Download Prospectus - New Zealand National Agricultural Fieldays

13-16 June2012PROSPECTUS44 TH NEW ZEALAND NATIONAL AGRICULTURAL FIELDAYSMYSTERY CREEK, HAMILTON, NEW ZEALANDwww.fieldays.co.nz

Grab yourself a realFieldays ® deal!Introducing Fieldays Advertising PackagesPromote your presence at Fieldays, book your space in all theofficial Fieldays advertising vehicles now and SAVE!Early Bird specialsPackage A - $9990*• Fieldays Programme - Full page colour• Fieldays Focus - Half Page colour• Premium Banner www.fieldays.co.nz• Platinum Exhibitor Listing (3 web pages) www.fieldays.co.nz• Broadcast TVC on Fieldays Big Screen• Full Fieldays Radio advertising packageSave over 30% off retailPackage B - $4990*• Fieldays Programme - Half page colour• Fieldays Focus - Quarter page colour• Gold Exhibitor Listing www.fieldays.co.nz• Broadcast TVC on Fieldays Big Screen• Fieldays Radio advertising packageSave over 25% off retailTo book your Fieldays advertising package complete the Fieldays Advertising Package section in your site application formwww.fieldays.co.nz/applicationform. Full details of packages and savings are listed on www.fieldays.co.nz/adpackage. Book and payfor your Fieldays Advertising Package by 1 December and receive an early bird discount of 10%. Products can be purchasedindividually at full rate. Enquiries to media@fieldays.co.nz*Includes 10% discount effective 30 September to 1 December 2011. Rates from 2 December 2011 – Package A - $11,100, Package B - $5,545.All prices listed exclude GST.| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

contentswelcome to Fieldays 2012ContentsWelcome to Fieldays 2012 2Site Application Process 3Premier Feature – ‘The Changing Face of Farming’ 4 - 5Fieldays Innovation Centre 6Fieldays Goes Global 8Frequently Asked Questions 10Agricultural Sites- Mystery Creek Pavilion 7- International Exhibition Area 8- Exhibition Building 9- Outdoor 11Fieldays 2011 Site Map 12 - 13Rural Living Area- Rural Living Area Site Map 14- Outdoor 15- Kiwi’s Best 16- Lifestyle Marquee 17- The Bledisloe 18- Rimu Marquee 19- The Station 19Planning your presence at Fieldays 20Best Site Awards 21Important deadlinesAll Fieldays site applications(excluding reserved sites)1 December 2011Reserved site full site payment due3 February 2012Fieldays Programme andCategory Listing6 April 2012Fieldays Programme Advertising6 April 2012Fieldays Focus Advertising18 April 2012Exhibits set upby 5pm, 12 June 2012Exhibits completely removedby 22 June 2012Important Information 22 - 23Exhibiting Conditions 24 - 25Contact detailsNew Zealand National Agricultural FieldaysPrivate Bag 3015, Hamilton 3240, New ZealandPhone +64 7 843 4499Fax +64 7 843 8572Email fieldays@fieldays.co.nzWebsite www.fieldays.co.nzHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 20121

introductionwelcome to Fieldays 2012Connect to New Zealand’s farming sectorNational Agricultural Fieldays is the ultimate connection toNew Zealand agribusiness. Into its 44th year; Fieldays ® is heldover four days each June attracting on average 120,000 visitorsfrom throughout New Zealand and the world.Set on 40 hectares of exhibition and demonstration space atMystery Creek Events Centre, Fieldays is the largest agribusinessexhibition in the Southern Hemisphere. A staple event in thefarming calendar; farmers invest time off the farm to head toFieldays to see what developments the market can offer. Boastingaround 1,000 exhibitors on 1,400 sites, Fieldays is the idealplace to connect to your customers, increase awareness of yourbusiness and network with members of the industry.This year’s Premier Feature ‘The Changing Face of Farming’examines the changing land ownership model of New Zealand’sfarmland. The 2012 theme looks at a range of aspects; fromsuccession planning, foreign ownership, corporate farmingand Maori freehold land to the critical role of women in farming,education and career pathways, future proofing investment in theland and building successful governance processes. The 2012Fieldays Premier Feature area has been completely redesignedand will offer a variety of unique exhibition opportunities.Fieldays is recognised by our domestic and international visitorsas the ideal setting to see developments in agriculture andprimary production. Fieldays is also becoming an importanttourism destination. Fieldays Society are proud to have an activeinternational program focussed on building relations outsideNew Zealand to ensure exhibitors are exposed to a range ofopportunities. The dedicated Fieldays International committee hostagribusiness delegations from around the globe including; Chile,Ireland, China, France, Argentina, Britain and the United States.Home of National Fieldays; Mystery Creek Events Centre islocated right in the heart of the Waikato adjacent to HamiltonInternational Airport, close to State Highways 1 and 3; and just tenminutes from Hamilton, Te Awamutu and Cambridge. NZ NationalFieldays Society is a not for profit charitable organisation; run by acommittee of volunteers and a team of over 35 staff with additionalmanpower during the event.What’s new for Fieldays 2012?Premier Feature theme is“The Changing Face of Farming”New look Premier Feature areain the Mystery Creek PavilionInternational Exhibition Area – moresites added to this dedicated area withinthe Mystery Creek PavilionThe Rural Living Marquee has beenrenamed. It is now the Lifestyle MarqueeKiwi’s Best remains in the Rural LivingArea with improvements madeto exhibition and demonstration spaceE30, a large indoor site is now availableExhibiting Conditions updatedThis prospectus was true and correct at the time of production. The Fieldays Society reserves the right to change, remove or alter any content enclosed within thisdocument without prior notification.2| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

site application processmade easyHow do I choose a site?Fieldays has a wide range of exhibition sites to meet your objectives.Use the following information to determine the best location for your business.Do you have a reserved site?NoYesReserve site holders for 2012 were confirmed in September 2011. Reserved site holders mustmake full site payment no later than 3 February 2012. Failure to do so by this date is consideredrelinquishment, and the site will become available for general sale.Have you considered participating in the Premier Feature for 2012, The Changing Face ofFarming? Participation in the Premier Feature will not affect your reserved site status for 2012.What product and/or servicewill you exhibit?Agricultural RelatedGeneralRural Living AreaOutdoor SitesRural Living Outdoor- see page 15Do you want an Indoor or Outdoor site?IndoorOutdoorIndoor SitesKiwi’s Best - see page 16Lifestyle Marquee - see page 17The Bledisloe - see page 18Rimu Marquee - see page19The Station - see page 10Indoor SitesMystery Creek Pavilion - see page 7International Exhibition Area - see page 8Exhibition Building - see page 9Premier FeatureThe Changing Face of Farming - see pages 4-5Companies participating in the Premier Feature are eligible forprime central sites in the heart of FieldaysOutdoor SitesSee page 12 and OutdoorMap on pages 13-14How do I apply for a site?1. Complete the online application form located in the Exhibitor Centre on www.fieldays.co.nz or please contactthe Fieldays office for a hard copy.2. Remember to list your preferred sites including second and third options.3. Remember to detail the products and/or services you will be exhibiting.4. Complete the online application before 1 December 2011 to be included in the initial site allocation process.Alternatively post, fax or email the hard copy version. Applications received after this date will be allocated theremaining sites on a first in first served basis. Contact the Fieldays office with queries.Site application conditions1. All applications with full payment received on or before 1 December 2011will be included in the initial site allocation and treated equally.2. Applications received after 1 December 2011 will be processed inorder of receipt.3. If necessary, balloting may be used for allocating sites.4. Enquiries regarding site allocation cannot be answered by phone,email or in person until after 16 December 2011.5. Sites are not considered booked until FULL payment is received;payment for your preferred site must accompany site application.Are you new to Fieldays?If you have not exhibited at Fieldays and would like further advice on how toapply for a site, Fieldays planning and/or how to make the most out of yourpresence at Fieldays, please contact the Fieldays office.Contact detailsNew Zealand National AgriculturalFieldays. Private Bag 3015, Hamilton 3240,New ZealandPhone +64 7 843 4499Fax +64 7 843 8572Email fieldays@fieldays.co.nzWebsite www.fieldays.co.nzHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 20123

premier featureThe Changing Face of FarmingThis year’s Premier Feature ‘The Changing Face of Farming’examines the changing land ownership model of New Zealand’sfarmland. The 2012 theme looks at a range of aspects; fromsuccession planning, foreign ownership, corporate farmingand the critical role of women in farming, education and careerpathways, future proofing investment in the land and buildingsuccessful governance processes.Mystery Creek Pavilion’s Premier Feature area has beencompletely redesigned and will offer a variety of unique exhibitionopportunities. Differentiating the area from the general Pavilion,this redesigned area now incorporates a new Seminar room andunique booth setup options for exhibitors.This Feature will enable attractive and interactive displays in thePremier Feature area and around the site. It also provides theopportunity to implement, improve or publicise groundbreakinginitiatives around the Fieldays event.Sponsorship is a great way to increase an exhibitor’s presenceat Fieldays. Sponsorship of the Premier Feature area is a uniqueopportunity that provides significant publicity to the sponsoringbusiness. The successful sponsor will be entitled to a prominentexhibition site within the Premier Feature area, substantial mediaexposure and signage and exclusive branding opportunitiesincluding front cover of the Fieldays Programme and FieldaysFocus newspaper. To find out if you qualify as a sponsor ofthe 2012 Premier Feature contact Events Manager, VanessaRichmond on 07 843 4497 or vanessar@fieldays.co.nzWhat to exhibit• Products and/or services which pertain to the theme‘The Changing Face of Farming’.• Educational or informative displays which pertain to thetheme ‘The Changing Face of Farming’.Due to the high level of media focus all applications for thePremier Feature must be accompanied by the following:1. A one page proposal document outlining the products and/orservices you wish to exhibit, how your company fits thetheme, the company’s background including a website orpamphlet/marketing material.2. A proposed site plan drawing and description of how theexhibit will appear during the event.What not to exhibit• Non agricultural related products and/or services• Educational institutes with no agricultural relevance• Educational institutes wishing to recruit from their exhibitNOTE:The Society reserves the right to allocate Premier Feature siteswhere they see fit for the best layout of the feature.Chairman Warwick Roberts and Prime MinisterJohn Key open Fieldays 20114| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

agricultural sitesfieldays innovation centreThe Innovation Centre, powered by the University of Waikato,is the home to the most groundbreaking agricultural competitionin New Zealand, the Innovation Competition. Kiwi ingenuity at itsfinest, the centre showcases commercial improvements andoriginal backyard inventions.Each year, the competition receives immense media coverageas the Innovation Competition boasts the newest advancementsin the industry. Not only could your company receive greatexposure but this is also the ideal opportunity to demonstrateyour latest developments to a captive audience. Feedback andleads from national and international visitors and the generalpublic is invaluable to the success of your innovation.All entrants strive for the Golden Standard, the pinnacle ofinnovation greatness. Prizes include large cash and advertisingpackages within the two sections of the competition, the Equipmentand Invention categories.Align your business with the most innovative competition in therural sector, the Innovation Competition. For more information orto register an innovation please contact the Fieldays office on07 843 4499, fieldays@fieldays.co.nz or visit the Fieldays website,www.fieldays.co.nz6| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

agricultural sitesmystery creek pavilionWhy exhibit hereThe Mystery Creek Pavilion is one of the largest clearspanbuildings in New Zealand (8064 square metres) and is centrallylocated in the hub of Fieldays between K and M Roads. TheMystery Creek Pavilion is a vibrant exhibition area and housesPremier Feature sites, agricultural related sites and includes adedicated area for International exhibitors.What to exhibit• Products and/or services associated with the business ofagriculture, horticulture or relevant primary production. Pleaserefer to Clause 7.0 Exhibits on page 26 Exhibiting Conditions.• Products and/or services related to the Premier Feature theme– The Changing Face of Farming – refer pages 4-5 forfurther information.See page 5See page 5KeyIndicates call points which mustremain accessible through yoursite. Note: these call points arelocated inside the pavilionIndicates fire hose reels whichmust remain accessible throughyour site. Note: These fire hosesare located inside the pavilion,next to where the symbol isshownReserved SitesAvailable SitesInternational Exhibition AreaCatwalk – Exhibitors may use theairspace above their sites withprior approval from the Societyprovided your site is locatedunder a catwalk as indicated onthe map – please see clause 15.0Pavilion Air Space on page 25Exhibiting ConditionsToiletsindoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEAISLE APA1 - 11 4 x 5 20 $3,790PA12 5 x 4 20 $4,300AISLE BPB1 5 x 4 20 $4,300PB3, 5 4 x 5 20 $3,790PB6 5 x 4 20 $4,300PB7 - 10 4 x 5 20 $3,790PB11, 12 5 x 4 20 $4,300PB13 5 x 5 25 $5,375PB14 - 20 4 x 5 20 $3,790PB21 5 x 5 25 $5,375PB22 - 24 5 x 4 20 $4,300PB25 - 31 4 x 5 20 $3,790PB32 - 34 5 x 4 20 $4,300PB35 7 x 5 35 $7,525PB36 - 40 4 x 5 20 $3,790PB41, 42 5 x 4 20 $4,300AISLE CPC1, 2 5 x 4 20 $4,300PC3 - 10 4 x 5 20 $3,790PC11, 12 5 x 4 20 $4,300PC13 10 x 5 50 $10,750PC14 5 x 5 25 $5,375PC15 - 20 4 x 5 20 $3,790PC21, 22 5 x 5 25 $5,375PC23, 24 5 x 4 20 $4,300PC25 - 32 4 x 5 20 $3,790PC33, 34 5 x 4 20 $4,300PC35, 36 7 x 5 35 $7,525PC37 - 40 4 x 5 20 $3,790PC41, 42 5 x 4 20 $4,300AISLE DPD1 4 x 4 16 $3,440PD2 5 x 4 20 $4,300PD3, 5, 7, 9 4 x 4 16 $3,032PD4, 6, 8, 10 4 x 5 20 $3,790PD11 4 x 4 16 $3,440PD12, 13 5 x 4 20 $4,300PD15, 17, 19 4 x 4 16 $3,032PD16, 18, 20 4 x 5 20 $3,790PD21 5 x 4 20 $4,300PD22 5 x 5 25 $5,375PD23 4 x 4 16 $3,440PD24 5 x 4 20 $4,300PD25, 27 29, 31 4 x 4 16 $3,032PD26, 28, 30, 32 4 x 5 20 $3,790PD33 4 x 4 16 $3,440PD34 5 x 4 20 $4,300PD35 7 x 4 28 $6,020PD36 7 x 5 35 $7,525PD37, 39 4 x 4 16 $3,032PD38, 40 4 x 5 20 $3,790PD41 4 x 4 16 $3,440PD42 5 x 4 20 $4,300AISLE EPE1 4 x 4 16 $3,440PE2 5 x 4 20 $4,300PE3, PE2 5, 7, 9 45 x 4 16 20 $3,032 $4,300PE4, PE3, 6, 5, 8, 7, 10 9 4 x 54 20 16 $3,790 $3,032PE11 PE4, 6, 8, 10 4 x 45 16 20 $3,440 $3,790PE12 PE11 54 x 4 20 16 $4,300 $3,440PE13 PE12 5 x 4 20 $3,790 $4,300PE14 PE13 5 x 54 25 20 $5,375 $3,790PE15, PE14 17, 19 45 x 45 16 25 $3,032 $5,375PE16, PE15, 18, 17, 20 19 4 x 54 20 16 $3,790 $3,032PE21 PE16, 18, 20 4 x 45 16 20 $3,440 $3,790PE22 PE21 54 x 54 25 16 $5,375 $3,440PE24 PE22 5 x 45 20 25 $4,300 $5,375PE25 PE24 45 x 4 16 20 $3,440 $4,300PE26, PE25 28, 30, 32 4 x 54 20 16 $3,790 $3,440PE27, PE26, 39, 28, 31 30, 32 4 x 45 16 20 $3,032 $3,790PE33, PE27, 35, 39, 37, 3139, 41 4 x 4 16 √ $3,032 $3,440PE33, PE3435, 37, 39, 41 45 x 4 16 20 √ $4,300 $3,440PE36 PE34 75 x 54 35 20 √ $7,525 $4,300PE38, PE36 40 47 x 5 20 35 $3,790 $7,525PE42 PE38, 40 54 x 45 20 √ $4,300 $3,790PE42 5 x 4 20 $4,300Mystery Creek Pavilionsite specifications:Please refer to page 8 for Mystery CreekPavilion site specifications.High res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012 7

agricultural sitesinternational exhibition areaWhy exhibit hereThe International Exhibition Area is now a dedicated area withinthe centrally located Mystery Creek Pavilion (refer to page 9 forMystery Creek Pavilion map and information). This area is foragricultural-related businesses based offshore, howeverconsideration will be given to New Zealand agencies representingforeign products and services. For outdoor international sitesplease contact the Fieldays office to discuss options.What to exhibit• Products and/or services associated with the business ofagriculture, horticulture or relevant primary production. Pleaserefer to Clause 7.0 Exhibits on page 24 Exhibiting Conditions.KeyInternationalReserved sitesindoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEPA5 - 10 4 x 5 20 $3,790PC1, 11 5 x 4 20 $4,300PC3, 5, 7, 9 4 x 5 20 $3,790PD2, 12 5 x 4 20 $4,300PD4, 6, 8, 10 4 x 5 20 $3,790• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• General overhead lighting• Flooring: CarpetAll prices in New Zealand dollarsFieldays Global• Do you want to develop your international trade activity?• Are you looking to export your products and services andmeet international buyers?Agricultural exports are an integral part of New Zealand, and Fieldaysprovides an international platform for business networking – for bothexhibitors and visitors.Fieldays is your opportunity to demonstrate your products and serviceson the world stage and enter new markets.Be part of Fieldays Global and expand your business throughinternational sales and our global visitor network.Business and International Visitors CentreOur trade experts can provide international exhibitors and visitors thelatest information on New Zealand agribusiness products and services;and facilitate introductions directly to key New Zealand agribusinesses.Meetings with our onsite export trade experts in our Centre willgive New Zealand agribusinesses the chance to discuss businessopportunities in overseas markets with a view to increasing yourexport sales. Our Business and International Visitors Centre offersyou a focused agricultural business environment for meetings andtrade negotiations.Be part of our international networking and enjoy meetinginternational visitors during Fieldays.Email international@fieldays.co.nz for more information.8| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

agricultural sitesexhibition buildingWhy exhibit hereThe Exhibition Building is located in the heart of Fieldays on thecorner of D Street and Bank Road. With two entrances fromD Street this exhibition area offers a central location and varietyof indoor site sizes to showcase your products and services.What to exhibit• Products and/or services associated with the business ofagriculture, horticulture or relevant primary production.Please refer to Clause 7.0 Exhibits on page 24Exhibiting Conditions.KeyReserved sitesFood court areaindoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEEX1 - 5 3 x 3 9 $1,683EX6 21 $2,772EX7 - 10 3 x 3 9 $1,683EX11 24 $3,168EX12 - 15 3 x 3 9 $1,683EX16, 17 4 x 4.5 18 $3,366EX18, 19 4.5 x 4 18 $3,600EX20, EX21 4 x 4.5 18 $3,366• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 amps subject to supplyand availability and $210 + gst additional fee (refer toImportant Information page 22)• General overhead lighting• Flooring: ConcreteHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012 9

frequently asked questionsWhat are the best areas to exhibit in?On average, Fieldays attracts between 120,000 to 130,000 visitorsfrom throughout New Zealand and the world each year, thereforeall sites at Fieldays benefit from significant pedestrian traffic. Forincreased exposure consider participating in the Premier Feature inthe heart of Fieldays (refer to pages 4 & 5).REMEMBER: An appealing exhibit or display will always attract themost attention!Will my site be powered?Yes – all sites are powered. Indoor sites include up to 10 ampssingle phase and outdoor sites include up to 16 amps single phase.For additional power requirements, see page 22.Can I have the same site I had last year?Only if you have reserved your site (NOTE: Not all sites are able tobe reserved). If you are not a reserved site holder you do not havespecial rights to a site you have exhibited on at previous Fieldays.To ensure you have the best opportunity to secure a site for the2012 Fieldays, we recommend you apply before site allocationbegins on 1st December 2011. After this date, applications will beprocessed for the remaining available sites on a first in, firstserved basis.What is a reserved site?Some Fieldays sites can be reserved in advance of general sale(NOTE: This excludes the central Premier Feature area and othersites marked as Availability on Application). Reserved site holderspay an additional fee to have first option on a site for a one yearperiod. The next opportunity to reserve sites will be immediatelyafter Fieldays 2012, acceptance is dependent upon the qualificationrequirements and reserved site conditions.Can I pay a deposit now and the balance later?No, full payment is required to secure a site. Please arrange fullpayment at the time of application for the amount of your mostexpensive site preference.Most of the products and/or services I want to exhibit areagricultural, but some are not. Can I still have them on mysite in the Agricultural area?No, only products or services pertaining to the business ofagriculture, horticulture or relevant primary production can beexhibited in the Agricultural Area. General products must beexhibited in the Rural Living Area. If you have any queries regardingproduct eligibility please contact the Fieldays office.What services are available for exhibitors?• During the site set-up period, Exhibitors will find all the servicecompanies they require (i.e. electricians, marquee hire,equipment hire, landscape requirements etc) along theService Alley.• ‘The Event Shop’ Exhibitor Service Centre – A full service centreproviding telephone and fax facilities, internet services, accessto Microsoft Office, printing facilities, stationery requirementsand all your event set-up needs will be located in the ServicesBuilding behind the Fieldays Headquarters during event set-upand the duration of Fieldays.• Private meeting rooms are available to liaise with your clientsduring Fieldays.• Two Exhibitor only lounges, situated in the Mystery CreekPavilion and The Bledisloe offer the opportunity to meet,greet and relax with complimentary tea, coffee andwater provided.• The Hamilton Party Hire Restaurant is open for breakfast from6.30am and remains open throughout the day until 7.30pmfor dinner.• Free car parking is supplied for all exhibitors throughout thefour days of the event.• Other services include a pharmacy, a courier service andbanking services with ANZ Bank.What opportunities are available to maximise my exposureat Fieldays?• Advertising options: There are a number of official Fieldaysmarketing vehicles in place to assist with maximising yourexposure at Fieldays. these include; Fieldays Buying Guide/Programme, Fieldays Focus, Fieldays website, FieldaysExhibitor Services Directory, and the Fieldays Big Screen• Take advantage of exclusive exhibitor only rates with FieldaysMedia Partners: The Radio Network or Rural Press.• Sponsorship opportunities: Please contact the Fieldays office foravailable sponsorship options.• Refer to the Exhibitor Centre on www.fieldays.co.nz, yourExhibitor Kit or contact the Fieldays office to make the most ofyour presence at FieldaysCan I use the Fieldays logo on my marketing material?All current Fieldays exhibitors are welcome to use the Fieldays logoon their Fieldays event related promotional material. Send yourrequest to the Communications Team on media@fieldays.co.nz andyou will be sent the logo file and use guidelines.How do I get media coverage at Fieldays?With over 300 media attending Fieldays each year there arenumerous opportunities to generate attention. Journalists aretypically interested in new or innovative products or servicesexhibitors have on offer. Tips on gaining media exposure can befound in the Exhibitor Centre of www.fieldays.co.nz. Ensure youshare your news releases with the Fieldays Communications Teamby emailing media@fieldays.co.nz.What is the best way to launch a new product at Fieldays?It’s critical to complete the ‘New Product Launch’ form found in theExhibitor Centre of www.fieldays.co.nz. Provide us with as muchdetail as you can on the form, this information will be provided toour media contacts. Let us know if your new product/service is topsecret and we will keep it under wraps until you want it released.10| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners | 2012

agricultural sitesoutdoorWhy exhibit hereThe outdoor agricultural exhibition area covers more than 30 hectaresand offers a variety of site sizes to accommodate everything from largeequipment displays to smaller detailed exhibits. These highly soughtafter outdoor sites can be individualised to suit your specific productand/or service display requirements through creative landscapingoptions. The standard outdoor agricultural site sizes (w x h) include:• 9m x 11m • 11m x 9m • 11m x 18m • 11m x 36mWhat to exhibit• Products and/or services associated with the business of agriculture,horticulture or relevant primary production. Please refer to Clause 7.0Exhibits on page 24 Exhibiting Conditions.• If your product and/or services do not fit within these specificationsplease see the Rural Living area on page 16.Site availabilityAvailable sites will be shown in white and reserved sites are shownin blue. Please refer to the Fieldays site map (page 12-13) for siteavailability, sizing and location.! NOTE: Site width (w) refers to the front of the site.The width of a corner site refers to the largest dimension of that site.standard outdoor (prices excl. GST)SIZE WxD (m) AREA (m 2 ) CORNER PRICE9 x 11 99 $1,70711 x 9 99 $1,70711 x 9 99 $1,87211 x 18 198 $2,40518 x 11 198 $2,67511 x 36 396 $3,30836 x 11 396 $3,846Agricultural outdoor site specifications:Specifications will vary due to the multitude of different outdooragricultural sites, however all outdoor sites include:• 16 amp single phase power supply• Exhibitors MUST supply their own 25 metre extension cord toplug into power box• Ground surface: Grass**Grass cannot be guaranteed due to the demand placed on MysteryCreek Events Centre ground surfaces. Please contact the Fieldaysoffice to discuss ground cover on a particular site.site prices on application (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNERC1 11 x 3 33C2 11 x 4 44C3, C3b, C3c, C5, C5a 11 x 5 55C3a 6 x 5 30C5b 11 x 6 66C62a 3 x 3 9D32, D33 6 x 6 36D34, D35, D36, D37, D38, D39 6 x 6 36D37a 4 x 12 48D52a 6 x 9 54E30 12 x 24 288F39a 4 x 4 16J19a 6 x 8 48M3 9 x 5 45N1c, N1d, N1eIrregular sizeO6a 7 5M16 Irregular size 137M18 Irregular size 97M18a Irregular size 109additional outdoor sites (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEA63 9 x 22 198 $2,405A65 22 x 9 198 $2,735A73 9 x 17 153 $2,088B25 9 x 14 126 $1,898B27 21 x 8 168 $2,509B39 10 x 10 100 $1,715C7 11 x 8 88 $1,518C11 11 x 10 110 $1,785C13 11 x 14 154 $2,095C15, C17, C19 11 x 16 176 $2,250C21 14 x 9 126 $2,108C62 12 x 8 96 $1,656C95, C97 12 x 20 240 $2,597C99 11 x 30 330 $3,006C101 11 x 34 374 $3,206D16 16 x 18 288 $2,815D33a 12 x 6 72 $1,422D35a 6 x 12 72 $1,242D66 11 x 11 121 $1,863D95 11 x 27 297 $2,856E4 442 $3,516E4a 7 x 18 126 $1,898E23 620 $4,326E73, E75 11 x 38 418 $3,406E77 11 x 11 121 $2,028E86 11 x 15 165 $2,173E88, E90, E92, E94 11 x 27 297 $2,856E103 18 x 18 324 $3,249F3 8 x 18 144 $2,025F4 18 x 17 306 $3,167F6, F7, F7a 9 x 18 162 $2,152F8 18 x 9 162 $2,656F29, F31, F33 11 x 26 286 $2,806F87, F89, F91, F93, F95 11 x 23 253 $2,656F97, F99 11 x 14 154 $2,095G3 10 x 20 200 $2,415G5 18 x 9 162 $2,422G7 9 x 18 162 $2,152G42 20 x 9 180 $2,579G44, G46, G48 9 x 20 180 $2,279G99 26 x 11 286 $3,196G101, G103, G105, G107, G109, G111 11 x 26 286 $2,806H67, H69 11 x 25 275 $2,756H71, H73 10 x 30 300 $2,870H77 11 x 30 330 $3,006H83, H85, H87, H89 11 x 25 275 $2,756J11 14 x 9 126 $2,108K8 12 x 9 108 $1,951K10, K12, K13 11 x 11 121 $1,863K28 11 x 11 121 $2028L4a, L4b 5.5 x 36 198 $2,405L11 22 x 9 198 $2,735L13, L15 9 x 22 198 $2,405L17 22 x 9 198 $2,735L25 9 x 17 153 $2,088L27 9 x 8 72 $1,377L29 8 x 9 72 $1,242L31 9 x 9 81 $1,397L33 9 x 9 81 $1,532L36 7 x 11 77 $1,328M51, M52 22 x 9 198 $2,735M53, M54, M55, M56 9 x 22 198 $2,405M57, M58, M62 22 x 9 198 $2,735M64, M66 9 x 22 198 $2,405M68 22 x 9 198 $2,735N1a, N1b 12 x 9 108 $1,771N9 12 x 12 144 $2,205N11 12 x 12 144 $2,025N13 11 x 12 132 $1,940N15 12 x 11 132 $2,120O1 11 x 7 77 $1,493O2 14 x 7 98 $1,690O3 12 x 8 96 $1,836O4 16 x 8 128 $2,152O5 8 x 12 96 $1,656O6 16 x 9 144 $2,265O7 9 x 8 72 $1,377O9, O11, O13 9 x 16 144 $2,025O9a 16 x 9 144 $2,265O14 15 x 10 150 $2,292O15 16 x 9 144 $2,265O16 10 x 15 150 $2,067O17 13 x 12 156 $2,304O18 15 x 10 150 $2,292O19 11 x 16 176 $2,250O21 16 x 11 176 $2,490High res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 201211

J RoadBridgePUMPHOUSEOutdoor agricultural site scaleWAIKATORIVEREQUINEDEMONSTRATIONAREADEMONSTRATIONAREA13-16 June 2012View this map online at fieldays.co.nzDEMONSTRATIONAREAL24Livestock AlleyL RoadRiver LaneFENCING AREAM Road$3,30611m x 36m$3,84611m x 36mcorner$2,40511m x 18m$2,67511m x 18mcorner$1,70711m x 9m$1,87211m x 9mcornerNote: For additional site sizes and pricing please see page 11.JETTY2011 Reserved SitesAvailability on ApplicationCovered SitesAvailable Outdoor SitesPremier FeatureFieldays HQExhibition Info CentresTiered SeatingToiletsParents RoomFood SitesCoffee StandANZ cash-out FacilityArchwaysRecycling StationUnderground CableAboveground CableMissing PersonsElectricianSite on SlopeEvent Zone(within solid black line)Exhibitor and Contractorbuild up from Monday 28thMay 2012. Breakdown byWednesday 20th June 2012– Outside these dates byapproval only.I RoadNC StreetAgriSea ArchL RoadD69A StreetB Street B StreetC StreetM RoadGallagher ArchFIELDAYSINNOVATIONCENTREDEMONSTRATIONAREADEMONSTRATIONAREAC Street7PEDESTRIANGATE 7O RoadHELIPAD4PEDESTRIANGATE 4BankPharmacyMediaFirst AidParents RoomPoliceThe Event Shop10EXHIBITORONLYGATE 0PEDESTRIANGATE 1The Universityof Waikato ArchCOURIERSERVICEALLEYLOADINGDOCKEXCAVATORAREALOGGINGSKILLS AREATRACTORPULL AREAG109G106E Street E StreetJ RoadD Street D StreetDuPont LaneF StreetG StreetK RoadK RoadK RoadMYSTERY CREEKPAVILIONBUSINESS & INTERNATIONALVISITOR CENTREHamiltonParty HireRestaurantF StreetH Street H StreetFUNCTIONCENTREG StreetD StreetE StreetPREMIERFEATUREBARLakeM18A M18 M16M RoadM RoadSTAGELOADINGDOCKM13F48GALLAGHERBUILDINGANZ BUILDINGVILLAGEGREENFIELDAYSHQF43M15FonterraArchInnovation LaneSERVICESBUILDINGBank RoadE34E32EXHIBITIONBUILDINGBUILDINGE30E30E StreetF StreetG StreetH StreetTANKD StreetLink RoadAG ARTWEARF StreetN18N Road N RoadANZ ArchVintage Tractor Display3PEDESTRIANGATE 3KIWI’S BESTMARQUEEHeritage VillageRURAL LIVING AREA – See page 14Rimu StreetR71THESTATIOFC16Disabled ParkingCOURIERCertified BuildersCourier Hut2EXHIBITORGATE 2DISABLEDPARKING12| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners2012 site map13

Totara RoadRural Living AreaWhy exhibit hereThe Rural Living Area is a dedicated area to exhibit productsand services which complement a rural lifestyle. Exhibitors willbe allocated sites dependent on their product and/or servicesagricultural relevance.!rural living areasite mapNOTE: A detailed list of products and services mustaccompany your application form. Only items listed andaccepted will be permitted to exhibit.The Society hasa list of prohibited items. Please contact the Fieldaysoffice if you would like to discuss your products and/orservices relevance.Kauri StreetKauri StreetO RoadN18N Road N RoadAgricultural AREA – See pages 12-13ANZ ArchVintage Tractor DisplayKIWI’S BESTMARQUEERimu StreetR71THESTATIONFC16RIMUMARQUEETHEBLEDISLOELakeHeritage Machinery TrailLIFESTYLEMARQUEERimu StreetKiwi’s BestRefer to page 16Lifestyle MarqueeRefer to page 17The BledisloeRefer to page 18Rimu MarqueeRefer to page 19The StationRefer to page 194PEDESTRIANGATE 4Heritage Village3PEDESTRIANGATE 314| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

ural living areaoutdoorWhy exhibit hereThe Rural Living Area outdoor sites are available in a range ofsizes to accommodate products and services complementary toa rural lifestyle. These sites are in high demand; therefore applyearly with your full site payment for your preferred sites.What to exhibit• Products and/or services that complement a rural lifestyleoutdoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICER1, 2 11 x 3 33 $1,888R3 10 x 8 80 $2,919R4 10 x 8 80 $2,769R5 9 x 7 63 $2,585R6 11 x 9 99 $3,290R7 - 18 10 x 9 90 $2,957R19 9 x 9 81 $2,788R20 - 22 6 x 6 36 $1,944R23 6 x 6 36 $2,034R24 8 x 6 48 $2,289R25 7 x 6 42 $2,162R26, 27 7 x 6 42 $2,057R28, 29 7 x 6 42 $2,162R30 7 x 6 42 $2,057R31,32 7 x 6 42 $2,162R33 7 x 6 42 $2,057R34 8 x 6 48 $2,289R35 - 39 7 x 5 35 $1,925R40 6 x 4 30 $1,922R42 - 46 7 x 4 28 $1,925R48 7 x 4 28 $1,899R49 - 52 7 x 4 28 $1,925R53, 54 7 x 4 28 $1,899R55 - 58 8 x 4 29 $1,925R59, 60 7 x 4 28 $1,899R61 - 64 7 x 4 28 $1,794R65 7 x 4 28 $1,899R66 7 x 5 35 $2,030R67 - 70 7 x 5 35 $1,925R71 7 x 5 35 $2,030R72 6 x 4 24 $1,809R73 - 76 6 x 4 24 $1,719R77 4 x 4 16 $1,569R78 6 x 4 24 $1,719R79 - 81 6 x 8 48 $2,169R82 5 x 8 40 $2,019R83 10 x 9 90 $3,107R83a 5 x 5 25 $1,738R84 - 90 9 x 10 90 $2,957R91 9 x 8 72 $2,619R92 Irregular 78 $2,732R93 - 96 6 x 6 36 $1,944R97 8 x 6 48 $2,289R98 7 x 6 42 $2162R99, 100 7 x 6 42 $2,057R101, 102 7 x 6 42 $2,162R103 7 x 6 42 $2,057R104, 105 7 x 6 42 $2,162R106 7 x 6 42 $2,057R107 8 x 6 48 $2,289R108 6 x 5 30 $1,922R109 6 x 5 30 $1,832R110 11 x 3 33 $2,053R111, 112 3 x 3 9 $1,346R113 6.5 x 3 20 $1,733R114 5 x 2 10 $1,417R115 6 x 3 18 $1,607R116 13 x 7 91 $3,170R117 - 120 7 x 13 91 $2,975R121 Irregular 143 $4,100R122, 123 10 x 10 100 $3,144R124 10 x 8 80 $2,919Rural Living Area outdoor site specifications:• 16 amps single phase power supply (please refer to ImportantInformation page 22 for additional power requirements)• Exhibitors MUST supply their own 25 metre extension cord toplug into power boxHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 201215

kiwi’s bestpremium New Zealand produceWhy exhibit hereKiwi’s Best provides a niche area to promote and showcasequality foods and beverages loved by New Zealanders. With aprime location in the busy Rural Living area, Kiwi’s Best featuresa cooking demonstration area with grandstand seating whereguest chefs and exhibitors will present recipes and techniquesfeaturing their favourite nationally sourced products. Kiwi’s Bestis the ideal location for exhibitors of delicious premium foods,alcoholic beverages and gourmet treats.What to exhibitQuality foods and beverages derived predominantly fromNZ’s primary producers including popular international cuisineingredients. Exhibit your produce sourced from NZ agriculture,horticulture, aquaculture, viticulture and apiculture. Kiwi’s Bestis a smorgasbord of meats, fruits & vegetables, dairy products,condiments, baked goods, oils, herbs & spices and beverages(sale of alcohol by approval – conditions apply).!NOTE: A selection process includes assessing all applicationsto ensure suitability in this exclusive location. Some productexclusions may apply.kiwi’s bestSITE No.indoor (prices excl. GST)SIZE WxD(m)AREA(m 2 )CORNERPRICEKB1 - 5, 7, 10 3.6 x 2 7.2 $1,782KB6, 8, 9, 12 3.6 x 2 7.2 $1,908KB11 5.6 x 2 11.2 $2,968KB14, 18, 28 4 x 3 12 $3,180KB13, 15 - 17 3.6 x 2 7.2 $1,782KB19 - 21 3.6 x 2 7.2 $1,782KB22 - 25 3.6 x 3 10.8 $2,673KB26, 27, 29, 30 2 x 2 4 $990• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 ampssubject to supply and availability and$210 + gst additional fee (refer toImportant Information page 22)• Fascia board and signage availableon application• General overhead lighting• Flooring: Wooden• Access to communal wash up area• Access to Kiwi’s Best CookingDemonstration Area on application• Access to Kiwi’s Best chilled and drystorage facilities on application!NOTE: Sites KB 22 - 25 face sitesKB19 - 21 and are not doublesided booths16| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

ural living arealifestyle marqueeWhy exhibit hereThe Lifestyle Marquee is one of the largest clearspan marqueesin New Zealand providing over 2,000m 2 of exhibition space andis in a very popular location near the Gate 4 pedestrian entranceto Fieldays.What to exhibit• Products and/or services that complement a rural lifestylelifestyle marquee!NOTE: We recommend exhibitors bring a tarpaulin or coverto protect goods from condensation overnight.4PEDESTRIANGATE 4• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• Fascia board and signage available on application• General overhead lighting• Flooring: Woodenlifestyle marquee (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICELS1 - 6 3 x 4 12 $3,096LS7, 8 4 x 3 12 $3,360LS9 - 13 3 x 4 12 $3,096LS14, 15 4 x 3 12 $3,360LS16 - 21 3 x 4 12 $3,096LS22 3 x 3 9 $2,520LS23 - 30 3 x 3 9 $2,322LS31, 32 3 x 3 9 $2,520LS33 - 40 3 x 3 9 $2,322LS41, 42 3 x 3 9 $2,520LS43 - 50 3 x 3 9 $2,322LS51, 52 3 x 3 9 $2,520LS53 - 60 3 x 3 9 $2,322LS61, 62 3 x 3 9 $2,520LS63 - 70 3 x 3 9 $2,322LS71, 72 3 x 3 9 $2,520LS73 - 80 3 x 3 9 $2,322LS81, 82 3 x 3 9 $2,520LS83 - 90 3 x 3 9 $2,322LS91, 92 3 x 3 9 $2,520LS93 - 100 3 x 3 9 $2,322LS101 3 x 3 9 $2,520LS102 - 107 3 x 4 12 $3,096LS108, 109 4 x 3 12 $3,360LS110 - 114 3 x 4 12 $3,096LS115, 116 4 x 3 12 $3,360LS117 - 122 3 x 4 12 $3,096High res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 201217

ural living areathe bledisloeWhy exhibit hereThe Bledisloe offers high quality exhibition space in a greatlocation. The exhibition area also hosts a café and seated area.What to exhibit• Products and/or services that complement a rural lifestyleThe Bledisloe site specifications:• Velcro receptive partitions (height 2.3m)• Power point to site• General overhead lighting• Power up to 10 amps, or up to 16 amps subject tosupply and availability and $210 + gst additionalfee (refer to Important Information page 22)• Fascia board and signage available on application• Flooring: CarpetKeyToiletFood court areaCoffee StandNon-exhibiting areasExhibitor Loungeindoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEBLED1 3 x 3 9 $2,016BLED1b 3 x 2 6 $1,344BLED2 4 x 3 12 $2,472BLED3 3 x 3 9 $1,854BLED4 3 x 3 9 $2,016BLED5 4 x 3 12 $2,472BLED6 3 x 3 9 $1,854BLED7, 8 3 x 3 9 $2,016BLED9 4 x 3 12 $2,472BLED10 Irregular 21 $4,326BLED11, 12 3 x 3 9 $1,854BLED13, 14 3 x 3 9 $2,016BLED15, 16 3 x 3 9 $1,854BLED17 Irregular 21 $4,326BLED18, 19 4 x 3 12 $2,472BLED20 Irregular 21 $4,326BLED21, 22 3 x 3 9 $1,854BLED23, 24 3 x 3 9 $2,016BLED25, 26 3 x 3 9 $1,854BLED27 5 x 3 15 $3,090BLED28 3 x 3 9 $2,016BLED29 3 x 3 9 $1,854BLED30 Irregular 26 $5,356BLED31 5 x 4 20 $4,120BLED32 5 x 4 20 $4,480BLED33 6 x 1 6 $1,236BLED34 2.4 x 2.4 5.8 $1,300BLED35 4 x 2 8 $1,648BLED36, 37 3 x 2 6 $1,236BLED38 3 x 2 6 $1,344BLED39 3 x 3 9 $2,016BLED40, 41 3 x 3 9 $1,854BLED42 Irregular 16 $3,296BLED43, 44 4 x 2 8 $1,648BLED45 Irregular 16 $3,296BLED46, 47 3 x 3 9 $1,854BLED48, 49 3 x 3 9 $2,016BLED50, 51 3 x 3 9 $1,854BLED52 4 x 3 12 $2,472BLED53 Irregular 6 $1,344BLED54 5 x 2 10 $2,24018| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

ural living arearimu marquee & the stationrimu marqueeWhy exhibit hereThe Rimu Marquee offers high quality indoor exhibition spacein a great location within the Rural Living Area.What to exhibit• Products and/or services that complement a rural lifestylethe stationWhy exhibit hereThe Station offers a unique indoor exhibition space. Located ina historic building there is one 5 x 10m and one 6 x 10m site,each featuring individual entrances.What to exhibit• Products and/or services that complement a rural lifestylerimu marquee (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICERM1 4 x 3 12 $2,844RM2 Irregular 19.5 $4,622RM3, 4 3 x 3 9 $2,133RM5, 6 3 x 3 9 $2,250RM7, 8 3 x 3 9 $2,133RM9 Irregular 19.5 $4,622RM10 4 x 3 12 $2,844RM11 3 x 3 9 $2,250RM12, 13 3 x 3 9 $2,133RM14 Irregular 18 $4,266RM15 - 17 3 x 3 9 $2,133RM18 Irregular 18 $4,266RM19, 20 3 x 3 9 $2,133RM21 3 x 3 9 $2,250indoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) PRICEStation 1 5 x 10 50 POAStation 2 6 x 10 60 POA• Velcro receptive partitions (height 3.5m in STATION1 and height2.3m in STATION2)• Power point to site• General overhead lighting• Individual site lighting• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• Flooring: Concrete• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• Fascia board and signage available on application• General overhead lighting• Flooring: WoodenHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012 19

important informationplanning your presence at fieldaysThere are a number of ways to enhance your presence at Fieldays togain better exposure and improve your overall Fieldays experience.Before Fieldays• Sponsorship opportunitiesElevate your exposure by becoming a sponsor at Fieldays. Pleasecontact the Fieldays office for available sponsorship options.• Exhibitor Kit and Services Directory(available end of February 2012) – Read carefully throughthis important information about exhibiting at Fieldays whichalso contains options for designing your site and advertisingopportunities.• Promote your presence at FieldaysQuote your Fieldays site number and location in all advertising.• Advertising optionsBe sure to book your space in the official Fieldays marketingvehicles. You can book these options individually or combined asa cost effective advertising package:• Fieldays Buying Guide/Programme• Fieldays Focus• Fieldays Website• Fieldays Exhibitor Services Directory• Fieldays Big ScreenFor further information, deadlines and how to book your spacerefer to the Exhibitior Centre section of www.fieldays.co.nz oremail media@fieldays.co.nzTake advantage of exclusive exhibitor only rates with FieldaysMedia Partners:• The Radio Network (Classic Hits, Newstalk ZB, HaurakiAmped, ZM, Radio Sport, Coast)• NZ Rural Press (Straight Furrow, The Dairyman, LifestyleFarmer, Ag Trader, Australia - The Land (NSW), QueenslandCountry Life (QCL), Farm Weekly (WA), Stock Journal (SA)Stock & Land (VIC))• Site designPlan your site to showcase your products/services effectively –use landscaping, display equipment and other site presentationtools to enhance your presence.• TargetsSet objectives around what you want to accomplish at Fieldaysand how you will go about achieving and measuring them. Planyour presence around meeting these targets to get the most outof your investment.• Media opportunitiesFieldays have an active media campaign to generate coveragefor Exhibitors and the event. Over 300 local and internationalmedia attend Fieldays each year; put yourself in front of themby supplying our communications team with regular news onyour Fieldays presence, especially any key products you’lllaunch or feature at the event. Further information on mediaand marketing can be found in the Exhibitor Centre section ofwww.fieldays.co.nz or contact Fieldays Communications teamon media@fieldays.co.nzDuring Fieldays• Site presentationEnsure your site is appealing and interactive – dare to bedifferent!• Fieldays theme“The Changing Face of Farming” Incorporate this theme intoyour site for added appeal.• Site layoutEnsure company name and site number is easily recognisedand located in a prominent position on your site.• HostingIf you are planning on offering any complementary food (otherthan a sample of your own product) this must be done in a privatearea not visible to the public. For rules and regulations for hostingon site please see the Exhibitor Handbook.• Identify staffEnsure staff are wearing uniforms and ID badges.• Site managementEnsure your site is always manned and staff are approachable,hospitable and motivated• Stock controlEnsure your stock is maintained, especially for high demandproducts.• Product presentationEnsure products are well labelled, appealing and you havesignage to assist with sales. Note: Please consider security ofyour site and ensure you have public liability insurance.• Product and service supportEnsure visitors have access to information supporting yourproducts and/or services.• Product relevanceEnsure only eligible products are displayed on your sites(refer to clause 7.0 of Exhibiting Conditions).• Health and safety requirementsEnsure your site is compliant with OSH and the Fieldayssite safety requirements. Identify all hazards and eliminate,minimise or isolate them. Please include a fire extinguisher.After Fieldays• Measure your achievements against your objectives set prior toFieldays. Then review, revere or revise!• Follow up sales leads• Continue your Fieldays promotions• Plan your site for the next Fieldays event.Fieldays Sustainability ProgrammeAs a significant event in the global agriculture industry, it is importantthat Fieldays 2012 embody environmental awareness by showcasinginnovative examples of sustainability in action through ourSustainable event programme.During the lead up to the 2012 event, organisers will be workingwith Instep to undertake the sustainable event programme. Generalobjectives and initiatives will be shared with exhibitors in pre-eventcommunications and exhibitors may be asked for their own ideas andinvolvement with specific initiatives. Not only will this allow Fieldays2012 to maximise the benefits of the programme, but will giveexhibitors a platform to present their own sustainability efforts.Instep is a privately owned New Zealand company that hasestablished carbon and sustainability programmes for organisationsand events. Further information can be found at www.getinstep.orgor by contacting 0800 INSTEP.! NOTE: Remember the Fieldays Communications number0800 004 444 for any queries during the event!20| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

important informationbest site awardsThe Fieldays Best Site Awards is your opportunity to create anattractive and interactive site and be in to win! The Fieldays Societyevaluates all sites at Fieldays, using a judging criteria based on thefollowing:• Product relevancy• Staff being friendly, identifiable and approachable• Site’s visual appeal• Novelty and originality - Does this site stand out?• Cooperation with staff and adherence to Exhibiting Conditions• Site safetyThe criteria are utilised to judge the following award categories:• Best small outdoor site• Best medium outdoor site• Best large outdoor site• Best indoor site (excluding Mystery Creek Pavilion)• Best Mystery Creek Pavilion site• Best International Exhibition Area site• Best Premier Feature site• Best Rural Living Area site• Best Food siteThe Fieldays Society Jubilee Trophy is awarded to the exhibitingcompany that contributes most to the spirit of Fieldays. The trophyplus $1,000 (GST inclusive) towards the cost of their site for thefollowing year, is awarded to the winner of this category.Ministry of Agriculture and Fisheries winner ofMystery Creek Pavilion Best Site Awardstrategic partnersFieldays Strategic Partner ANZFieldays Strategic PartnerThe University of WaikatoHigh res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 201221

important informationSite build up and breakdown informationMonday 28 MaySites in the Outdoor Agricultural Area Event Zone may beginbuild up from this date.Saturday 16 June, 5pmBreak-down of Fieldays sites must not begin before this time. Pleaserefer to Clause 7.2 of Exhibiting Conditions for early break-downpenalties and/or consequences.Wednesday 20 JuneBreakdown of all sites in the Mystery Creek Pavilion, Premier Featureand Outdoor Agricultural Event Zone must be completed by this date.Friday 22 JuneBreakdown of all other sites must be completed by this date.Breakdown for all outdoor sitesIf you are contracting a landscape company or bringing bark, sawdust,post peelings, chip coatings or cobbles, you must advise us when youcomplete the site application form what arrangements you have made toclean up your site.!Power usageElectrical SurchargeThe Society charges for power are set out in the table below. You mustforward the applicable fee to the Society with your site payment. Acalculation sheet is available either online as part of the site applicationprocess or contact the Fieldays office for a copy.Step 1Step 2Step 3NOTE: Sites not cleared within the breakdown period above willincur penalty fees and costs of clean up. Please refer to Clause10.0 of the Exhibiting Conditions.indoor (*a)(*a) Exhibitors with covered Fieldays sites.outdoorAmps MAX Price $ Amps MAX Price $Up to 10 ampssingle phase11 to 16 ampssingle phaseGenerally notavailable over 16ampsIncluded in site fee$210Plus GSTPrice onapplicationUp to 16 ampssingle phase17 amps up to2 x 16 amps singlephase (Max 32amps) (*c)Over 2 x 16 amps,up to 48 ampsand/or any 3 phaseup to 48 amps (*c).i.e: max 16 ampsper phaseIncluded in sitefee (*b)$490Plus GST$760Plus GST(*b) For outdoor sites, Fieldays will supply one single power sourceon or within 25 metres of the site per exhibitor or two sources ofsupply for those who have purchased more than one site adjacent toeach other. Please bring a 25 metre 1.5mm 2 extension lead withyou for your power connection for outdoor sites.(*c) Subject to supply availability you will require 2 x 25 metre1.5mm 2 extension leads. If you require additional electrical supplywe may be able to provide a number of single phase connections oryou may need to hire a 3 phase distribution board. If special cablesare required, then the costs will be charged on to the Exhibitor.Distribution boards may be required where Exhibitors have a variety ofpower requirements and are in the high power use bracket, to improveyour load efficiency. Distribution boards can be hired from most hirecompanies. Exhibitors that require more than 48 amps (irrespective ofthe number of sites) can contact the Fieldays office for the provision ofsilenced generators. This should be done as soon as possible becausesilenced generators are of limited availability. Exhibitors must pay forthe costs of silenced generators.The Society will credit an Exhibitor $160 + GST on their site fee, wherethey have installed their own silenced generator and take no supply fromthe Society.General1. The Society reserves the right to assign an Exhibitor with a highpower requirement to any site in order to provide improved capabilityof supply. Any associated costs will be charged to the Exhibitor.This will be undertaken in consultation with the Exhibitorprovided that the Exhibitor has indicated their power requirementprior to 6 April 2012.2. In all cases, Exhibitors that have not declared their requirementsfor high power usage (regardless of the number of sites) and havenot paid their power usage fee as described above by 6 April 2012may have supply declined by the Society.3. The Society has invested heavily in power reticulation but cannotguarantee supply without possible interruption.!NOTE: Exhibitors will be monitored during the event to ascertaintheir power usage. Any Exhibitor exceeding their level may tripthe circuit breaker and will be charged a penalty in addition to thefee. They may also be disconnected. It is important to assess yourlikely power consumption when booking your site.It is the Exhibitors responsibility to arrange all electrical equipmenton their site. All electrical equipment on site must comply withAustralian/New Zealand standard 3002:2002.All electrical work on any exhibit is to be carried out only by a qualifiedelectrical tradesman who must furnish the Society with a compliancecertificate. We recommend all electrical work be contracted to oursite electricians. The Society must be forwarded prior advice of allelectricians likely to be doing work on site.Helpful hints to determine your supply requirements:• Identify all electrical appliances, motors, lights, coffee urns, etcintended to be used on your site(s).• Check their specifications or labels for current usage (i.e amps).• Typically a heater uses 10 amps (2,300 watts) and a single 150 wattbulb uses 0.75 amps. It is wise to use gas heaters. A calculationsheet is available either online as part of the site application processor contact the Fieldays office for a copy.Power discount for multiple sitesExhibitors with three or more adjacent sites who choose to have only asingle standard power connection are eligible for a multiple site discountas follows:Number of sites togetherDiscount3 $200 + GST4 $300 + GST5 $400 + GST6 $500 + GST7 $600 + GST8 $700 + GSTSecurity Recommendations1. During Fieldays event hours ensure you have at least one staff22| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners

important informationmember preventing stock loss by visitors to your site. The numberof staff dedicated to this will depend on the size of your site andaccessibility to easily targeted commodities.2. Exhibitors with motorcycles, small generators and similar productsleft displayed outside secured marquees, should have an alarmedsecurity loop through the frames or cages of each product. In orderto steal a product the offender(s) would be required to breakthe circuit and activate the alarm. This could be remotely monitoredon site by site security and responded too immediately.3. Marquees and buildings that can be secured or closed off onsite could have a radio controlled infra-red detector fitted that can beoperated by a hand-held remote and again monitored andresponded to by onsite security. Contact the Fieldays officefor further information.4. Every site should have a secure area or unit not accessible to bythe public for securing cash, Exhibitors handbags, computers andcellphones etc not in use. These products left unattended in sitesmay be stolen by the opportunist thief.5. Having sites and products alarmed and monitored will resultin an immediate response to that site in the event of an activationand possible apprehension of the offender(s) by site security.An increase in the use of site security will deter offenders fromtargeting future Fieldays events.Eligible productsRefer to Clause 7.0 Exhibits of Exhibiting Conditions for informationregarding eligible products and/or services.All products and/or services on display during the event in thedesignated agricultural area must pertain to the business of agriculture,horticulture or relevant primary production. Products or services of ageneral nature are only accepted in the Rural Living Area. The Societyreserves the right to accept or decline any application for exhibitingrights. Any Exhibitor who subsequently displays material deemed by theSociety to be non-eligible will be subject to the Exhibiting and Removalprovisions contained in the Exhibiting Conditions.!NOTE: Exhibitors must include a complete and detailed listof all products and/or services to be exhibited on their siteapplication form.Food and alcohol on Exhibitor sitesSub-lets(See Clause 13.0 of Exhibiting Conditions.) Exhibitors who intendinviting another ELIGIBLE firm to display or demonstrate on their sitemust ensure that the organisation concerned completes and signsa site application form and they pay the sub-let fee of $600 + GST.Any sub-let/s is granted at the Society’s discretion and priorapproval is required.Exhibitor kit and newslettersA comprehensive Exhibitor Kit and Services Directory Handbookwill be available to you by the end of February 2012. This is a criticaltool for managing and enhancing your presence at Fieldays. Thiscontains information on all the services and facilities available, detailson advertising opportunities, your power and water requirements,information on ticket and vehicle pass allocation, set up and breakdown timetable, night security, accommodation, competitions and theInnovation Centre as well as an A-Z of Exhibitor services at Fieldays.The Exhibitor Services Directory Handbook will be available in hard copyformat and sent to your postal address by the end of February 2012.All essential Exhibitor forms will be available to complete online atwww.fieldays.co.nz. Simply log into the Exhibitor Centre with yourallocated user ID and password (available from the end of February2012). Please contact the Fieldays office if you require hard copy forms.Exhibitor newsletters will be distributed monthly to your exhibitorcorrespondence email address from February 2012. The Exhibitornewsletter is a vital communication from the Fieldays team keeping youup to date with essential exhibiting information. All Exhibitor newsletterswill be in email format. A hard copy of the Exhibitor newsletter will not beposted to Exhibitors.Fieldays trademarkThe name FIELDAYS is a registered trademark and accordingly theuse of the logo must conform with the Society’s requirements andauthorisations. A copy of these guidelines can be downloaded fromwww.fieldays.co.nz. All maps and diagrams are copyright to the Society– their use must conform with the Society’s requirements and must beauthorised in writing.!NOTE: If you do not have internet access please contact theFieldays office to discuss other arrangements.• Exhibitors must not sell food or alcohol to visitors and clients(Sale of alcohol by approval in Kiwi’s Best only – conditions apply).• Exhibitors who wish to give away food, tea, coffee or complimentarysamples must obtain written approval from the Fieldays officeand operate within the requirements of the Waipa District HealthControl Officer.• There are strict conditions around liquor consumption. If you intendto distribute alcoholic beverages to staff and associates pleaseapply in writing to the Fieldays office. Failure to do so could resultin confiscation.Cost of building consentsThe Waipa District Council’s site approval for structures over 30m 2 ismet from your site fee. No further fee for such consents is necessary.High res logo to comestrategic partners| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 201223

important informationexhibiting conditions1.01.11.22.02.12.23.03.13.24.04.15.05.1(a)(b)5.2(a)(b)(c)6.06.1(a)(b)(c)6.26.36.47.07.17.27.3(a)(b)Premier Feature Site ApplicationsApplications are to be completed online www.fieldays.co.nz and will beprocessed as from 1 December 2011. Alternatively mail, fax or email the hardcopy version to the Fieldays office. Applications must be properly completedand accompanied by the fee payable to be accepted. Verbal, tentative and/orpencil bookings shall not be accepted.The Society may accept or decline any application.Outdoor Site ApplicationsApplications are to be completed online www.fieldays.co.nz and will beprocessed as from 1 December 2011. Alternatively mail, fax or email thehard copy version to the Fieldays office. If there are more applications thansites available, Exhibitors will be placed on a waiting list and contactedas soon as reserved site relinquishments are known. Applications must beproperly completed and accompanied by the fee payable to be accepted.Verbal, tentative and/or pencil bookings shall not be accepted.The Society may accept or decline any application.Indoor Site ApplicationsApplications are to be completed online www.fieldays.co.nz and will beprocessed as from 1 December 2011. Alternatively mail, fax or email the hardcopy version to the Fieldays office. Applications must be properly completedand accompanied by the fee payable to be accepted. Verbal, tentative and/orpencil bookings shall not be accepted.The Society may accept or decline any application.Reserved Site ExhibitorsAll firms with Reserved Site(s) must confirm their intention to occupy for thecurrent year by paying the annual site fee in full no later than Friday 3 February2012. Failure to do so will be considered as a relinquishment of the reservedsite(s) for the current year and the site will be sold for the current Fieldays.Cancellation of ContractIf an exhibitor should cancel the contract or terminate a site booking:Prior to 26 March 2012 any refund shall be at the Society’s discretion,notwithstanding that a portion shall be retained to defray expenses/costs.On or after 26 March 2012 the Society shall retain all monies received.The Society has the right to cancel this contract and to retain any monies paidin relation to this contract if the Exhibitor:Infringes any of the Exhibiting Conditions and/orDoes not occupy the site during the full period of the Fieldays to whichthis contract applies and/orDoes not occupy the site by 5:00pm on the day preceding the openingday of Fieldays.Cancellation/Postponement of FieldaysIf the Society finds it necessary or expedient to cancel or postpone Fieldays,this contract will cease to operate upon notice to that effect, signed by the CEO,being served on the Exhibitor in any of the following ways:Handing it to her/him in an envelope; orBy couriered mail to her/his address as it appears in the contract; orBy handing or offering it to any person who appears, or is thought by the Managerto be, an employee or agent of the Exhibitor.The Society shall not be liable to the Exhibitor for any compensation whatsoever asa result of the cancellation or postponement of Fieldays.No refund of any monies paid will be made to Exhibitors in the event of Fieldaysbeing cancelled or postponed.No refund of any monies paid will be made to Exhibitors cancelling the contract.ExhibitsThe Manager or any other person appointed by the Society, has the power toenter an Exhibitor’s site at any time and remove any article, sign, picture or printedmatter which in her/his own opinion may cause offence to the public, or is not inkeeping with the requirements of the Society.If an Exhibitor does not exhibit for the full period of the Fieldays (i.e. breaks downor abandons the site prior to the official closing of Fieldays without approval) theSociety has the right to decline future applications from that Exhibitor. The Exhibitormay also be liable for early break down penalties as outlined in the ExhibitorHandbook.Control of products and services:The intent of the New Zealand National Agricultural Fieldays is to exhibit productsand services that will assist the farmer in farming activities and production.Products and services exhibited must be related to the business of agriculture,horticulture or relevant primary production, or those exhibits accepted in the RuralLiving area under a priority order. Note: Boats are excluded from the Agriculturalarea unless written approval is gained from the Society.(c)i)ii)(d)7.4(a)(b)(c)7.57.67.77.87.97.107.117.127.137.147.158.08.18.28.38.4The Society reserves the right to require an Exhibitor to immediately removeany particular product or service (whether in whole or in part) from Fieldayswhere the Society is satisfied in its absolute discretion that:such product or service is agricultural or horticultural related; andan authorised New Zealand importer and/or an authorised New Zealanddistributor has made a substantiated claim to the Society that the Exhibitordoes not have the authority to deal with the particular product or servicein trade.The Society has a policy related to qualifying exhibits and this is availableupon enquiry to the Society.Promotions by Exhibitors in the Agricultural Exhibition Areas. The Societyencourages promotions/activities on an Exhibitor’s site. Promotions usingproducts should preferably be agricultural or horticultural related. Howeverpromotional products that are not agricultural/horticultural related may beused as a promotional tool, provided they are:Not sold or raffled, and do not promote or display the seller or manufacturerof the non agricultural product.Not the major portion of the display or exhibit.Part of some bona fide marketing/promotional link to the Exhibitor’s ownproducts or services (e.g. bold agricultural/horticultural product name onthe product).All exhibits must be in as new condition. The offering for sale of secondhandequipment/tractors is not permitted without written consent from theSociety. Imported trucks up to the age of 7 years suitable for agriculturemay be permitted with written consent from the Society.Exhibitors must man the site/s covered by this contract and are responsiblefor the condition of their site during the currency of Fieldays.Exhibitors may provide light refreshments on their site if written consent hasbeen granted to them to do so by the Fieldays Society. Exhibitors must notcharge for these light refreshments. Note: Espresso coffee is not to be soldor given away without approval from the Society.Alcoholic beverages shall not be sold anywhere – for cash or exchangedfor vouchers – except in the Society’s own controlled areas.Exhibitors may promote and take orders from their stands. The selling anduplifting of goods sold from stands is allowed provided that Exhibitorsreplenish stock so as not to deplete stands.Onsite activities are encouraged but Exhibitors shall not conduct any raffle,competition, game, or sell by auction, unless approved in writing by theSociety.The distribution of any form of promotional material or other forms ofmarketing including promotional staff outside of the Exhibitors siteboundary is prohibited. Exhibitors are encouraged to utilise the Fieldaysofficial marketing channels including but not limited to; Fieldays websiteadvertising, Fieldays Buying Guide & Programme advertising, FieldaysFocus advertising, the hire of the approved Fieldays Cheerleaders and BigScreen advertising.The promotion of animals at Fieldays may be done through the use ofproduction and progeny figures. Show records must not be used.Exhibitors selling or displaying vehicles on their site must ensure at least70% of all vehicles displayed are commercial vehicles - i.e. utes, vans,trucks, 4x4 commercials etc. Cars must not take up to more than 30% ofthe site and must not be the major focus of the site. This excludes vehiclesutilised for Exhibitor staff transportation or re-stocking which must beparked off site in the designated car parks.The Society may accept or decline any application for exhibiting rights.The Society reserves the right to allocate sites for exhibitors where theydeem most appropriate.Site Preparation and SafetyThe delivery of equipment and construction of displays must be completedby 5:00pm on the day preceding the opening day of Fieldays.Exhibitors must comply with local body bylaws and requirements and Actsof Parliament (including OSH Act) which govern the erection of strategies,the display and/or sale of machinery, vehicles and/or other products orgoods of the Exhibitor and Aviation Safety Regulations. It is a condition ofexhibiting at Fieldays that all Exhibitors submit a list of identified hazardsposed by their site along with remedies to eliminate, isolate or minimisethese. Forms will be available to complete online www.fieldays.co.nz andmust be submitted by the relevant deadline.Exhibitors with displays that allow members of the public to move orexamine items, must ensure that items are ones that cannot cause injury;and if moved can be put back in the same safe situation.Each Exhibitor must keep all display equipment and signs, etc within theirallocated site boundaries. For Outdoor Sites the walls of all marquees andtents must not be closer to the boundary that the requirement of the Waipa24

important informationexhibiting conditions8.58.68.78.88.98.108.118.129.09.19.210.010.110.2(a)(b)(c)10.310.410.511.011.111.211.312.012.1District Council Building Control Officer. This may be one (1) metre from allsite boundaries but can be varied by the Building Control Officer. The SiteApproval fees will be paid by the Society from the site fee.Exhibitors must be cognisant with the Health and Safety in EmploymentAct and must comply with its provisions. A copy of the Exhibitor’s Healthand Safety Policy must be lodged with the Fieldays office prior to Fieldays.All Exhibitors shall examine their displays for hazards and take steps toeliminate, protect and mitigate against potential injury to the greatest extentpractical.All tent and marquee pegs must be covered with bags or shrubs, as mustother dangerous spikes, protruding objects, etc.The flying of balloons, blimps etc shall conform with the Society’s publishedrestrictions and within CAA guidelines.Exhibitors must, before digging any holes or driving any objects into theground, ensure that there are no underground power cables or water pipesthat could be damaged or cause injury to the Exhibitor or their staff. Alldamage caused by Exhibitors or their staff will be repaired at the Exhibitorsexpense. DO NOT DIG BETWEEN PARALLEL RED LINES.Fire precautions. Each Exhibitor must have at least one suitable fireextinguisher readily available onsite.The dropping of advertising leaflets or other similar material either onsite orfrom aircraft over Fieldays is prohibited (including car park areas).All livestock shall be led by two people at all times when being movedaround the Fieldays exhibition site.VehiclesNo vehicles other than those nominated as eligible products arepermitted on exhibition sites during the Fieldays hours (8:00am to5:00pm). Cars and vehicles parked on roadways and cable lanes between8:00am and 5:00pm will be removed at the Exhibitor’s risk and expense.Contact details must remain on the dash, failure to do so will result inimmediate removal of the vehicle at the owners risk and expense.RemovalExhibitors must ensure the removal, safety/security of exhibit material afterFieldays closure.Exhibitors must vacate the Fieldays site as follows:Exhibitors in the Mystery Creek Pavilion and the Event Zone must vacatewithin four (4) days of the close of Fieldays.All outdoor sites will be given until 22 June 2012 to remove their exhibitsfrom the property (except those in the Event Zone).If an Exhibitor does not exhibit for the full period of the Fieldays (i.e. breaksdown or abandons the site prior to the official closing of Fieldays withoutapproval) the Society has the right to decline future applications from thatExhibitor. The Exhibitor may also be liable for early break down penalties asoutlined in the Exhibitor Handbook.Exhibitors in the Rural Living and Innovation Centre clear span marqueesare likely to have the covers over their sites removed one day after Fieldaysclosure.Exhibitors must take all steps to ensure their site is returned to its originalcondition within the timeframes listed in Condition 10.2 following theclosure of Fieldays. Failure to do so will result in the Exhibitor having topay reinstatement costs and a bond being placed on the Exhibitor forsubsequent events (please ensure sub-contractors are aware of thisClause).Exhibitors whose items remain on the property at the end of the timeframeslisted in Clause 10.2 from the closing of Fieldays will be liable for any legalcosts resulting, plus a site rental of $100.00 + GST per day until the itemsare removed from the Fieldays property.Insurance and SecurityAlthough the Society arranges night security four days prior to, during andtwo days after the event, the Society shall not be liable for loss or damageto the Exhibitor’s property whilst it is on the Fieldays site.Exhibitors are advised to arrange their own insurance cover for theirproperty, including contents, plant, machinery, stock, monies, motorvehicles and mobile plant and equipment.All Exhibitors must arrange General (Public) Liability insurance coverwith a sum insured limit of not less than $2,000,000 (two million). Thislimit does not in any way limit your liability. The Society may require proofthat liability cover has been arranged. The Society will not be responsiblefor any claim.NoiseThe use of amplifiers or loud-speakers by Exhibitors is at the discretionof the Society.12.213.013.113.213.313.413.513.614.014.1(a)(b)(c)(d)15.015.116.016.117.017.1(a)(b)(c)18.018.1Noisy machines must be demonstrated on sites one at a time only, and suchdemonstrations must not offend neighbouring Exhibitors. The Society maylimit times of use for noisy machines, loudhailers or amplifiers.Subletting or Allowing Other Firms on SitesThe Exhibitor shall not assign, on-sell or part with the possession of the wholeor any part of the site, other than under 13.2 below.Exhibitors who invite other firms to display or demonstrate on their site mustensure that the firms concerned complete another Site Application Form andpay the sublet charge, or the original Exhibitor shall be liable to pay the subletcharge themselves.Those to whom sites are sublet must be agriculture/horticulture/primaryproduction Exhibitors.No Exhibitor may display on their site the name of any firm which is not anExhibitor and has not paid the sublet fee.Equipment which is not represented by the manufacturer or a distributor maynot be demonstrated or allowed onto another Exhibitor’s site.All signs, hoardings, stickers or promotions outside the Exhibitor’s site mustbe approved by the Society and will be liable for the charges set out by theSociety.Use of Exhibitor Address InformationBy completing a Site Application Form the Exhibitor agrees and the Societyacknowledges that:Exhibitor contact details can be forwarded to the Society’s Strategic Partners,ANZ and The University of Waikato.Exhibitor details will be made available to the media for use in compiling theFieldays newspaper supplements, for Programme preparation and for theSociety to use in promotional/educational material about Fieldays.Exhibitor details will be made available to nominated companies that haveexhibit resource materials.Exhibitor details may be used to develop loyalty card initiatives ore-commerce opportunities.Pavilion Air SpaceExhibitors in the Mystery Creek Pavilion have the opportunity to use air spaceabove their sites with no extra fee provided their site is situated directly undera catwalk as indicated on the Mystery Creek Pavilion site map. Banners etcmay be hung off the catwalk, but those seeking to use their ‘air space’ mustobtain consent and prior approval from the Fieldays Society. All requestsfor consent must be received by email, fax or letter at least 14 days priorto Fieldays. The Society will hang flags and banners. Any item weighingmore than 15kg is to have an engineers certificate, any associated costsfor Equipment, rigging or labour to hang any item over 15kg’s will be at theExhibitors expense. The Society reserves the final right to accept or declinea request for the use of air space. The Exhibitor shall be responsible for anydamage caused through erection or dismantling signage, whatsoever.Transmitting DevicesExhibitors shall notify the Society of any device (excluding cellular phones)that the Exhibitor intends to use prior to, during and post the event. TheSociety reserves the right to limit or prohibit the use of any transmitting deviceused by an Exhibitor, irrespective of radio apparatus for exhibitor or frequencyapproval.Force MajeureNeither party shall be liable for any failure or delay in complying with anyobligation imposed on it under this Agreement if:The failure or delay arises from an act of god, nature, war or government, anycivil disturbance, or any labour disruption (a “force majeure event”);That party, on becoming aware of the force majeure event, promptly notifiesthe other party advising of the nature and expected duration of, and theobligation affected by, the force majeure event; andThat party uses its best endeavours:• To mitigate the effects of the force majeure event on that party’s obligationsunder this Agreement; and• To perform that party’s obligations under this Agreement on time despite theforce majeure event.An obligation to pay money is never excused by force majeure.If a party fails substantially to meet an essential obligation under thisAgreement continuously for three months as a result of a force majeure eventdespite meeting all its obligations under this Clause, the other party may giveone months notice terminating this Agreement.Terms and ConditionsAt any time The Society may modify, add or remove conditions under thisagreement. If a change to these conditions does occur The Society will notifyexhibitors through the next instalment of the Fieldays Exhibitor Newsletter.25

13-16 June2012