Cebu's Butch Carungay wins Asia Jewelry Design Gold - Planters ...

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GLOBE LAUNCHES WEBSITEESPECIALLY FOR SMEsGlobe Telecom launches today a new website dedicated toGlobe’s SME online portal http://www.sme.globe.com.ph provides entrepreneurswith a venue to network with others andpromote their businesses on the web.“The website gathers together allthe SMEs and their suppliers creatinga community where they can readilyand easily establish contacts, as well asadvertise their products and services.As the SME’s business partner, Globecontinues to find ways to help develop thissegment and support them by providingthe distinct communications servicesthat they require,” said Ailene S. Averion,marketing head for Globe SME BusinessGroup.This new online portal is gearedtowards becoming the one-stop shop forSMEs. It is their access to a wide network ofcontacts, online listing of businesses, andfree advertising.Globe’s new SME website is madeto provide information relevant to SMEowners. It offers a section on Globe’svarious products and services suited forSMEs, as well as the latest promos or dealsespecially packaged for them. The websiteincludes updated news feeds and usefullinks relevant to businesses, and successstories with its featured SME.Soon it will also feature a calendarthat allows registered members or SMEusers to schedule their business meetings,events and activities.One of the objectives of the GlobeSME online portal is to make it convenientfor business proprietors to avail of itsservices —enabling them to subscribeto Globe anytime, anywhere. With theportal’s online application facility that iscurrently being developed, this will soonbecome a reality. More than that, thewebsite will also include a troubleshootingguide, designed for subscribers’ quick fixmeasures for service issues and concerns.Last March, Globe launched itsMasigasig show in QTV Channel 11and Masigasig free magazine, whichis available at Globe Business Centersthe Philippines’ fast growing small and medium enterprise(SME) segment.and Globelines Payments and ServicesCenters. Masigasig features inspirationalstories, practical business tips and otherSME industry updates for entrepreneurs.Soon, there’s no way to miss an episode orissue anymore because SMEs will be ableto watch past episodes of the Masigasigshow and view the Masigasig magazinetechnologyonline with this website. Furthermore,members will have the option to receiveMasigasig e-newsletters.With the launch of its new onlineportal, Globe is working on offering amore robust site for the SMEs in the nearfuture to better serve the evolving needsof this segment.vol. 2 issue 3 2007 / 25
Herbert M. Sancianco has over 20 years of experience inadvertising, marketing and sales operations. He ownsand manages Market Bridges, Phils. Inc., a full marketingservices company, with offices at 11-0 BurgundyCorporate Plaza, 252 Sen. Gil Puyat Avenue, Makati City.The author can be reached at mbpidmbc@i-manila.com.ph or at Tel: (63-2) 886-4122 to 23.Every so often, you will reminisceabout a product name that you may haveused for the longest time and basicallygrew up with. Perhaps it was a food orbeverage brand, health supplement,fashion brand, restaurant, vacation placeand so on. It was a good product name,as you would say, and it was part of yourlifestyle.So what happened to those brands?A little research will tell you that some ofthem may have already disappeared fromthe market, or has remained stronglyentrenched to this very day. Those that areno longer there may have been replacedwith a challenger brand or have fallenvictim to obsolescence given the radicalshifts in the marketplace.Those that are still around are calledlegacy brands. These are brand namesthat continue to be visible for more than50 years. Who could forget Chocnut,Max’s, Aristocrat, Savory, Little Quiapo,United American Tiki-Tiki, Magnolia orManila Hotel?A product is in trouble when it displaysa continuously declining demand trend,which is due to one or several factors.• A competitor has penetrated thetarget market with a stronglypositioned and leveraged brand.The rival brand might have betteradvertising, more acceptableprice, strong distribution networkand customer support, and soforth.• A new, competing productmight promise consumers moreor superior benefits. Consider theway that makers of bottled teabaseddrinks are latching ontothe fitness craze and successfullychipping away at the marketshare of sugar-heavy, caffeineladencarbonated soft drinks.Clockwise: Shutterstock photo / Johnny Lye,Radomir JIRSAK, Lori Martin, Rohit Seth26 / sme.com.ph
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Page 3 and 4: hotlinePlantersbank CorporateCommun
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Page 7 and 8: Based in New York, Adrian Miller is
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Page 13 and 14: Ocampo’sFine JewelryBy Ma Liza A
Page 15 and 16: A good partnershipBoth husband and
Page 17 and 18: Amada neverborrowed moneythat she c
Page 19 and 20: September 2007Rosario Acierto andso
Page 21 and 22: sme focusTeaching is in the bloodWh
Page 23: tax calendarcompensation, EWT & FWT
Page 27: ook reviewAsk 4th graders to rate y

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