

now many of the products have insufficient liquidity<br />

available in electronic venues to be able to match the<br />

service that voice brokers can offer.” And despite the<br />

obvious differences between the FX market and other<br />

asset classes, Dalton still feels there are lessons that can<br />

be learned and applied to FX from the continuing<br />

development of algos in other markets. “There is plenty<br />

to be taken from the other markets in terms of<br />

connectivity to multiple venues and smart order<br />

routing, order placement strategy and cloaking<br />

techniques. However, with FX the range of different<br />

market participants and the presence of large global<br />

players who are almost exchanges unto themselves,<br />

brings a unique set of challenges to the table.”<br />

Another provider of algorithms for multiple asset<br />

classes is Bloomberg Tradebook which operates on an<br />

agency brokerage basis. According to president and<br />

chief executive Kim Bang, Tradebook is increasingly<br />

offering execution strategies based on the ability to<br />

handle large institutional block orders that source<br />

from multiple liquidity venues – lit, dark and neutral<br />

– and opportunistically chase available blocks or<br />

otherwise work smaller orders for spread capture.<br />

“More than ever institutional investors are searching<br />

for ways to minimise execution costs and to overlay<br />

alpha generating FX programs. By employing an<br />

anonymous electronic agency broker with direct<br />

market access (DMA) and algorithmic strategies it is<br />

possible to reduce implementation costs significantly<br />

when <strong>com</strong>pared to traditional execution providers.”<br />

Today’s algorithms are also better able to help FX<br />

trading firms to meet their different execution<br />

timeframe and visibility preferences, says Bang. “The<br />

key with the algos developed today is the level of<br />

control, flexibility and customisation they provide<br />

traders. Depending on the currency pair, there are<br />

known periods of the day that they are most active<br />

and an FX trader is likely to find the deepest liquidity.<br />

These times may not be ideal based on that specific<br />

trader’s region or time zone. So the ability to set timequeued<br />

orders and specific start and end conditions<br />

for specific algorithms has enhanced the ability of the<br />

FX <strong>com</strong>munity to seek better executions and execute<br />

orders throughout the day.”


e-FOREX : INTERVIEW<br />

RBS<br />

leading the way<br />

with integrated<br />

electronic<br />

FX solutions<br />

e-<strong>Forex</strong> talks with Michelle Neal, Global Head of Electronic Markets at The Royal Bank of<br />

Scotland about the consolidation of the banks' electronic platforms and the continuing<br />

development of its best of breed FX e-<strong>com</strong>merce solutions and e-trading tools.<br />

Michelle, RBSMarketplace, which was launched in<br />

2008, is the Royal Bank of Scotland’s portal giving<br />

customers access to all of RBS Global Banking &<br />

Markets electronic solutions in one place. In what<br />

ways has your own role evolved and changed with the<br />

development of this new portal?<br />

eCommerce has always been an integral part of the<br />

trading and distribution strategy at RBS with strong<br />

business engagement and consistent investment. In<br />

early 2008, we merged the Debt and FX eCommerce<br />

teams into an Electronic Markets function to leverage<br />

our <strong>com</strong>bined strengths and benefit from the associated<br />

synergies. I particularly wanted to move away from the<br />

word “eCommerce” and onto something more accurate<br />

and descriptive of eCommerce in a financial markets<br />

business and so Electronic Markets was born. Around<br />

this same time, we launched RBSMarketplace<br />

(“RBSM”), a platform with <strong>com</strong>mon architecture for<br />

RBS to leverage and build upon <strong>com</strong>pounding<br />

successes within the business. The line between the<br />

Electronic Markets business and our traditional<br />

businesses are more blurred as customers use electronic<br />

services and execution tools to <strong>com</strong>pliment their<br />

relationships with RBS.<br />

88 | january 2010 e-FOREX<br />

In addition, our touch points with the business have<br />

increased as clearing, credit risk, latency, and capacity<br />

are all factors that face both traditional and electronic<br />

businesses and need to be managed using better<br />

technology. We are a major conduit and centre of<br />

excellence within RBS for realising these synergies.<br />

My team has traditionally also been responsible for<br />

market structure initiatives and strategic investments<br />

within RBS. Combined with a delivery capability<br />

such as Electronic Markets, you get a powerful and<br />

highly coordinated continuum of activity spanning<br />

strategic alignment in our core markets, product<br />

development and delivery and distribution channels.<br />

So far, the progress made by Electronic Markets has<br />

been encouraging and RBSM has be<strong>com</strong>e a<br />

household name within RBS, The bank as a whole<br />

has tried to leverage the cross product nature of our<br />

product offering and client base to achieve<br />

coordination in servicing our customers and<br />

efficiencies in technology spend and delivery. Even<br />

the physical layout of our new offices in Stamford<br />

Connecticut is meant to create better<br />

<strong>com</strong>munications and smarter uses of internally and<br />

externally facing electronic markets products.


What prompted the decision to integrate your esolutions<br />

to create RBSMarketplace, given that each<br />

of the platforms were already successful in their own<br />

right?<br />

You are correct, we had a series of strong electronic<br />

products across both FX and Fixed In<strong>com</strong>e of a<br />

proprietary nature as well as the liquidity that we<br />

provide via third party platforms…but let’s go back to<br />

the concept of <strong>com</strong>pounding success, and it’s just like<br />

<strong>com</strong>pounding returns in investing. If others can<br />

build upon <strong>com</strong>ponents in your electronic markets<br />

offering, like strategy, research, quant, execution and<br />

post-trade services, and PB you can move forward<br />

from the constant silo based mentality that hinders<br />

growth and is inefficient in utilising the bank’s<br />

resources. Working together and providing that<br />

platform for visibility and transparency of success<br />

allows for ideas to evolve. Research and strategy,<br />

electronic execution and post-trade services tend to be<br />

a <strong>com</strong>mon denominator in all businesses.<br />

Were customers already trying to create a single<br />

window internally to bring together the different<br />

trading platforms they trade on?<br />

Many customers have either bought or built some<br />

form of electronic consolidation product for their<br />

execution needs. Sometimes it is a cross product<br />

bleed from an existing equities or futures application,<br />

a strategic Order Management platform allowing for<br />

tighter integration from the point of the investment<br />

decision through to execution and post-trade or<br />

simply an in-house effort to make their workflow<br />

more efficient. Whatever the need or underlying<br />

business, we try to provide scalable products and<br />

solutions that <strong>com</strong>pliment that need and allow clients<br />

to leverage our services. We bring more than just tools<br />

but a wealth of knowledge and a concept of a trading<br />

<strong>com</strong>munity.<br />

What instruments can now be traded on<br />

RBSMarketplace and what services are available?<br />

FX and Fixed in<strong>com</strong>e services such as strategy,<br />

research, and quant tools, <strong>com</strong>pliment our execution<br />

services on both our proprietary and 3rd party<br />

platforms as it is crucial that clients can access the<br />

liquidity and <strong>com</strong>munity of RBSM via the channel of<br />

their choice. Proprietary FX Options, Streaming<br />

rates, Benchmark trading, and Direct Market Access<br />

(FX DMA) continue to evolve and gain market share.<br />

We also provide access to Futures execution and<br />

clearing and one of our newest additions to RBSM is<br />

Investor Products. Our SmartPrime product is also a<br />

great example of giving clients access to hybrid<br />

product models and services.<br />

How quickly can you get new users live on<br />

RBSMarketplace and has it broadened the range of<br />

instruments existing clients can trade through the<br />

bank – i.e. can existing clients from one platform<br />

automatically gain access to other products?<br />

Cross product connectivity and speed to market is key<br />

to keeping your customers interested and satisfied and<br />

giving you a deserved place on the customer desktop.<br />

As stated before Electronic Markets tends to be the<br />

<strong>com</strong>mon denominator for many clients who trade<br />

multiple products with RBS. RBS has made great<br />

efforts to make a global model of client services and<br />

staff it with knowledgeable people who understand<br />

not only the business needs of the client, but also the<br />

technology needs. By working with the existing sales<br />

force as well as clients directly, the client services team<br />

can help the sales force fully understand the client’s<br />

cross product footprint to build a better relationship.<br />

What feedback have your e-<strong>com</strong>merce teams had<br />

from clients about RBSMarketplace and what<br />

applications do you think particularly add value for<br />

customers and differentiate the portal?<br />

>>><br />

“Whatever the need or underlying business,<br />

we try to provide scalable products and<br />

solutions that <strong>com</strong>pliment that need and<br />

allow clients to leverage our services.”<br />

We have had positive feedback from both our clients<br />

and internally from our Sales force but ultimately, it<br />

depends on the client base as we aim to serve up the<br />

right mix of product and services depending on client<br />

segment, user profile and even geographical location.<br />

For the Real Money accounts the interest is in<br />

automation and providing transparency. This is our<br />

RBS FX Benchmark product which can be integrated<br />

into upstream and downstream systems at the client,<br />

adding value but streamlining processes that need<br />

accountability and an audit trail.<br />

In the Retail and Partnership arena, it’s defiantly our<br />

FXMicropay business that’s consistently winning<br />

market accolades and allowing our client to realize FX<br />

january 2010 e-FOREX | 89


e-FOREX : INTERVIEW<br />

revenue that was previously being lost in the simple<br />

cross border nature of their business.<br />

In the Hedge fund and CTA space it is our<br />

SmartPrime product that leverages our existing<br />

market connectivity to give funds access to the ECN<br />

Direct Market for Foreign exchange while leveraging a<br />

top rated FX PrimeBrokerage and risk taking team,<br />

<strong>com</strong>bined with automated services for rolls and<br />

position management for a new level of<br />

differentiation.<br />

To what extent can users customise their<br />

RBSMarketplace platform?<br />

Dashboards and montages are overused terms. But<br />

RBSM is a montage of <strong>com</strong>ponent applications that<br />

can be configured based on your access level and<br />

business need. RBSM.<strong>com</strong>, the portal side of our<br />

offering provides customisation and other<br />

personalised capabilities such as subscriptions.<br />

Over the last few years e-<strong>Forex</strong> has been reporting on<br />

the continuing growth of Algorithmic FX trading and<br />

many larger banks are moving into this space to give<br />

clients access to this powerful method of trade<br />

execution. Is RBS looking to join them?<br />

90 | january 2010 e-FOREX<br />

The visible growth in algo trading is <strong>com</strong>ing from the<br />

high frequency shops that are contributing record<br />

amounts of turnover in the FX markets. RBS has<br />

supported many of these players with a highly scalable<br />

PB offering and more recently algo (instructional<br />

execution) via its SmartPrime offering. SmartPrime<br />

leverages our own experiences in optimising execution<br />

techniques and allow clients to tailor their execution<br />

to their own needs, choosing strategies that help<br />

minimise slippage, transfer risk or keep their<br />

anonymity. We will continue to grow these<br />

products with our own risk taking capabilities to help<br />

customers lower costs and build electronic<br />

partnerships with RBS.<br />

Given the increasing interest in Algorithmic trading,<br />

many <strong>com</strong>mentators expect to see rising customer<br />

demand for Research and Analytical (R&A)<br />

applications across all asset classes. What steps has<br />

RBS been taking to cater for this and offer new client<br />

interfaces for both pre-and post trade R&A?<br />

RBS has a deep team of quantitative experts that have<br />

used the framework of RBSM to build research tools,<br />

bespoke query analytics and more recently its own<br />

models to help define optimistic execution strategies<br />

and entry points. Combined with regional quant<br />

specialists to answer specific question or help conduct<br />

TCA, we feel we have a winning formula for the<br />

future of a data driven world.<br />

Are post-trade services, middle and back office<br />

processing and clearing systems all<br />

integrated into RBSMarketplace and how<br />

can the platform help users improve their<br />

straight-through-processing?<br />

I think people realize that Post<br />

trade services are important for<br />

efficiency purposes and<br />

controlling costs, but<br />

of Lehman it is<br />

important to<br />

realise it is an


integral part of controlling risk. Real time reporting<br />

and controls for clearing are a fundamental part of the<br />

equation.<br />

By offering clients multiple ways of managing their<br />

trades, confirming their risk and margin is an integral<br />

part of the RBSM strategy. Staying aware of trends<br />

and being involved with market structure initiatives<br />

helps RBS to stay sharp and focused so we can pass<br />

that benefit to our customers. Our customers value<br />

an advisory service about how changes in market<br />

structure can affect them and what they should <strong>com</strong>e<br />

to expect from their bank relationships.<br />

Prime brokerage services have also been included in<br />

RBSMarketplace. What key functionality does your<br />

Smartprime module offer to clients and how do you<br />

see the FX prime brokerage model evolving, postcrisis?<br />

Having a PB (or multiple PBs<br />

in the new world order) is a<br />

vital relationship service<br />

providing access to liquidity<br />

and risk management and<br />

increasingly to services like<br />

OTC clearing. This<br />

relationship has to go beyond<br />

standard services like trade giveup<br />

and extend into areas of<br />

added value such as legal,<br />

credit, technology, back office<br />

services and direct sales services<br />

and execution. Most<br />

importantly providing a packaged approach to these<br />

services helps customers to grow their own business,<br />

the ability to expand to other asset classes while using<br />

capital efficiently by optimising margin across their<br />

portfolios. RBS SmartPrime is just one tool that<br />

helps with the hassle of building or buying an<br />

execution platform to access ECN and RBS bank<br />

liquidity while also aiding in traditionally time<br />

consuming processes like rolling positions.<br />

RBS has always had a very innovative and successful<br />

electronic FX option franchise. Do you expect to see<br />

the use of FX options continue to grow amongst<br />

currency traders and investors and in what ways are<br />

you looking to further automate FX options trading?<br />

Absolutely. It is a major focus for the risk<br />

management and sales businesses at RBS as well as for<br />

Electronic Markets. Earlier this year, our FX spot and<br />

RBS - leading the way with integrated electronic FX solutions<br />

Currency Options businesses merged under the<br />

leadership of Mark Barnes on the trading side and<br />

Chris Leuschke on the sales side. This new<br />

organisational structure is enabling us to take a more<br />

strategic approach to all elements of FX and treat<br />

them as an asset class from a risk management<br />

perspective while providing a more integrated solution<br />

based service to our client which will obviously<br />

extend to our provision of FX services via RBSM.<br />

Over the <strong>com</strong>ing months, what work will your e<strong>com</strong>merce<br />

teams be doing to further enhance<br />

RBSMarketplace to move it even closer towards the<br />

<strong>com</strong>plete one-stop shop?<br />

We will be focused on product coverage, workflow<br />

and the integrated provision of services to ensure our<br />

products continue to be best in class but accessible in<br />

a multi-product environment that considers the entire<br />

trade lifecycle and the changing<br />

market environment.<br />

Like many large financial<br />

institutions, RBS has been<br />

dealing with difficult business<br />

issues arising from the global<br />

financial crisis of last year.<br />

Looking to the future, how<br />

<strong>com</strong>mitted is the bank to<br />

continue making the necessary<br />

investment required to maintain<br />

and further develop your world<br />

class suite of e-<strong>com</strong>merce<br />

solutions?<br />

Its been said before but <strong>com</strong>panies that are successful<br />

treat their investment in Electronic Markets as a<br />

strategic asset and not a liability or cost that needs to<br />

be assessed constantly based on market moods or<br />

modes. Sure there is always an element of cost:<br />

benefit analysis but you have to look at it on a holistic<br />

basis, rather than on a stand alone one – it is a core<br />

part of the franchise business and not a business in its<br />

own right. One thing is clear - the market will<br />

continue to evolve and those who optimise their<br />

spend in ways that leverage the existing talent will be<br />

the ones who will gain market share, be<strong>com</strong>e more<br />

profitable, have better client relationships and in<br />

general succeed.<br />

As we said before, it’s not an optional business if you<br />

are a top liquidity provider. It is an integral part of the<br />

approach to risk management and customer work flow.<br />

january 2010 e-FOREX | 91


FOCUS<br />

DMA - an increasingly<br />

attractive toolset for<br />

the FX buy-side<br />

The concept of ‘Direct Market Access’ (DMA) is a<br />

simple one and is yet another example of an<br />

invention that started out in the equities market<br />

and is now being adopted in the FX market.<br />

Nicholas Pratt examines the evolution of DMA<br />

and what it means for FX traders<br />

In equities DMA emerged over the last decade<br />

as a way of providing buy-side firms with an<br />

undiluted means of access to the exchanges<br />

and other execution venues. Up till this point the<br />

only way that an asset manager, hedge fund or<br />

corporate could access the market was via a<br />

broker. However as electronic trading began to<br />

thrive, leading to more advanced strategies such as<br />

algorithmic trading and facilitating the growth of<br />

high frequency trading hedge funds, the<br />

conventional broker-based means of execution<br />

began to feel insufficient to these new breed of<br />

buy-side traders.<br />

92 | january 2010 e-FOREX<br />

The advantages of DMA were threefold. Firstly it<br />

offered the quickest route to market with little<br />

latency being a sole connection between buy-side<br />

firm and execution venue.<br />

Secondly it offered lower transaction costs because<br />

of the absence of a broker. And thirdly it gives<br />

buy-side firms greater control over their own<br />

trading - something that has be<strong>com</strong>e more and<br />

more important as shown by the various regulatory<br />

initiatives such as <strong>com</strong>mission unbundling and the<br />

Markets in Financial Instruments Directive<br />

(MiFID) – both of which were aimed at<br />

deconstructing the role of the broker and its<br />

relationship with buy-side traders.<br />

DMA in FX<br />

As we have seen with electronic and algorithmic<br />

trading, what starts off in the equities market<br />

usually finds its way to the FX market and the<br />

same has happened with DMA, however there are<br />

some noticeable differences, not least because<br />

there is not the same exchange-based structure to<br />

the FX market.<br />

“DMA in the FX market did not really start until<br />

there was the market structure to allow it,” says<br />

Chip Lowry, chief operating officer at Currenex,<br />

which along with Hotspot FX, was one of the first<br />

venues to bring an exchange-based model to the<br />

FX market in the early stages of the century. “Not<br />

only did we have an exchange-based model but we<br />

also had executable streaming prices which helped<br />

create the order book.”


The early users were not the typical FX traders<br />

looking to smooth out currency transactions or hedge<br />

their positions, says Lowry. “They were hedge funds<br />

trading FX as an asset class and this was only possible<br />

because there was the technology to allow it and the<br />

prime brokers to provide the credit line they needed.<br />

All of this created an environment within FX for<br />

DMA.”<br />

The advantages of using DMA has not changed much<br />

over the years but, says Lowry, what is needed to be a<br />

successful user or provider of DMA has changed.<br />

“Low latency is now critical for high frequency traders<br />

– how quickly does the matching engine work? How<br />

quick is the network? How close to the execution<br />

venue are you?”<br />

Of course the natural conclusion for this march<br />

towards low latency nirvana is that everyone ends up<br />

at the same point where the matching engine can go<br />

no faster and co-location can get no nearer. “We’re<br />

getting very close to that point,” says Lowry who adds<br />

Chip Lowry<br />

“DMA in the FX market did not really start until there<br />

was the market structure to allow it,”<br />

>>><br />

january 2010 e-FOREX | 93


FOCUS<br />

that the next stage of development is making sure the<br />

code is faster by putting it directly onto the chip<br />

rather than the memory of the <strong>com</strong>puter, thus<br />

shaving vital microseconds off the trading time.<br />

Another provider of DMA services for the FX market<br />

is US-based Advanced Markets. “The key advantage<br />

to our FX DMA model is that it enables trading on<br />

highly <strong>com</strong>petitive prices from more than 10 leading<br />

banks on a fully transparent, anonymous, low latency<br />

platform,” says Anthony Brocco, chief executive at<br />

Advanced Markets. “Further, DMA goes beyond the<br />

STP model in that all rates are directly from banks<br />

with fully transparent market and revenue models”.<br />

“In practical terms this means trades are done on<br />

excellent prices for the full ticket amount because<br />

banks are refreshing their prices several times per<br />

second. Partial fills almost never occur and platform<br />

rejection rates are significantly less than one per cent.<br />

Our clients report this high success rate, in terms of<br />

full amount trade executions, stands in stark contrast<br />

to ECNs and other multilateral platforms.”<br />

Main users<br />

Brocco says that the main users of the DMA service<br />

range from hedge funds to experienced individuals<br />

“who want to trade on tight, neutral prices that are<br />

not spread or skewed in any way”. He is also seeing<br />

strong demand from large banks and brokers. “These<br />

Anthony Brocco<br />

“DMA goes beyond the STP model in that all<br />

rates are directly from banks with fully transparent<br />

market and revenue models”.<br />

94 | january 2010 e-FOREX<br />

>>><br />

institutions are seeking the best possible FX model to<br />

offer their clients in terms of transparency, pricing,<br />

liquidity, low latency trading capabilities. “In terms<br />

of traders, the interest is from those market<br />

participants who are concerned with optimizing their<br />

trade execution performance.<br />

Of late, model traders are be<strong>com</strong>ing significant users<br />

too. They tend to value the pristine, robust neutral,<br />

realtime market data that our DMA platform<br />

generates to power their trading models. The appeal<br />

of anonymous access to institutional grade pricing is<br />

attractive to our clients. Bear in mind, that many FX<br />

DMA platforms are not anonymous either because<br />

the client is disclosed or because the broker offering<br />

the platform is a market maker on it.” Technology is<br />

one of the main ways in which providers of DMA<br />

services are looking to differentiate their offerings as<br />

well as widening access and broadening the<br />

distribution of these services. “From an IT<br />

standpoint, our DMA model is relatively simple to<br />

support because it provides equal access to all<br />

participants to the same liquidity pool of prices,” says<br />

Brocco. “As such, our technology partners have been<br />

able to ramp up execution speeds and market data<br />

dissemination impressively in short order to name<br />

two of a host of other ongoing technology<br />

refinements.<br />

“We are also looking to differentiate our offering by<br />

constantly refining our model to provide the most<br />

straightforward, purest expression of centralized order<br />

book DMA we can,” says Brocco. “That’s what our<br />

clients want.<br />

Raising standards<br />

As DMA grows in popularity, it will place pressure<br />

on the various FX execution venues to improve their<br />

technology standards and execution quality as these<br />

properties be<strong>com</strong>e more conspicuous to trading<br />

firms. “DMA is an enabling market structure in<br />

terms of efficient liquidity access and market<br />

transparency,” says Brocco. “So to the extent that it<br />

raises standards in terms of execution quality,<br />

meaningful trading cost analysis and higher quality<br />

market data, other venues could feel pressures to<br />

adjust their models.”<br />

Overall Brocco says that DMA will evolve and grow<br />

as market participants add it to their array of FX<br />

liquidity access venues. “We are seeing the seeds of<br />

this growth now as bellwether fund managers adopt<br />

this method of market access to support <strong>com</strong>patible


FOCUS<br />

Harpal Sandhu<br />

“We’ve always believed that DMA existed in the market<br />

but it was always manual so the first task was to put all<br />

of these ideas from a trader’s head into a <strong>com</strong>puter.”<br />

trading strategies and tactics. On the retail side, we<br />

see DMA as be<strong>com</strong>ing the market structure of choice<br />

among experienced individual traders as well as<br />

brokers and banks globally that are looking to offer<br />

the best possible FX product to clients.”<br />

“We first brought DMA to the FX market over five<br />

years ago,” says Harpal Sandhu, chief executive of<br />

Integral. “We were very focused on transparency and<br />

OTC trading connections between liquidity takers and<br />

liquidity providers. We’ve always believed that the<br />

fundamentals of FX trading is based on (OTC)<br />

relationships but without a DMA facility, it would take<br />

the participants a long time to setup their own<br />

electronic connectivity to their providers or customers.”<br />

DMA has since evolved into something far beyond<br />

simple point-point networks, says Sandhu, citing the<br />

array of business services that run on top of the<br />

network. This development has added a <strong>com</strong>plexity<br />

to the design of a DMA service that Sandhu believes<br />

is beyond the majority of trading firms that are<br />

considering developing such a service in-house.<br />

“For people building their own connectivity, there are<br />

things that they do not even know that they don’t<br />

know. For example, you have to work out your price<br />

discovery, so you can convert apples to apples. All of<br />

these liquidity sources have their own formats which<br />

have to be normalised so there is an aggregation<br />

aspect, there is credit line management, netting,<br />

96 | january 2010 e-FOREX<br />

>>><br />

straight-through-processing (STP) for pre and post<br />

trade processes, verification of execution and the<br />

monitoring of connectivity and rejection rates. These<br />

are all key aspects of any DMA offering. It is all about<br />

the services that run on top of the infrastructure.”<br />

Building DMA models<br />

One firm that has developed its own DMA model is<br />

Rockshore Partners, which also boasts an in house<br />

proprietary fund with Rockshore Funds. Rockshore<br />

Partners provides the black box-type trading<br />

application for the fund. "Rockshore Funds is our inhouse<br />

fund which licenses the software that we<br />

developed" says Nick Pittarelli, a quantitative analyst<br />

with Rockshore Partners. We have several FIX-based<br />

API’s that connect us to portals such as Hotspot,<br />

Integral, Currenex and others.<br />

We designed it purely for passive arbitrage. We colocate<br />

and are within half a millisecond from all of our<br />

counterparty connections, and trade identification is a<br />

mere 12 microseconds. It might not be the fastest, but<br />

it is extremely quick. When we developed it, we kept<br />

in mind that we wanted to use it through a prime<br />

broker service tailored to high frequency algorithmic<br />

trading <strong>com</strong>panies. We obtain our service through a<br />

top tier global bank in conjunction with our funding<br />

partners at Graceland Capital. By building this for<br />

DMA we eliminate the interfacing directly with the<br />

broker and we reduce latency while maintaining<br />

<strong>com</strong>pletely transparent pricing. To Rockshore, DMA is<br />

the only way to deal as our platform is built for ultra<br />

high frequency trade opportunities in retail and<br />

institutional FX market," says Pittarelli.<br />

"We trade arbitrage passively, with linear, triangular, and<br />

market making strategies so our application handles<br />

<strong>com</strong>plex event processes through this DMA access. Our<br />

market making interface conducts a vast amount of<br />

high frequency autodealing price <strong>com</strong>putations and<br />

incorporates a multitude of proprietary methodologies.<br />

Much of this is material a typical institutional prop shop<br />

would not have because of the <strong>com</strong>plex programming<br />

involved. It is a sophisticated system that took us two<br />

plus years to build. We started in early 2006 and it is a<br />

constant work in progress. We have the ability to make<br />

markets in a traditional manual fashion or with<br />

<strong>com</strong>plete automation. Its capacity is measured to stream<br />

more than 5 million quotes per day to all of our trading<br />

venues. This is what we deem as buy-side paradise."<br />

states Pittarelli.<br />

In terms of the using APIs for DMA, Pittarelli says<br />

that FIX connectivity has been a key <strong>com</strong>ponent due


FOCUS<br />

Nick Pittarelli<br />

"We passively create linear and triangular<br />

arbitrage opportunities through our DMA via our<br />

Autodealing Model, DMA is crucial."<br />

to the fact that the protocol has developed at a<br />

reasonable pace and all of its various formats are<br />

backwards-<strong>com</strong>patible. "So from the very start of<br />

putting the APIs into use we have not had to change<br />

anything or modify the core architecture. Our<br />

trading style is quite vanilla, the only technical<br />

resource we <strong>com</strong>pute for forecasting is depth of book<br />

globally. It’s all about the prices as they are now, and<br />

can we do anything with them? There is hidden<br />

magic in the raw and executable quotes, and our<br />

entire operation is based on the DMA to these<br />

hosted venues. We built our own aggregation into the<br />

platform, which gives us the best of both worlds and<br />

is much of the magic behind the software."<br />

While Pittarelli has put considerable effort into<br />

assuring that his system has as low latency as<br />

possible, he is also reliant on the liquidity venues he<br />

connects to being equally <strong>com</strong>petent at reducing<br />

latency. "We have to do some minimal measurement<br />

on latency to <strong>com</strong>pute the time it takes each venue to<br />

respond. If it consumes considerable time to receive<br />

an acknowledgement, it begins to eat into our<br />

profitability. Therefore, it is a case of marrying the<br />

best price with the latency <strong>com</strong>putation integrated in<br />

the response time. We are pretty quick from our end,<br />

each order is sent out in microseconds but we have to<br />

provide some leeway to mitigate against any venue<br />

latency. The venues themselves with increased DMA<br />

traders will have to be able to handle an increasing<br />

number of bids and offers. We are quite capable of<br />

98 | january 2010 e-FOREX<br />

streaming a significant number of bids and offers,<br />

and we are just one entity using DMA. The numbers<br />

are mind-boggling as to how many quotes are going<br />

to these venues given the increase in this trading<br />

activity."<br />

Self-build versus off-the-shelf<br />

Pittarelli and the Rockshore team are in fairly rarefied<br />

<strong>com</strong>pany when it <strong>com</strong>es to building their own DMA<br />

system. So why exactly did they decide to go down the<br />

self-build route? "Some of it is the number-crunching<br />

background of the team and some of it is the desire to<br />

maintain proprietary methods and strategies from<br />

outside influences and in their confidential state. We<br />

knew that we could build something extremely fast<br />

and we wanted to make sure that if our <strong>com</strong>petitor<br />

wanted a similar application, they could not acquire a<br />

duplicate off-the-shelf. The cost of the production was<br />

relatively equal to what we would have invested for an<br />

off-the-shelf system. With our own design and<br />

development, we kept confidentiality and secured<br />

ourselves as the only entity utilizing our aptitude for<br />

alpha. We have some modules that we are willing to<br />

white label and other applications that we build for<br />

customers from scratch. Our software entity in<br />

Rockshore Partners manages third party development,<br />

data center hosting and sales.<br />

Despite these reasons, Pittarelli believes that the<br />

majority of FX participants will instead opt for an<br />

off-the-shelf DMA product. "But if a firm has deep<br />

pockets or is specifically looking at high frequency or<br />

proprietary trading, then the most effective approach<br />

is to build your own. Everyday there is a new<br />

programming language that purports to be better and<br />

faster. We are constantly investigating new<br />

technologies in low level programming. DMA<br />

provides the avenue to <strong>com</strong>bine the features a


customer needs with fastest programming available,<br />

serving both the buy side customers and in the case of<br />

Rockshore, market efficiency as well.<br />

Regardless of whether participants choose to buy or<br />

build, Pittarelli is clear that DMA will continue to grow<br />

in FX and it will have a key influence on how the<br />

market itself develops. "I think it will continue to open<br />

up and traditional brokers will reluctantly be<strong>com</strong>e<br />

increasingly passive in terms of the services that they<br />

provide, making it a parallel to the utilization of a prime<br />

broker for the retail environment and offer lower<br />

<strong>com</strong>mission structures to institutional firms as well. In<br />

terms of off-the-shelf products I think there will be an<br />

accepted standard. We believe the market itself will<br />

be<strong>com</strong>e more efficient due to the <strong>com</strong>petition in high<br />

frequency trading and open knowledge of DMA. Any<br />

<strong>com</strong>panies that do not have the correct adaptive resources<br />

to operate in the <strong>com</strong>bination of low latency and DMA<br />

market segment will realize substantial customer attrition<br />

to those service providers that offer a cost effective and<br />

responsive low latency framework."<br />

DMA - an increasingly attractive toolset for the FX buy-side<br />

Michael Markarian<br />

“There are four clear benefits to DMA in FX –<br />

transparency, efficient execution, standardised<br />

pricing and anonymous trading.”<br />

>>>


FOCUS<br />

Benefits of DMA<br />

Most of the providers of DMA services are in<br />

agreement when it <strong>com</strong>es to describing the benefits<br />

of DMA. According to Michael Markarian, president<br />

of Divisa Capital, a New Zealand based investment<br />

house and Currenex partner that offers Spot FX and<br />

Metal trading services, there are four clear benefits to<br />

DMA in FX – transparency, efficient execution,<br />

standardised pricing and anonymous trading. “The<br />

issue of transparency is resolved as the DMA broker<br />

is acting purely in an agency capacity. DMA orders<br />

are based on two variables – the price and the time<br />

the order is placed so the result is a far more efficient<br />

execution. DMA pricing is based on institutional<br />

standards of 1/10 of a PIP. And anonymity provides<br />

traders with a level playing field.”<br />

John Miesner<br />

“The advantage of DMA in FX is that enables clients to<br />

aggressively buy and sell but also passively bid and offer,”<br />

“The advantage of DMA in FX is that it enables<br />

clients to aggressively buy and sell in addition to<br />

passively bidding and offering,” adds John Miesner,<br />

Head of Global Sales for Knight’s Hotspot FX<br />

platform. “They are not being subjected to a specific<br />

spread by one provider – it is about accessibility to a<br />

pool of liquidity.” In addition to the aforementioned<br />

advantages of anonymity and accessibility, Miesner<br />

also highlights the benefits of low latency execution<br />

and the provision of multiple order types such as<br />

market and limit orders. “Traditionally these have<br />

been important features for any FX trader however,<br />

the low latency demands have be<strong>com</strong>e more<br />

100 | january 2010 e-FOREX<br />

pronounced due to the influx of high frequency<br />

traders into the FX market.”<br />

Regulatory perspectives<br />

As with any new trading model, there is always the<br />

concern that changes to the regulatory environment<br />

will either render certain aspects redundant or add<br />

unhelpful <strong>com</strong>plexity to the current market structure.<br />

Will the development of DMA be threatened or even<br />

enhanced by the arrival of new legislation? In the US<br />

the NFA is looking to regulate the retail FX market<br />

for those trading FX as an asset class while in the EU<br />

many of the principles associated with MiFID may<br />

be extended to cover the FX market. But perhaps<br />

most important will be the possibility of central<br />

clearing for some FX instruments, particularly swaps,<br />

says Lowry of Currenex.<br />

“There are clearinghouses like CME and ICE saying<br />

that they will clear FX which in turn may make it<br />

possible for non-traditional DMA users such as<br />

institutional money managers to trade in the FX<br />

using anonymous or aggregated liquidity pools,” says<br />

Lowry. “On the one hand it will make clearing easier<br />

but on the other hand it will introduce the need for<br />

collateral management.”<br />

Others, like Divisa Capital’s Markarian, hope that<br />

DMA users will benefit from the efficiency execution<br />

provided by the model when it <strong>com</strong>es to measures<br />

such as capital requirements. “We would hope to see<br />

the various regulatory bodies recognize and make<br />

concessions to firms that use the DMA model with<br />

regards to their capital position. There are already<br />

some regulators that have lowered capital<br />

requirements for DMA brokers since these firms do<br />

not act as the counterparty to their clients’ trades.<br />

These regulators recognize that this eliminates<br />

counterparty trading risk and the need for the<br />

increased net capital requirements (i.e. NFA<br />

minimum net capital is $20M USD). We also see a<br />

benefit with the transparency that DMA trading<br />

brings to the industry and hope this may usher in<br />

regulation standards around the world.”<br />

In Europe the regulatory landscape has been<br />

dominated by MiFID, the EU directive which aims<br />

to harmonise Europe’s securities market and<br />

promotes best execution. If the same initiative is<br />

aimed at the FX market, says Hotspot FX’s Miesner,<br />

then the vast majority of buy-side firms – traditional<br />

asst managers as well as the hedge funds - will want<br />

to trade on a platform with multiple participants


ather than being subjected to single bank offerings<br />

with their limited pools of liquidity.<br />

Transaction Cost Analysis<br />

Such a development would also increase the demand<br />

for transaction cost analysis (TCA), a vital element in<br />

achieving best execution by showing the cost of each<br />

trade. These TCA services have be<strong>com</strong>e much indemand<br />

in the equities market and we are starting to<br />

see the same in the FX space, says Miesner. “TCA is<br />

be<strong>com</strong>ing more of a buzzword in FX although I’m<br />

not sure I’ve <strong>com</strong>e across anyone who has successfully<br />

implemented a TCA offering Going forward it is<br />

going to be a big area of interest particularly for the<br />

traditional asset managers that require it. These<br />

traditional asset managers will most likely just be<br />

accessing one or two venues and those<br />

venues will have to provide TCA,<br />

however the biggest stumbling block<br />

is that there are only a handful of<br />

venues that publish their<br />

volumes. When this barrier is<br />

broken down, then it will be a<br />

lot easier for TCA to flourish in<br />

the FX market.”<br />

Despite the mature status of<br />

DMA in other asset classes,<br />

notably equities, Integral’s Sandhu<br />

believes it is still in its relative<br />

infancy in terms of the FX market. “I<br />

don’t think most people in the FX market<br />

even use the DMA term. Although the equities<br />

market is fragmented, most trading is done at the<br />

major order-book venues, of which there are a<br />

limited number. These exchanges or ECNs and they<br />

all have central order books.<br />

They are generally homogenous in the way they offer<br />

execution. But in FX they are order books and OTC<br />

liquidity providers, lots of prices and lots of venues that<br />

are unregulated and all behave differently. It is DMA in<br />

an OTC world and to build an effective DMA tool you<br />

have to solve all of these issues. This is not to say that<br />

these equity-type services have not added something to<br />

the FX market but you cannot just transplant a service<br />

from one asset class into another.”<br />

Other major issues<br />

One of the major issues with DMA in the equities<br />

market is its state of independence. One of the early<br />

heralded benefits of DMA was the fact that it offered<br />

DMA - an increasingly attractive toolset for the FX buy-side<br />

a means to execution through an agency broker that<br />

bypassed the principal brokers. However when<br />

investment banks then offered their own DMA<br />

services or else bought out the independent<br />

providers, the waters were muddied somewhat as to<br />

what constitutes a true DMA service. According to<br />

Sandhu these same issues are now relevant in the FX<br />

market. “There are also those services that started off<br />

as a DMA provider – such as Currenex – that have<br />

now be<strong>com</strong>e venues in their own right with their<br />

own order book and their own liquidity pools rather<br />

than simply the plumbing to get to a host of<br />

independent sources. They are now <strong>com</strong>peting with<br />

Reuters, Hotspot FX and EBS.<br />

There are also banks now claiming that they are<br />

DMA providers, pretending to be agency<br />

brokers and offering to execute your<br />

orders. In an OTC market like FX,<br />

where there is no exchange, the<br />

banks are ultimately the primary<br />

sources of liquidity. It is not that<br />

the buy-side wants to avoid<br />

using the banks but they want<br />

to be able to access them all on<br />

an equal footing. Banks want<br />

their customers exclusively so<br />

they are offering DMA in the<br />

hope that some buy-side firms will<br />

just be looking to tick a box to say<br />

that they have a DMA tool without<br />

really knowing what a true DMA offering<br />

should be. As liquidity providers, banks won’t act as<br />

facilitator of DMA services. In fact, it would be<br />

unreasonable to assume for liquidity providers to<br />

provide DMA that would facilitate their customers’<br />

best execution efforts. As far as I’m concerned you<br />

can either be a principal or an agent but you cannot<br />

be both and a DMA offering can only be so if it<br />

<strong>com</strong>es from an agent. All those banks offering DMA<br />

that are not agency brokers are misrepresenting their<br />

goals to customers.”<br />

Nevertheless Sandhu is confident that the evolution of<br />

DMA will bring with it <strong>com</strong>plete transparency, truly<br />

aggregated pricing and clean trading and will be<strong>com</strong>e<br />

the normal means of execution for the interbank<br />

market at least. “This will mean that FX will start to<br />

look a lot like other asset classes and there will be<br />

three main participants – the banks; the agency<br />

service providers (true agency brokers); and customers<br />

who will learn to expect to be treated fairly.”<br />

january 2010 e-FOREX | 101


RETAIL e-FX PROVIDER<br />

Achieving more effective<br />

Risk Management in Retail<br />

FX platform operations<br />

Faced with a need for more effective risk<br />

management of their Retail FX customer<br />

positions, banks and brokerage firms in the FX<br />

space are being challenged by ballooning small<br />

ticket items, varying customer credit limits, risk<br />

mitigation issues as well strains on their back<br />

office processing capabilities. Roger Aitken<br />

talks to leading industry players to explore the<br />

key issues involved.<br />

ARetail FX customer base is very different<br />

from the traditional corporate and<br />

institutional client base of a bank or large<br />

brokerage firm. For a start client numbers are<br />

generally far greater and the pressures of servicing<br />

these customers who produce a greater percentage of<br />

small ticket FX trades, places an extraordinary load on<br />

102 | january 2010 e-FOREX<br />

the bank/broker systems, staff and processes.<br />

Whilst the credit crunch has forced firms to improve<br />

their risk management operations, the beauty of<br />

margin trading is that there are no credit lines, with<br />

clients posting collateral upfront with their broker or<br />

bank, and trading a multiple based on that figure. This<br />

multiple will depend on a number of factors,<br />

including the quality of the client, what FX products<br />

they wish to trade - from straight forward spot FX, FX<br />

forwards through to vanilla and exotic FX options.<br />

Automation is key<br />

Clearly to remain <strong>com</strong>petitive and avoid potential<br />

blow-ups, firms need to step up to the plate and deploy<br />

cutting-edge technology in their risk management and<br />

FX margining systems. Having fast systems in place to<br />

calculate real-time position and further calls on clients,<br />

if positions deteriorate, is essential.


“Automation is key in revaluing customer<br />

positions in a timely and accurate manner,”<br />

notes Sean O’Donnell, Director of Technology<br />

at Cognotec based in London. “As each<br />

customer’s credit limit can be different - typically<br />

with different leverage ratios - a slower revaluation<br />

process means there is a risk that market price<br />

movements may be missed, thereby leaving the bank<br />

or broker with exposure from a customer’s position.”<br />

There are also historical and technological reasons<br />

why banks and brokers are facing a need for more<br />

effective risk management of their Retail FX customer<br />

positions. Traditionally bank systems were designed<br />

for institutional clients. And, these clients normally<br />

depend on their own reporting software to determine<br />

outstanding risk and deal confirmation. “In the Retail<br />

world, where a system such as FX Bridge’s ProTrader<br />

Plus platform is best suited, the burden is shifted<br />

to the broker,” states Joe Cunningham, President of<br />

FXBridge. “This is why we’ve implemented a robust<br />

and <strong>com</strong>prehensive reporting system. We simplify the<br />

<strong>com</strong>plexity of the information to make it easily<br />

understandable by a less experienced client base.”<br />

In addition, with a large number of Retail clients<br />

under management, FX Bridge’s ability to<br />

automatically manage client exposure and “auto-cut”<br />

clients to prevent a negative equity position is critical.<br />

Finally, the firm’s robust implementation of straight<br />

through processing (STP), from reporting to<br />

confirmation to risk management, is the “icing on the<br />

cake” asserts Cunningham.<br />

Risk management<br />

Denis Borisovsky, CEO of leading platform provider,<br />

PFSoft, based in the Ukraine, believes risk management<br />

is and should be “the most important part” of a<br />

brokerage business. “The most successful brokers we’ve<br />

seen have very sophisticated risk management models,”<br />

he says. “Usually they have extremely smart hedging<br />

strategies, and in some cases are ready to take risks -<br />

be<strong>com</strong>ing accurate market makers.”<br />

In order to minimise risks many brokers today are<br />

connecting to more than one liquidity provider, in FX<br />

as well as across other asset classes. Sometimes they<br />

even create their own ECNs, which allows for fairly<br />

<strong>com</strong>plex rule-based risk management and price<br />

aggregation. Consequently this requires agile risk<br />

systems to be in place. Borisovsky adds: “Ideally risk<br />

management depends on both the behaviour of a<br />

particular customer and market conditions. Only by<br />

>>><br />

Denis Borisovsky<br />

“Only by having flexible models in situ is a broker able to<br />

provide the best conditions for their clients and with<br />

sufficient risk management.”<br />

having flexible models in situ is a broker able to<br />

provide the best conditions for their clients and with<br />

sufficient risk management.”<br />

Plethora of available solutions<br />

There are a host of <strong>com</strong>panies providing margining<br />

and real-time risk management technologies for Retail<br />

FX trading activities. SS&C Technologies (SS&C), is<br />

one which delivers investment and financial<br />

management software. By virtue of its acquisition of<br />

MarginMan, the firm now offers collateralised<br />

trading software to many of the leading global players<br />

in the FX marketplace. MarginMan fully supports<br />

collateralised FX trading, precious metals trading and<br />

over-the-counter FX options trading. In terms of<br />

solutions catering specifically to the Retail end of the<br />

market, there are plenty of products available, says<br />

Peter Kelleher, Product Manager for MarginMan,<br />

who deals solely with the margin trading business at<br />

the firm. “However, by and large they [solution<br />

providers] have typically just offered a very simple 5%<br />

or 10% leverage calculation,” notes Kelleher. “And,<br />

clients are seeking more information and on a realtime<br />

basis, more aggressive netting and lower<br />

calculations in terms of the margin requirement.”<br />

The USP of MarginMan is that it is highly scalable,<br />

rich in functionality and flexible in terms of the rules<br />

in calculating client exposure. But this should hold<br />

true for all robust FX risk management and<br />

margining systems.<br />

january 2010 e-FOREX | 103


RETAIL e-FX PROVIDER<br />

Peter Kelleher<br />

“Clients are seeking more information and on a real-time<br />

basis, more aggressive netting and lower calculations in<br />

terms of the margin requirement.”<br />

Traditionally MarginMan was developed for banks<br />

who are catering for a private client base. Kelleher<br />

says that more recently they have <strong>com</strong>e to look at the<br />

Retail FX market and hedge fund side of the business<br />

in terms of prime brokerage or give-up trading - the<br />

market place that has evolved into high volume-type<br />

transactions - in conjunction with on-line capability.<br />

Exploding volumes<br />

Another top provider is SunGard, with its Sierra<br />

product line for FX Retail margining. Jim Dennelly,<br />

senior vice president at SunGard’s Sierra business unit<br />

based in Philadelphia, says that currently FX Retail<br />

margining and FX STP is the number one business<br />

currently for the Sierra product, a solution for FX<br />

trading. He notes there has been a major shift in<br />

margining over recent years. “The challenges facing<br />

clients are unique with exploding volumes and having<br />

to handle the tremendous growth in FX margining,”<br />

he remarks. Go back a decade and margining was<br />

something that was performed at the end of the day,<br />

with a report produced that revealed what was owed<br />

the next day. Limits were typically intra-day and there<br />

were no real valuations.<br />

“Today, the whole paradigm has shifted,” says<br />

Dennelly. “Now even the smallest players are<br />

distributing their services out across multiple platforms.<br />

So, you could be a start-up and end up having two or<br />

three electronic platforms right out of the gate.”<br />

Sungard also have bigger firms who are connecting to<br />

104 | january 2010 e-FOREX<br />

>>><br />

around ten electronic platforms using Sierra, which<br />

incorporates a margin trading and collateral<br />

management module that monitors and analyses<br />

client positions and risk in real-time. The solution<br />

also incorporates a customer white-label module that<br />

helps banks provide clients with easy access to<br />

streaming rate dealing, position management, deal<br />

status check and current market quotes.<br />

Co-branding tools<br />

David Lucas, managing director, Business<br />

Development, Fortex Inc. in Chicago, says: “For us<br />

the risk management tools that we put in place are<br />

appropriate for any client, whether they be an<br />

individual or an institution that is trading someone<br />

else’s money. The firm, which has FX brokers as<br />

customers rather than traders, has a preference to cobrand<br />

its risk management and margining tools.<br />

Recently their offering went live with FC Stone, a<br />

large Chicago-based FX broker.<br />

One thing that differentiates Fortex from a number of<br />

risk management <strong>com</strong>petitors is that the firm monitors<br />

risk on the front end as well as the back end. “A<br />

broker could have a risk warning on the back end that<br />

would necessitate a reaction within the firm,” notes<br />

Lucas. “Yet since we incorporate the trading and risk<br />

management, we can automate the response to a risk<br />

event.” Lucas notes in relation to the many parties that<br />

have a vested interest in risk management issues, that:<br />

“The broker certainly has a great interest in self<br />

preservation. They don’t want to see a blow-up among<br />

Jim Dennelly<br />

“Now even the smallest players are distributing their<br />

services out across multiple platforms.”


RETAIL e-FX PROVIDER<br />

their client base. Also, many assumptions [in this risk<br />

area] that were made in the past have obviously been<br />

proven to be incorrect.” While there have been<br />

infrequent negative events in the FX markets - usually<br />

due to the liquidity of certain currency pairs having<br />

dried up - brokers giving out credit (leverage) to their<br />

customers are keen to preserve their capital.<br />

Margin calculations<br />

In terms of the elements usually required for<br />

calculating a customers’ available FX margin in the<br />

Retail space, the core elements are the opening cash<br />

balance, customer foreign exchange positions, the<br />

leverage ratio per instrument and a particular<br />

customer’s call and close-out values.<br />

Cognotec’s O’Donnell says here: “Next generation<br />

platforms greatly assist the process of determining a<br />

customer’s available margin by tracking changes to all<br />

of this data, with the best of these systems<br />

undertaking this in real-time.”<br />

Lucas says Fortex has gone “a step further” when it<br />

<strong>com</strong>es to calculation of the margin calculations for its<br />

clients (the brokers) and added an extra layer of risk<br />

<strong>com</strong>fort. In addition to the brokers setting initial<br />

margin requirements, maintenance requirements and<br />

liquidation requirements for a trading client, by utilising<br />

Fortex technology, maximum position limits per<br />

currency pair can be set, as well as limits per orders and<br />

Sean O'Donnell<br />

“Next generation platforms greatly assist the process of<br />

determining a customer’s available margin by tracking<br />

changes to all of this data, with the best of these systems<br />

undertaking this in real-time.”<br />

106 | january 2010 e-FOREX<br />

>>><br />

number of orders. It can even be applied to customers<br />

trading more than one account. (Critically though the<br />

customer can never override the broker’s limit).<br />

He adds: “What we’ve done is to develop tools that can<br />

set limits that are more restrictive depending on the<br />

currency in question. For all those margin requirements<br />

mentioned, if a trader hits the maintenance level, we<br />

will generate real-time emails for all the relevant<br />

constituents involved.” With cash deposits made in<br />

brokerage accounts by clients usually receiving the full<br />

margin calculation (i.e. no market risk), posting<br />

securities into that same account will likely be subject<br />

to a margin ‘haircut’ (i.e. to offset the market risk).<br />

Fortex’s extra layer takes into consideration differing<br />

margin requirements on different currency pairs. For<br />

example, traders probably have a good idea of what<br />

the margin required is when trading a G8 currency<br />

(US$, Yen, etc.), and that the requirement is close to<br />

the actual risk. But when it <strong>com</strong>es to a more exotic<br />

currency, the margin requirement could well be<br />

higher to reflect the potentially greater risk.<br />

Also, if a trader trading on margin decides to say<br />

initiate an FX position, they might have to post a 2%<br />

margin. By making a $100,000 deposit, this would<br />

provide the potential to have a US$5m position (i.e.<br />

leverage of 50x). If the maintenance requirement level<br />

is set at 1% (US$50,000) and the trader’s equity falls<br />

below that figure, Fortex would again generate an<br />

email alert to all parties involved. This would include<br />

the customer (Retail trader), the broker’s risk<br />

department as well as an introducing broker - if used.<br />

Scalable and multi-dimensional<br />

Dennelly at SunGard Sierra says crucially “Whatever<br />

solution is going to be purchased, one needs to make<br />

sure that it can handle all types of [FX] products that<br />

clients are going to need to use. On top of that the<br />

margining calculation engines need to be extremely<br />

flexible and scalable.” Presently in Sierra, there are over<br />

68 different margining algorithms. They also provide<br />

an open API, so that if the customer has something<br />

that is unique and proprietary to them, they can “plug<br />

that in” and use it. The Sierra platform is “expected to<br />

be margining plus limits”, Dennelly says.<br />

FX margin calculations could also take a lesson from<br />

using a SPAN ® approach from FXBridge, a global<br />

provider of innovative software solutions to<br />

<strong>com</strong>panies operating in the high-volume/low latency<br />

FX. “Look at the entire product portfolio, assess risk,<br />

and then determine margin,” says Joe Cunningham,<br />

head of FX at FXBridge, based in Atlanta, Georgia.


RETAIL e-FX PROVIDER<br />

“At FX Bridge, we evaluate a currency pair, such as<br />

EUR/US$, by looking at the total <strong>com</strong>bination of<br />

long and short spot positions, calls, and puts. Then<br />

we evaluate the risk assessment of the portfolio by<br />

changing the underlying asset up and down as well as<br />

the volatility.” By looking at a portfolio in this multidimensional<br />

way, the firm assigns a margin<br />

requirement that is said to ac<strong>com</strong>plish two goals.<br />

“Firstly, it protects the dealer with a sufficient margin<br />

requirement. Secondly, it only encumbers the margin<br />

capital for the risk, thus leaving the remaining margin<br />

available to continue trading,” Cunningham explains.<br />

Real time considerations<br />

A big issue in terms of risk exposure for traders in<br />

years gone by was that the prevailing trading platforms<br />

would only calculate margin based on the position<br />

amount, not taking into consideration a position’s<br />

market value (in real time). This exposed traders and<br />

brokers to potentially significant levels of risk from<br />

intra-day volatility and sudden jumps in FX rates.<br />

These less sophisticated models were only capable of<br />

handling a limited number of calculations and often it<br />

was a case of a batch process at the end of the trading<br />

day, with all the risk consequences that came with it.<br />

Platforms nowadays, originally designed for the high<br />

volatility and algorithmic FX market, provide far more<br />

<strong>com</strong>plex margining models. These are based on the<br />

current value of a certain position and move in real time.<br />

Borisovsky says: “This requires the recalculation of<br />

margin requirements for all clients’ positions on each<br />

new quote, which can sometimes mean that hundreds<br />

of quotes per second/ per each instrument are<br />

required.” He also points out that it is sometimes<br />

necessary and critical to block the margin required for<br />

orders, depending on stop limits, the order execution<br />

and/or destination within a brokerage platform or in an<br />

external liquidity provider platform. Whilst not great<br />

for traders, it can limit risks faced by brokers as they<br />

can be confident that when an order is executed their<br />

clients always will have margin required. Borisovsky<br />

believes that this is area where improvements have to be<br />

made “by extending standard STP interfaces using the<br />

next generation of FIX.”<br />

Tailored solutions<br />

Turning to what technology solutions are now<br />

available to help Retail FX platform operators address<br />

their specific margining requirements, Cognotec’s<br />

O’Donnell says there are two key attributes that<br />

solutions for an “enterprise class” margin trading<br />

system need to have. “The solution firstly needs to be<br />

flexible enough to support the wide variety of margin<br />

rules that operators apply,” he explains. “These rules<br />

108 | january 2010 e-FOREX<br />

>>><br />

David Lucas<br />

“What we’ve done is to develop tools that can set limits that<br />

are more restrictive depending on the currency in question.”<br />

can change based on how a bank/broker wants to<br />

track a customer’s credit - by currency, by currency<br />

pair, by volume traded, tenor, as well as differences in<br />

regional regulatory requirements.” He adds:<br />

“Secondly, it needs to extremely fast and robust,<br />

which is why Cognotec has chosen to base our<br />

platforms architecture on the Java Enterprise Edition<br />

(JEE) standards.” JEE is widely regarded as the<br />

leading technology architecture for highly flexible,<br />

performant and scalable solutions that can handle the<br />

load of large Retail customer based systems.<br />

Recognising the huge challenge from dealing with the<br />

sheer volume of small volume FX tickets, Fortex has<br />

built a ‘warehouse’ specifically for such trades from<br />

their clients. “Clients can warehouse such FX trades<br />

until they be<strong>com</strong>e of a marketable sized amount,”<br />

explains Lucas. “We can set up exactly when these<br />

trades be<strong>com</strong>e auto hedged when the broker goes to<br />

market, either by size of the exposure or by what has<br />

happened in the market since they started taking on<br />

this exposure.” This saves costs for everyone, since<br />

passing trades to liquidity providers incurs costs, as a<br />

market maker has to clear and settle the trade as well<br />

as the broker. In respect of PFSoft’s ProTrader, which<br />

the firm dubs the ‘One Trading Platform’, six<br />

different margin models are provided to customers.<br />

These cover all kinds of margin requirements faced on<br />

various different markets and by different market<br />

participants. Furthermore, it has a highly<br />

customisable scripting interface to enable new margin<br />

models to be added in order to reflect any specific risk<br />

management in future.”


RETAIL e-FX PROVIDER<br />

Joe Cunningham<br />

“At FX Bridge, we evaluate a currency pair, such as EUR/US$,<br />

by looking at the total <strong>com</strong>bination of long and short spot<br />

positions, calls, and puts. Then we evaluate the risk<br />

assessment of the portfolio by changing the underlying asset<br />

up and down as well as the volatility.”<br />

Client benefits<br />

As to why more effective real-time risk management<br />

leads to more accurate margining and what benefits<br />

Retail FX brokers can pass onto clients by having an<br />

improved margining and risk management capability<br />

on their trading platforms, Cognotec’s O’Donnell<br />

says: “All risk management systems operate by acting<br />

on events that either raise or lower the risk to the<br />

participants involved - in this case the bank/broker<br />

and the customer.”<br />

By having a real-time risk management system, the<br />

bank/broker can react to changing events (market<br />

prices, customers positions, leverage ratios, etc.), thus<br />

reducing the risk to both parties. This can enable<br />

higher leverage and more attractive credit lines to be<br />

provided to clients. O’Donnell adds: “For example, if<br />

a risk management system of a bank/broker is being<br />

supplied with prices once every second (and not in<br />

real-time), then they will have to lower the leverage<br />

per instrument as there is a possibility that a price<br />

change will occur within the one second interval that<br />

could cause a customer to be closed out.”<br />

By its very nature failure to provide real-time risk<br />

management creates risk. “Gaps in time create gaps in<br />

market coverage,” Cunningham adds. “And, in order<br />

to be <strong>com</strong>fortable offering aggressive leverage to<br />

clients, the broker needs a high degree of certainty in<br />

closing out clients prior to a negative equity<br />

110 | january 2010 e-FOREX<br />

situation.” The closer to “real-time risk management”<br />

in conjunction with auto margin management, the<br />

greater the leverage a broker can offer clients without<br />

be<strong>com</strong>ing subject to undue market risk.<br />

Competitive advantages<br />

As to the new business opportunities and <strong>com</strong>petitive<br />

advantages banks/brokers can obtain by ramping up<br />

their risk and margining infrastructures, the events of<br />

the past year highlight that they must understand<br />

their own exposure along with their customers’ credit<br />

exposure if they want to run effective businesses.<br />

As O’Donnell puts it: “Those operators who can<br />

manage their risk with real-time margining platforms<br />

will be able to ensure that they are able to handle the<br />

volatility of the markets, support very large numbers<br />

of customers whilst still offering leverage/credit terms<br />

that are aggressive - without <strong>com</strong>promising risk.” As a<br />

pointer to future opportunities and enhancements,<br />

SunGard Sierra’s Dennelly notes in relation to FX<br />

margining more and more clients are wanting to FX<br />

margin FX options. Retail clients usually start off<br />

trading spot FX, might follow that up with a move<br />

into forward market and eventually embrace the<br />

options market. Again this underscores the need for<br />

choosing a solution that can cope with all types of FX<br />

products.<br />

Despite certain legal restrictions currently in place,<br />

Dennelly suggests that the next big trend in the<br />

market could be well be “cross margining” FX<br />

products, whereby integrated statements are produced<br />

for clients showing their cash margin positions,<br />

futures positions and the overall consolidated picture.<br />

FXBridge’s Cunningham says that banks and brokers<br />

open a new world of product and revenue<br />

opportunities by offering trading accounts with<br />

<strong>com</strong>bined spot and options margining. “First, the<br />

account holder can implement trading strategies for<br />

volatile and non-volatile markets that can rise, fall or<br />

remain range bound,” he explains. “Second, the<br />

account holder can implement risk management<br />

strategies that simple stop and limit orders cannot<br />

provide.” He adds: “By keeping an active account<br />

holder longer, the dealer not only derives more<br />

opportunity for revenue, but reduces one of the most<br />

significant costs, namely that of customer<br />

acquisition.”<br />

Critically though, as Fortex’s David Lucas says:<br />

“Everyone in the foreign exchange market food chain<br />

has an interest in managing their risk effectively,<br />

because no one can make money from a customer<br />

who goes out of business.”


RETAIL e-FX PROVIDER<br />

Taking steps to prepare<br />

for Disaster Recovery<br />

By Eric Burgener, Senior VP of Marketing InMage<br />

In today’s climate, most enterprises maintain some<br />

form of business continuity plan. Business continuity<br />

plans provide a way for an enterprise to continue<br />

functioning in the event of a catastrophic disaster that<br />

shuts down business operations at one or more<br />

primary locations. Business continuity plans<br />

cover information technology (IT)<br />

infrastructure recovery, human capital<br />

issues that arise when business<br />

operations must be restarted at<br />

a remote location, and physical<br />

infrastructure issues, such as<br />

re-establishing <strong>com</strong>munications,<br />

ensuring physical security, and<br />

providing appropriate work areas at<br />

remote locations. IT infrastructure<br />

recovery, sometimes referred to as<br />

disaster recovery (DR), addresses the issues<br />

involved with recovering <strong>com</strong>puting<br />

equipment (servers, storage, etc.), data, and<br />

application services. DR provides a necessary<br />

foundation for business continuity plans but is not<br />

a substitute for them. An effective DR plan is<br />

especially important for online foreign exchange (FX)<br />

brokers, whose trade servers are absolutely essential<br />

to their businesses.<br />

Any downtime events, such as a server failure, virus or<br />

natural disaster, significantly affects a broker’s ability<br />

to <strong>com</strong>plete transactions, generate revenue and service<br />

its customers. FX brokers also operate in an<br />

increasingly strict regulatory environment. The National<br />

Futures Association (NFA) requires all members to<br />

adopt a disaster recovery (DR) plan reasonably<br />

designed to enable them to continue operating, reestablish<br />

operations, or transfer their business to other<br />

members with minimal disruption to their customers,<br />

other members, and the <strong>com</strong>modity futures markets.<br />

Additionally, all downtime events must be reported.<br />

This article will focus on the key elements of creating<br />

an effective DR plan, and then provide a short case<br />

study of how a leading provider of foreign exchange<br />

trading services, Interbank FX, implemented an<br />

updated DR plan to meet their requirements.<br />

112 | january 2010 e-FOREX


Eric Burgener<br />

Market Forces Driving Change<br />

The conventional approach to DR was to periodically<br />

ship copies of backup tapes to remote locations, where<br />

they were often stored for years, to ensure data<br />

recovery in the event of catastrophic disasters which<br />

may shut down primary sites. In the world of DR,<br />

two key metrics govern recovery capabilities: recovery<br />

point objective (RPO) and recovery time objective<br />

(RTO). RPO defines the minimum acceptable level<br />

of data loss (e.g. no more than 24 hours, no more<br />

than 4 hours, etc.) per recovery event, while RTO<br />

defines the maximum acceptable time to recovery<br />

(e.g. data and/or applications restored and running<br />

within 8 hours, etc.).<br />

Remote recoveries from tape generally exhibit lax<br />

RPO and RTO. By the time tapes are stored at<br />

a remote location, the data may already be<br />

several days to a week old, and recovery can<br />

easily require several days to a week. Data is<br />

growing at unprecedented rates, and evolving<br />

business and regulatory mandates are driving<br />

ever more stringent recovery requirements.<br />

For most critical application environments,<br />

a tape-based DR approach just can’t meet<br />

these requirements, putting businesses at<br />

risk for lost revenue, poor customer service,<br />

and, in certain extreme cases, overall<br />

business viability. These market forces<br />

are driving many FX brokers to reevaluate<br />

how they plan for DR.<br />

>>><br />

Planning for Effective DR<br />

There are four critical planning steps that FX brokers<br />

must take in either setting up a DR plan for the first<br />

time or re-evaluating their pre-existing plans:<br />

Step 1: Understand business priorities<br />

While FX brokers have a number of business<br />

processes, certain ones are more critical than others.<br />

Generally, any business processes that are directly<br />

related to revenue generation or customer support are<br />

deemed critical. To focus in on areas for which a<br />

recovery plan must truly exist, it helps to: 1)<br />

understand the time-sensitivity of recovery and how it<br />

relates to business priorities; and 2) identify the<br />

impacts of failures, quantifying them in terms of<br />

dollar amounts (e.g. revenue lost per hour, etc.) where<br />

possible. Create a prioritized list that includes all<br />

major business process areas, and then map those<br />

business processes to the relevant supporting IT<br />

infrastructure. The end goal of this exercise is to have<br />

a list of applications, servers, and storage that must be<br />

available to support each business process.<br />

Step 2: Assess your recovery requirements<br />

Once major business process areas have been<br />

prioritized in terms of their criticality to the business,<br />

you will know which ones need to be focused on first.<br />

The next step is to determine the business impact of<br />

longer versus shorter recovery times for these key<br />

business processes. Recovery tiering is an approach<br />

that is often used when evaluating the recovery<br />

requirements associated with various business<br />

processes. Instead of evaluating and setting recovery<br />

requirements individually for all major business<br />

process areas, a small number of recovery tiers is<br />

defined. Each tier has a set of recovery performance<br />

metrics (e.g. RPO, RTO) that are associated with all<br />

application environments within that tier. For<br />

example, you may define three tiers: the highest tier<br />

for your most critical business processes without<br />

which you cannot run your business, a middle tier for<br />

applications that are not critical but still important,<br />

and a lower tier for all other applications.<br />

Keep in mind that it’s not just data recovery you’ll<br />

need to focus on. When you have to recover from a<br />

major outage, you’ll likely need to recover both data<br />

and applications. Many enterprises implement a DR<br />

plan for just data, assuming that servers and<br />

application environments will be manually rebuilt and<br />

recovered if they need to be. By relying on manual<br />

january 2010 e-FOREX | 113


RETAIL e-FX PROVIDER<br />

recovery processes for applications, you are putting<br />

your business at additional risk. Automated<br />

application recovery will be more reliable and perform<br />

more predictably because it will not be as dependent<br />

upon the skill of the administrators that are actually<br />

performing the recovery (your best trained<br />

administrators may not always be available when a<br />

real disaster hits).<br />

Step 3: Match the right solutions to your recovery<br />

requirements<br />

Once you’ve determined the key recovery metrics of<br />

RPO and RTO, you’ll need to consider just what type<br />

of IT infrastructure you need to meet them.<br />

Understand the recovery capabilities that various<br />

technologies deliver. Tape has low storage costs, but<br />

supports very lax RPO and RTO and requires a lot of<br />

administrative overhead during recoveries. This,<br />

however, may meet your requirements. If you need<br />

better RPO and RTO performance, you may want to<br />

consider disk. Disk has higher storage costs, but can<br />

support very stringent RPO/RTO, requires<br />

significantly less administrative overhead for<br />

recoveries, and supports access to a variety of next<br />

generation data protection technologies like<br />

continuous data protection (CDP), asynchronous<br />

replication and WAN optimization that solve a lot of<br />

other recovery problems that tape cannot. Finally,<br />

don’t just consider data recovery technologies; look for<br />

technologies that can help automate application<br />

recovery as well for your highest recovery tier<br />

application environments.<br />

114 | january 2010 e-FOREX<br />

Step 4: Test your DR plans<br />

There is a big difference between theory and reality.<br />

We’ve probably all heard the story about the bumblebee.<br />

Scientists evaluating the aerodynamics of the bumblebee,<br />

given what we know about aeronautics, would have to<br />

conclude that it could not fly. And yet it does.<br />

To be sure your DR plan will work as expected, you<br />

have to regularly test it. If you are using some form<br />

of replication to meet stringent DR requirements,<br />

these are <strong>com</strong>plex configurations that can evolve and<br />

degrade over time in unexpected ways. You want no<br />

surprises - your DR plan should work predictably.<br />

Newer technologies like server virtualization and<br />

application failover/failback can help make DR testing<br />

non-disruptive to production environments and much<br />

less expensive than it has been in the past. Regular<br />

testing also helps you fine tune and improve your<br />

recovery capabilities, evolving them over time as your<br />

own recovery requirements evolve.<br />

Illustration of a DR Plan<br />

Headquartered in Salt Lake City, Utah, IBFX is a<br />

leading provider of online foreign exchange trading<br />

services that serves over 35,000 clients across more<br />

than 140 countries. IBFX maintains two data<br />

centers, a main production center in Salt Lake City<br />

that houses all of their business-critical trade servers,<br />

and a remote data center in New York.<br />

With data growth rates skyrocketing, IBFX was<br />

looking to maintain <strong>com</strong>pliance while at the same


time improving their recovery capabilities. The main<br />

production center had a variety of heterogeneous<br />

servers and storage, and IBFX was looking for a<br />

solution that would provide the flexibility to<br />

ac<strong>com</strong>modate all of them. Of particular concern were<br />

minimizing data loss on recovery, shortening recovery<br />

times, and solution scalability.<br />

“We needed technology that would enable us to fully<br />

recover our data center in the event of a catastrophe,<br />

without any gaps,” said Paxton Powers, IT<br />

Infrastructure Manager, IBFX. “Our idea was for a<br />

<strong>com</strong>pletely virtual DR site. Real-time replication from<br />

physical to virtual machines would be the fastest way<br />

to transfer data from the Salt Lake City data center to<br />

the New York DR site.”<br />

After evaluating their requirements, IBFX came to the<br />

conclusion that tape-based infrastructure could not<br />

meet their highest recovery tier requirements, and that<br />

the business impacts of excessive downtime justified<br />

an investment in newer technology. Candidate<br />

technologies to meet IBFX’s recovery requirements<br />

included CDP, asynchronous replication, recovery<br />

automation, and disk-based recovery.<br />

InMage Systems provided a software-based recovery<br />

solution that integrated local (backup) and remote<br />

(DR) recovery capabilities into a single solution<br />

designed to support heterogeneous environments.<br />

InMage’s foundation technologies, which included<br />

CDP, asynchronous replication, application<br />

failover/failback, WAN optimization, and disk-based<br />

IBFX headquarters<br />

Taking steps to prepare for Disaster Recovery<br />

Paxton Powers<br />

“We needed technology that would enable us to<br />

fully recover our data center in the event of a<br />

catastrophe, without any gaps,”<br />

recovery, were a good fit for IBFX’s needs. CDP<br />

helped minimize the impact of data protection<br />

operations on trading servers, helping them to<br />

maintain high performance, and provided options to<br />

minimize data loss on recovery while meeting very<br />

short RTOs. Asynchronous replication, <strong>com</strong>bined<br />

with WAN optimization, allowed IBFX to maintain<br />

very current copies of their production data sets at<br />

their remote data center in New York while keeping<br />

bandwidth costs to a minimum. Application failover<br />

and failback extended the solution’s abilities beyond<br />

just recovering data, helping IBFX to automate<br />

application-level recovery operations to make them<br />

faster and more reliable.<br />

“Our main objective was to be able to recover our<br />

data center and remain operational during downtime<br />

events,” said Powers. “InMage gave us that ability.<br />

We’ve got our production trade servers being<br />

replicated between our two data centers, which is a<br />

huge win. Additionally, we can meet near-zero<br />

recovery time objectives, enabling us to <strong>com</strong>e back<br />

online very quickly after a problem. In the trading<br />

business, time literally is money and every minute of<br />

downtime counts. We have peace of mind now that<br />

we’ve minimized the risk of impacting customers or<br />

revenue due to server downtime, whether it’s a simple<br />

failure or a natural disaster.”<br />

january 2010 e-FOREX | 115


SPONSORED STATEMENT<br />

RETAIL e-FX PROVIDER<br />

360° Consulting:<br />

A leader in business development<br />

services for the Retail FX sector<br />

116 | january 2010 e-FOREX<br />

Costas Constantinides<br />

360° Consulting is a consultancy based in<br />

Limassol, Cyprus (EU), which provides a<br />

variety of consulting services to the Retail<br />

<strong>Forex</strong> / CFD /Commodity investment<br />

services sector. Costas Constantinides,<br />

Director and Chief Consultant of the firm,<br />

highlights some of the key areas where the<br />

consultancy is assisting Retail FX market<br />

participants to develop their establishments<br />

and improve their business practices.<br />

Costas, 360 degrees offers a powerful message.<br />

What is the underlying concept and history that led<br />

to the launch of this consultancy?<br />

The concept stands for servicing our clients with<br />

excellence in all specialized aspects of forex business<br />

where value is sought: Simply, 360 degrees of care<br />

and reach.<br />

The experience stemming from our team’s<br />

professional roles in the sector, led us to realize that<br />

most developing <strong>Forex</strong>/CFD firms & funds around<br />

the world had limited choice in where to seek<br />

regulatory and operational advice relevant to the<br />

nature of their business. Consequently, in a<br />

considerable number of cases, this led to<br />

inconvenience due to delays, inflated and<br />

inconsistent consulting costs, and inadequate results.<br />

360 o Consulting joined together all of the relevant<br />

expertise of each member of our team, dating back<br />

to the development of some leading <strong>Forex</strong> firms in<br />

2005. This included their global license and<br />

operational projects expertise. As a result a unique<br />

and specialized consultancy came about to offer very<br />

needed services to the forex sector. We are proud<br />

that our efforts in the forex sector have left<br />

significant achievements and have helped Cyprus to<br />

be<strong>com</strong>e an attractive forex business hub.<br />

From your experience, what type of forex broker<br />

regulation is of particular interest to the market?<br />

Regulatory and establishment issues focusing on<br />

capital requirements, operating frameworks,<br />

credibility and taxation are of particular interest to<br />

forex brokers. Since beginning of 2008, there has<br />

been strong interest in forex broker establishments<br />

in Cyprus with a CySEC (Cyprus Securities &<br />

Exchange Commission) license, alongside limited<br />

interest in other international licenses.<br />

What services does 360 o Consulting offer that a<br />

forex business can benefit from?


The different types of businesses we are involved with<br />

include: Brokerages, Market Makers, Asset Managers,<br />

and Investment Funds. It is important to structure and<br />

develop a business by taking into consideration these<br />

key factors:<br />

• market penetration<br />

• tax-structure<br />

• regulatory frameworks<br />

• service value<br />

• operational efficiency<br />

• cost<br />

In most such cases it is not necessary to reinvent the<br />

wheel, but merely to get the best design and<br />

<strong>com</strong>ponents in place to make up a robust business<br />

player. Our care and broad support gives rise to trust<br />

and satisfaction. Our clientele then usually involve us<br />

in larger areas of their business operations to save costs,<br />

time and realize higher returns.<br />

The main service categories we provide are:<br />

1. International Licenses for <strong>Forex</strong>/CFD Brokerages,<br />

Market Makers & Asset Managers:<br />

In the case of the most popular CySEC license project,<br />

we consult our clients on the applicable regulation and<br />

corresponding operations, support our clients for their<br />

required initial setup, swiftly prepare and submit the<br />

relevant application, and finally support it up to the<br />

granting of CySEC Cyprus Investment Firm license.<br />

2. Private Investment Vehicles for Fund<br />

Management:<br />

360o Consulting can assist in establishing and<br />

operating licensed private investment vehicles most<br />

suitable for fund management. Within regulated, taxefficient,<br />

and low cost structures, fund managers can<br />

attract and pool their client funds for trading.<br />

3. Ongoing Business Support<br />

Firms choose to appoint 360o Consulting in<br />

managerial and/or consulting roles so as to maintain<br />

ongoing operations in accordance with regulatory<br />

requirements and to transmit operational expertise to<br />

staff. This in turn allows for considerably less “humanresource”<br />

costs and for more focus on the development<br />

side of the business. For business ease, 360o Consulting<br />

makes available, through a consortium, all required<br />

auditing, legal and accounting services.<br />

The best kept secrets are now being<br />

unleashed with 360 o Consulting, the<br />

cornerstone for <strong>Forex</strong> License consulting<br />

and Business Strategy development<br />

4. Branding | Marketing | Sales<br />

360o Consulting offers to existing clients expertise in<br />

business development within the forex market place<br />

specifically for:<br />

• Brand consulting and/or full Brand<br />

implementation;<br />

• Consulting in Sales & Client Relationship<br />

Management processes, to improve retention<br />

performances;<br />

• Consulting in Online/Offline Marketing<br />

processes, to improve targeted parameters (i.e.<br />

cost-per-acquisition);<br />

Given your expertise and activity within the market,<br />

what do you see as currently the most important<br />

challenges facing forex businesses?<br />

The current and future business challenges stem from<br />

increasingly demanding regulatory requirements,<br />

unstable economic recovery, tight credit and liquidity,<br />

growing numbers of market participants, and in some<br />

cases lack of client trust. Hence, there arises the need<br />

to build credibility, differentiate service value and to<br />

optimize the costs & benefits of development. This<br />

need not necessarily mean a barrier to establishing<br />

and/or developing a forex business, as long as good<br />

foundations are put in place. In this respect regulation<br />

and a well-thought out business setup are a great<br />

investment.<br />

Finally and most importantly, how can interested<br />

parties get in touch with 360o Consulting to explore<br />

and realize potential?<br />

We re<strong>com</strong>mend that interested parties meet us in<br />

person to discuss their needs or they can contact us at:<br />

Email 360-consulting@cytanet.<strong>com</strong>.cy<br />

Web www.360-forex.<strong>com</strong><br />

Tel. + 357 99 48 44 40 / Tel. + 357 25 73 55 35<br />

Fax + 357 25 73 63 33<br />

january 2010 e-FOREX | 117


RETAIL e-FX PROVIDER<br />

CFH WebTrader:<br />

looking to re-define the boundaries<br />

in web-based FX trading platforms<br />

CFH Markets, which was founded in 2007,<br />

develops custom-built solutions for clients<br />

looking to operate in the retail FX market. The<br />

<strong>com</strong>pany achieves this is by working with a<br />

variety of technology vendors and liquidity<br />

providers to produce a service matching the<br />

unique objectives of the bank or broker. e-<strong>Forex</strong><br />

talks to the CEO of CFH Markets, Lars Holst,<br />

CFA, about the <strong>com</strong>pany's business model,<br />

services and WebTrader platform.<br />

Lars, brokers or banks that want to offer Retail<br />

FX trading solutions have traditionally had to<br />

either adopt a white-label platform or deploy<br />

one that <strong>com</strong>bines various differing trading<br />

technologies. How does your business model differ<br />

from these?<br />

Correct, so far new entrants have either had to whitelabel<br />

the platform of an existing player in the retail<br />

FX markets and live with all the <strong>com</strong>mercial<br />

challenges and limitations that involves or the new<br />

entrants have had to get involved in major - and upfront<br />

expensive - IT and integration projects and put<br />

together the puzzle themselves.<br />

We have essentially created a new route and we pride<br />

ourselves in providing next-generation customized<br />

white label and retail FX solutions for banks and<br />

other financial institutions.<br />

Our white label model is extremely open and we try<br />

not to put any limitations on our clients and partners.<br />

Within CFH we have assembled a unique world-class<br />

team, taking only the best of the best from the<br />

industry. We benefit from having a team with senior<br />

level understanding of all parts of the value chain that<br />

can give a 360 degree view of the industry as well as<br />

inside industry knowledge. This senior level industry<br />

118 | january 2010 e-FOREX<br />

know-how <strong>com</strong>bined with proprietary cutting edge<br />

technology and partnerships with some of the top<br />

liquidity sources in the world gives our clients<br />

<strong>com</strong>plete flexibility in how they want to work with us<br />

– from the local retail broker and fund manager who<br />

wants to access interbank liquidity and state-of-the-art<br />

trading technology to the large global provider<br />

looking for customized trading solutions and<br />

consultancy in how to structure their online business<br />

through the full value chain.<br />

Unlike many white-label FX providers, CFH Markets<br />

does not target retail clients. What advantages does<br />

this give you?<br />

We try to avoid getting into any situations where<br />

there might be conflicts of interests between us and<br />

our clients and partners. We have white label clients<br />

all over the world today and we believe there is an<br />

inherent conflict of interest between being a white<br />

label provider and targeting retail clients and we<br />

believe that this business model has a limited life time<br />

and is not viable in the long run for any serious player<br />

that wants to make an impact in the market.<br />

Along the same lines we have also decided not to run<br />

a dealing desk to avoid any conflict of interest with<br />

trades or orders. All trades go STP to our interbank<br />

market providers and we have even decided to have a<br />

limited license as matched principal broker where we<br />

simply cannot take risk on our books to assure that<br />

we can act with integrity and without conflicts of<br />

interests at all times with our clients and partners.<br />

CFH Markets has developed a margin-based trading<br />

platform called CFH WebTrader, which is already<br />

being white-labelled. How does the platform help<br />

providers differentiate themselves in the highly<br />

<strong>com</strong>petitive Retail FX market?<br />

The CFH Web Trader provides a very simple, yet<br />

efficient user interface that makes it very easy for retail<br />

clients to trade. Our white label solutions is a lot more


than the actual Web client GUI though, it consists of a<br />

number of <strong>com</strong>ponents and it is this holistic approach<br />

<strong>com</strong>bined with our superior CFH Web Trader that<br />

makes our solution truly unique.<br />

Please describe some of the<br />

advanced trading functionality<br />

that CFH WebTrader offers.<br />

CFH WebTrader<br />

I think it is difficult these days<br />

to say what is really advanced.<br />

What was considered an<br />

advanced trading functionality<br />

not long ago is standard and a<br />

minimum requirement today<br />

and our CFH Web Trader<br />

obviously supports all of this<br />

but we are careful in what we<br />

add as we believe there is a<br />

trend towards simplicity and<br />

away from more and more<br />

<strong>com</strong>plexity and so far all our white<br />

label clients have shared this point of view with us.<br />

In what ways is the platform designed to provide<br />

exceptional flexibility?<br />

The CFH Web Trader provides full flexibility for<br />

clients to configure what they want to see on the<br />

screen. The client can configure multiple workspaces<br />

and tabs as they desire. Everything is customizable on<br />

the fly from the colour of the background of your<br />

charts to the news that you want to subscribe to so<br />

every user can create his own version of the CFH<br />

Web Trader and the created version is persisted and<br />

follows the user on all PCs<br />

used. In a similar way the<br />

white labeller can configure<br />

default workspaces, colours,<br />

stream in-house content and<br />

even build trade buttons for<br />

their clients and differentiate<br />

themselves 100%.<br />

Web-based platforms<br />

sometimes sacrifice<br />

performance, including<br />

speed of execution. How<br />

<strong>com</strong>petitive is CFH<br />

WebTrader with<br />

downloadable platforms?<br />

Speed of execution is really a<br />

server side issue plus a factor of distance from the<br />

client to the server. A web based platform doesn’t<br />

really differ from downloadable platforms on these<br />

parameters so we haven’t experienced any performance<br />

issues wherever we have operated around the globe.<br />

Reconciliation viewer<br />

Product Review >>><br />

What are the usual deployment timeframes for CFH<br />

WebTrader and how are the charges and fees<br />

involved structured?<br />

We do not have an out-of-the-box solution as all our<br />

clients have different needs and requirements but if<br />

the required changes are mostly cosmetic and there is<br />

no major integration work required then we can have<br />

a solution ready within 2 weeks. On the same note we<br />

don’t have any standard charges or fees as each<br />

deployment and solution is different but our main<br />

goal is that our clients and partners can <strong>com</strong>pete with<br />

anybody in the market at all times!<br />

january 2010 e-FOREX | 119


RETAIL e-FX PROVIDER<br />

CFH Markets also offers CFH<br />

ProTrader. Who is this<br />

professional platform aimed<br />

at and what key features and<br />

functionality does it provide?<br />

CFH Pro is specifically<br />

designed for fund managers<br />

and professional traders. Like<br />

the CFH WebTrader it offers<br />

direct access to interbank<br />

liquidity and the average<br />

execution speed is sub 10<br />

milliseconds from multiple<br />

banks. The professional<br />

trading layout with <strong>com</strong>plete<br />

market depth and price view ensures the user easily<br />

can monitor rapid market movements.<br />

For fund managers and hedge funds we have build an<br />

automated allocation tool with <strong>com</strong>prehensive client<br />

and manager reporting so the fund managers can<br />

focus on the trading side and leave all the<br />

administration to CFH Pro. Both fund managers and<br />

clients are granted real-time access to 24 hour back<br />

office to view account and trading history.<br />

What FIX Protocol versions does CFH Markets<br />

support and how do you deliver your FIX API feed to<br />

clients?<br />

The majority of our clients connect via FIX 4.4 over<br />

public internet using SSL but we also support FIX<br />

protocol versions 4.1, 4.2 and 4.3 and we have a Java<br />

API as well and we can establish dedicated lines if this<br />

120 | january 2010 e-FOREX<br />

CFH ProTrader<br />

CFH Liquidity Manager<br />

is a requirement from the<br />

client side. Through our FIX<br />

API feed we can stream<br />

quotes directly from our<br />

banks and from the clients<br />

themselves if they are price<br />

makers and our FIX API<br />

supports streaming of quotes,<br />

orders and executions.<br />

A big part of our direct<br />

liquidity distribution goes<br />

into the Metatrader<br />

environment via our MT4<br />

plugin. Through our MT4<br />

plugin we allow our clients<br />

and partners to use CFH<br />

both as a source for price feed<br />

and to hedge their exposure in the interbank market.<br />

The CFH MT4 plug-in can connect MT servers<br />

directly to CFH’s tier one liquidity providers and use<br />

CFH as a second tier prime broker.<br />

CFH Markets is a prime broker to the interbank<br />

market and offers clients direct trading access to its<br />

participants. Where do you source your liquidity?<br />

CFH provides our clients with direct access to tier<br />

one bank liquidity. We don’t use ECNs or secondary<br />

liquidity providers but we only source liquidity from<br />

the top FX banks in the world. We offer margin<br />

trading to our clients and in turn we act as a prime<br />

broker for our clients towards the banks.<br />

If you would like to learn more about our solutions<br />

and services then please visit www.cfhmarkets.<strong>com</strong> or<br />

email us at info@cfhmarkets.<strong>com</strong>


RETAIL e-FX CLIENT<br />

Social networking<br />

helping to get Retail FX traders together<br />

Heather McLean<br />

Social networking has now <strong>com</strong>e of age in the<br />

consumer market, with the likes of Facebook,<br />

Twitter, Bebo and LinkedIn all attracting record<br />

numbers of members. Heather McLean explores<br />

how this maturing technology has now given rise<br />

to increasing interest in social networking for<br />

retail FX users, with added trading tools, charts,<br />

news feeds and forums to maximise the benefits<br />

for end users.<br />

Social Networking is suddenly making its presence<br />

felt within the retail FX trading <strong>com</strong>munity<br />

because of a basic human instinct to create<br />

groups and tribes, notes Kellie Durazo, principal,<br />

professional trader and lead instructor at FX V-room<br />

(www.fxvroom.<strong>com</strong>). She <strong>com</strong>ments: “I think there’s<br />

always been a desire within forex trading for a<br />

<strong>com</strong>munity, for a place where you can learn trading<br />

techniques, share information with fellow traders and<br />

learn about what’s happening in the industry.<br />

“With social networking growing on a global scale, and<br />

with Facebook having more than 300 million users<br />

worldwide, we are also no longer handicapped by our<br />

location,” she continues. “Additionally, I think you’ll see<br />

122 | january 2010 e-FOREX<br />

it grow even further with live<br />

group trading, webinars<br />

conducted not only by<br />

experts like ourselves,<br />

but peer to peer and<br />

especially ongoing<br />

education. But just<br />

like a classroom, users<br />

will be able to discuss<br />

amongst themselves<br />

the overall experience. I<br />

think as technology gets<br />

more advanced and<br />

bandwidth gets faster, you’ll<br />

start seeing more and more<br />

social networking through video<br />

too.”<br />

Currensee CEO, Dave Lemont, agrees<br />

that the main reason for the rise for the retail FX<br />

network is that the life of a forex trader can get fairly<br />

lonely and isolated. Traders need a support system of<br />

other traders but don’t know where to find them,<br />

Lemont notes.<br />

The role of networking sites for retail FX traders is in<br />

providing them with somewhere to learn about<br />

different trading techniques, agrees Kyle Cottrell,<br />

managing director at MoneyTec, an informal,<br />

interactive networking environment where members<br />

can exchange information and resources separately or<br />

as a professional group, and debate and discuss related<br />

experiences to enhance the quality of their knowledge<br />

and services. He adds that this is so they can find the<br />

best method for them, so they can adjust to market<br />

changes rapidly, and find new strategies when former<br />

trading techniques fail to be as effective.<br />

Cottrell says: “Social networking is the way to go, and<br />

we’re adding more social networking features to our<br />

site as we move along. Retail FX traders can learn<br />

more from the social networking format, from other<br />

people’s mistakes, successes and different trading<br />

styles; this is opening doors and planting seeds in<br />

people’s minds, and allowing new ideas to get into<br />

their heads and grow.” Some FX retail networking


sites are independent,<br />

supervised by voluntary moderators<br />

and sponsored by various big names in FX, while others<br />

are run by brokers and lead members towards a specific<br />

way of trading. MoneyTec and FX V-room are both<br />

independently run FX networking websites.<br />

Branded <strong>com</strong>munities<br />

However, sponsored <strong>com</strong>munities in FX are beginning<br />

to appear, which are taking the lead from futures and<br />

equities-based sites like Motley Fool, states Hayel Abu-<br />

Hamdan, head of business development at MIG<br />

BANK. “Engaging in a <strong>com</strong>munity is a dialogue,<br />

where much of the content is not actually created by<br />

the <strong>com</strong>munity sponsor. The traditional banking<br />

model struggles with the ceding of control that<br />

successful <strong>com</strong>munities demand.<br />

“However there is no denying the growing popularity<br />

of <strong>com</strong>munities like Facebook, LinkedIn and eBay,<br />

and to stay out of <strong>com</strong>munities is arguably a riskier<br />

option than engaging with them,” continues Abu-<br />

Hamdan, who adds that a branded <strong>com</strong>munity may<br />

be the way to go for many looking at the value of a<br />

retail FX networking site, rather than an<br />

independently-run system.<br />

Kyle Cottrell<br />

“Retail FX traders can learn more from the social<br />

networking format, from other people’s mistakes,<br />

successes and different trading styles...”<br />

>>><br />

“Any branded <strong>com</strong>munity will need to be overseen by<br />

a <strong>com</strong>pany man, and their role will be to stimulate<br />

debate and monitor for negative sentiment and<br />

engage to resolve such sentiment. The value to the<br />

<strong>com</strong>pany of a successful <strong>com</strong>munity is the customer<br />

lock in that this creates because once a customer has<br />

created a network in LinkedIn, it be<strong>com</strong>es hard for<br />

them to move to Plaxo,” he concludes.<br />

Currensee’s Lemont notes: “The forums, such as<br />

<strong>Forex</strong> Factory and FX Street, provide information and<br />

education, but it’s difficult for a trader to know who<br />

to trust. Currensee provides transparency; traders can<br />

see the real trades, performance and strategies of other<br />

traders, connect with traders with similar trade<br />

strategies and learn new ideas through collaboration.<br />

Traders want to understand what makes one trader<br />

more successful than another. This learning can only<br />

be discovered through collaboration via real trades<br />

and performance data,” says Lemont.<br />

Take it to the broker<br />

Lemont says in order to join Currensee, members create<br />

an account that links directly to their brokerage<br />

account. Currensee creates a secure connection to the<br />

broker, so that trades are recorded as they happen and<br />

are shared with the member’s trading friends in real<br />

time. Members can also elect to share their performance<br />

creating reliable transparency in the <strong>com</strong>munity.<br />

Most financial social networks that exist today are in<br />

the forum or discussion board space, or outside of the<br />

january 2010 e-FOREX | 123


RETAIL e-FX CLIENT<br />

forex asset class. Lemont <strong>com</strong>ments: “We see ourselves<br />

very differently from the forums and discussion<br />

boards because of the transparency and the real time<br />

nature of our trade information. Currensee traders<br />

<strong>com</strong>e together to share real trade information with<br />

each other. It might be to share trade strategies,<br />

particular trading ideas and to ask technical questions.<br />

“We’ve found that a forex social network acts very<br />

differently when the members are talking about real<br />

trades. Our vision is to build a platform that is driven<br />

by authenticity and transparency, which means real<br />

traders collaborating on real trades in real time. You<br />

can almost think of it as Facebook meets TripAdvisor<br />

for <strong>Forex</strong> traders,” he states.<br />

Currensee’s goal is to support as many brokers as<br />

possible to give traders the option of joining their<br />

broker of choice. Today, it supports close to 100<br />

different forex brokers, including all MetaTrader4<br />

brokers, and have partnerships with many of them.<br />

Some of the brokers it supports include FXCM, Gain<br />

Capital, MBT Trading, FX Solutions, <strong>Forex</strong>.<strong>com</strong>,<br />

Alpari, FXDD, IBFX, and CMS.<br />

Its research, platform and educational partners<br />

include The Hansen Group, FX Tech Strategies, Ninja<br />

Trader, Candlecharts, NetPicks, Tradesight, Traders<br />

Laboratory, <strong>Forex</strong> Briefings, FX Instructor, Informed<br />

Trades and many more. It also has a relationship with<br />

Thomson Reuters IFR Markets, where Currensee’s<br />

traders can purchase exclusive widgets featuring their<br />

trade and market data.<br />

Educating the masses<br />

Abu-Hamdan <strong>com</strong>ments on how a branded<br />

<strong>com</strong>munity can work well: “In the FX context,<br />

education satisfies the novice broker's immediate need<br />

to learn how to get trading, so it sells itself. More<br />

subtly it places the education provider in a position of<br />

expertise which is a different relationship to the<br />

customer-salesman relationship. Most people question<br />

the motivation of a salesman but are willing to accept<br />

information from someone we see as an expert.<br />

“The trick is to tie the prospect in while they are<br />

happily learning to trade,” continues Abu-Hamdan.<br />

“For instance, engaging them in a <strong>com</strong>munity, or<br />

grabbing their email address so that you can engage<br />

them on a personal level. This interaction should be<br />

considered in the context of the long term relationship.<br />

If done well it will create strong relationships which<br />

can withstand the odd negative experience and ideally<br />

will lead to the client disseminating viral marketing<br />

materials,” states Abu-Hamdan.<br />

124 | january 2010 e-FOREX<br />

>>><br />

David Lemont<br />

“Traders want to understand what makes one trader more<br />

successful than another. This learning can only be discovered<br />

through collaboration via real trades and performance data..”<br />

On education, MoneyTec would like big brand names<br />

to openly discuss issues and subjects with its site<br />

visitors, as long as they add useful content and do not<br />

blatantly spam the <strong>com</strong>munity, yet most have not<br />

learned the proper way to harness the <strong>com</strong>munity<br />

assets to their benefit. Cottrell explains: “I’d like our<br />

site sponsors to <strong>com</strong>e into the site, be transparent<br />

about who they are and even dedicate a team to talking<br />

to people on the site, educating and helping them. But<br />

they don’t see it that way and would rather just put up<br />

banners than have a dialogue with our members.”<br />

Independent minds<br />

Some retail FX networking sites are owned by<br />

brokers, while the likes of MoneyTec and FX V-room<br />

are independent. Cottrell notes: “We have had several<br />

offers from brokers to buy us out, but it’s not the way<br />

we want to go.” On how social networks for retail FX<br />

traders have differing value propositions, Durazo<br />

<strong>com</strong>ments: “You have social networking forums<br />

created by brokerages and although you have a lot of<br />

people on them, the end goal for all these<br />

<strong>com</strong>munities is for you to open up an account with<br />

the controlling brokers. FXCM with its DailyFX, and<br />

Cureensee.<strong>com</strong>, are mostly about guiding users back<br />

to a broker.<br />

“The main point of difference about FX V-room is its<br />

all about the user. We are a neutral party that does<br />

not manipulate the user in anyway. We offer a<br />

platform for peer to peer sharing and connecting. We


RETAIL e-FX CLIENT<br />

Hayel Abu-Hamdan<br />

“There is no denying the growing popularity of <strong>com</strong>munities like<br />

Facebook, LinkedIn and eBay, and to stay out of <strong>com</strong>munities is<br />

arguably a riskier option than engaging with them,”<br />

also offer a great deal of educations and tools for our<br />

<strong>com</strong>munity members who are seeking help in their<br />

trading. This is the biggest difference with us versus<br />

and Facebook or Linkedin,” explains Durazo.<br />

She continues: “Some of the main forex tools and<br />

features these networks provide are for a worldwide<br />

<strong>com</strong>munity of FX trader's from all backgrounds and<br />

all walks of life trading this industry. FX trading is<br />

decentralised and can be done from just about<br />

anywhere these days, so in order for traders to be able<br />

to <strong>com</strong>municate with each other and exchange ideas,<br />

analysis, and tips, these <strong>com</strong>munities function to<br />

facilitate this. Of course, a well rounded, exceptional<br />

network is going to provide much more than this,<br />

including education, analysis by teams of FX experts,<br />

and a way to specifically connect with other trader's<br />

who trade similar to their own style of trading.”<br />

Big boys wel<strong>com</strong>e<br />

As well as retail traders, MoneyTec has a good<br />

number of institutional traders on board. Cottrell says<br />

that while there is a lot less of them than the armies<br />

of retail traders out there, they are getting just as<br />

much out of the networking site as the retail<br />

fraternity, making their own groups and also mixing<br />

in with the retail traders. “I believe networking is a<br />

very useful tool for any kind of trader,” Cottrell states.<br />

“Yet as forex evolves, the rest of the world is really<br />

seeing retail traders falling out of the woodwork,<br />

126 | january 2010 e-FOREX<br />

particularly in Asia and India right now. At the end of<br />

the day, you can put as much software on your site as<br />

you want, but it’s the <strong>com</strong>munity that will make it<br />

evolve.”<br />

While Durazo <strong>com</strong>ments: “Whether you are that<br />

individual trader who trades from their home<br />

<strong>com</strong>puter, or the institutional trader, trading as a<br />

group, everyone should consider joining a network.<br />

The more trading ideas and analysis shared, the better<br />

everyone's trading will be.”<br />

Future<br />

On how social networking is likely to evolve, Durazo<br />

says she believes investment opportunities will begin<br />

to open up worldwide. “There has also been a great<br />

deal of talk about a global currency,” she adds. “I<br />

think social networking is beginning to close the<br />

global gap, and with new amazing translation tools,<br />

we’re beginning to see that language is no longer a<br />

barrier. My belief is that video will begin to have a<br />

stronger presence in social networking sites.”<br />

Lemont adds: “<strong>Forex</strong> trading is a global industry and<br />

we have traders from all corners of the world and<br />

almost every country in the world. We see this trend<br />

continuing. Social networking is evolving into social<br />

trading. The internet and Web 2.0 technology provide<br />

a platform for people to share their experiences and<br />

their real trades from anywhere in the world.”<br />

Kellie Durazo<br />

“Whether you are that individual trader who trades from their<br />

home <strong>com</strong>puter, or the institutional trader, trading as a group,<br />

everyone should consider joining a network.”


BROKER STUDY<br />

Founded in the beginning of 2008, today, Broco<br />

Group has be<strong>com</strong>e an international brokerage<br />

<strong>com</strong>pany providing services in the financial markets,<br />

from <strong>Forex</strong> to stocks to futures. While working with<br />

qualified specialists, and supplying high quality<br />

modern products and services, Broco Group<br />

responds to the needs of the traders and the<br />

investors with various levels of experience, and<br />

provides them with the best environment and<br />

services for their work on the financial markets.<br />

e-<strong>Forex</strong> talks to the <strong>com</strong>pany's CEO, Valeriy Maltsev.<br />

Valeriy - Broco is actually a group of <strong>com</strong>panies<br />

integrated under a <strong>com</strong>mon brand. How is the group<br />

structured?<br />

Our main division, Broco Investments, handles the<br />

financial and investment business and is licensed to<br />

provide brokerage, dealing and investment services on<br />

the <strong>Forex</strong>, stocks and futures markets. We are now<br />

developing our business not only in Russia (where we<br />

have seventeen branches and representative offices) but<br />

also on the international level, we have an established<br />

branch in Cyprus, and partners in several countries<br />

that provide us with the support and the development<br />

128 | january 2010 e-FOREX<br />

Valeriy Maltsev<br />

The Broco Group:<br />

providing solutions created<br />

for traders by traders<br />

of an international network. Another division of the<br />

Broco Group, the Broco Invest, is very attractive for<br />

long-term investments, and it caters exclusively to the<br />

Russian financial market.<br />

What factors have contributed to the significant<br />

growth of the <strong>com</strong>pany over the past 18 months?<br />

I think that the main factor is the people. First of all<br />

our clients are very important and precious to us<br />

because they don't let us relax. Our motto is “Made by<br />

traders for traders”, and since we are traders we know<br />

which products and services would be in demand for<br />

our customers. Thus, we continuously add to our<br />

products: it's hard to believe that a year ago we were<br />

offering only two trading platforms whereas now we<br />

offer nine. Not to mention a number of additional<br />

services that have been introduced in the past few<br />

months. And I would also like to mention the<br />

members of our team, their interest in our business<br />

and their fantastic working motivation makes every<br />

day full of new stories and events.<br />

And of course we should not forget our principles in<br />

business, keep in mind that we are not magicians, we<br />

are brokers, nonetheless sometimes we provide our<br />

clients with some exclusive services such as the Broco


Trader’s Platform or the fixing of the spread before the<br />

New Year holidays. We also spend millions of dollars in<br />

developing innovative ideas that are useful for the<br />

traders; this is our job and our mission.<br />

What FX trading platforms does Broco provide and<br />

what types of trader are they designed to cater for?<br />

We offer three platforms specialised in currency trading:<br />

Meta Trader 4, which is the most popular among<br />

traders, it offers a wide range of trading instruments<br />

while keeping a low cost of entrance to the market.<br />

The Currenex platform, which provides an access to the<br />

largest ECN area in the world, providing the best<br />

quotations and the opportunity to work with sound<br />

liquid instruments by applying hi-tech solutions. The<br />

third platform, Strategy Runner, has many popular<br />

features, and more, but mainly enables traders to<br />

automate trading if they wish to do so.<br />

And in the near future, one more platform will be<br />

available for our customers, the world famous Ninja<br />

Trader, which reminds us of the light e-signal and the<br />

familiar Meta Trader 4, but it also integrates a DOM<br />

along with many useful additional features for trading.<br />

What new products and services have you recently<br />

implemented or are going to implement?<br />

In addition to the Ninja Trader platform we are going<br />

to offer to our customers the CQG platform developed<br />

by the CQG <strong>com</strong>pany in the USA. This platform is<br />

designed for futures trading. On top of that our<br />

<strong>com</strong>pany is the exclusive representative of Volfix and its<br />

innovative product the Volfix platform which gives the<br />

user unlimited possibilities of visualization and<br />

structural processing for futures, stocks, options and<br />

<strong>Forex</strong>. This platform is based on the famous Market<br />

Profile trading platform, and the traders using Volfix<br />

are able to understand the market deeply and this helps<br />

them to trade more effectively. This is a unique<br />

mechanism for forecasting the market situation, for<br />

confirming the analytic information, and for getting<br />

the optimal entry and exit points.<br />

You provide an asset management services called<br />

PAMM accounts for your customers. What is it and<br />

how does it work?<br />

We provide the facility for asset management in the<br />

form of PAMM (Percentage Allocation Management<br />

Module) account. It means that investor can choose a<br />

manager for their funds – as a rule, it is a professional<br />

trader with a great trading experience. All the<br />

remaining procedures - starting from the contracts<br />

conclusion and loss risks minimization, and ending<br />

with dividends payout, is up to the chosen manager.<br />

The Broco Group provides the managers (and therefore<br />

the investors) with an access to the world financial<br />

markets and with the ability to trade, with the support<br />

of the PAMM account, with trading platforms, advisors<br />

and a technical support of all services provided.<br />

You have also created an innovative internet<br />

broadcasting solution called BrocoPulse. What<br />

information does this provide and how popular has<br />

this exciting initiative been to users?<br />

The BrocoPulse is an internet radio which was created<br />

for learning: we create and broadcast learning programs<br />

for the traders who receive valuable resources for free,<br />

useful information, which as you know is very<br />

important and will indirectly help traders to earn profit<br />

while trading. The BrocoPulse includes the author's<br />

programs about the financial markets and their<br />

specifics, the hourly news blocks, the <strong>com</strong>plex of<br />

learning programs oriented for uses with various skills.<br />

What partnership programs does Broco offer and<br />

how can <strong>com</strong>panies register for one?<br />

More than 500 partners all over the world are working<br />

with the Broco Group, and we still wel<strong>com</strong>e more.<br />

Our partnership programs guarantees to our partners<br />

the maximum of advantages and the maximum of<br />

<strong>com</strong>missions based on their clients' trading. Besides<br />

our “Regional Agent” and “White Label” partnerships<br />

programs, there is the IB-partner that can participate<br />

in our business with a minimum effort. According to<br />

the partnership program in Broco Group the partner's<br />

profit is a part of the spread in <strong>Forex</strong> instruments and<br />

part of the <strong>com</strong>mission for every CFD and indices<br />

contract closed.<br />

What plans do you have for growing the client base<br />

of Broco and extending the <strong>com</strong>pany's geographical<br />

footprint in the future?<br />

We have ac<strong>com</strong>plished a great deal, yet we are still in<br />

the beginning of our development, and we still have a<br />

lot to do for the traders. For example, the <strong>com</strong>pany’s<br />

top-management is now working on the Quality<br />

Standards project which should make our customers'<br />

work more <strong>com</strong>fortable. As for our geographic<br />

expansion, we have a great plan in store; let’s just say<br />

that we will open new offices in many different<br />

countries. And we keep on encouraging people to<br />

participate and benefit from the potentially profitable<br />

financial markets, all the while we do all we can to<br />

facilitate their working needs and requirements.<br />

january 2010 e-FOREX | 129


RETAIL e-FX CLIENT<br />

Regional Retail FX Perpectives on<br />

Central &<br />

Eastern Europe<br />

By Larry Levy<br />

The CEE generally refers to the group of<br />

"Central and Eastern European" countries,<br />

formerly called the Eastern Bloc during the<br />

Cold War. These include Albania, Bosnia and<br />

Herzegovinia, Bulgaria, Croatia, Czech Republic,<br />

Estonia, Hungary, Latvia, Lithuania, Macedonia,<br />

Montenegro, Poland, Romania, Slovakia,<br />

Slovenia, Serbia and, though it was never in<br />

the <strong>com</strong>munist Eastern Block as such, Turkey.<br />

Recently, e<strong>Forex</strong> interviewed Karol Piovarcsy,<br />

head of the newly opened Saxo Bank branch<br />

office in Prague and Vladimir Kisyov, Head of<br />

Business Development at Deltastock in Sofia,<br />

Bulgaria about the growth prospects for Retail<br />

FX in this region.<br />

130 | january 2010 e-FOREX<br />

Local Presence<br />

Saxo Bank is clearly looking to take advantage of newly<br />

created wealth and disposable in<strong>com</strong>e in the CEE<br />

region, and it's obvious that having a local office<br />

enhances business development in that country and<br />

surrounding countries. Deltastock, with its head office in<br />

a CEE country (Bulgaria) looks naturally to business in<br />

the region and now also elsewhere, having also opened<br />

offices in Romania, Spain and the United Kingdom.<br />

Of the various CEE countries, both confirm that<br />

Poland is the biggest country in terms of customers.<br />

This is due to is relative wealth, population size and a<br />

relatively high disposable in<strong>com</strong>e. Also surprisingly<br />

highlighted was Romania as a major market, which<br />

Piovarsky mentioned as a growth area and where<br />

Deltastock has opened a branch office.<br />

Based in Prague, Piovarcsy highlights the local Czech<br />

Republic and Slovak Republic markets as customer<br />

sources (formerly Czechoslovakia). Both also<br />

mentioned the relative wealth of neighbouring<br />

Hungary as a valuable source of customers. Deltastock,<br />

based in Bulgaria is also in a good place to harness<br />

more South Eastern European countries such as<br />

Bulgaria itself as well as interest from Turkey. However,<br />

the republics of the former Yugoslavia and other<br />

countries in the CEE appear to have generated fewer


Regional Retail<br />

FX Perspectives<br />

customers. If anything the interviews highlighted just<br />

how regionally biased customers can be, and that<br />

having a regional office and language support can<br />

prove attractive to customers rather than having to<br />

deal with a team far away, despite the internet.<br />

"The relative size of CEE markets should be kept in<br />

perspective, as the size of the Polish market dwarfs the<br />

size, for example of the Russian market, though this<br />

market is mainly covered from our Copenhagen<br />

office," stresses Piovarcy. He adds: "Of the smaller<br />

countries, Bulgaria is up and <strong>com</strong>ing for us. Albania is<br />

a problem due to the unstable political situation.<br />

Croatia, Serbia and Montenegro have huge future<br />

potential however with some of those countries there<br />

are still regulatory problems as they don´t offer free<br />

transfers abroad so its difficult from those countries to<br />

actually open an account."<br />

Customer Profile<br />

"The general demographic of the retail FX trader in<br />

the CEE is male age 20-24 to 53-55. Mostly they<br />

start with around $2000, even though they can open<br />

an account for as little as $100," according to<br />

Karol Piovarcsy<br />

>>><br />

Deltastock´s Kisyov. He also states that the customer<br />

will often open a smaller account and then put more<br />

and more resource into the trading account, so that<br />

the customer account experience is a "process", with<br />

the customer learning more and more as time goes on<br />

to take advantage of opportunities offered. This<br />

contradicts with the view that customers <strong>com</strong>e in, lose<br />

some money and necessarily terminate their accounts.<br />

Individual vs Corporate<br />

Both Piovarcsy and Kisyov confirm that most<br />

transaction volume takes place as their bespoke forex<br />

operations provide a viable alternative to dealing with<br />

local banks, and that a significant part of their<br />

turnover now takes place not just from individuals,<br />

but from small to medium size businesses looking to<br />

conduct forex trading for hedging or other purposes<br />

in their local crosses or other currencies. The number<br />

of customers is still 70% retail, according to Kisyov,<br />

and the retail customer makes up more overall volume<br />

than the non-retail.<br />

In Saxo´s case, retail individuals make up only 60%<br />

of client content, and the fact that Saxo offer options<br />

january 2010 e-FOREX | 131


RETAIL e-FX CLIENT<br />

Vladimir Kisyov<br />

and forward rates makes it more attractive for<br />

corporate hedging, for example, that a brokerage<br />

offering only spot fx.<br />

"Besides Spanish, English, Russian, Bulgarian and<br />

Romanian, we do also provide language support in<br />

French, Chinese and Japanese," notes Deltastock´s<br />

Kisyov, highlighting how this CEE broker has reached<br />

beyond their region.<br />

Impact of Recession on Growth and Turnover<br />

The negative overall impact of the downturn has been<br />

countermanded by more interest in currencies due to<br />

the downturn in previously popular local equity<br />

markets. Saxo Bank increased its business in the CEE<br />

region by 212% in 2008 <strong>com</strong>pared to 2007. Growth<br />

in net customer numbers is still 30% higher in 2009<br />

for Deltastock than in previous years even though<br />

transaction volume in the second half of the year has<br />

been lower due to lack of volatility. In the face of<br />

tumbling equity prices both Kisyov and Piovarcsy have<br />

observed that forex is now seen as a relatively "safe<br />

haven", as currency movements are relatively recession<br />

proof.<br />

Saxo supports its own platforms, which include<br />

mobile web access. An automated trading platform is<br />

currently in development. Minimum account size is<br />

US$ 10,000 and Saxo offers over 145 crosses,<br />

including Russian Rouble, Polish Zloty, Slovak<br />

Koruna, Czech Koruna, Turkish Lira, Estonian<br />

Kroon, Hungarian Forint, Croatian Kuna, Latvian<br />

132 | january 2010 e-FOREX<br />

Lati and Romanian Leu. At the moment Saxo only<br />

supports the fixed spread model. Minimum size is<br />

half a mini lot ($5000) subject to a surcharge under<br />

$100,000.<br />

Deltastock supports its own platform, Delta Trading<br />

as well as the MetaTrader 4 platform. Deltastock also<br />

supports either ECN style or fixed spread models<br />

from the same platform. Minimum account size is<br />

US$ 100 and accounts can be funded by credit/debit<br />

card, wire transfer or Moneybookers. Crosses include<br />

Russian Rouble, Polish Zloty, Turkish Lira, Hungarian<br />

Forint, Bulgarian Lev, Romanian Leu and Czech<br />

Koruna. Minimum trading size is one micro lot<br />

($1000).<br />

Security of Funds<br />

It is clear that EU regulation has made it far easier to<br />

sell forex across borders, and that customers can more<br />

easily trust EU client state regulated entities. "Provided<br />

we are a MIFID regulated investment <strong>com</strong>pany, we do<br />

offer security. Clients funds are guaranteed by the<br />

investors <strong>com</strong>pensation fund so in the case of any kind<br />

of liquidly problems with Deltastock <strong>com</strong>pensation is<br />

offered for up to 90% of receivables," notes Kisyov.<br />

Deltastock is primarily regulated by The Financial<br />

Supervision Commission of Bulgaria.<br />

For Saxo the advantage and claim to a regulated bank<br />

is clear. In fact, notes Piovarcsy, all clients of the<br />

Prague office are actually technically clients of the<br />

Saxo head office in Copenhagen, and, despite initial<br />

bureaucratic hurdles, authority to transact business<br />

can be "passported" from one EU state to another<br />

such as in the case with the new Saxo Prague<br />

operation.<br />

Conclusion<br />

The CEE region is clearly growing as a highly<br />

educated population with increasing disposable<br />

in<strong>com</strong>e, high speed internet and European integration<br />

make forex a clear choice for traders wishing to<br />

speculate. However, the market is clearly still small<br />

<strong>com</strong>pared with several of the western European<br />

markets. The variety of local currencies not part of the<br />

Euro zone has also attracted a number of <strong>com</strong>panies,<br />

which means that small to medium enterprises in the<br />

CEE are increasingly using <strong>com</strong>panies like Saxo and<br />

Deltastock for their currency trading. This significant<br />

niche market looks set for continued growth,<br />

especially as more of the SE European countries<br />

deregulate and more local markets open up.


RETAIL e-FX CLIENT<br />

e-<strong>Forex</strong> talks with Mariusz Potaczala, CEO of<br />

Dom Maklerski TMS Brokers S.A. (TMS) one<br />

of the first financial advisory and brokerage<br />

institutions in Poland to specialise in currency<br />

and money market operations.<br />

Mariusz how would you describe the mission of<br />

TMS?<br />

We were the first financial advisory institution on<br />

the Polish market, specializing in brokerage<br />

operations in the currency and money markets.<br />

We have existed since 1997 although the<br />

<strong>com</strong>pany's roots go back to France. Our mission<br />

is to ensure that market participants have all that<br />

they need for action: re<strong>com</strong>mendations,<br />

information, trading tools and capital allocation<br />

strategies. Additionally, our mission is to provide<br />

knowledge by educating investors at all stages of<br />

their activities. We underpin our offerings with<br />

134 | january 2010 e-FOREX<br />

Regional Retail<br />

FX Perspectives<br />

on Central and<br />

Eastern Europe<br />

TMS Brokers:<br />

Offering a high class service coupled with proven technology<br />

Offering a high class service coupled with proven technology<br />

three high quality financial products which all<br />

utilize the latest technologies.<br />

TMS was a pioneer in providing currency risk<br />

management solutions for your domestic<br />

market. How important has technology been in<br />

helping your <strong>com</strong>pany deliver the extensive<br />

range of services it now offers?<br />

The advantages that TMS has in the<br />

Polish market are information<br />

resources and technology.<br />

Modern IT solutions,<br />

generated by our own<br />

IT team, allow us to<br />

effectively and quickly<br />

share the knowledge<br />

about the market and<br />

for ten years our clients<br />

have been able to contact<br />

us online.


Mariusz Potaczala<br />

Regional Broker Review<br />

>>><br />

However these are not our most important attributes.<br />

The people who make up the TMS team are the greatest<br />

strength of the <strong>com</strong>pany. We focus on people, as they<br />

are the way to the success of both customers and the<br />

<strong>com</strong>pany. I personally choose people for our crew and<br />

not only the knowledge they possess but personality is of<br />

a great importance. We are like a big family, where the<br />

atmosphere is building a strong morale.<br />

TMS was the first Polish FX brokerage <strong>com</strong>pany to<br />

be regulated by the Polish Securities and Exchange<br />

Commission. Do you believe being properly<br />

regulated is now a key requirement for all<br />

successful FX brokers and does it provide TMS with<br />

any <strong>com</strong>petitive advantages?<br />

We obtained a permit to conduct a brokerage business<br />

in 2004, be<strong>com</strong>ing the first licensed brokerage house<br />

for the FX market in Poland. Our business activity is<br />

in the custody of the Financial Supervision<br />

Commission (KNF), which assures the high standard<br />

of our services. By entrusting us with their money,<br />

customers can be sure that we won’t disappear from<br />

the market, because all of our activity is regulated by<br />

law, which excludes such a likelihood.<br />

Our professionalism and <strong>com</strong>pliance with the EU<br />

standards give our customers a sense of <strong>com</strong>fort and<br />

security. I believe that every broker should be monitored<br />

and regulated by law. It should not be a <strong>com</strong>petitive<br />

advantage, only the obligation of each institution<br />

involved with customers assets entrusted to them.<br />

What key financial services does TMS offer and what<br />

types of clients are you currently working with and<br />

seeking to attract?<br />

We are responding to new challenges within the global<br />

business environment and the key factors influencing<br />

our services in Poland are trends effecting most of the<br />

developed worldwide markets. The most important<br />

products and services within our offerings are:<br />

• Consulting advice on the risk management<br />

of Exchange rates<br />

• TMS Direct transaction platform<br />

• GO4X transaction platform<br />

• Financial information system<br />

Each of these products is targeted to a different<br />

audience.<br />

january 2010 e-FOREX | 135


RETAIL e-FX CLIENT<br />

GO4X was introduced quite recently. What<br />

influenced the decision to include this offering?<br />

Yes, this is our youngest child. We introduced<br />

GO4X in November 2009. GO4X is a platform<br />

for those who are starting out on their journey<br />

with <strong>Forex</strong>. After analyzing the market we<br />

decided to separate the needs of novice investors.<br />

For them, the most important thing is<br />

educational support and the intuitiveness of the<br />

tools they use with platforms like GO4X. We<br />

have planned a series of training seminars<br />

throughout Poland, which are designed to<br />

familiarize novice investors with possible strategies,<br />

general knowledge about the forex market and<br />

technical analysis.<br />

In addition, the GO4X platform provides the GO4X<br />

News Reader which allows customers to receive up to<br />

date market information from TMS Brokers analysts.<br />

Furthermore, customers may also attach selected RSS<br />

feeds by themselves, such as Bloomberg, CNN or<br />

Polish information services.<br />

GO4X is focused on knowledge and training. What<br />

about your TMS Direct platform?<br />

TMS Direct is a product for more sophisticated<br />

investors who already have knowledge and experience.<br />

This platform distinguish itself with larger quantities<br />

of financial instruments, currently there are over 10<br />

000. Besides the instruments, client receive very<br />

individual brokerage care, re<strong>com</strong>mendations, analysis<br />

and forecasts prepared by the TMS Brokers analysts.<br />

I can proudly say that our currency forecasts gain the<br />

136 | january 2010 e-FOREX<br />

highest ranking accuracy of the forecasts<br />

organized by FX Week. (In 2009, we<br />

achieved first place 7 times in the historical<br />

one month FX Week rankings and 26 times<br />

achieved first place in the historical three<br />

month rankings. We also achieved a first<br />

place in the historical twelve month FX<br />

Week rankings). These good forecasts attract<br />

major polish players which is why our<br />

volumes have increased very strongly. This<br />

fact was recognized by our major partner<br />

Saxo Bank who awarded the prize “FX<br />

Champion” for 2009 to TMS. We are<br />

proud to say that we are the biggest partner<br />

in Europe in terms of volume for this Bank and much<br />

bigger than other Polish <strong>com</strong>petitors.<br />

TMS also offers a platform called TMS WebDirect<br />

and TMS MobiDirect. How do these differ from TMS<br />

Direct and how popular is mobile trading be<strong>com</strong>ing<br />

amongst your clients?<br />

Both of these products provide an ideal supplement to<br />

the TMS Direct platform. TMS WebDirect is based<br />

on the user interface platform transactional Web site<br />

for investors and provides full and secure access to<br />

financial markets via the worldwide Internet.<br />

TMS MobiDirect allows clients to invest anytime and<br />

anywhere by using a mobile phone with an Internet<br />

connection. One login and one password is needed to<br />

be able to manage positions, use the interactive chat<br />

or monitor the condition of the account, whatever the<br />

time and place. Mobile investing is very popular<br />

among our customers. With this solution they don’t<br />

lose any opportunities to invest.


What exactly is the "Academy of Investment"<br />

and how does the TMS training system work?<br />

The training system of TMS is very large and<br />

depends on the products and targeted groups.<br />

We provide online training (webinary) as well<br />

as stationary in selected cities. Stationary<br />

training is organized under the brand GO4X<br />

and it’s designed for those who are taking the<br />

first steps into the forex market. Training is a prelude<br />

to investing and it shows how to use a platform.<br />

Coaches discuss all of the financial instruments, and<br />

various situations on the market for participants to be<br />

able to better select the appropriate order. They teach<br />

the fundamentals of Technical Analysis and what<br />

aspects are most important about charts.<br />

The Academy of TMS Direct investment is training<br />

for advanced players. The topic range here is much<br />

more <strong>com</strong>plex. The platform itself is <strong>com</strong>plicated and<br />

therefore a large part of training is devoted to using it.<br />

Both classes – Technical Analysis and Financial<br />

instruments are also taught on this advanced level.<br />

We also organize seminars for Financial Institutions.<br />

TMS offers a Data Sharing programme. How does<br />

this work?<br />

We have developed a system for the distribution of<br />

data specific to the currency market. This system<br />

allows us to provide <strong>com</strong>ments, analysis and reports<br />

for the Polish media and most of our online applets<br />

with quote rates are available on many portals in<br />

Poland. Entirety is based on barter contracts, which<br />

govern the entire legal process for data transmission.<br />

What benefits do your partners get from it?<br />

We cooperate with journalists from radio, television,<br />

newspapers and the Internet and we have our own TV<br />

studio. Providing them with knowledge, <strong>com</strong>ments<br />

and our analysis, we help them to work. We take part<br />

in radio and television programs, <strong>com</strong>menting on<br />

current market situations, and also have own blogs.<br />

One blog is from our chief analyst, the other blog is a<br />

result of the collective work of the Advisory<br />

Department. Additionally, online applets containing<br />

quote rates, every day help medium and small<br />

businesses in conducting their currency exchange<br />

activities.<br />

In what ways has the extensive experience of TMS<br />

in the Polish market helped you to attract a wider<br />

range of corporate and individual clients?<br />

Building trust in business is not a simple thing. It<br />

cannot be achieved in a single day. We are always<br />

looking for new ways to reach customers and to show<br />

them that TMS is a professional <strong>com</strong>pany with strong<br />

roots. We try to be innovative in the way we reach<br />

customers. Apart of standard media - radio, television,<br />

press and well-known Internet portals we also use<br />

<strong>com</strong>munications channels such as the social<br />

networking sites of Facebook, or Twister<br />

mikroblog and it’s Polish counterpart Blip.<br />

The Polish Financial market is new and in my<br />

industry, I can honestly say that we are a<br />

pioneer from whom the <strong>com</strong>petition is<br />

copying ideas.<br />

Looking ahead, what plans do you have for<br />

expanding the regional footprint of TMS to<br />

take advantage of new business<br />

opportunities elsewhere?<br />

We have been considering expanding TMS<br />

beyond Poland for some time. Having a<br />

strong and well enough established position<br />

in our own region gives us the freedom to<br />

look further afield. This is one of the projects<br />

on which we are working now, but I would<br />

not like to share the details of this just yet.<br />

january 2010 e-FOREX | 137


RETAIL e-FX CLIENT<br />

DeltaStock<br />

helping clients to expand their<br />

trading and investment horizons<br />

Vladimir Kisyov<br />

DeltaStock AD is a Global <strong>Forex</strong> and CFD<br />

Broker with its head office in Sofia Bulgaria,<br />

and branches in the United Kingdom, Spain<br />

and Romania. The <strong>com</strong>pany was founded in<br />

1998 and since then has been providing high<br />

quality online trading services for a wide<br />

variety of clients. Vladimir Kisyov, Head of<br />

Business Development at the firm, tells<br />

e-<strong>Forex</strong> more about the <strong>com</strong>pany’s trading<br />

platforms and plans for the future.<br />

Vladimir, Delta Trading is the firm’s in-house<br />

developed trading platform. In what<br />

particular ways does it broaden trading and<br />

investment horizons for your clients?<br />

Delta Trading is Deltastock’s core platform for online<br />

trading in over 1000 financial instruments <strong>com</strong>prising<br />

<strong>Forex</strong>, Precious Metals, CFDs on Stocks, Indices,<br />

ETFs and Commodity Futures.<br />

138 | january 2010 e-FOREX<br />

The <strong>com</strong>petitive edge of <strong>com</strong>pany’s service offering is<br />

evaluated by the extensive range of unique trading<br />

tools as well as bespoke terms and conditions to<br />

traders and investors. Delta Trading major distinct<br />

advantages <strong>com</strong>prise:<br />

1. Guaranteed fixed dealing spreads and true<br />

ECN/STP environment – both trading models<br />

available in one platform, through one trading<br />

account;<br />

Put in other words, through its online platform<br />

Deltastock provides both Dealing Desk and No<br />

Dealing Desk (ECN+STP) trading. Clients can open a<br />

position by placing a trade at the fixed dealing spread<br />

and later on close that same position by choosing to<br />

have their order executed through the ECN/STP (Level<br />

2) panel of Delta Trading. So it is the trader who<br />

decides whether and when to deal at the fixed <strong>Forex</strong><br />

spreads or/and through the ECN/STP module of Delta<br />

Trading. This process has been further streamlined for<br />

the convenience of clients. They do not have to meet<br />

any additional requirements or criteria whatsoever to<br />

freely cross-use trading at fixed spreads and dealing at<br />

ECN variable spreads as low as 0.1 pips on FX majors.<br />

It is worth noting that Deltastock’s fixed dealing<br />

spreads remain fixed at all times. Unlike other<br />

brokers, the <strong>com</strong>pany does not freeze nor does it<br />

widen its FX spreads during macroeconomic news<br />

releases. The fixed spread for EUR/USD is 2 pips<br />

2. Platform’s integration with MT4. Deltastock<br />

Meta Trader 4;<br />

Meta Trader 4 is probably the most popular Retail FX<br />

trading platform. Deltastock integrated MT4 with<br />

Delta Trading and released Deltastock Meta Trader 4.<br />

Combining the simplified and convenient for many<br />

Retail FX traders interface of MT4 with the ample<br />

functionality of Delta Trading valuable to advanced<br />

and professional traders, has predetermined the market<br />

success of the synergy between the two platforms.


Regional Broker Spotlight<br />

The orders clients place in Deltastock Meta Trader 4<br />

are executed in the <strong>com</strong>pany’s platform – Delta<br />

Trading, as market orders with no re-quotes. This is<br />

an automated process using a bridge interface to<br />

MT4, called Meta-Delta. Meta-Delta MQL script<br />

synchronizes the positions in MT4 and Delta Trading<br />

platforms. Both Meta Trader 4 and Delta Trading<br />

share the same price feed.<br />

Deltastock Meta Trader 4 enables the execution of<br />

MT4 Expert Advisors in Delta Trading.<br />

Very important from a client perspective is the<br />

difference between the Deltastock Meta Trader 4<br />

offering and that of other MT4 brokers. In<br />

Deltastock Meta Trader 4, there is no quote freezing<br />

as well as no dealer intervention. The benefits of<br />

Deltastock MT4 can be summarized in the table<br />

below:<br />

Benefits<br />

>>><br />

Regional Retail<br />

FX Perspectives<br />

on Central and<br />

Eastern Europe<br />

Deltastock Other MT4<br />

MT4 Brokers<br />

Margin on<br />

Hedge Positions<br />

NO YES<br />

Rollover fee on<br />

Hedge Positions<br />

NO YES<br />

Requoting NO YES<br />

A major difference in money terms is that when<br />

trading with Deltastock MT4, margin is withheld<br />

only on the net <strong>Forex</strong> position. Moreover a Rollover<br />

fee is applied only to the net position held overnight.<br />

3. Financial Instrument Diversification – access to<br />

multiple markets;<br />

Offering diverse asset classes for trading through<br />

<strong>com</strong>pany’s in-house developed platform, among<br />

others, has proved crucial for Deltastock’s market<br />

growth. Currently the Company offers online trading<br />

in <strong>Forex</strong>, Precious Metals and over 1000 CFDs on<br />

Shares, Indices, ETFs, Crude Oil Futures as well as<br />

other <strong>com</strong>modity futures.<br />

Among the currencies available for trading are some<br />

exotics, such as HKD, SGD, ILS, MXN, TRY, PLN,<br />

CZK, HUF, RUB, BGN, RON etc. With Delta<br />

Trading clients gain access to online CFD trading in all<br />

major US, European and Asia/Pacific Stocks, as well as<br />

Index-tracking CFDs that follow major global indices.<br />

4. API – Application Programming Interface;<br />

Deltastock offers a proprietary API <strong>com</strong>patible with<br />

Delta Trading. The API allows the integration of<br />

automated systems for online trading.<br />

5. Master Account for Money Managers;<br />

Deltastock’s Master Account (Percentage Allocation<br />

Management Module) is a front end solution<br />

designed for money managers to trade multiple sub-<br />

january 2010 e-FOREX | 139


RETAIL e-FX CLIENT<br />

accounts via one single interface. Order execution is<br />

allocated to sub-accounts by their pre-set percentage<br />

weight.<br />

6. Virtual Portfolio;<br />

Delta Trading enables structuring and configuration<br />

of virtual portfolios of customized groups of financial<br />

instruments.<br />

Any trading strategy can be back-tested in the Virtual<br />

Portfolio Module, risk-free. Moreover any virtual<br />

portfolio or part of it can be promptly converted into<br />

a Live one by placing a basket order. The convenience<br />

to monitor and analyze performance of any of the<br />

Virtual or Live Portfolios is ensured by the ROI<br />

(Return On Investment), P/L (Profit/Loss) and Index<br />

Live Charts available in the Virtual Portfolio module<br />

of Delta Trading.<br />

The number of ECN/STP<br />

<strong>Forex</strong> Brokers increased<br />

tremendously in the last year or two. In that respect,<br />

what makes you different from the others?<br />

Well, I totally agree this particular segment of the<br />

Retail e-FX sector has seen a vigorous growth recently.<br />

Deltastock offers a pure ECN/STP environment.<br />

Our Delta Trading L2 module integrates the price<br />

feeds and liquidity of a number of Liquidity providers<br />

– Banks, Market Makers, FX Brokerages.<br />

In fact, Deltastock is one of the first <strong>Forex</strong> brokers to<br />

offer a true ECN, where clients can not only see and<br />

choose a certain liquidity provider for the execution of<br />

their trades through STP (Straight Through Processing),<br />

but they are also able to track with which Liquidity<br />

Provider their order has been executed.<br />

The Delta Trading L2 module enables Client-to-Client<br />

order execution with no dealer intervention as well as<br />

trader’s direct access to the Interbank FX market by<br />

dealing with Deltastock Partners through STP.<br />

140 | january 2010 e-FOREX<br />

I should clarify that Deltastock is still a counterparty to<br />

client trades, nonetheless the <strong>com</strong>pany acts as a broker.<br />

This is the so-called Agency Execution Model – trade<br />

orders are routed to the respective Liquidity Provider or<br />

client on behalf of Deltastock. At the same time, for<br />

the purposes of ensuring full transparency of the<br />

ECN/STP trading, L2 module shows the names of the<br />

Liquidity Providers next to their live price feeds, which<br />

generate the liquidity pool and build market depth.<br />

Clients can either choose with which Liquidity<br />

provider to trade or place orders under the SMART<br />

Routing Regime – dealing at the best BID/ASK price<br />

of the market depth.<br />

The Delta Trading L2 module ensures the <strong>com</strong>petition<br />

among the FX quote feeds of the Liquidity Providers<br />

that translates into tight spreads for Deltastock Clients.<br />

Another very important advantage of L2 (ECN/STP)<br />

module is the ability for traders to open<br />

positions with one Broker, Bank or Market<br />

Maker and close them with another Liquidity<br />

Provider:<br />

• no need to open separate trading accounts<br />

• no losses from paying the spread;<br />

• no need to wire transfer funds for margin to<br />

different bank accounts<br />

• no different margin requirements<br />

• no swap for holding opposite positions<br />

Do you offer any additional services for<br />

novice or inexperienced traders?<br />

Clients less knowledgeable about FX Margin Trading<br />

as well as investors who pursue it to supplement their<br />

existing portfolio without having to learn a<br />

<strong>com</strong>pletely new market, are offered our <strong>com</strong>pany’s<br />

Managed <strong>Forex</strong> Account service. It follows the latest<br />

trends on the FX market and clients are offered a<br />

number of trading strategies to choose from. These<br />

strategies are provided by the <strong>com</strong>pany or third party<br />

experts and are automatically executed by Deltastock.<br />

Unlike other Managed <strong>Forex</strong> Service providers,<br />

Deltastock publishes only live performance data and<br />

no back-test results on its website.<br />

What are your <strong>com</strong>pany’s plans for future<br />

development?<br />

We plan to keep our business line of international<br />

market expansion by opening more branches across<br />

EU countries in the next couple of years. Our next<br />

stop is very likely to be Frankfurt, Germany, as the<br />

most probable home of the up<strong>com</strong>ing set-up of a<br />

Single European Financial Services Regulator.


RETAIL e-FX CLIENT<br />

Ivo Seizov<br />

Bulbrokers (www.bulbrokers.bg) is a nonbanking<br />

financial and investment intermediary<br />

<strong>com</strong>pany which was founded in 1996. It is a<br />

leader in providing brokerage services both for<br />

the Bulgarian and regional markets. e-<strong>Forex</strong> talks<br />

to Ivo Seizov, Executive Director running the FX<br />

and Retail trading operations of the <strong>com</strong>pany.<br />

142 | january 2010 e-FOREX<br />

Regional Retail<br />

FX Perspectives<br />

on Central and<br />

Eastern Europe<br />

Bulbrokers:<br />

meeting the needs of all types of investor<br />

Ivo, you were one of the founders of STS Finance<br />

(www.stsfinance.bg) a leading electronic<br />

brokerage firm which merged with the leading<br />

investment boutique Bulbrokers at the end of 2008.<br />

What benefits for clients have resulted from the<br />

creation of this new enlarged <strong>com</strong>pany?<br />

The process of STS Finance's merging with<br />

Bulbrokers has already been successfully concluded.<br />

Our main objective of the merger has been to offer<br />

high-quality servicing both to institutional and<br />

individual customers through high standards of<br />

coverage in all aspects of investment intermediary.<br />

Optimum synergy and optimization while retaining<br />

<strong>com</strong>plete continuity in the activities of both<br />

<strong>com</strong>panies has been attained.<br />

Bulbrokers is proving popular with increasing<br />

numbers of retail FX traders and investors. What do<br />

they particularly like about the way your <strong>com</strong>pany<br />

does business?<br />

Our business model is based on building long-term<br />

relationships with our clients, in that way we are a<br />

reliable partner. Our clients know we offer one of the


est trading platforms in the world and further more<br />

our trading conditions are <strong>com</strong>petitive not only in<br />

Bulgaria but on a regional level as well.<br />

What type of clients is Bulbrokers looking to attract<br />

with your brokerage and investment services?<br />

We have a very diversified portfolio of services<br />

designed to meet not only retail level client needs but<br />

also to attract institutional business and professional<br />

customers which have much higher requirements with<br />

Regional Broker Profile<br />

regard to execution and<br />

quote flows.<br />

>>><br />

Do you separate customers<br />

funds from those of<br />

Bulbrokers and what protection<br />

and guarantees regarding<br />

funds and accounts do you<br />

provide?<br />

Separating clients’ funds is<br />

prerequisite to establishing a<br />

successful brokerage and<br />

investment service. Bulbrokers is<br />

regulated by the Bulgarian National Bank and<br />

Financial Supervision Commission. As a licensed<br />

investment intermediary according to Bulgarian<br />

legislation we are obligated to contribute to the<br />

Investors Protection Fund. We allocate clients funds<br />

only to top rated local and international financial<br />

institutions.<br />

What forex trading systems does Bulbrokers offer?<br />

Bulbrokers offers the MetaTrader 4 platform which is<br />

january 2010 e-FOREX | 143


RETAIL e-FX CLIENT<br />

our flagship product for<br />

both OTC and<br />

exchange trading<br />

instruments. In<br />

addition, we have a<br />

trading and clearing<br />

agreement with<br />

Interactive Brokers LLC<br />

USA, which is the<br />

global leader with its<br />

Trader Workstation<br />

software. In this way we<br />

offer to our customers<br />

access to more than 80<br />

stock and derivatives<br />

exchanges worldwide<br />

via one account and<br />

multiple currency bases.<br />

How many currency pairs do you quote<br />

on and what are the key products and<br />

functionality available to customers<br />

using your MetaTrader 4 platform?<br />

Currently we trade 26 currency pairs and<br />

several hundred CFDs on stocks indexes<br />

and <strong>com</strong>modities. Over the years MT4<br />

has proved itself as one of the most<br />

successful products designed for retail<br />

customers to trade. Top level charting<br />

package, fast execution, an easily<br />

designed and customizable workspace,<br />

custom indicators, facilities for back<br />

testing of indicators and strategies and<br />

most of all MT4 is a leader of automatic<br />

trading activities with Expert Advisors.<br />

144 | january 2010 e-FOREX<br />

Do you offer Mobile FX trading<br />

services and if so what key<br />

features are available to traders?<br />

Bulbrokers was one of the first to<br />

offer mobile trading via PDAs and<br />

smart phones with the MT4 Mobile<br />

product. MT4 Mobile is easily<br />

customisable and offers most of the<br />

regular version functionality<br />

features. We are proud to point out<br />

that Bulbrokers was the first<br />

intermediary offering mobile trading<br />

at the Bulgarian Stock Exchange<br />

and soon also to be available at the<br />

Macedonia Stock Exchange.


Together with Tradency and via its<br />

services and support, you offer<br />

auto trading with the Bulbrokers<br />

System Selector trading account.<br />

What facilities are available on<br />

this account?<br />

Trading in the global marketplace<br />

especially in the Foreign Exchange<br />

markets requires tremendous<br />

efforts and time to keep up with<br />

all the fundamental and technical<br />

developments. In addition,<br />

sufficient level of expertise is<br />

required in order to develop<br />

winning trading strategies.<br />

Bulbrokers System Selector is a<br />

tool designed to save time. Various systems are offered<br />

to individual clients which are implemented and<br />

supported by Tradency experts and partners.<br />

Do you expect to see increased interest from clients<br />

in automated trade execution?<br />

Moving towards automated signal generators and even<br />

automated trading is now a proven trend in the FX<br />

market. Clients slowly accept some or most of the<br />

advantages provided by automated systems. Looking<br />

forward we expect significant volume migration to<br />

this type of trading activity.<br />

Your Trader Workstation system offers direct market<br />

access to stocks, options, futures, bonds and funds<br />

to over 80 market destinations worldwide. What FX<br />

trading tools are available on this system?<br />

TWS offers access to Electronic Crossing Network<br />

and interbank volume and quotes flow through our<br />

FX Traders module. This feature is designed to meet<br />

requirements of medium and high level investors who<br />

require fast execution, unlimited liquidity and tight<br />

spreads, but on the other hand are also willing to<br />

sacrifice some of the advantages of retail platforms<br />

like fixed spreads, high leverage and order execution.<br />

What solutions does Bulbrokers provide for<br />

investment professionals needing to manage<br />

multiple accounts?<br />

What we offer is software, which is part of<br />

MetaTrader 4, called MetaTrader 4 Multiterminal. It<br />

allows working with any amounts of accounts,<br />

receiving quotes for any symbols, placing all types of<br />

orders, and viewing history for all accounts.<br />

Bulbrokers: meeting the needs of all types of investor<br />

Moreover, within this application financial news can<br />

be delivered in real-time mode. This terminal<br />

successfully <strong>com</strong>bines great functionalities that allow<br />

effective trading with many accounts and with<br />

exceptional usability. The program interface is similar<br />

to that of the MetaTrader 4 client terminal. It is very<br />

simple, any trader using the MetaTrader 4 can easily<br />

get acquainted with this new program within a few<br />

minutes.<br />

Over the <strong>com</strong>ing year, where will Bulbrokers be<br />

looking to add to the already extensive range of<br />

electronic FX trading tools you offer to your FX<br />

clients?<br />

We are on course to add more exchange trading<br />

instruments primary from regional stocks exchanges<br />

which is a part of our strategy to diversify trading<br />

activities beyond the Bulgarian market.<br />

Bulbrokers has over 25,000 customers. In what<br />

ways are you looking to grow the business and<br />

expand your regional and international presence?<br />

We are currently entering the Macedonian market via<br />

Eurobroker which a leading local investment<br />

intermediary and a member of the big family of<br />

Financia Group which Bulbrokers is also part of. We<br />

are going to expand our regional presence by offering<br />

the first trading platform in the Macedonian market.<br />

We are working on creating a wide range of<br />

introducing brokers, white label partners and sales<br />

agents in the region. We are also opening a branch in<br />

Romania. For Bulgarian investors we will provide<br />

regional cross border online trading via Meta Trader<br />

at low <strong>com</strong>missions levels and faster execution speeds.<br />

january 2010 e-FOREX | 145


RETAIL e-FX CLIENT<br />

146 | january 2010 e-FOREX<br />

Service, innovation and security are the three<br />

key areas for winning the hearts and minds of<br />

retail traders. But what do these smaller traders<br />

really want from their platform providers?<br />

Heather McLean sets out to explore what leading<br />

brokers are doing to improve the FX trading<br />

experience for the armies of retail traders<br />

spilling out of the woodwork across the globe.


What retail traders want<br />

The key features and functionality that retail traders<br />

are looking for from FX trading platform providers<br />

are, according to Interbank FX vice president of<br />

customer experience, Marilyn McDonald: broker<br />

integrity; execution; and spreads. This is the trifecta of<br />

must haves, she claims, adding: “One without the<br />

others is ok, but the retail trader should look for a<br />

<strong>com</strong>pany that provides all three. For instance, a<br />

broker can supply the lowest spreads. However,<br />

without good execution then spreads don’t really<br />

mean much. Slippage could eat up more than the<br />

trader would have ‘paid’ to enter the trade with a<br />

broker that had slightly higher spreads.”<br />

First and foremost, retail clients want consistency, says<br />

Greg Michalowski, FXDD’s vice president and chief<br />

currency analyst. He states that if spreads remain<br />

consistent, and if the executions are consistent, the<br />

client is happy. Additionally, if support is<br />

knowledgeable and reliable, and if the trading<br />

platform allows the client to act freely, the client<br />

remains content.<br />

Michalowski adds: “I believe the mobile experience<br />

has the potential to be the next major advancement in<br />

Retail FX. There are still connectivity issues that<br />

continue to hold the advancement back, but with<br />

improved wireless infrastructure, the potential for<br />

growth is definitely there.”<br />

Yet most retail traders are looking for simplicity and<br />

immediate understanding of the platform itself, says<br />

Mario Persichino, head trader at leading Italian broker<br />

Cfx Intermediazioni, so they can understand how to<br />

place an order without any help. “Programming<br />

courses offered by brokers are a very helpful<br />

>>><br />

Service, innovation<br />

and security:<br />

taking key steps to improve the<br />

Retail FX trading experience<br />

instrument of learning for end users. At the same time,<br />

clients are looking for all of the information they need<br />

about economics news and about the forex market.<br />

But the most important thing required by users is a<br />

very liquid market; they need to see all prices in real<br />

time and want their orders executed fast,” he notes.<br />

Be <strong>com</strong>petitive or lose out<br />

Retail FX brokers are ramping up their platforms and<br />

technology infrastructures to take their service<br />

provision to the next level, by expanding functionality<br />

beyond the realm of what off the shelf platforms<br />

deliver, according to Hayel Abu-Hamdan, head of<br />

business development at MIG BANK. He says in a<br />

world of vanilla offerings, platform differentiation is<br />

key. This includes improvements in the desktop<br />

feature set as well as truly usable mobile connectivity<br />

on smart phones. MIG BANK is working on a new<br />

proprietary platform that it expects to launch shortly.<br />

Also, Abu-Hamdan points to new functionality of<br />

solid API offerings as another area being ramped up<br />

by retail FX brokers. “As retail customers are<br />

be<strong>com</strong>ing more sophisticated, certain client segments<br />

are branching out and writing their black boxes to<br />

automate their dealing strategies. Having a solid, easy<br />

to integrate API is a must have offering to address this<br />

growing demand,” he notes. “Value added post trade<br />

services for enhanced reporting and analysis tools for<br />

post trade strategy and trade performance evaluation<br />

could draw client interest as well.”<br />

Retail FX brokers are definitely raising their games,<br />

claims McDonald. She says Interbank FX is very<br />

concerned with server up time, for the speed of<br />

execution. “Milliseconds count, no matter where the<br />

january 2010 e-FOREX | 147


RETAIL e-FX CLIENT<br />

Marilyn Mcdonald<br />

“broker integrity, execution and spreads is the<br />

trifecta of must haves..”<br />

customer is in the world. The tolerance for server<br />

outages or platforms that lack basic functionality has<br />

dropped. The customers are demanding higher and<br />

higher levels of service and infrastructure from the<br />

brokers.”<br />

On the key features and functionality that retail<br />

traders need from FX trading platform providers,<br />

Patrick Meier, vice president at Dukascopy, notes: “It’s<br />

all about choices. Clients sometimes would like to be<br />

able to trade with a platform of their choice, which<br />

may differ from the platforms the broker offers; in the<br />

future brokers will need to be more flexible. With<br />

automation being in the midst of a tremendous<br />

growth phase, brokers need to provide an API in<br />

order for the client to connect external black boxes<br />

and robots to the feed of the broker. Many brokers<br />

still don’t provide clients with the API’s needed in<br />

order to connect such trading programs.<br />

Programming functions could be available directly<br />

inside the platforms in the future, removing the need<br />

for external programs altogether.”<br />

He adds: “FX is all about liquidity and it will be<strong>com</strong>e<br />

increasingly difficult for brokers to only quote prices<br />

without showing the liquidity as well; showing the<br />

market depth will be<strong>com</strong>e indispensable. Imagine an<br />

equities broker offering trading on the Nasdaq Market<br />

without providing Level 2 quotation; they almost<br />

certainly wouldn’t have many clients. “Brokers are<br />

moving towards instalment and development of<br />

148 | january 2010 e-FOREX<br />

>>><br />

proprietary infrastructures. Rented and third party<br />

platform licensees are struggling to keep clients if they<br />

cannot solve technical challenges in-house,” concludes<br />

Meier.<br />

Improve the experience<br />

Abu-Hamdan says the most important steps that can<br />

be taken by online brokers to improve the overall<br />

trading experience for retail FX clients is perfecting<br />

platform stability and fault tolerance, which he adds is<br />

an obvious point, but critical nonetheless. “Nothing is<br />

more frustrating to the client than to experience a<br />

service interruption while they are in the midst of<br />

trading. At MIG BANK, we are building out our<br />

infrastructure to be truly redundant and fault tolerant<br />

with the ability to cope with minor service<br />

interruptions and disaster scenarios alike,” he explains.<br />

“The FX market is such a congested, <strong>com</strong>petitive<br />

market place. Spreads and account offerings are<br />

practically the same at all houses. It is the trading<br />

experience that is the critical success factor. Retail<br />

customers will not tolerate the interruptions caused to<br />

their trading from platform instability. The closer one<br />

can get to a streamlined account opening process and<br />

a stable fault free platform the more likely one is to<br />

gain the trust of the retail client and an increased<br />

market share,” Abu-Hamdan continues.<br />

Michalowski believes that the market has made great<br />

strides in providing interbank forex price transparency<br />

to various groups of people. As a result, market makers<br />

Greg Michalowski<br />

“I believe the mobile experience has the potential to be the<br />

next major advancement in Retail FX…”


RETAIL e-FX CLIENT<br />

in the retail forex world need to be <strong>com</strong>petitive or lose<br />

traders to the next forex dealer.<br />

However, the one aspect of trading that retail traders<br />

will never have is access to the interbank flows that can<br />

affect intraday movements, Michalowski adds. He says<br />

this is the advantage that the bank trader will always<br />

have, and deserves, by virtue of the customers they<br />

cater to on a daily basis for real currency transactions.<br />

“If there is an M & A flow into the Canadian dollar or<br />

British Pound, bank traders will be the first to know.<br />

Additionally, if a central bank is buying the EURUSD,<br />

or if there is a big repatriation of funds back to the US<br />

from a multi-national, the bank traders will also be the<br />

first to know,” states Michalowski.<br />

He continues: “However, all is not lost for the retail<br />

trader because he can still rely on the technical price<br />

action to tell customers what they don’t know. If the<br />

price moves above a shorter term moving average, retail<br />

traders don’t necessarily need to ask why; they just need<br />

their platform to give them a clue from the chart.”<br />

While Meier states: “Today small clients are often at a<br />

disadvantage. It is not unusual that retail clients trade<br />

with a price feed that is not always optimal, and can<br />

sometimes vary substantially from client to client.<br />

There is a need for more transparency and more<br />

uniform pricing. All traders should be able to trade<br />

on the best possible price, no matter what their<br />

trading style. As long as there is no ‘time and sales’<br />

available, as is the case with exchange traded products,<br />

clients will continue to depend on the level of<br />

transparency their broker provides in this respect.<br />

“The industry will need to provide their clients with<br />

more choices in general,” continues Meier. “These<br />

choices should not be limited to just providing a<br />

selection of different platforms, but should also provide<br />

added options in regards to account funding. Today for<br />

example, the client still has too limited choices<br />

regarding posting of collateral to their account. Few<br />

brokers accept bank guarantees or provide solutions for<br />

segregation or the use of external bank deposits.<br />

Increasing demand from retail investors for broker<br />

innovation and transparency can no longer be ignored.”<br />

Flexible to fit all<br />

McDonald states: “I think we, as brokers, are entering<br />

a new age of enabling traders. Retail traders don’t<br />

really want to be told Buy or Sell. They want to<br />

understand the market and make their own educated<br />

decisions. Retail traders have a thirst for knowledge<br />

and don’t always want to be led like sheep. I think<br />

150 | january 2010 e-FOREX<br />

Mario Persichino<br />

“the most important thing required by users is a<br />

very liquid market; they need to see all prices in real<br />

time and want their orders executed fast,”<br />

that the brokers that respect that and offer their<br />

customers the tools they need to make their own<br />

decisions will ultimate have better and happier<br />

traders.”<br />

In terms of flexible accounts, Interbank FX offers<br />

Standard accounts (where one lot = a $100,000<br />

contract) and Mini Accounts (where one lot = a<br />

$10,000 contract). However, traders can opt to trade<br />

0.01 of a contract. On a mini account this equates to<br />

a $100 notional value trade. McDonald <strong>com</strong>ments:<br />

“Our customers can also be set at our standard<br />

leverage (100:1) or choose a different level by<br />

requesting this at the account opening stage. We have<br />

traders at 20:1, 50:1 or a number of other different<br />

leverage levels. By allowing traders to choose a<br />

leverage level and then give them options on the trade<br />

size, our traders are able to really fine tune their<br />

trading strategy to suit their risk tolerance,” she adds.<br />

On flexible accounts, Michalowski states: “Our first<br />

tier is for new traders. This is our Mini Account. The<br />

contract size is 10,000 of the base currency. The value<br />

of a pip is $1 on a standard lot for the EURUSD. It is<br />

a great way for new traders to hone their skills<br />

without trading a demo, which, for some, does not<br />

give them enough incentive to trade seriously.<br />

“The next tier is our Standard Account which is for<br />

traders who opt for a contract size of 100,000 of the<br />

base currency which corresponds to $10 a pip on the<br />

EURUSD. In addition to the existing account types,


Service, innovation and security: taking key steps to improve the Retail FX trading experience<br />

we also have different platforms with different<br />

benefits and costs,” he notes.<br />

According to Michalowski, the main trading platform<br />

for retail traders is MetaTrader 4. “This platform is our<br />

most popular platform because it is stable, has excellent<br />

charting capabilities and a programmable scripting<br />

language. An alternative to MetaTrader 4 is the<br />

MTXtreme platform. This option has all the benefits of<br />

the Metatrader 4 platform, with the benefit of access to<br />

the best bid/ask price from the pool of FXDD<br />

interbank liquidity providers. The minimum account<br />

size is $10,000 for this particular account, as well as a<br />

small <strong>com</strong>mission. The spreads on pairs is often more<br />

narrow.” However, Michalowski believes that they can<br />

have a tendency of fluctuating and being wider at times.<br />

While Persichino states: “There are many types of<br />

account offered to all kind of trader; from accounts<br />

with little cash required to enter that use a great<br />

leverage, to accounts with little leverage that require a<br />

larger amount of money to start. For example, Cfx<br />

Intermediazioni offers a retail account that uses a<br />

leverage of 500 and requires just €200 to start. This<br />

particular kind of account is similar to a demo<br />

account and offers to every kind of user the possibility<br />

to try the market with a minimum amount.<br />

Traditional accounts let users have a maximum<br />

leverage of 200, but require at least €1000 to start.”<br />

Hayel Abu-Hamdan<br />

“The FX market is such a congested, <strong>com</strong>petitive<br />

market place. Spreads and account offerings are<br />

practically the same at all houses. It is the trading<br />

experience that is the critical success factor.”<br />

>>><br />

On flexible account<br />

types, Meier <strong>com</strong>ments<br />

that it is possible even for the<br />

small or novice investor to trade<br />

on interbank liquidity through an<br />

electronic network (ECN). He says<br />

this will provide a more level, uniform<br />

playing field for all. “It will also serve to<br />

reduce many <strong>com</strong>mon problems the small<br />

investor sometimes has to deal with,” Meier<br />

adds. “Order stipulation possibilities have<br />

be<strong>com</strong>e broader, and are offering more<br />

choices to the trader. It’s possible to set<br />

multiple various dormant open orders in order<br />

to enter and exit the markets under various<br />

conditions. The largest ECN’s that provide the<br />

possibility to absorb hundreds of millions per ticket<br />

with low latency, and find ways to allow the smaller<br />

trader also to benefit from their network, might<br />

benefit from a general trend toward ECN trading.”<br />

With the ascent in popularity of automated trading,<br />

which is predominantly based on technical parameters,<br />

the provision of quality historical data is be<strong>com</strong>ing<br />

more important than ever, claims Meier. Such data is<br />

often not <strong>com</strong>plete and mediocre, however, he warns.<br />

“Some brokers offer tick-by-tick data for free to<br />

anyone interested. Without <strong>com</strong>plete data it is not<br />

possible to back test efficiently nor to develop strategy<br />

which can be used under real market conditions.”<br />

Differentiate or die<br />

Brokers looking to differentiate their offerings and<br />

strengthen their value proposition must focus on the<br />

idea that everything has to fit, claims Meier. Brokers<br />

who provide a good price feed but lack in liquidity<br />

will be surpassed by the ones who provide both, he<br />

says. A front end platform which is designed well and<br />

is practical, but is not connected to an ECN, will be<br />

limited, he adds. “The customer has be<strong>com</strong>e much<br />

more informed and demanding over the years. Today<br />

it’s a much more crowded space than, let’s say three to<br />

four years ago. Brokers must provide good trading<br />

technology, much more liquidity, more transparency,<br />

and again more client focused solutions in general.”<br />

The retail FX industry is starting to mature, states<br />

McDonald. “In my mind, this means that there is a<br />

tier of brokers at the top. These brokers all offer<br />

basically the same products at the same ‘price’. When<br />

an industry reaches this point in its lifecycle the<br />

january 2010 e-FOREX | 151


RETAIL e-FX CLIENT<br />

Patrick Meier<br />

“FX is all about liquidity and it will be<strong>com</strong>e<br />

increasingly difficult for brokers to only quote prices<br />

without showing the liquidity as well; showing the<br />

market depth will be<strong>com</strong>e indispensable.”<br />

differentiators be<strong>com</strong>e harder for the broker but<br />

much more meaningful for the customer. I am talking<br />

about brokers creating long term strategies for<br />

bringing the customer the best possible experience.<br />

“This isn’t just customer service, I am talking about<br />

every interaction that a person has with the <strong>com</strong>pany,<br />

including defining the <strong>com</strong>pany’s products and<br />

services around customer requirements. This concept<br />

isn’t original to FX trading, it crosses all industries.<br />

Customers want to have a good experience with a<br />

<strong>com</strong>pany. I think that this desire will drive the next<br />

rounds of evolution in this industry,” she continues.<br />

In this highly <strong>com</strong>petitive market, Michalowski agrees<br />

that brokers can differentiate their offerings and<br />

strengthen their value proposition by initially looking<br />

at service. “If you are not customer focused, you have<br />

nothing to offer,” he notes. “If you have a support<br />

team that is readily accessible, and is able to answer<br />

questions that <strong>com</strong>e with opening<br />

an account, you will attract a<br />

solid customer.<br />

152 | january 2010 e-FOREX<br />

“Additionally, if you provide<br />

<strong>com</strong>petitive bid/ask spreads, and<br />

are as consistent as possible with<br />

the spreads, you will retain those customers. The bell<br />

curve of trading knowledge for retail traders is wide,<br />

so you must be able to connect and educate both the<br />

novice and the more advanced trader,” he continues.<br />

There are several approaches to strengthening brokers’<br />

value propositions, Abu-Hamdan says. He notes some<br />

focus on driving down cost, while others are offering<br />

value added services. On operational efficiency, he says:<br />

“The first option is to not differentiate the offering at<br />

all, but to focus on the lowest prices possible with<br />

operational efficiency. This is not necessarily an easy or<br />

cheap thing to achieve as it places emphasis on highly<br />

automated processes and large numbers of low margin<br />

trades. Some brokers have adopted this approach,<br />

offering accounts from $200.<br />

“Of those who are differentiating, some are choosing<br />

to place their offering as an aspirational brand; the<br />

Gucci approach. Rather like a concierge service that<br />

promises to get you tables at exclusive events. Others<br />

are attempting to demystify FX by presenting very<br />

simple trade platforms. The approach owes a lot to<br />

the online poker sites that have exploded in the last<br />

five years,” continues Abu-Hamdan.<br />

Persichino says: “Brokers are trying to cover all kind<br />

of clients, with different types of account, so that a<br />

more diverse group of users can approach the FX<br />

market. They can differentiate accounts by changing<br />

the leverage or the amount of money required to<br />

enter, or by letting the user decide what kind of<br />

parameters they want,” he continues.<br />

Benchmark winners<br />

Regarding the concept of benchmarking, Michalowski<br />

adds: “We are all benchmarked now. There are<br />

winners and losers in every business segment. The<br />

acceptance only <strong>com</strong>es from hard work, smart<br />

decisions, and, at a minimum, hitting the benchmarks<br />

prevalent in the market. New benchmarks will evolve<br />

as mobile technology evolves, and manners in which<br />

we educate customers will progress. Social media<br />

avenues seem to be a direction that headline<br />

knowledge can be distributed through in an effort to<br />

attract a new audience,” Michalowski concludes.<br />

While Meier states that brokers likely to be<br />

benchmarked in the future on: available liquidity;<br />

quality of execution; choices on front end options;<br />

platform functionality; support efficiency (how inquiries<br />

handled and resolved); added free trading resources; and<br />

last but not least, level of transparency. “The brokers<br />

that will rank highly in all categories might have a very<br />

promising future indeed,” he sums up.


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FOREX Central Brokerage Services (FXCBS)<br />

is a leading financial brokerage firm.<br />

The <strong>com</strong>pany has been focusing on the<br />

development of next generation solutions<br />

for forex trading. e-<strong>Forex</strong> talks with Mr.<br />

Mohammad Musleh, CEO, of Fienex Group<br />

Ltd. about how the <strong>com</strong>pany is deploying<br />

technology and achieving its vision of<br />

providing the best forex products and<br />

services for its clients.<br />

Fienex DMCC, a 100% subsidiary of Fienex Group is<br />

currently regulated in Dubai. How stringent are the<br />

regulatory requirements for online brokers in<br />

Dubai?<br />

Brokerage services fall under the broad category of<br />

“Financial Services”. UAE central bank through<br />

Securities and Commodities Authority of UAE<br />

(SCA) regulates the brokerage services within the<br />

boundaries of UAE. ESCA, a member of the<br />

International Organization of Securities<br />

Commissions (IOSCO) ensures that members<br />

maintain strict adherence to SCA approved DGCX<br />

By-Laws. Furthermore, brokers are required to<br />

conduct their business with clients in accordance<br />

with the international 'best' code of practice and<br />

standards observed on other major exchanges around<br />

the world.<br />

FXCBS has chosen to be<strong>com</strong>e MIFID <strong>com</strong>pliant.<br />

What implications does this have for you<br />

operationally?<br />

154 | january 2010 e-FOREX<br />

We are gladly willing to <strong>com</strong>ply with MIFID<br />

regulations as we believe that they ensure the best<br />

code of practice for <strong>Forex</strong> Brokers. This step goes<br />

hand in hand with our efforts to raise the sense of<br />

security for our clients and to apply the highest<br />

standards of operations. Be<strong>com</strong>ing a MIFID<br />

<strong>com</strong>pliant broker will open the doors wider to a<br />

global presence for FXCBS.<br />

In what ways does the culture you have created<br />

within FXCBS benefit your clients and help you<br />

cultivate your business?<br />

Our business model was meant to eliminate any<br />

conflict of interest and to reach the perfect win/win<br />

situation for our clients as traders and for us as a<br />

broker. Our clients are always encouraged to apply<br />

any trading style of their preference with no<br />

restrictions. We always wel<strong>com</strong>e winners, and at the<br />

same time we benefit from the volume generated by<br />

our clients' trading activities.<br />

Unlike traditional spread-trading platforms, FXCBS<br />

operates an ECN (Electronic Communication<br />

Network). How does your ECN forex trading model<br />

work?<br />

The ECN model of FXCBS gives the <strong>Forex</strong> traders<br />

direct access to the inter-bank market where they<br />

can benefit from the best prices and execution<br />

available in the market. This process has two sides;<br />

1. Pricing: as our aggregation engine retrieves live<br />

prices from multi inter-bank liquidity providers


FXCBS Aggregation system and Bridge: A unique innovation<br />

>>><br />

and aggregates these prices by selecting the best<br />

Bid and the best Ask at every quote resulting in<br />

the lowest Spread, and then it posts the selected<br />

prices to the client terminal of MetaTrader4.<br />

2. Execution: traders carry on their trading activities<br />

on the most popular trading platform<br />

MetaTrader4, where every single trade gets<br />

executed at one of our inter-bank liquidity<br />

providers.<br />

What advantages does ECN style trading have for<br />

Retail FX traders and investors?<br />

First of all, anonymity; which no other style can<br />

provide, due to the fact that ECN trading gives the<br />

trader access to MULTI inter-bank liquidity<br />

providers, and 90% of the time the trades are<br />

opened at one counterparty and closed at another.<br />

As a result, ECN style gives traders the freedom to<br />

apply any trading method with no restrictions unlike<br />

Market Maker style which has been denominating<br />

the FX retail market for long time and where the<br />

Market Maker is the only counterparty that takes the<br />

other side of each trade resulting in a big conflict of<br />

interest between the broker and traders. Low spread<br />

is one of the main advantages of our ECN style.<br />

Since we aggregate multi inter-bank prices, the<br />

spreads reach 0 pip level often.<br />

january 2010 e-FOREX | 155


RETAIL e-FX CLIENT<br />

How do you fulfil smaller orders via your ECN<br />

system given that many banks demand a half lot size<br />

minimum?<br />

Banks have the ability to execute smaller trades of 0.1 lot,<br />

but they usually demand high trade size because they as<br />

well benefit from the trading volume. Therefore, we have<br />

reached an agreement with our liquidity providers to pass<br />

smaller trades through their trading systems as we<br />

generate high volume of total trading activities.<br />

FXCBS offers two state-of-theart<br />

trading platforms: Central<br />

Station and the MetaTrader4<br />

platform. What key functionality<br />

do these provide and who are<br />

they designed for?<br />

Central Station is specially<br />

developed to work in ECN<br />

environment; it contains the<br />

Aggregation Engine for pricing<br />

and the STP technology for<br />

execution and it is a FIX Protocol<br />

<strong>com</strong>pliant platform. FIX<br />

(Financial Information Exchange)<br />

is the protocol recognized by<br />

banks and exchanges to pass prices<br />

and trades between different<br />

terminals. We provide this platform for our institutional<br />

clients upon request.<br />

MetaTrader 4 has the most popular client terminal for<br />

FX traders, although it was not designed to work in<br />

ECN environment. But for the first time with 100%<br />

success rate, we created the needed connection between<br />

MetaTrader4 and Central Station to make ECN<br />

functionalities available for FX traders through<br />

MetaTrader 4.<br />

156 | january 2010 e-FOREX<br />

What Mobile FX trading platforms does FXCBS provide<br />

and what important features are available on them?<br />

FXCBS provides MetaTrader4 Mobile platform which<br />

gives the traders full access to financial markets and<br />

making deals from anywhere of the world. Moreover,<br />

technical analysis and graphical visualization of<br />

financial instruments are available (including off-line<br />

mode - without connecting to server). Trade dealing is<br />

done with careful observation of confidentiality and is<br />

absolutely safe. If required, you always have the history<br />

of <strong>com</strong>pleted trade deals.<br />

What facilities and software<br />

solutions do you offer for Money<br />

Managers?<br />

FXCBS offers Money Managers<br />

special rebates according to the<br />

traded volume they achieve. We<br />

also provide Money Managers<br />

with PAMM & MAM trade<br />

allocation software so they trade<br />

on behalf of their clients using<br />

one client terminal. Furthermore,<br />

our Finance department provides<br />

assistance in profit allocation for<br />

Money Managers.<br />

You have a minimum account size<br />

of $3000, which is relatively high in the retail space<br />

today? Why have you set this relatively high?<br />

As stated earlier, we wel<strong>com</strong>e winners, and we would<br />

gladly do anything to help our clients achieve higher<br />

profitability levels. We set the minimum deposit to its<br />

current level due to the fact that lower deposit<br />

amounts would expose the trading account to higher<br />

risk of liquidation, which some traders may overlook<br />

and find themselves losing the entire deposit and<br />

losing the chance of a recovery.


What services and solutions does FXCBS offer to<br />

Institutional Clients?<br />

We offer a wide range of services for institutional<br />

clients including White Label and IB partnership. We<br />

also offer coverage solutions for operating Market<br />

Makers that are looking for risk-free coverage solutions<br />

to handle some or all trading activities of their clients<br />

including Scalping and Expert Advisor trading.<br />

FXCBS also provides a range of easy to use "robot"<br />

trading systems called FXCBS Autotrader. Systems are<br />

provided via Tradency and the remuneration is<br />

<strong>com</strong>mission based. How successful and popular has<br />

this facility been and do you expect to see continued<br />

growth in the use of robotic trading?<br />

Our clients have shown interest in FXCBS AutoTrader<br />

platform with high level of satisfaction. We believe that<br />

automated trading is an expanding segment in the FX<br />

Market for two reasons; it eliminates the emotional<br />

factor of trading, and because most of the FX Traders<br />

are not full-time traders so they tend to employ an<br />

Automated Trading software.<br />

Does FXCBS offer White Label partnerships and if so,<br />

what services do you provide and what fees are<br />

involved?<br />

FXCBS - Placing the needs of clients first<br />

Yes, we offer White<br />

Label partnership for<br />

start-up and<br />

operating brokers<br />

where they can give<br />

their clients the<br />

opportunity to trade<br />

on our ECN and<br />

benefit from all its<br />

features. Our White<br />

Label partners are<br />

provided a 24/5<br />

support by our<br />

institutional desk. So<br />

they can mainly focus<br />

on the branding and<br />

sales activities.<br />

Looking ahead,<br />

would you consider<br />

moving to the new<br />

MetaTrader 5<br />

platform?<br />

We are always open to<br />

new technologies and<br />

we will consider<br />

offering MetaTrader 5<br />

side by side with MetaTrader 4 once we have tested and<br />

evaluated the functionalities and the market demand of<br />

MetaTrader 5.<br />

Over the <strong>com</strong>ing year where will FXCBS be focusing<br />

efforts to enhance your existing suite of online FX<br />

trading products and services?<br />

We believe that the <strong>Forex</strong> Market is still being<br />

developed and we would like to play a major role in<br />

improving this market. Everyday we take the feedback<br />

of the day before, we analyse it, and adjust our actions<br />

according to that.<br />

We will be focusing our efforts on providing <strong>com</strong>plete<br />

solutions that suit larger institutional clients, including<br />

local banks, financial institutions, and brokers around<br />

the globe. And since technology plays a major role in<br />

the FX Market, we will be developing and<br />

implementing new technologies that help us and our<br />

clients achieve the<br />

ultimate <strong>com</strong>mon<br />

goals. New<br />

products will be<br />

added to our<br />

portfolio as well.<br />

january 2010 e-FOREX | 157


TRADERTALK<br />

Ian, you began advising clients<br />

over 17 years ago and<br />

established Naismith Capital<br />

Strategies in 1996. With this<br />

substantial experience behind<br />

you what have you discovered<br />

about the skill-sets required to<br />

be<strong>com</strong>e a successful money<br />

manager?<br />

Know how to act disciplined when<br />

a trade is not going your way. No<br />

matter if you are trading stocks,<br />

bonds, <strong>com</strong>modities, real estate,<br />

currencies, etc. - begin with a<br />

predisposed plan of action when<br />

the trade is moving against your<br />

desired out<strong>com</strong>e. There are really<br />

effective ways of ac<strong>com</strong>plishing<br />

this discipline – whether it be<br />

hedging techniques, trailing stop<br />

loss orders, selling at predisposed<br />

profit targets, etc. These all are<br />

logical and practical, but the<br />

meaningful part is pushing the<br />

button once a confirmation has<br />

sounded. In addition, when the<br />

markets are too volatile for trading,<br />

simply sit aside and watch.<br />

You formed Sarasota Capital<br />

Strategies with your business<br />

partner Anthony Welch, in 2002.<br />

What prompted you to set up the<br />

<strong>com</strong>pany?<br />

It happened due to a turning point<br />

in philosophy and strategy for both<br />

of us after the roaring 1990’s. In<br />

the 1990’s, Tony and I bought and<br />

sold individual stocks – which was<br />

quite easy, given the market<br />

158 | january 2010 e-FOREX<br />

TraderTalk<br />

With Ian Naismith, co-Principal at Sarasota and co-Manager<br />

of The Currency Strategies Fund (Ticker: FOREX)<br />

conditions. When I mention<br />

“bought,” I do mean we bought on<br />

the dips, and when sells occurred,<br />

it is because a stock was not “going<br />

up fast enough.” When 2000<br />

came and delivered a bear market<br />

for the previous years’ high flyers,<br />

buying on dips did not work.<br />

Thus, in the latter part of 2000,<br />

and especially starting in the early<br />

parts of 2001 and lasting into 2003<br />

– judicious allocations and stop<br />

orders became the norm. During<br />

that period, Tony and I decided to<br />

concentrate on trading indexes<br />

employing technical analysis using<br />

relatively new items called ETFs.<br />

We had known each other well<br />

since 1992, and since we were in<br />

concert with our thoughts, we<br />

decided to <strong>com</strong>bine forces. It is<br />

hard to believe the roaring 1990’s<br />

was more than a decade ago.<br />

What type of investment style<br />

does the firm undertake?<br />

We are an absolute return style<br />

firm that primarily uses technical<br />

analysis with <strong>com</strong>mon sense<br />

overlays. Once in a while,<br />

unusual occurrences happen that<br />

provide opportunities that cannot<br />

be possibly measured by a rigid<br />

technical model. A great example,<br />

recently the Powershares DB US<br />

Dollar Bull ETF (UUP) could not<br />

issue new shares. Within minutes,<br />

demand overtook supply and the<br />

ETF was trading up 2% while the<br />

US Dollar Index was flat. In less<br />

than 2 minutes after this anomaly,<br />

we started selling the majority of<br />

our 21% position of the ETF to<br />

realize a nice gain; that, in a<br />

perfect technical world – could<br />

not have happened. By the end of<br />

the day, we replaced the sold<br />

shares for another fund that was<br />

tracking the US Dollar efficiently<br />

and wrote covered calls on the<br />

small amount of remaining shares<br />

of UUP. On the flipside, fourth<br />

quarter of last year, our firm<br />

simply hedged<br />

through


most of the mayhem. Because of<br />

unprecedented volatility,<br />

momentum and/or contrarian<br />

models did not work, so we chose<br />

the boredom of neutrality. It<br />

worked beautifully.<br />

Sarasota is the investment advisor<br />

for The Currency Strategies Fund,<br />

a series of the Northern Lights<br />

Fund Trust. What are the<br />

investment objectives of this fund?<br />

The main objective is to realize<br />

consistent total return with an<br />

emphasis on keeping the draw down<br />

and volatility to a minimum<br />

<strong>com</strong>pared to individual currencies<br />

and other asset classes. Regularly,<br />

Ian Naismith<br />

advisors who have invested in the<br />

fund tell us “we don’t have to worry<br />

about your fund in our portfolios.”<br />

This is what we’re all about.<br />

Keeping the fund consistently<br />

performing is a balancing act<br />

between the simultaneous use of<br />

non-US Dollar currencies and the<br />

US Dollar Index. We believe using<br />

those opposing currency groupings<br />

help smooth out the return of the<br />

fund. Historically, in times where<br />

non-US Dollar currencies are<br />

showing strong trends, we tend to<br />

correlate with the trend – and when<br />

the US Dollar Index shows a strong<br />

trend, we tend to correlate with the<br />

trend. The <strong>com</strong>bination of<br />

capturing ranges of return when<br />

non-US Dollar<br />

currencies are strong,<br />

and capturing ranges<br />

of return when the<br />

US Dollar is strong<br />

– gives us<br />

consistency.<br />

>>><br />

What are your main day-to day<br />

responsibilities in managing the<br />

fund?<br />

We make sure the fund is adhering<br />

to the models that were created and<br />

keeping our eyes on opportunities<br />

that cannot be measured in a<br />

technical system. I’m a system<br />

driven person and Tony is an<br />

opportunity person – it works out<br />

very well. Early each morning, we<br />

know exactly where our exit or<br />

entry prices are on a currency by<br />

currency basis. If either limit is<br />

breached, we take action. Once<br />

trading begins, we look for intraday<br />

irregularities that might be<strong>com</strong>e<br />

opportunities. We also make sure<br />

that the trades are fairly priced<br />

<strong>com</strong>pared to the intrinsic value of<br />

the items we are trading. Besides<br />

the trading and monitoring, we do<br />

the normal mutual fund type<br />

january 2010 e-FOREX | 159


TRADERTALK<br />

things like prepare written reports,<br />

approve expenses, marketing, etc.<br />

Joe Garbade, our operations<br />

person, does an incredible job<br />

with day to day reporting and<br />

<strong>com</strong>pliance.<br />

The Currency Strategies Fund<br />

invests primarily in exchange<br />

traded products and/or mutual<br />

funds, the value of which are tied<br />

to currency prices What do you<br />

like about exchange traded<br />

products and what advantages<br />

do they offer for investors?<br />

The vast majority of the mutual<br />

fund clients and audience to the<br />

fund are advisors and regional<br />

brokers. Right now, we believe<br />

that a fund of funds makes sense<br />

because the items we choose to<br />

trade do consistently track the<br />

prices of the currencies they are<br />

designed to replicate. It is easy for<br />

advisors and other professionals to<br />

use our fund because most<br />

understand how ETFs or mutual<br />

funds work, and it is simple for<br />

them to track as well. They can<br />

explain the fund it to their clients.<br />

As the fund grows, we will be<br />

160 | january 2010 e-FOREX<br />

integrating other tools for trading<br />

that will <strong>com</strong>plement our ETF<br />

trading, but at the same time, give<br />

us more choices, liquidity, and at<br />

the same time will reduce overall<br />

expenses of the fund. In other<br />

words, we want to use tools that<br />

will get us to our goal – and<br />

sometimes ETFs are the way to<br />

go, and sometimes they are not.<br />

You use proprietary technical<br />

analysis to determine which<br />

currencies you believe will<br />

outperform the U.S. Dollar. What<br />

tools do you use to assist you<br />

with this and what momentum<br />

characteristics is the analysis<br />

based on?<br />

We are looking for out<br />

performance from either side of<br />

the pair, whether the winner is the<br />

US Dollar or not. Primarily, we<br />

have used Tradestation for<br />

building our unusual indicators<br />

and auditing of the code is verified<br />

by good old-fashioned Microsoft<br />

Excel. Momentum is measured<br />

on the ascension on consistency of<br />

price, but, we do receive<br />

contrarian sells when consistency<br />

>>><br />

Anthony Welch<br />

is <strong>com</strong>promised and contrarian<br />

buys when consistency is reestablished.<br />

One beauty of<br />

Tradestation is that you can view<br />

your indicators in a columnar<br />

format that is sortable. This<br />

eliminates the need for 6 different<br />

video monitors in the workspace.<br />

We can see more actionable<br />

information for trading on one<br />

21” screen than we’ve seen on<br />

multiple screens in other offices.<br />

We like it simple. The hard work<br />

has already been done developing<br />

the models, thus, the trading<br />

signals derived from that hard<br />

work is clear and simply displayed<br />

for action.<br />

What measures determine what<br />

initial allocation to a currency<br />

you may make and then whether<br />

to increase or decrease it?<br />

This is not mandated by<br />

prospectus, but, we use equal<br />

weighting due to the<br />

overwhelming history that equal<br />

weighting enhances performance<br />

starting around 3 year rolling<br />

period and improves dramatically<br />

in longer timeframes. Equal


TRADERTALK<br />

weighting also smooths out<br />

volatility in portfolios. Thus, we<br />

have imposed investment limits on<br />

a currency by currency basis.<br />

Currently, the maximum<br />

investment limit we have for each<br />

G-10 currency ex-US Dollar is 7%<br />

and 4% for each emerging market<br />

currency. By prospectus, gold has<br />

a 10% investment limit.<br />

However, by prospectus, the US<br />

Dollar index can receive 100%<br />

allocation if it is in a raging bull<br />

market or is having a sharp rally<br />

because we would like to<br />

participate in those events as<br />

much as possible. It would be rare<br />

for us to be <strong>com</strong>pletely out of the<br />

US Dollar Index or 100% in the<br />

US Dollar Index. We can also<br />

expose the fund to 100% short<br />

term safe havens in times that<br />

excess volatility is occurring. The<br />

increasing or decreasing of each<br />

position happens when we receive<br />

a signal from our model. The<br />

adjustments are incremental to<br />

reduce the amount of noise<br />

trading when volatility is<br />

occurring.<br />

What key steps do you take to<br />

mitigate the various types of risk<br />

associated with your investment<br />

style?<br />

By nature, the inclusion of all<br />

types of currencies including the<br />

G-10, emerging markets, gold,<br />

and US Dollar Index gives us an<br />

actively managed single solution<br />

palette that advisors cannot find in<br />

the United States right now. The<br />

fact that we are not strictly an<br />

anti-US Dollar play only helps<br />

mitigate risk. In addition to the<br />

currency choices, the allocation<br />

limits, predisposed stop loss<br />

triggers, hedging techniques,<br />

covered call writing, and the<br />

ability to retreat to 100% safe<br />

havens gives us many levels of<br />

insulation in nasty markets.<br />

162 | january 2010 e-FOREX<br />

Do you expect to see significant<br />

growth in currencies being<br />

packaged in the form of new<br />

exchange traded products and<br />

what shape might these take?<br />

Well, we don’t see much more<br />

need for duplication of single G-<br />

10 or really liquid single emerging<br />

market currencies. However, we<br />

believe the market may see many<br />

baskets of various currencies.<br />

Wisdomtree has many currency<br />

baskets that have been in<br />

registration for quite some time.<br />

Of course, it will take demand<br />

from advisors and investors to<br />

make currency ETFs successful.<br />

What's the average length of time<br />

that you hold your positions for?<br />

We don’t limit ourselves to time<br />

holding periods. When we receive<br />

a signal or see an opportunity –<br />

we act. Some of the biggest<br />

mistakes made by advisors are<br />

adhering to a predisposed time<br />

period.<br />

>>><br />

What advisors should be adhering<br />

to are price periods – meaning, if<br />

the price of an item reflects a trade<br />

that is capturing positive return<br />

with acceptable amounts of<br />

volatility, then it makes sense to<br />

participate whether the time is a<br />

week, month, or year. In volatile<br />

markets, our holding periods are<br />

<strong>com</strong>pressed. In streamlined<br />

markets, our holding periods are<br />

extended. We would rather have<br />

more turnover with less volatility<br />

and draw down, than little<br />

turnover with more volatility and<br />

draw down.<br />

Risk Management, design and<br />

back testing of strategies and<br />

optimising trade execution are<br />

just some of the areas where<br />

trading tools and technology are<br />

now making a significant impact<br />

on how many firms trade<br />

currencies. How important is<br />

trading technology to your own<br />

team and in what ways does it<br />

help you maximise trading<br />

operations?<br />

Joe Garbade<br />

(<strong>com</strong>pliance/operations)


TRADERTALK<br />

Trading technology is everything to<br />

us. It is imperative that we<br />

understand the past before starting<br />

a trading system using real money,<br />

so, we make as many mistakes as<br />

possible in the backtesting world.<br />

It requires numerous hours of<br />

studying what algorithms – based<br />

on history - increase chances for<br />

consistent, repeatable results and at<br />

the same time, we defer that the<br />

future may be a totally different<br />

road than the past. With that said,<br />

having smart trading habits<br />

improve total return. This means<br />

finding patterns intraday for buying<br />

or selling to improve overall cost. It<br />

also means not overpaying or<br />

underselling in relationship to<br />

intrinsic value. We have the<br />

technology to monitor these items<br />

in real time. However, technology<br />

means nothing if you do not<br />

translate the technology into action.<br />

The amount of money saved due to<br />

our trading diligence is astounding.<br />

Is your trading technology<br />

infrastructure built in-house or<br />

provided by specialist vendors?<br />

The trading technology is<br />

provided by specialist vendors.<br />

For real time tracking of intrinsic<br />

value, volume and bid-ask<br />

spreads/sizes, we use Tradestation.<br />

The intraday trading algorithms<br />

were also built in Tradestation.<br />

We use HydraTrade for<br />

executing the trades. So<br />

we have Tradestation on<br />

one screen and<br />

HydraTrade on the<br />

other. It is very<br />

simple. In<br />

addition, all of this<br />

is easily portable.<br />

When Tony and<br />

I travel, it is almost<br />

seamless to trade.<br />

As a backup, we<br />

can call the head<br />

trader at our<br />

164 | january 2010 e-FOREX<br />

clearing firm, Ceros Financial<br />

Services, for trading purposes. We<br />

have a long term relationship with<br />

the folks at Ceros, and we know<br />

we can count on them. If we need<br />

to search for liquidity for buying<br />

or selling ETFs with shallow<br />

volume and/or large bid-ask<br />

spreads, we can rely on<br />

WallachBeth to find the liquidity.<br />

So, a <strong>com</strong>bination of machine and<br />

human resources is the way to go.<br />

Do you plan on utilising any<br />

algorithmic trading techniques or<br />

are you already applying them?<br />

We are already applying<br />

algorithmic techniques – however,<br />

the trades are being done by<br />

humans, not automated <strong>com</strong>puter<br />

only trades. It is algorithms that<br />

dictate what currencies we’re in,<br />

the allocation of each, and how we<br />

trade in and out of the currencies<br />

intraday.<br />

In the future, where are you<br />

going to be looking to grow your<br />

business and search for new and<br />

innovative ways to utilize your<br />

investing expertise?<br />

Much like we have already. A).<br />

Identify gaps in the investment<br />

landscape; B). do homework and<br />

build intelligent models that<br />

advisors can use and not lose<br />

sleep; C). create and launch the<br />

product; D). educate and<br />

convince the advisory <strong>com</strong>munity<br />

to fill the gaps that exists in their<br />

portfolios. The beauty of this job<br />

is that there are still many<br />

opportunities in the investment<br />

landscape and we would like to<br />

have a stable of products that fill<br />

those gaps. They may <strong>com</strong>e in a<br />

number of forms, but the intent is<br />

to provide value to the investor.

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