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Forex - MoneyShow.com

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FEATURES<br />

minimise hedging and execution costs. The emerging<br />

agency e-<strong>com</strong>merce approach also relies on accessing<br />

ECN liquidity, using Direct Market Access, and<br />

leveraging execution algorithms. He says:<br />

“Additionally, banks are starting to trade with each<br />

other directly, on an interest only basis. This way<br />

banks can offload some of the risks between e<strong>com</strong>merce<br />

desks without leaving a large execution<br />

footprint in the ECN market.” The higher the<br />

consumption of liquidity, the higher the volatility so<br />

as liquidity differs significantly between different time<br />

zones and currency pairs it is natural for banks with<br />

expert market knowledge in specific currency pairs, in<br />

our case USD/CAD, to express this advantage in the<br />

single bank platform through <strong>com</strong>petitive pricing and<br />

value-added offerings to attract client flow.”<br />

Gateway to tailored solutions<br />

Spiropoulos says that single bank platforms are ideally<br />

suited to servicing the bank’s own retail discount<br />

brokerage and wealth management businesses,<br />

especially when the platform is enriched with suitable<br />

content and integrated with efficient processing<br />

management – key to successful custodian and<br />

payment orientated solutions. “Multi-bank platform<br />

represent the lowest <strong>com</strong>mon denominator, which for<br />

highly <strong>com</strong>moditised products, such as FX, essentially<br />

means price and straight through processing, whereas<br />

single bank platforms can further enhance the client<br />

relationship by targeting functionality to different<br />

client segments, thus providing banks with the<br />

opportunity to differentiate their service to the client.”<br />

In the corporate sector, working closely with the<br />

treasury department to help them streamline their<br />

operations and exposure management, and satisfy<br />

their ever-increasing accounting requirements, can be<br />

catered for by the single bank platform.<br />

Single bank platforms leverage the aggregated<br />

liquidity and proprietary market making algorithms<br />

to produce <strong>com</strong>petitive and consistent pricing.<br />

“The initial perception was that e-<strong>com</strong>merce platforms<br />

were about price and execution. It is now understood<br />

that single bank platforms also add value to the client<br />

by providing pre-trade and post-trade functionality.<br />

We see the single bank portal as an investment in<br />

client relationships. It is a gateway to tailored solutions<br />

to meet client needs,” Spiropoulos says.<br />

Going forward, Spiropoulos believes that as<br />

technology and web browsers evolve, web based<br />

solutions are be<strong>com</strong>ing viable alternative to installed<br />

applications and are more suitable for cross-asset single<br />

bank portal development. For example, auto-hedging<br />

30 | january 2010 e-FOREX<br />

>>><br />

the FX risk inherent in cross-border trading of equity<br />

and fixed in<strong>com</strong>e instruments will be much easier. He<br />

says: “Leading single bank platforms will increasingly<br />

be<strong>com</strong>e client-focused, rather than product-focused,<br />

and leveraging emerging web-based technologies to<br />

enhance the user experience and bring the user closer<br />

to the trading venue. For example, client designed<br />

pages on a single bank platform, advanced searching<br />

capability and stored searches, decision support using<br />

analytics and calculators with linked charting<br />

capability, integrated news, research and chat facilities.<br />

All these features are much easier to integrate on webbased<br />

technology rather than installed application.”<br />

Growth patterns<br />

Every year, since 1993, consultancy ClientKnowledge<br />

interviews 2000 wholesale customer counterparties in<br />

the foreign exchange market to survey the different<br />

channels FX business is being traded, and the research<br />

reports a slight shift towards the multi-bank platforms.<br />

Justyn Trenner, Principal of ClientKnowledge, says<br />

that all currencies, including the most liquid, were<br />

impacted by the financial crisis across all platforms<br />

and electronic venues. As a result business,<br />

particularly large orders, shifted back to the phone<br />

and although there is flow is starting to go back to the<br />

electronic trading systems, this is not the case for<br />

much of the large order business. He says: “There is<br />

also an interesting nuance that banks are sometimes<br />

restricting their trading with other banks as<br />

counterparties in order to ensure that they can<br />

Takis Spiropoulos<br />

“We see the single bank portal as an investment in<br />

client relationships. It is a gateway to tailored<br />

solutions to meet client needs,”

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