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Forex - MoneyShow.com

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The different types of businesses we are involved with<br />

include: Brokerages, Market Makers, Asset Managers,<br />

and Investment Funds. It is important to structure and<br />

develop a business by taking into consideration these<br />

key factors:<br />

• market penetration<br />

• tax-structure<br />

• regulatory frameworks<br />

• service value<br />

• operational efficiency<br />

• cost<br />

In most such cases it is not necessary to reinvent the<br />

wheel, but merely to get the best design and<br />

<strong>com</strong>ponents in place to make up a robust business<br />

player. Our care and broad support gives rise to trust<br />

and satisfaction. Our clientele then usually involve us<br />

in larger areas of their business operations to save costs,<br />

time and realize higher returns.<br />

The main service categories we provide are:<br />

1. International Licenses for <strong>Forex</strong>/CFD Brokerages,<br />

Market Makers & Asset Managers:<br />

In the case of the most popular CySEC license project,<br />

we consult our clients on the applicable regulation and<br />

corresponding operations, support our clients for their<br />

required initial setup, swiftly prepare and submit the<br />

relevant application, and finally support it up to the<br />

granting of CySEC Cyprus Investment Firm license.<br />

2. Private Investment Vehicles for Fund<br />

Management:<br />

360o Consulting can assist in establishing and<br />

operating licensed private investment vehicles most<br />

suitable for fund management. Within regulated, taxefficient,<br />

and low cost structures, fund managers can<br />

attract and pool their client funds for trading.<br />

3. Ongoing Business Support<br />

Firms choose to appoint 360o Consulting in<br />

managerial and/or consulting roles so as to maintain<br />

ongoing operations in accordance with regulatory<br />

requirements and to transmit operational expertise to<br />

staff. This in turn allows for considerably less “humanresource”<br />

costs and for more focus on the development<br />

side of the business. For business ease, 360o Consulting<br />

makes available, through a consortium, all required<br />

auditing, legal and accounting services.<br />

The best kept secrets are now being<br />

unleashed with 360 o Consulting, the<br />

cornerstone for <strong>Forex</strong> License consulting<br />

and Business Strategy development<br />

4. Branding | Marketing | Sales<br />

360o Consulting offers to existing clients expertise in<br />

business development within the forex market place<br />

specifically for:<br />

• Brand consulting and/or full Brand<br />

implementation;<br />

• Consulting in Sales & Client Relationship<br />

Management processes, to improve retention<br />

performances;<br />

• Consulting in Online/Offline Marketing<br />

processes, to improve targeted parameters (i.e.<br />

cost-per-acquisition);<br />

Given your expertise and activity within the market,<br />

what do you see as currently the most important<br />

challenges facing forex businesses?<br />

The current and future business challenges stem from<br />

increasingly demanding regulatory requirements,<br />

unstable economic recovery, tight credit and liquidity,<br />

growing numbers of market participants, and in some<br />

cases lack of client trust. Hence, there arises the need<br />

to build credibility, differentiate service value and to<br />

optimize the costs & benefits of development. This<br />

need not necessarily mean a barrier to establishing<br />

and/or developing a forex business, as long as good<br />

foundations are put in place. In this respect regulation<br />

and a well-thought out business setup are a great<br />

investment.<br />

Finally and most importantly, how can interested<br />

parties get in touch with 360o Consulting to explore<br />

and realize potential?<br />

We re<strong>com</strong>mend that interested parties meet us in<br />

person to discuss their needs or they can contact us at:<br />

Email 360-consulting@cytanet.<strong>com</strong>.cy<br />

Web www.360-forex.<strong>com</strong><br />

Tel. + 357 99 48 44 40 / Tel. + 357 25 73 55 35<br />

Fax + 357 25 73 63 33<br />

january 2010 e-FOREX | 117

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