Samuel D. Bond - Georgia Tech - Georgia Institute of Technology

CURRICULUM VITAESEPTEMBER 2013SAMUEL D. BONDASSISTANT PROFESSORSCHELLER COLLEGE OF BUSINESSGEORGIA INSTITUTE OF TECHNOLOGYI. EARNED DEGREESPhD, Business Administration (2007)Fuqua School of Business, Duke University, Durham, NCDissertation: How Should I Think About It? Perceived Suitability in the Resolution ofSimultaneous Conflicting PreferencesChairs: James Bettman, Mary Frances LuceB.A., Mathematics (1998)B.A., Business Administration and Economics (1998)Rhodes College, Memphis, TNII. EMPLOYMENT HISTORYAssistant Professor, Scheller College of Business, Georgia Institute of Technology (2007-present)Research Assistant, University of North Carolina, Chapel Hill (2000-2001).Mortgage Processing, New South Federal Savings Bank, Birmingham, AL. (1998).Research Analyst, Smith and Nephew Orthopedics, Memphis, TN (1997-1998)III. TEACHINGA. INDIVIDUAL STUDENT GUIDANCEPh.D. Committees:Zoey Chen (co-chair):(Expected completion summer 2014)Dissertation Topic: Consumer Word-of-Mouth and Technology Interaction1

Stephen He (chair):(Dissertation defended summer 2012)Current Position: Assistant Professor, Manhattan CollegeDissertation: “Consumer Judgment and Forecasting Using Online Word-of-Mouth”Dezhi Yin (co-chair):(Dissertation defended summer 2012)Current Position: Assistant Professor, University of MissouriDissertation: “The Good, the Bad, and the Content: Beyond Negativity Bias inOnline Word-of-Mouth”Amy Wen:Dissertation defended summer 2010Current position: Assistant Professor, City University of Hong KongDissertation: “Essays on Consumer Decision Making in Interactive Environments”Ash Patil:Dissertation defended summer 2009Current Position: Assistant Professor, Boston College UniversityDissertation: “Essays in Price Acceptance and Regulatory Focus”Ph.D. Advising:Michael Hair (Fall 2010-present)3 rd year Ph.D. studentTopic: “Consumer Goals and Experience Outcomes”Aditi Bajaj (Fall 2011-present)2 nd year Ph.D. studentTopic: “The Influence of Logo Design on Brand Personality”B. OTHER TEACHING ACTIVITIESCourse Development:MGT 6300 (Spring 2008). Assumed teaching duties for MBA MarketingManagement. Performed an overhaul of the course: prepared new syllabus,textbook/readings, lectures, and exams, incorporated extensive use of case analysesand applied group work. In Spring 2009, added a capstone simulation exercise.MGT 6302 (Spring 2010). Assumed teaching duties for MBA Consumer Behavior.Prepared new syllabus, textbook/readings, lectures, and exams. Structured the course2

around application of consumer behavior to managerial settings, incorporatingoutside speakers, selected cases, and a semester-long team project.MBA-Level Independent Study Courses (MGT 8903):Fall 2009 (with student Brian Danin). Aided in the development of a social marketingcampaign (IndiaBetes) addressing the emerging diabetes epidemic among the Indianpopulation. Guided the student in strategic analysis, positioning, and development ofa marketing plan; created concrete project objectives and timetable..Spring 2010 (with students Adam Johnson, Jason Surratt). Exposed students toselected topics in consumer behavior, with a focus on contemporary issues (e.g.,social media and consumer-created content, current perspectives on loyalty andsatisfaction, implications of neuroscience for marketing). Prepared a list of readings,applied assignments, and case projects. Met regularly for discussion and feedback.Summer 2011 (with students Grace Powers, Fran Ruskin). Aided in analysis ofsegmentation and branding issues regarding students’ consumer products startup(BelleCurves), which was awarded funding by the GT Business Plan Competition.Utilized a combination of relevant readings and application-based assignments.Spring 2011 (with student Rebecca Rule). Applied student’s interest in art andgraphic design by exploring visual processing of firm logos. Oversaw project on theuse of brand logos by marketers to communicate brand identity. Assigned backgroundreadings, helped with design, conduct, and analysis of a research survey. Co-authoredthe results write-up, targeting a practitioner business publication.IV. SCHOLARLY ACCOMPLISHMENTSA. PUBLISHED BOOKS AND PARTS OF BOOKSBond, Samuel D., Bettman, James R., and Luce, Mary F. “Consumer Judgment from aDual-systems perspective: Recent Evidence and Emerging Issues.” In N. K. Malhotra(ed.), Review of Marketing Research, Vol. 5, 2008, Armonk, NY: M. E. Sharpe.B. REFEREED PUBLICATIONSB.1 Published and Accepted Journal ArticlesYin, Dezhi, Bond, Samuel D., and Zhang, Han. “Anxious or Angry? Effects of DiscreteEmotions on the Perceived Helpfulness of Online Reviews,” MIS Quarterly, in press.He, Stephen, and Bond, Samuel D. “Word-of-Mouth and the Forecasting ofConsumption enjoyment,” Journal of Consumer Psychology, 2013, 23(4), 464-482.3

Bond, Samuel D., Carlson, Kurt, A., and Keeney, Ralph L. “Improving the Generation ofDecision Objectives,” Decision Analysis, 2010, 7(3), 238-255.Bond, Samuel D., Carlson, Kurt A., and Keeney, Ralph L. “Generating Objectives: CanDecision Makers Articulate What They Want?” Management Science, 2008, 54(1), 56-70.Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Tanner, Robin J., and Russo, J.Edward. “Information Distortion in the Evaluation of a Single Option,” OrganizationalBehavior and Human Decision Processes, 2007, 102(2), 240-254.Carlson, Kurt C., and Bond, Samuel D.” Improving Preference Assessment: Limiting theEffects of Context Through Pre-exposure to Attribute Levels,” Management Science,2006, 52(3), 410-421.B.2 Submitted Journal Articles and Working PapersYin, Dezhi, Bond, Samuel D., and Zhang, Han. “Express Yourself or Hold it In? Effectsof Arousal on the Perceived Helpfulness of Online Reviews,” under first round review atJournal of Marketing Research.He, Stephen, and Bond, Samuel D. “Learning from Others: Perceptions of Variance inOnline Word-of-Mouth,” Working Paper, finalizing for submission to Journal ofConsumer Research.Bond, Samuel D., Yin, Dezhi, and Zhang, Han. “Revisiting Negativity Bias in ConsumerWord-of-Mouth,” Working paper, finalizing for submission to Journal of Marketing.Guta, Abhijit, Carlson, Kurt A., and Bond, Samuel D. “The Search for and Evaluation ofWord-of-Mouth En Route to Consumer Choice,” Working paper, finalizing forsubmission to Journal of Marketing.Bond, Samuel D. “Follow your Gut or Use your Head: Lay Theories of Intuition andReason in Consumer Decision Making,” Working paper, targeting Journal of ConsumerResearch.B.3 Conference Presentation with Proceedings (Refereed)Yin, Dezhi, Bond, Samuel D., and Zhang, Han. “Dreading and Ranting: The DistinctEffects of Emotions in Online Seller Reviews,” International Conference on InformationSystems 2011, Shanghai, China, December 2011.4

Yin, Dezhi, Bond, Samuel D., and Zhang, Han. “Are Bad Reviews Stronger than Good?Asymmetric Negativity Bias in the Formation of Online Consumer Trust,” InternationalConference on Information Systems 2010, St. Louis, MO, December 2010.B.4 Work in ProgressBond, Samuel D., and Moore, Christina M. “More than a Name: Effects of DiseaseLabels on Information Processing and Risk Perception,” Paper in preparation forPsychological Science (three studies complete).Hair, Michael, and Bond, Samuel D. “Effects of Goal Elicitation on ConsumerInformation Processing,” Paper in preparation for Journal of Marketing Research (threestudies complete).He, Stephen, Bond, Samuel D., and Miron-Schatz, Talya. “Consumer Reviews and the(mis)Communication of Preferences,” Paper in preparation for Journal of ConsumerResearch (two studies complete).Bond, Samuel D., and Bajaj, Aditi. “The Use of Logo Design to Convey BrandPersonality,” Research in Progress (two studies complete).Bond, Samuel D, and Hair, Michael. “Goal Activation and Memory in the ConsumerDecision Process,” Research in Progress (two studies complete)C. OTHER PUBLICATIONSD. PRESENTATIONSAssociation for Consumer Research, 2012 North American Conference, Vancouver, BC,October 2012. “When the Crowd is Divided: Perceptions of Dispersion in OnlineWOM.”Association for Consumer Research, 2012 North American Conference, Vancouver, BC,October 2012. “Knowing What I Want: Alignability, Attentional Focus, and theIdentification of Consumption GoalsSociety for Consumer Psychology, Annual Conference, Las Vegas, NV, February 2012.“The Use of Logo Design to Convey Brand Personality.”Faculty Seminar Series, College of Management, Georgia Institute of Technology,Atlanta, GA, December 2011. “Online Word of Mouth and the (Mis)Communication ofPreferences.”5

Association for Consumer Research, 2011 North American Conference, St. Louis, MO,October 2011. “Word-of-Mouth vs. Number-of-Mouth and the (Mis)Communication ofPreferences.”Society for Consumer Psychology, Annual Conference, Atlanta, GA, February 2011.“The Speaker’s Dilemma: Word-of-Mouth and the Communication of Preference.”Society for Consumer Psychology, Annual Conference, Atlanta, GA, February 2011.“Ratings and Reviews: The Use of Others’ Opinions in Forecasting Enjoyment.”Association for Consumer Research, 2010 North American Conference, Jacksonville, Fl,October 2010. “Effects of the Consumer Review Process on Attitude Formation andCommunication.”Association for Consumer Research, 2010 North American Conference, Jacksonville, Fl,October 2010. “Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases inthe Formation of Online Consumer Trust.”American Psychological Society Annual Meeting, San Francisco, CA, May 2010.“What’s in a Name? Disease Labeling Affects Response to Health Communications.”Society for Consumer Psychology, Annual Conference, Tampa, FL, February 2010.“Effects of the Consumer Review Process on Attitude Communication and Persistence.”Association for Consumer Research, 2009 North American Conference, Pittsburgh, PA,October 2009. “Conveying an Impression: Effects of the Consumer Review Process onAttitude Communication and Persistence.”Association for Consumer Research, 2008 North American Conference, San Francisco,CA, October 2008. “The Impact of Review Writing on Attitude Formation.”First Annual Georgia Research Symposium, Atlanta, GA, June 2008. “Generatingdecision objectives: Why can’t we say what we want?”Society for Consumer Psychology, Annual Conference, Las Vegas, NV, February 2007.“Perceived suitability and the resolution of simultaneous conflicting preferences.”Society for Judgment and Decision Making, Annual Meeting, Houston, TX, November2006. “What matters to me, anyway? Inadequacy in the generation of decisionobjectives;” “Feeling vs. knowing: A dual-systems approach to risky choice.”Association for Consumer Research, 2005 North American Conference, San Antonio,TX, October 2005. “Precommitment bias in the evaluation of a single option: The Roleof evaluative disposition.”6

35th Annual Haring Symposium, Bloomington, IN, April 2005. “Precommitment bias inthe evaluation of a single option.”Society for Judgment and Decision Making, Annual Meeting, Minneapolis, MN,November 2004. “Improving preference assessment through pre-exposure to attributelevels.”Association for Consumer Research, 2004 North American Conference, Portland, OR,October 2004. “Improving preference assessment through pre-exposure to attributelevels.”Society for Judgment and Decision Making, Annual Meeting, Vancouver, BC,November 2003. “Predecisional distortion in the evaluation of risky choices.”V. SERVICEA. PROFESSIONAL SERVICEOngoing Reviewer: Management Science, Journal of Consumer Psychology, Journal ofDecision MakingProgram Committee, Society for Consumer Psychology Annual Conference 2010.Conference Reviewer: Association for Consumer Research, Society for ConsumerPsychologyConference Volunteer: Behavioral Decision Research in Management (2004),Association for Consumer Research (2006)B. CAMPUS CONTRIBUTIONSFaculty Honors Committee (2007-present): Reviewed nominations for existing CollegeandInstitute-level honors. Helped design and implement new COM teaching andresearch awards.Faculty Judge, Georgia Tech Research and Innovation Competition (2011).Second Annual Georgia Research Symposium (2009). Served as faculty organizer for theevent, which brought together marketing scholars from UGA, Emory, and GSU.Undergraduate Task Force, GT College of Management (2008-2009): Assisted in thedevelopment of recommendations for improving the undergraduate program. Collected7

esearch and interviewed administrators at peer institutions, attended focus groups withalumni and recruiters, helped create a set of proposals later submitted to the College.VI. HONORS AND AWARDSDecision Analysis Society Publication Award, 2012 (for best publication two years prior;awarded to “Improving the Generation of Decision Objectives,” with Kurt Carlson andRalph Keeney).Competitive Research Award ($5,000), March 2011. Sponsors: Draftfcb Institute ofDecision Making, Society for Judgment and Decision Making.Full-time MBA Core Professor of the Year, 2009-2010.Thank-a-Teacher program, Center for the Enhancement of Teaching and Learning, 2008-13.Runner-up, Best working paper, Society for Judgment and Decision Making AnnualMeeting 2006: “Feeling vs. Knowing: A dual-systems approach to risky choice.”Graduate Fellowship, Fuqua School of Business, Duke University, 2001-2006.8