A00889 SFD Annual Report.indd - Scotland Food and Drink

72008-09 business plan target KPIs2008-09 will be a testing year.“In our first year, we have putthe mechanisms and structuresin place – in our second yearwe must deliver results – growingour membership base, developingmember benefits and deliveringthe programmes through ourworking groups”MEMBERSHIP AND INCOME■ Double membership income to £370K.■ Triple membership numbers, justifyingour claim to be the leadership organisationfor the food and drink industry in Scotland.■ Develop sector split of businesses andtarget new members accordingly.■ Achieve a 48:52 public: private sectorfunding split for core costs.■ Secure £350,000 Public Sectorcore funding.■ Membership benefits programme inplace. Survey of members showing 75%are positive about the benefits on offer.New benefits introduced following inputfrom members.■ All members to be contacted at leasttwice per year by Scotland Food & Drink.■ Half the recruitment lead-time from6 months to 3 months.MARKETING &COMMUNICATIONS■ Develop synergies in CommunicationsGroup.■ Undertake baseline research to determinelevels of awareness of Scotland Food &Drink with Stakeholders, Members, foodand drink industry and wider businesscommunity.■ Implement targeted communicationsand PR plans to increase knowledge/interaction with Stakeholders, Membersand the wider industry.■ Execute the AGM and supportingAnnual Report.■ Launch a re-branded, restructuredcorporate website. Create engaging contentand members only premium content.■ Launch a Members’ Benefits Manual andsupporting package.■ Work with RHS on the delivery of 2009Excellence Awards and develop PRstrategy to increase visibility of winners.■ Deliver at least 3 Scottish Pavilions atmajor exhibitions in 2009.■ Design, co-ordinate, launch and executeScottish Food Fortnight 2009.EXECUTIVE GROUP/LEADERSHIPORGANISATION■ Key Initiatives ready for announcementby Cabinet Secretary in March 2009.■ Skills Academy launched.■ Centre of Excellence funding achievedand implemented.■ Innovation Service launched, Networkfunding agreed and launched.■ Export strategy developed andimplemented. UK market penetrationstrategy reviewed, funded andimplemented.■ Executive Group lead the WorkingGroups, managing their performanceand working together to resolve issues.■ Have a presence at major conferencesand events, speaking on at least 10occasions.Paul McLaughlinChief ExecutiveSCOTLAND FOOD & DRINK