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COMMENT & ANALYSIS<strong>Industrial</strong> <strong>Technology</strong> ISSN 0967-5787 www.industrialtechnology.co.ukEDITORIALEditorMark Simms BSc Tel: 01732 773268mark.simms@itmagazine.uk.comADVERTISINGRegional Director (Home Counties & South East)Mark West Tel: 020 8467 3613mark.west@itmagazine.uk.comRegional Sales Manager (Midlands)David Harman Tel: 0161 374 5615david.harman@itmagazine.uk.comRegional Sales Manager (North of England & Scotland)Jan Anderson Tel: 01978 314730jan.anderson@itmagazine.uk.comDeutschland/Suisse/ÖsterreichEisenacher Medien Tel: +49 228-2499860info@eisenacher-medien.deOverseasGeorge Bennett MA Tel: + 44 161 374 5615it.marketing@itmagazine.uk.comMAILING ADDRESSESPress Releases: mark.simms@itmagazine.uk.comPO Box 342, Tonbridge TN10 4WDAdvertising Copy: production@itmagazine.uk.comHead Office: Victoria House, 2 Mornington RoadSale, Cheshire M33 2DAEmail: it.marketing@itmagazine.uk.comCirculation Department: PO Box 85, Sale M33 2BBEmail: it.circulation@itmagazine.uk.comGENERAL ENQUIRIESEmail: it.info@itmagazine.uk.com Tel: 0161 374 5615As a controlled circulation journal, <strong>Industrial</strong> <strong>Technology</strong> is sentfree of charge to individuals in the UK who meet the terms andconditions of the publishers. To apply for free regular copies,write to the Circulation Department. To those not meeting theterms and conditions, the magazine is available on UKsubscription at a cost of £60 per year (10 issues). Single copiesare £7. Overseas subscriptions (airmail) are as follows: Rest ofEurope including Eire £80 (single copies £9); USA $155 (single$18); Elsewhere £90 (single copies £10).Printing & production by Stephens and George Ltd, Merthyr Tydfil<strong>Industrial</strong><strong>Technology</strong>Will you please stop theincessant screaming...Staying with some friends over the weekend, I was treated to the full-on X-Factorexperience. I may be showing my age here, but I can’t say it was entirely pleasurable,hearing a host of Elton John songs put to the sword by a succession of artists ofquestionable ability. In fact it was painful in the extreme; but you can’t argue that it’snot highly compelling television. I feel sorry, though, for people of real talent who will probablynever get their moment of fame: I saw a chap busking in Tunbridge Wells the other week whoI reckon had more talent in his little finger than most of the X-Factorcontestants have in their entire bodies. But I’ll put aside these littlegripes about ability, because what really annoyed me about theprogramme was the audience screaming all the way through thesongs and all the way through the judges comments. Regardless ofhow highly you value the judges themselves, the whole point ofhaving them there is to listen to what they’re saying.Talent shows are nothing new. I’m just about old enough toremember the tail end of Opportunity Knocks with Hughie Green, andit’s 1970s rival New Faces. There were revivals of and alternatives tothese shows through the 1980s, but I’m sure the audiences weremuch more restrained. Polite applause through the 1970s, andperhaps a little cheering through the 1980s. Certainly there was the odd sharp intake ofbreath when a panelist delivered a particularly damning verdict. But where, I ask you, has thisincessant screaming come from?Many of today’s biggest and most enduring stars came through these seminal talentcontests. I could point to the likes of Lenny Henry, Victoria Wood, Jim Davidson, Dave Allenand more. Even pre Take That Gary Barlow came to prominence after entering a 1986 BBCCarol Competition. This five-time recipient of the prestigious Ivor Novello Award has since beenvoted the greatest British songwriter of all time. But how many of this year’s X-Factorcontestants will we still be talking about a couple of decades from now – or even a couple ofyears from now.I think I’ve detected a pattern between audience reaction and the real value of the artist. Itseems to me the greater the bluster, the smaller the significance.Now, this is actually quite interesting, because we can extrapolate into real life. Consider,for example, the low carbon economy. Through the old government to the new, when it comesto manufacturing all we seem to hear about is the importance of creating a low carbonmanufacturing base, which could one day support up to 150,000 jobs. But that’s a drop inthe ocean compared with the three million or so jobs that the wider manufacturing basesupports. I’m not saying that the low carbon sector isn’t important – indeed in so many waysit’s absolutely vital. And it’s driving some of the most significant technological developments ofthe moment. But UK manufacturing is about much more than that, and we really need somerecognition from government of the vital contribution the wider manufacturing base makes toGDP and overall economic growth. Or perhaps bluster is the way forward. Instead of a rippleof polite applause each time the ONS stats show how important UK manufacturing really is,maybe it’s time to shout and scream. Deep breath everyone, and after three...Mark SimmsEditormark.simms@itmagazine.uk.comthe difference is onlineeta-enclosures.co.ukSuccessful Growth1999 - 2009innovative enclosure solutions forindustrial & electronic applicationsETA ENCLOSURES (UK) LIMITEDUnit 2, Ignite, Magna Way, Rotherham, S60 1FDt: 01709 386630 f: 01709 369524e: info@eta-enclosures.co.ukw: www.eta-enclosures.co.uk5
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