Download Prospectus - New Zealand National Agricultural Fieldays

important informationplanning your presence at fieldaysThere are a number of ways to enhance your presence at Fieldays togain better exposure and improve your overall Fieldays experience.Before Fieldays• Sponsorship opportunitiesElevate your exposure by becoming a sponsor at Fieldays. Pleasecontact the Fieldays office for available sponsorship options.• Exhibitor Kit and Services Directory(available end of February 2012) – Read carefully throughthis important information about exhibiting at Fieldays whichalso contains options for designing your site and advertisingopportunities.• Promote your presence at FieldaysQuote your Fieldays site number and location in all advertising.• Advertising optionsBe sure to book your space in the official Fieldays marketingvehicles. You can book these options individually or combined asa cost effective advertising package:• Fieldays Buying Guide/Programme• Fieldays Focus• Fieldays Website• Fieldays Exhibitor Services Directory• Fieldays Big ScreenFor further information, deadlines and how to book your spacerefer to the Exhibitior Centre section of www.fieldays.co.nz oremail media@fieldays.co.nzTake advantage of exclusive exhibitor only rates with FieldaysMedia Partners:• The Radio Network (Classic Hits, Newstalk ZB, HaurakiAmped, ZM, Radio Sport, Coast)• NZ Rural Press (Straight Furrow, The Dairyman, LifestyleFarmer, Ag Trader, Australia - The Land (NSW), QueenslandCountry Life (QCL), Farm Weekly (WA), Stock Journal (SA)Stock & Land (VIC))• Site designPlan your site to showcase your products/services effectively –use landscaping, display equipment and other site presentationtools to enhance your presence.• TargetsSet objectives around what you want to accomplish at Fieldaysand how you will go about achieving and measuring them. Planyour presence around meeting these targets to get the most outof your investment.• Media opportunitiesFieldays have an active media campaign to generate coveragefor Exhibitors and the event. Over 300 local and internationalmedia attend Fieldays each year; put yourself in front of themby supplying our communications team with regular news onyour Fieldays presence, especially any key products you’lllaunch or feature at the event. Further information on mediaand marketing can be found in the Exhibitor Centre section ofwww.fieldays.co.nz or contact Fieldays Communications teamon media@fieldays.co.nzDuring Fieldays• Site presentationEnsure your site is appealing and interactive – dare to bedifferent!• Fieldays theme“The Changing Face of Farming” Incorporate this theme intoyour site for added appeal.• Site layoutEnsure company name and site number is easily recognisedand located in a prominent position on your site.• HostingIf you are planning on offering any complementary food (otherthan a sample of your own product) this must be done in a privatearea not visible to the public. For rules and regulations for hostingon site please see the Exhibitor Handbook.• Identify staffEnsure staff are wearing uniforms and ID badges.• Site managementEnsure your site is always manned and staff are approachable,hospitable and motivated• Stock controlEnsure your stock is maintained, especially for high demandproducts.• Product presentationEnsure products are well labelled, appealing and you havesignage to assist with sales. Note: Please consider security ofyour site and ensure you have public liability insurance.• Product and service supportEnsure visitors have access to information supporting yourproducts and/or services.• Product relevanceEnsure only eligible products are displayed on your sites(refer to clause 7.0 of Exhibiting Conditions).• Health and safety requirementsEnsure your site is compliant with OSH and the Fieldayssite safety requirements. Identify all hazards and eliminate,minimise or isolate them. Please include a fire extinguisher.After Fieldays• Measure your achievements against your objectives set prior toFieldays. Then review, revere or revise!• Follow up sales leads• Continue your Fieldays promotions• Plan your site for the next Fieldays event.Fieldays Sustainability ProgrammeAs a significant event in the global agriculture industry, it is importantthat Fieldays 2012 embody environmental awareness by showcasinginnovative examples of sustainability in action through ourSustainable event programme.During the lead up to the 2012 event, organisers will be workingwith Instep to undertake the sustainable event programme. Generalobjectives and initiatives will be shared with exhibitors in pre-eventcommunications and exhibitors may be asked for their own ideas andinvolvement with specific initiatives. Not only will this allow Fieldays2012 to maximise the benefits of the programme, but will giveexhibitors a platform to present their own sustainability efforts.Instep is a privately owned New Zealand company that hasestablished carbon and sustainability programmes for organisationsand events. Further information can be found at www.getinstep.orgor by contacting 0800 INSTEP.! NOTE: Remember the Fieldays Communications number0800 004 444 for any queries during the event!20| 201244th New Zealand National Agricultural FieldaysMystery Creek | Hamilton | New Zealand | 13th - 16th June 2012High res logo to comestrategic partners