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CONSCIOUS EXPERIMENTATION<br />

• Learning and Development versus Performance While learning and development are<br />

important, performance—Did you solve the problem?—is what ultimately matters. Thus,<br />

leaders of innovation encourage people to test and learn from new ideas. But they also<br />

demand that people be data driven in their experimentation and performance focused in<br />

evaluating results. They want people to try new things, and they set high standards for how<br />

carefully the experiments are done and analyzed. They take outside-the-box ideas seriously<br />

and do things outside normal channels.

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