Mag_text_Spring 06 - Curry College

ATHLETICS UNVEILSREDESIGNEDCOLONELLOGOPrevious ColonelLogoLast year, CurryCollege began the process ofupdating its athletics branding bysoliciting proposals for a redesign of itsColonel logo. A number of freelancegraphic designers specializing in athletic logoswere contacted.A team consisting of Athletic Director VinnieEruzione, Director of Communication Fran Jackson,and Graphic Designer Rosemarie Valentino guided theproject, which included student and alumni focus group feedback thatboth reinforced the College’s decision to redesign the Colonel andinfluenced revisions during the design process.“The goal of the redesign was to update the Colonel logo in a mannerthat is consistent with contemporary athletic logos,” said Jackson,adding “the new graphic icon conveys a feeling ofenergy, strength, motion, and toughness.”In December 2008, Curry College selected adesign submitted by Jim Ward of Jim WardDesign in St. Louis, Missouri.The new Colonel maintains the school’s primary colors – purple and white – while incorporating secondaryshades of silver and black. Beginning in the spring of 2009, it will roll out in all athletics publications, onthe official Curry Athletics website, and emblazoned at mid-court in the school’s brand-new basketballgymnasium, slated to open in the Fall 2009.20 Curry College Magazine / Winter 2009