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Forex - MoneyShow.com

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RETAIL e-FX PROVIDER<br />

Peter Kelleher<br />

“Clients are seeking more information and on a real-time<br />

basis, more aggressive netting and lower calculations in<br />

terms of the margin requirement.”<br />

Traditionally MarginMan was developed for banks<br />

who are catering for a private client base. Kelleher<br />

says that more recently they have <strong>com</strong>e to look at the<br />

Retail FX market and hedge fund side of the business<br />

in terms of prime brokerage or give-up trading - the<br />

market place that has evolved into high volume-type<br />

transactions - in conjunction with on-line capability.<br />

Exploding volumes<br />

Another top provider is SunGard, with its Sierra<br />

product line for FX Retail margining. Jim Dennelly,<br />

senior vice president at SunGard’s Sierra business unit<br />

based in Philadelphia, says that currently FX Retail<br />

margining and FX STP is the number one business<br />

currently for the Sierra product, a solution for FX<br />

trading. He notes there has been a major shift in<br />

margining over recent years. “The challenges facing<br />

clients are unique with exploding volumes and having<br />

to handle the tremendous growth in FX margining,”<br />

he remarks. Go back a decade and margining was<br />

something that was performed at the end of the day,<br />

with a report produced that revealed what was owed<br />

the next day. Limits were typically intra-day and there<br />

were no real valuations.<br />

“Today, the whole paradigm has shifted,” says<br />

Dennelly. “Now even the smallest players are<br />

distributing their services out across multiple platforms.<br />

So, you could be a start-up and end up having two or<br />

three electronic platforms right out of the gate.”<br />

Sungard also have bigger firms who are connecting to<br />

104 | january 2010 e-FOREX<br />

>>><br />

around ten electronic platforms using Sierra, which<br />

incorporates a margin trading and collateral<br />

management module that monitors and analyses<br />

client positions and risk in real-time. The solution<br />

also incorporates a customer white-label module that<br />

helps banks provide clients with easy access to<br />

streaming rate dealing, position management, deal<br />

status check and current market quotes.<br />

Co-branding tools<br />

David Lucas, managing director, Business<br />

Development, Fortex Inc. in Chicago, says: “For us<br />

the risk management tools that we put in place are<br />

appropriate for any client, whether they be an<br />

individual or an institution that is trading someone<br />

else’s money. The firm, which has FX brokers as<br />

customers rather than traders, has a preference to cobrand<br />

its risk management and margining tools.<br />

Recently their offering went live with FC Stone, a<br />

large Chicago-based FX broker.<br />

One thing that differentiates Fortex from a number of<br />

risk management <strong>com</strong>petitors is that the firm monitors<br />

risk on the front end as well as the back end. “A<br />

broker could have a risk warning on the back end that<br />

would necessitate a reaction within the firm,” notes<br />

Lucas. “Yet since we incorporate the trading and risk<br />

management, we can automate the response to a risk<br />

event.” Lucas notes in relation to the many parties that<br />

have a vested interest in risk management issues, that:<br />

“The broker certainly has a great interest in self<br />

preservation. They don’t want to see a blow-up among<br />

Jim Dennelly<br />

“Now even the smallest players are distributing their<br />

services out across multiple platforms.”

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