Annual Report PDF - Black Sun Plc

Directors’ Report: Business ReviewStrategyOur strategyThe Group’s strategy integrates its major goals and actionsinto a cohesive whole. It provides the framework which definesthe direction and shape of the Group over the long term. Thisenables the Group to prioritise the deployment of its resources.To address evolving challenges and maximise the Group’sresilience in the current environment, it has reviewed andrefined the strategy, so as to ensure it remains robust, fit forpurpose and continues to deliver value. The Group is notcomplacent and efficiencies continue to be driven hard withinthe business.Our business is focused on the defence and security markets,and our home market investments in Australia, India, SaudiArabia, the UK and the US. Sweden and South Africa are nolonger viewed as home markets, but remain an important partof the Group’s Land & Armaments business.GROUP STRATEGIC FRAMEWORK – 2011Our Vision is to be the premier global defence and security companyOur Mission is to deliver sustainable growth in shareholdervalue through our commitment to Total PerformanceCustomer Focus Programme Execution Financial Performance Responsible BehaviourOur Values are Trusted, Innovative and BoldOur Strategy– Operate and grow in the defence and security markets in the segmentsof Services, Electronic Systems and Platforms– Grow in existing and develop new home markets– Grow our export businessStrategic ActionsInvest and growin Services,includingReadiness &Sustainmentand Cyber &IntelligenceInvest and growin ElectronicSystemsSustain ourPlatformpositionsImplement thehome marketstrategy to growour businessDevelop newhome marketsand grow ourexport businessImplementrationalisationand efficiencyprogrammesIntegrated Business Plansp20For more information on the Group’s home and export marketsp64For more information on the performance of the Group’s operating groups14 www.baesystems.com