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RETAIL e-FX CLIENT<br />
Ivo Seizov<br />
Bulbrokers (www.bulbrokers.bg) is a nonbanking<br />
financial and investment intermediary<br />
<strong>com</strong>pany which was founded in 1996. It is a<br />
leader in providing brokerage services both for<br />
the Bulgarian and regional markets. e-<strong>Forex</strong> talks<br />
to Ivo Seizov, Executive Director running the FX<br />
and Retail trading operations of the <strong>com</strong>pany.<br />
142 | january 2010 e-FOREX<br />
Regional Retail<br />
FX Perspectives<br />
on Central and<br />
Eastern Europe<br />
Bulbrokers:<br />
meeting the needs of all types of investor<br />
Ivo, you were one of the founders of STS Finance<br />
(www.stsfinance.bg) a leading electronic<br />
brokerage firm which merged with the leading<br />
investment boutique Bulbrokers at the end of 2008.<br />
What benefits for clients have resulted from the<br />
creation of this new enlarged <strong>com</strong>pany?<br />
The process of STS Finance's merging with<br />
Bulbrokers has already been successfully concluded.<br />
Our main objective of the merger has been to offer<br />
high-quality servicing both to institutional and<br />
individual customers through high standards of<br />
coverage in all aspects of investment intermediary.<br />
Optimum synergy and optimization while retaining<br />
<strong>com</strong>plete continuity in the activities of both<br />
<strong>com</strong>panies has been attained.<br />
Bulbrokers is proving popular with increasing<br />
numbers of retail FX traders and investors. What do<br />
they particularly like about the way your <strong>com</strong>pany<br />
does business?<br />
Our business model is based on building long-term<br />
relationships with our clients, in that way we are a<br />
reliable partner. Our clients know we offer one of the
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