frequently asked questionsWhat are the best areas to exhibit in?On average, <strong>Fieldays</strong> attracts between 120,000 to 130,000 visitorsfrom throughout <strong>New</strong> <strong>Zealand</strong> and the world each year, thereforeall sites at <strong>Fieldays</strong> benefit from significant pedestrian traffic. Forincreased exposure consider participating in the Premier Feature inthe heart of <strong>Fieldays</strong> (refer to pages 4 & 5).REMEMBER: An appealing exhibit or display will always attract themost attention!Will my site be powered?Yes – all sites are powered. Indoor sites include up to 10 ampssingle phase and outdoor sites include up to 16 amps single phase.For additional power requirements, see page 22.Can I have the same site I had last year?Only if you have reserved your site (NOTE: Not all sites are able tobe reserved). If you are not a reserved site holder you do not havespecial rights to a site you have exhibited on at previous <strong>Fieldays</strong>.To ensure you have the best opportunity to secure a site for the2012 <strong>Fieldays</strong>, we recommend you apply before site allocationbegins on 1st December 2011. After this date, applications will beprocessed for the remaining available sites on a first in, firstserved basis.What is a reserved site?Some <strong>Fieldays</strong> sites can be reserved in advance of general sale(NOTE: This excludes the central Premier Feature area and othersites marked as Availability on Application). Reserved site holderspay an additional fee to have first option on a site for a one yearperiod. The next opportunity to reserve sites will be immediatelyafter <strong>Fieldays</strong> 2012, acceptance is dependent upon the qualificationrequirements and reserved site conditions.Can I pay a deposit now and the balance later?No, full payment is required to secure a site. Please arrange fullpayment at the time of application for the amount of your mostexpensive site preference.Most of the products and/or services I want to exhibit areagricultural, but some are not. Can I still have them on mysite in the <strong>Agricultural</strong> area?No, only products or services pertaining to the business ofagriculture, horticulture or relevant primary production can beexhibited in the <strong>Agricultural</strong> Area. General products must beexhibited in the Rural Living Area. If you have any queries regardingproduct eligibility please contact the <strong>Fieldays</strong> office.What services are available for exhibitors?• During the site set-up period, Exhibitors will find all the servicecompanies they require (i.e. electricians, marquee hire,equipment hire, landscape requirements etc) along theService Alley.• ‘The Event Shop’ Exhibitor Service Centre – A full service centreproviding telephone and fax facilities, internet services, accessto Microsoft Office, printing facilities, stationery requirementsand all your event set-up needs will be located in the ServicesBuilding behind the <strong>Fieldays</strong> Headquarters during event set-upand the duration of <strong>Fieldays</strong>.• Private meeting rooms are available to liaise with your clientsduring <strong>Fieldays</strong>.• Two Exhibitor only lounges, situated in the Mystery CreekPavilion and The Bledisloe offer the opportunity to meet,greet and relax with complimentary tea, coffee andwater provided.• The Hamilton Party Hire Restaurant is open for breakfast from6.30am and remains open throughout the day until 7.30pmfor dinner.• Free car parking is supplied for all exhibitors throughout thefour days of the event.• Other services include a pharmacy, a courier service andbanking services with ANZ Bank.What opportunities are available to maximise my exposureat <strong>Fieldays</strong>?• Advertising options: There are a number of official <strong>Fieldays</strong>marketing vehicles in place to assist with maximising yourexposure at <strong>Fieldays</strong>. these include; <strong>Fieldays</strong> Buying Guide/Programme, <strong>Fieldays</strong> Focus, <strong>Fieldays</strong> website, <strong>Fieldays</strong>Exhibitor Services Directory, and the <strong>Fieldays</strong> Big Screen• Take advantage of exclusive exhibitor only rates with <strong>Fieldays</strong>Media Partners: The Radio Network or Rural Press.• Sponsorship opportunities: Please contact the <strong>Fieldays</strong> office foravailable sponsorship options.• Refer to the Exhibitor Centre on www.fieldays.co.nz, yourExhibitor Kit or contact the <strong>Fieldays</strong> office to make the most ofyour presence at <strong>Fieldays</strong>Can I use the <strong>Fieldays</strong> logo on my marketing material?All current <strong>Fieldays</strong> exhibitors are welcome to use the <strong>Fieldays</strong> logoon their <strong>Fieldays</strong> event related promotional material. Send yourrequest to the Communications Team on media@fieldays.co.nz andyou will be sent the logo file and use guidelines.How do I get media coverage at <strong>Fieldays</strong>?With over 300 media attending <strong>Fieldays</strong> each year there arenumerous opportunities to generate attention. Journalists aretypically interested in new or innovative products or servicesexhibitors have on offer. Tips on gaining media exposure can befound in the Exhibitor Centre of www.fieldays.co.nz. Ensure youshare your news releases with the <strong>Fieldays</strong> Communications Teamby emailing media@fieldays.co.nz.What is the best way to launch a new product at <strong>Fieldays</strong>?It’s critical to complete the ‘<strong>New</strong> Product Launch’ form found in theExhibitor Centre of www.fieldays.co.nz. Provide us with as muchdetail as you can on the form, this information will be provided toour media contacts. Let us know if your new product/service is topsecret and we will keep it under wraps until you want it released.10| 201244th <strong>New</strong> <strong>Zealand</strong> <strong>National</strong> <strong>Agricultural</strong> <strong>Fieldays</strong>Mystery Creek | Hamilton | <strong>New</strong> <strong>Zealand</strong> | 13th - 16th June 2012High res logo to comestrategic partners | 2012
agricultural sitesoutdoorWhy exhibit hereThe outdoor agricultural exhibition area covers more than 30 hectaresand offers a variety of site sizes to accommodate everything from largeequipment displays to smaller detailed exhibits. These highly soughtafter outdoor sites can be individualised to suit your specific productand/or service display requirements through creative landscapingoptions. The standard outdoor agricultural site sizes (w x h) include:• 9m x 11m • 11m x 9m • 11m x 18m • 11m x 36mWhat to exhibit• Products and/or services associated with the business of agriculture,horticulture or relevant primary production. Please refer to Clause 7.0Exhibits on page 24 Exhibiting Conditions.• If your product and/or services do not fit within these specificationsplease see the Rural Living area on page 16.Site availabilityAvailable sites will be shown in white and reserved sites are shownin blue. Please refer to the <strong>Fieldays</strong> site map (page 12-13) for siteavailability, sizing and location.! NOTE: Site width (w) refers to the front of the site.The width of a corner site refers to the largest dimension of that site.standard outdoor (prices excl. GST)SIZE WxD (m) AREA (m 2 ) CORNER PRICE9 x 11 99 $1,70711 x 9 99 $1,70711 x 9 99 $1,87211 x 18 198 $2,40518 x 11 198 $2,67511 x 36 396 $3,30836 x 11 396 $3,846<strong>Agricultural</strong> outdoor site specifications:Specifications will vary due to the multitude of different outdooragricultural sites, however all outdoor sites include:• 16 amp single phase power supply• Exhibitors MUST supply their own 25 metre extension cord toplug into power box• Ground surface: Grass**Grass cannot be guaranteed due to the demand placed on MysteryCreek Events Centre ground surfaces. Please contact the <strong>Fieldays</strong>office to discuss ground cover on a particular site.site prices on application (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNERC1 11 x 3 33C2 11 x 4 44C3, C3b, C3c, C5, C5a 11 x 5 55C3a 6 x 5 30C5b 11 x 6 66C62a 3 x 3 9D32, D33 6 x 6 36D34, D35, D36, D37, D38, D39 6 x 6 36D37a 4 x 12 48D52a 6 x 9 54E30 12 x 24 288F39a 4 x 4 16J19a 6 x 8 48M3 9 x 5 45N1c, N1d, N1eIrregular sizeO6a 7 5M16 Irregular size 137M18 Irregular size 97M18a Irregular size 109additional outdoor sites (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICEA63 9 x 22 198 $2,405A65 22 x 9 198 $2,735A73 9 x 17 153 $2,088B25 9 x 14 126 $1,898B27 21 x 8 168 $2,509B39 10 x 10 100 $1,715C7 11 x 8 88 $1,518C11 11 x 10 110 $1,785C13 11 x 14 154 $2,095C15, C17, C19 11 x 16 176 $2,250C21 14 x 9 126 $2,108C62 12 x 8 96 $1,656C95, C97 12 x 20 240 $2,597C99 11 x 30 330 $3,006C101 11 x 34 374 $3,206D16 16 x 18 288 $2,815D33a 12 x 6 72 $1,422D35a 6 x 12 72 $1,242D66 11 x 11 121 $1,863D95 11 x 27 297 $2,856E4 442 $3,516E4a 7 x 18 126 $1,898E23 620 $4,326E73, E75 11 x 38 418 $3,406E77 11 x 11 121 $2,028E86 11 x 15 165 $2,173E88, E90, E92, E94 11 x 27 297 $2,856E103 18 x 18 324 $3,249F3 8 x 18 144 $2,025F4 18 x 17 306 $3,167F6, F7, F7a 9 x 18 162 $2,152F8 18 x 9 162 $2,656F29, F31, F33 11 x 26 286 $2,806F87, F89, F91, F93, F95 11 x 23 253 $2,656F97, F99 11 x 14 154 $2,095G3 10 x 20 200 $2,415G5 18 x 9 162 $2,422G7 9 x 18 162 $2,152G42 20 x 9 180 $2,579G44, G46, G48 9 x 20 180 $2,279G99 26 x 11 286 $3,196G101, G103, G105, G107, G109, G111 11 x 26 286 $2,806H67, H69 11 x 25 275 $2,756H71, H73 10 x 30 300 $2,870H77 11 x 30 330 $3,006H83, H85, H87, H89 11 x 25 275 $2,756J11 14 x 9 126 $2,108K8 12 x 9 108 $1,951K10, K12, K13 11 x 11 121 $1,863K28 11 x 11 121 $2028L4a, L4b 5.5 x 36 198 $2,405L11 22 x 9 198 $2,735L13, L15 9 x 22 198 $2,405L17 22 x 9 198 $2,735L25 9 x 17 153 $2,088L27 9 x 8 72 $1,377L29 8 x 9 72 $1,242L31 9 x 9 81 $1,397L33 9 x 9 81 $1,532L36 7 x 11 77 $1,328M51, M52 22 x 9 198 $2,735M53, M54, M55, M56 9 x 22 198 $2,405M57, M58, M62 22 x 9 198 $2,735M64, M66 9 x 22 198 $2,405M68 22 x 9 198 $2,735N1a, N1b 12 x 9 108 $1,771N9 12 x 12 144 $2,205N11 12 x 12 144 $2,025N13 11 x 12 132 $1,940N15 12 x 11 132 $2,120O1 11 x 7 77 $1,493O2 14 x 7 98 $1,690O3 12 x 8 96 $1,836O4 16 x 8 128 $2,152O5 8 x 12 96 $1,656O6 16 x 9 144 $2,265O7 9 x 8 72 $1,377O9, O11, O13 9 x 16 144 $2,025O9a 16 x 9 144 $2,265O14 15 x 10 150 $2,292O15 16 x 9 144 $2,265O16 10 x 15 150 $2,067O17 13 x 12 156 $2,304O18 15 x 10 150 $2,292O19 11 x 16 176 $2,250O21 16 x 11 176 $2,490High res logo to comestrategic partners| 201244th <strong>New</strong> <strong>Zealand</strong> <strong>National</strong> <strong>Agricultural</strong> <strong>Fieldays</strong>Mystery Creek | Hamilton | <strong>New</strong> <strong>Zealand</strong> | 13th - 16th June 201211