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RETAIL e-FX PROVIDER<br />
Peter Kelleher<br />
“Clients are seeking more information and on a real-time<br />
basis, more aggressive netting and lower calculations in<br />
terms of the margin requirement.”<br />
Traditionally MarginMan was developed for banks<br />
who are catering for a private client base. Kelleher<br />
says that more recently they have <strong>com</strong>e to look at the<br />
Retail FX market and hedge fund side of the business<br />
in terms of prime brokerage or give-up trading - the<br />
market place that has evolved into high volume-type<br />
transactions - in conjunction with on-line capability.<br />
Exploding volumes<br />
Another top provider is SunGard, with its Sierra<br />
product line for FX Retail margining. Jim Dennelly,<br />
senior vice president at SunGard’s Sierra business unit<br />
based in Philadelphia, says that currently FX Retail<br />
margining and FX STP is the number one business<br />
currently for the Sierra product, a solution for FX<br />
trading. He notes there has been a major shift in<br />
margining over recent years. “The challenges facing<br />
clients are unique with exploding volumes and having<br />
to handle the tremendous growth in FX margining,”<br />
he remarks. Go back a decade and margining was<br />
something that was performed at the end of the day,<br />
with a report produced that revealed what was owed<br />
the next day. Limits were typically intra-day and there<br />
were no real valuations.<br />
“Today, the whole paradigm has shifted,” says<br />
Dennelly. “Now even the smallest players are<br />
distributing their services out across multiple platforms.<br />
So, you could be a start-up and end up having two or<br />
three electronic platforms right out of the gate.”<br />
Sungard also have bigger firms who are connecting to<br />
104 | january 2010 e-FOREX<br />
>>><br />
around ten electronic platforms using Sierra, which<br />
incorporates a margin trading and collateral<br />
management module that monitors and analyses<br />
client positions and risk in real-time. The solution<br />
also incorporates a customer white-label module that<br />
helps banks provide clients with easy access to<br />
streaming rate dealing, position management, deal<br />
status check and current market quotes.<br />
Co-branding tools<br />
David Lucas, managing director, Business<br />
Development, Fortex Inc. in Chicago, says: “For us<br />
the risk management tools that we put in place are<br />
appropriate for any client, whether they be an<br />
individual or an institution that is trading someone<br />
else’s money. The firm, which has FX brokers as<br />
customers rather than traders, has a preference to cobrand<br />
its risk management and margining tools.<br />
Recently their offering went live with FC Stone, a<br />
large Chicago-based FX broker.<br />
One thing that differentiates Fortex from a number of<br />
risk management <strong>com</strong>petitors is that the firm monitors<br />
risk on the front end as well as the back end. “A<br />
broker could have a risk warning on the back end that<br />
would necessitate a reaction within the firm,” notes<br />
Lucas. “Yet since we incorporate the trading and risk<br />
management, we can automate the response to a risk<br />
event.” Lucas notes in relation to the many parties that<br />
have a vested interest in risk management issues, that:<br />
“The broker certainly has a great interest in self<br />
preservation. They don’t want to see a blow-up among<br />
Jim Dennelly<br />
“Now even the smallest players are distributing their<br />
services out across multiple platforms.”