Return to table <strong>of</strong> contentsChapter 4: Leading Sectors for U.S. Export and <strong>In</strong>vestment• Commercial Sectors• Agricultural SectorsCommercial SectorsReturn to topThe Showcase Europe program run by the U.S. <strong>Department</strong> <strong>of</strong> Commerce’s <strong>of</strong>ficesthroughout Europe provides U.S. exporters a broader perspective on the Europeanmarket. It is organized around eight leading sectors (listed alphabetically): aerospace &defense, automotive, energy & power generation, environmental technologies,information & communications technologies, medical & pharmaceutical, safety & securityand travel & tourism. For more information on how to receive an assessment <strong>of</strong> yourcompany’s product potential in Europe, please visit: http://www.buyusa.gov/quicktake.Commercial Sectors• Travel and Tourism (TRA)• Aircraft and Parts (AIR)• Safety and Security Equipment (SEC)• Computers and s<strong>of</strong>tware (CSF, CSV)• Computers and Peripherals (CPT)• Telecommunications Equipment (TEL)• Water Resources equipment and Services (WRE)• Medical Equipment (MED)• Automotive Parts and Equipment (APS)• Plastics (PMR)• Cosmetics (COS)• Educational Services (EDS)• Textile (TXT)• Direct Marketing and E-Commerce <strong>Business</strong> to Consumer (ECC)2/18/2010 <strong>Country</strong> Commercial Guide for France 40INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICEAND U.S. DEPARTMENT OF STATE, © 2010. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
Travel & Tourism (TRA)OverviewReturn to top2008 2009* 2010*Total Market Size 114,765 117,060 113,548Total Local Production 132,233 134,877 130,830Total Exports 41,416 42,244 40,976Total Imports 23,360 23,827 23,112Imports from the U.S. 5,142 5,244 5,086Exchange rate: USD1.00 Euro 0.7 Euro 0.7 Euro 0.7(Figures in USD millions; * Estimated figures)The United States remains one <strong>of</strong> the top choices among long-haul destinations forFrench travelers. France ranks third among European markets, after the UnitedKingdom and Germany, and sixth in the world after Canada, Mexico, Japan, the U.K.,and Germany as an overseas source <strong>of</strong> income for the tourism industry in the U. S.Best Prospects/ServicesReturn to topAll major actors in the travel & tourism industry indicated good growth for the Frenchmarket in 2008, estimating an average <strong>of</strong> 28 percent more sales revenue for Frenchtravelers to the U.S. The French market was also very dynamic for 2009, especially withthe opening <strong>of</strong> a number <strong>of</strong> non-stop flights between France and the United States. For2010, we expect a small decrease (3 percent), due to the depressed internationaleconomic environment.OpportunitiesReturn to topCalifornia, the U.S. National Parks, New York and Florida remain the favoritedestinations. <strong>In</strong>creasingly, other regions such as the Southwest and Mountain Statesare becoming popular, particularly with second or third-time visitors. The French arevery individualistic in their travel behavior. The average length <strong>of</strong> stay is approximatelytwo weeks. Following the closing <strong>of</strong> the United States Travel and Tourism Administration(USTTA) in 1996, the U.S. Commercial Service has supported the establishment <strong>of</strong> theVisit USA Committees, a private industry association aimed at promoting the UnitedStates as a travel and tourism destination. The U.S. Commercial Service <strong>of</strong>fice in Parisactively supports the Visit USA Committee France.ResourcesReturn to topVisit USA Committee France: www.<strong>of</strong>fice-tourisme-usa.comAmerican Embassy – U.S. Commercial Service Commercial Specialist:Valerie.Ferriere@mail.doc.govPhone: (33) 1 43 12 70 77 - Website: http://www.buyusa.gov/france/enU.S. Travel (Travel <strong>In</strong>dustry Association) is the major travel association in the U.S:http://www.USTravel.org2/18/2010 <strong>Country</strong> Commercial Guide for France 41INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICEAND U.S. DEPARTMENT OF STATE, © 2010. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
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