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FEATURES<br />
minimise hedging and execution costs. The emerging<br />
agency e-<strong>com</strong>merce approach also relies on accessing<br />
ECN liquidity, using Direct Market Access, and<br />
leveraging execution algorithms. He says:<br />
“Additionally, banks are starting to trade with each<br />
other directly, on an interest only basis. This way<br />
banks can offload some of the risks between e<strong>com</strong>merce<br />
desks without leaving a large execution<br />
footprint in the ECN market.” The higher the<br />
consumption of liquidity, the higher the volatility so<br />
as liquidity differs significantly between different time<br />
zones and currency pairs it is natural for banks with<br />
expert market knowledge in specific currency pairs, in<br />
our case USD/CAD, to express this advantage in the<br />
single bank platform through <strong>com</strong>petitive pricing and<br />
value-added offerings to attract client flow.”<br />
Gateway to tailored solutions<br />
Spiropoulos says that single bank platforms are ideally<br />
suited to servicing the bank’s own retail discount<br />
brokerage and wealth management businesses,<br />
especially when the platform is enriched with suitable<br />
content and integrated with efficient processing<br />
management – key to successful custodian and<br />
payment orientated solutions. “Multi-bank platform<br />
represent the lowest <strong>com</strong>mon denominator, which for<br />
highly <strong>com</strong>moditised products, such as FX, essentially<br />
means price and straight through processing, whereas<br />
single bank platforms can further enhance the client<br />
relationship by targeting functionality to different<br />
client segments, thus providing banks with the<br />
opportunity to differentiate their service to the client.”<br />
In the corporate sector, working closely with the<br />
treasury department to help them streamline their<br />
operations and exposure management, and satisfy<br />
their ever-increasing accounting requirements, can be<br />
catered for by the single bank platform.<br />
Single bank platforms leverage the aggregated<br />
liquidity and proprietary market making algorithms<br />
to produce <strong>com</strong>petitive and consistent pricing.<br />
“The initial perception was that e-<strong>com</strong>merce platforms<br />
were about price and execution. It is now understood<br />
that single bank platforms also add value to the client<br />
by providing pre-trade and post-trade functionality.<br />
We see the single bank portal as an investment in<br />
client relationships. It is a gateway to tailored solutions<br />
to meet client needs,” Spiropoulos says.<br />
Going forward, Spiropoulos believes that as<br />
technology and web browsers evolve, web based<br />
solutions are be<strong>com</strong>ing viable alternative to installed<br />
applications and are more suitable for cross-asset single<br />
bank portal development. For example, auto-hedging<br />
30 | january 2010 e-FOREX<br />
>>><br />
the FX risk inherent in cross-border trading of equity<br />
and fixed in<strong>com</strong>e instruments will be much easier. He<br />
says: “Leading single bank platforms will increasingly<br />
be<strong>com</strong>e client-focused, rather than product-focused,<br />
and leveraging emerging web-based technologies to<br />
enhance the user experience and bring the user closer<br />
to the trading venue. For example, client designed<br />
pages on a single bank platform, advanced searching<br />
capability and stored searches, decision support using<br />
analytics and calculators with linked charting<br />
capability, integrated news, research and chat facilities.<br />
All these features are much easier to integrate on webbased<br />
technology rather than installed application.”<br />
Growth patterns<br />
Every year, since 1993, consultancy ClientKnowledge<br />
interviews 2000 wholesale customer counterparties in<br />
the foreign exchange market to survey the different<br />
channels FX business is being traded, and the research<br />
reports a slight shift towards the multi-bank platforms.<br />
Justyn Trenner, Principal of ClientKnowledge, says<br />
that all currencies, including the most liquid, were<br />
impacted by the financial crisis across all platforms<br />
and electronic venues. As a result business,<br />
particularly large orders, shifted back to the phone<br />
and although there is flow is starting to go back to the<br />
electronic trading systems, this is not the case for<br />
much of the large order business. He says: “There is<br />
also an interesting nuance that banks are sometimes<br />
restricting their trading with other banks as<br />
counterparties in order to ensure that they can<br />
Takis Spiropoulos<br />
“We see the single bank portal as an investment in<br />
client relationships. It is a gateway to tailored<br />
solutions to meet client needs,”