ural living arearimu marquee & the stationrimu marqueeWhy exhibit hereThe Rimu Marquee offers high quality indoor exhibition spacein a great location within the Rural Living Area.What to exhibit• Products and/or services that complement a rural lifestylethe stationWhy exhibit hereThe Station offers a unique indoor exhibition space. Located ina historic building there is one 5 x 10m and one 6 x 10m site,each featuring individual entrances.What to exhibit• Products and/or services that complement a rural lifestylerimu marquee (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) CORNER PRICERM1 4 x 3 12 $2,844RM2 Irregular 19.5 $4,622RM3, 4 3 x 3 9 $2,133RM5, 6 3 x 3 9 $2,250RM7, 8 3 x 3 9 $2,133RM9 Irregular 19.5 $4,622RM10 4 x 3 12 $2,844RM11 3 x 3 9 $2,250RM12, 13 3 x 3 9 $2,133RM14 Irregular 18 $4,266RM15 - 17 3 x 3 9 $2,133RM18 Irregular 18 $4,266RM19, 20 3 x 3 9 $2,133RM21 3 x 3 9 $2,250indoor (prices excl. GST)SITE No. SIZE WxD (m) AREA (m 2 ) PRICEStation 1 5 x 10 50 POAStation 2 6 x 10 60 POA• Velcro receptive partitions (height 3.5m in STATION1 and height2.3m in STATION2)• Power point to site• General overhead lighting• Individual site lighting• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• Flooring: Concrete• Velcro receptive partitions (height 2.3m)• Power point to site• Power up to 10 amps, or up to 16 amps subject to supply andavailability and $210 + gst additional fee (refer to ImportantInformation page 22)• Fascia board and signage available on application• General overhead lighting• Flooring: WoodenHigh res logo to comestrategic partners| 201244th <strong>New</strong> <strong>Zealand</strong> <strong>National</strong> <strong>Agricultural</strong> <strong>Fieldays</strong>Mystery Creek | Hamilton | <strong>New</strong> <strong>Zealand</strong> | 13th - 16th June 2012 19
important informationplanning your presence at fieldaysThere are a number of ways to enhance your presence at <strong>Fieldays</strong> togain better exposure and improve your overall <strong>Fieldays</strong> experience.Before <strong>Fieldays</strong>• Sponsorship opportunitiesElevate your exposure by becoming a sponsor at <strong>Fieldays</strong>. Pleasecontact the <strong>Fieldays</strong> office for available sponsorship options.• Exhibitor Kit and Services Directory(available end of February 2012) – Read carefully throughthis important information about exhibiting at <strong>Fieldays</strong> whichalso contains options for designing your site and advertisingopportunities.• Promote your presence at <strong>Fieldays</strong>Quote your <strong>Fieldays</strong> site number and location in all advertising.• Advertising optionsBe sure to book your space in the official <strong>Fieldays</strong> marketingvehicles. You can book these options individually or combined asa cost effective advertising package:• <strong>Fieldays</strong> Buying Guide/Programme• <strong>Fieldays</strong> Focus• <strong>Fieldays</strong> Website• <strong>Fieldays</strong> Exhibitor Services Directory• <strong>Fieldays</strong> Big ScreenFor further information, deadlines and how to book your spacerefer to the Exhibitior Centre section of www.fieldays.co.nz oremail media@fieldays.co.nzTake advantage of exclusive exhibitor only rates with <strong>Fieldays</strong>Media Partners:• The Radio Network (Classic Hits, <strong>New</strong>stalk ZB, HaurakiAmped, ZM, Radio Sport, Coast)• NZ Rural Press (Straight Furrow, The Dairyman, LifestyleFarmer, Ag Trader, Australia - The Land (NSW), QueenslandCountry Life (QCL), Farm Weekly (WA), Stock Journal (SA)Stock & Land (VIC))• Site designPlan your site to showcase your products/services effectively –use landscaping, display equipment and other site presentationtools to enhance your presence.• TargetsSet objectives around what you want to accomplish at <strong>Fieldays</strong>and how you will go about achieving and measuring them. Planyour presence around meeting these targets to get the most outof your investment.• Media opportunities<strong>Fieldays</strong> have an active media campaign to generate coveragefor Exhibitors and the event. Over 300 local and internationalmedia attend <strong>Fieldays</strong> each year; put yourself in front of themby supplying our communications team with regular news onyour <strong>Fieldays</strong> presence, especially any key products you’lllaunch or feature at the event. Further information on mediaand marketing can be found in the Exhibitor Centre section ofwww.fieldays.co.nz or contact <strong>Fieldays</strong> Communications teamon media@fieldays.co.nzDuring <strong>Fieldays</strong>• Site presentationEnsure your site is appealing and interactive – dare to bedifferent!• <strong>Fieldays</strong> theme“The Changing Face of Farming” Incorporate this theme intoyour site for added appeal.• Site layoutEnsure company name and site number is easily recognisedand located in a prominent position on your site.• HostingIf you are planning on offering any complementary food (otherthan a sample of your own product) this must be done in a privatearea not visible to the public. For rules and regulations for hostingon site please see the Exhibitor Handbook.• Identify staffEnsure staff are wearing uniforms and ID badges.• Site managementEnsure your site is always manned and staff are approachable,hospitable and motivated• Stock controlEnsure your stock is maintained, especially for high demandproducts.• Product presentationEnsure products are well labelled, appealing and you havesignage to assist with sales. Note: Please consider security ofyour site and ensure you have public liability insurance.• Product and service supportEnsure visitors have access to information supporting yourproducts and/or services.• Product relevanceEnsure only eligible products are displayed on your sites(refer to clause 7.0 of Exhibiting Conditions).• Health and safety requirementsEnsure your site is compliant with OSH and the <strong>Fieldays</strong>site safety requirements. Identify all hazards and eliminate,minimise or isolate them. Please include a fire extinguisher.After <strong>Fieldays</strong>• Measure your achievements against your objectives set prior to<strong>Fieldays</strong>. Then review, revere or revise!• Follow up sales leads• Continue your <strong>Fieldays</strong> promotions• Plan your site for the next <strong>Fieldays</strong> event.<strong>Fieldays</strong> Sustainability ProgrammeAs a significant event in the global agriculture industry, it is importantthat <strong>Fieldays</strong> 2012 embody environmental awareness by showcasinginnovative examples of sustainability in action through ourSustainable event programme.During the lead up to the 2012 event, organisers will be workingwith Instep to undertake the sustainable event programme. Generalobjectives and initiatives will be shared with exhibitors in pre-eventcommunications and exhibitors may be asked for their own ideas andinvolvement with specific initiatives. Not only will this allow <strong>Fieldays</strong>2012 to maximise the benefits of the programme, but will giveexhibitors a platform to present their own sustainability efforts.Instep is a privately owned <strong>New</strong> <strong>Zealand</strong> company that hasestablished carbon and sustainability programmes for organisationsand events. Further information can be found at www.getinstep.orgor by contacting 0800 INSTEP.! NOTE: Remember the <strong>Fieldays</strong> Communications number0800 004 444 for any queries during the event!20| 201244th <strong>New</strong> <strong>Zealand</strong> <strong>National</strong> <strong>Agricultural</strong> <strong>Fieldays</strong>Mystery Creek | Hamilton | <strong>New</strong> <strong>Zealand</strong> | 13th - 16th June 2012High res logo to comestrategic partners
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