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MIA NEWSMIA NewsExtra meat capacity for AllianceExtra meat capacity is on the cards for Alliance Group, with workprogressing to upgrade the company’s beef processing facilityat Mataura and the announcement of new venison processingcapacity to be built at the company’s Smithfield plant in Timaru,following its decision to close Sockburn.Alliance confirmed at the end of October,after a four week consultation with staff andunions, that its Sockburn plant in Christchurchwill close at the end of the 2012 processingseason. The company will offer its250 employees the opportunity to transferto other Alliance Group plants where that ispracticable. Employees have several monthsto consider their alternatives and make an informeddecision, the company says.Sockburn’s beef and venison processingcapacity will be transferring to other plants.Chief executive Grant Cuff said the Sockburnplant had not operated profitably in recent years and the company hadexplored a number of options to address this. The new arrangementswill reduce fixed overhead costs, increase the company’s overall processingcapacity and enhance profitability.Beef processing is to be transferred to Alliance’s Pukeuri plant nearOamaru and to its Mataura plant, where the company is spending $13million to increase beef processing capacity. The beef chain at Matauracan currently process 35 cattle per hour, and this is being upgraded to75 cattle per hour. There is also a new boning room being built.In addition, venison processing will be transferred to a new facility tobe built at the Smithfield plant in Timaru, which currently only processessheep. This new facility, which will cater for 1,500 to 2,000 deerper week, is expected to cost several million dollars to build. Work islikely to start early next year.The Sockburn plant also processes pigs on behalf of Porkcorp NZ,which is making alternative arrangements with Ashburton Meat Processors.There was no connection between the Christchurch earthquakes andthe decision, said Cuff.Rita meets the publicAlliance Chiefexecutive, GrantCuff‘Rita’ – the Ovine Automation Limited (OAL) prototype brisket cutterwe featured in Food NZ April/May – was out and about in October duringthe Rugby World Cup.For the very first time, the unique machine – that delivers world firstRita on linetechnology into the meat processing industry – spent a day acting asa dynamic, state-of-the-art moving live camera as part of the NZ AgribusinessShowcase, during the final week of the tournament.Rita got up close and personal with panellists at the event, which tookplace at the Cloud in Auckland on 16 October. Two shows were hostedby New Zealand TV personality Mark Leishman.The first show, at 12.30pm, offered insights into the development ofNew Zealand’s agricultural industry and highlighted this country’sground breaking innovations in technology, science and farming systems.The second, later in the afternoon, offered a look into the future –given the current tumultuous economic climate, increasing challengesof balancing environmental issues with the demand and desire for increasedproduction and efficiencies.Leon Grice, director of the NZ 2011 office which organised theevent, emphasised the massive contribution that the agribusinesssector makes to New Zealand’s economy – both in driving farm efficienciesand earning valuable export revenue. “Exports from this sectorare $1 billion per annum and growing rapidly. Coincidentally, ourmost significant markets are major rugby-playing nations, so it makessense to put the best of agribusiness on show during the tournament.”Panellists included Mike Petersen, B+LNZ chairman; Dr AndrewWest (professional director of Tidal Associates, chairman of HerdHomes and strategist at SealesWinslow and a companion of the RoyalSociety of NZ), and Jacqueline Rowarth (director Massey Agriculture,Professor of Pasture Agriculture and foundation chair in pastoral agricultureat Massey University), amongst others.Rita, and sister robot Alice, were developed by Milmeq, in conjunctionwith OAL, to perform automated brisket cutting and eviscerationin sheep processing. The robots were developed to improve productivity,efficiencies and quality as a direct response to industry needs.The benefits of the technology have potential to extend beyond sheepprocessing.OAL is a research consortia funded by the Ministry of Science and Innovation(MSI), MRINZ Inc. (jointly owned by Beef +Lamb and the Meatindustry Association) and nine industry shareholders.AgResearch Meat IndustryWorkshopAgResearch held its annual meat industry workshop in PalmerstonNorth at the beginning of November. It was well attended by representativesfrom industry, research providers and government.Following the keynote address from Don Everitt, general manager–sales and marketing for New Zealand King Salmon, the workshop wasdivided into two sessions.The first session was entitled ‘Zoonoses and their impact on the meatindustry – an evolving issue’. It included presentations on global foodsafety demands and their impact on New Zealand meat exporters,emerging infections diseases and progress on the control of bovinetuberculosis.The second session, ‘Meat science and technology’, covered topicsranging from an energy and water benchmarking survey of meat processingplants through to the biochemical basis of tenderness in beef,and the impact of aged/frozen treatment on meat quality.Food NZ plans to cover some of these presentations in more detail inupcoming issues.36Food New Zealand
MIA NEWSNew lamb initiative in TescoSilver Fern Farms, in collaboration with Beef + Lamb NZ (B+LNZ) haslaunched a new initiative with UK supermarket chain Tesco, offeringNew Zealand fresh chilled lamb under the Silver Fern Farms brand.This is a new retail brand in the important UK market and a first forTesco, which has traditionally marked lamb under its own supermarketbrand. The lamb is now available in selected high-end Tesco storesthroughout the UK.Silver Fern Farms’ chief executive, Keith Cooper says this is a significantopportunity for the company and New Zealand farmer suppliers socareful attention was being paid to developing the new category ofmarketing.The initiative is part-funded by B+LNZ farmer levies, which Coopersays has enabled Silver Fern Farms to accelerate the programme.The funding will go “a long way to ensure we are able to make thecommitment required to support a consumer brand,” Cooper says.Alongside the branded packs of conveniently packaged and portionedlamb, there will be product demonstrations and sampling, regular recipesand trolley and basket advertising. An innovative online campaignwill drive consumers to the Tesco and Silver Fern Farms’ websites –with the added incentive of winning a trip to New Zealand.B+LNZ chief executive, Scott Champion said the initiative supportedhis organisation’s approach of working on targeted programmes thatalign with the individual commercial needs of exporting companies.UK market research had highlighted that the biggest gains were to bemade by getting closer to the consumer and the point of purchase.“Having achieved a 90% brand awareness of New Zealand Lamb in theUK market through generic marketing, it’s now time to switch focusto encouraging consumer preference, closer to the point of purchase.New transport Code of WelfareA new Code of Welfare for Transportwithin New Zealand was issued byMAF in September.The Animal Welfare (Transport withinNew Zealand) Code of Welfare2011, developed by the National AnimalWelfare Advisory Committee(NAWAC), describes the minimumstandards of care and managementthat need to be met whentransporting animals within NewZealand.The Code covers responsibilities,competency and stockmanship,equipment, journeyplanning and documentation,preparation and selection ofanimals for the journey, loadingand unloading, the journeyitself and special requirements, such astransport by road, rail, air or within NZ waters.Delivering DSI Vertical Plate FreezersMilmeq is the exclusive agent for DSI Plate Freezers in Australasia.The DSI range of small vertical and horizontal plate freezers compliment the large scale horizontal platefreezers Milmeq have designed and manufactured for over 30 years. The plate freezers can be either manualor automatic depending on process requirements, application and installation location.The range of DSI models include;Model:Plate Size:DSI V31070 x 530mmDSI V4820 x 800mmDSI V5820 x 600mmDSI V71220 x 500mmDSI V161070 x 530 mmDSI V201070 x 530mm• Plates can be designed to operate with CO2• Land or marine installations• Easy to clean and ergonomic designContact usOffices in New Zealand & Australia.Partners worldwide.Installations worldwide.Auckland, New Zealand +64 9 526 5943Dunedin, New Zealand +64 3 477 7485Brisbane, Australia +61 7 3340 1100www.milmeq.cominfo@milmeq.comDecember 2011/January 2012 37
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