Cebu's Butch Carungay wins Asia Jewelry Design Gold - Planters ...

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franchisingInnovative franchising livens up LPG tradeMore and more Filipinos are realizing their dream to get intobusiness for themselves, thanks to the franchising industry. At thesame time, franchisors are themselves helping liven up otherwisehum-drum sectors of trade.The Detubios of Botolan, Zambales willattest to this. George and Carmen are theproud owners of GD Detubio Enterprise,a franchise outlet of PR Gaz Haus, thecountry’s first convenience store chain forLPG products and services.“Having a business with PR Gazproved to be the best and mostproductive investment I’ve ever made,”says George of the innovative retailfranchise concept.George, a junior first engineer andoverseas worker, and Carmen, a careerbanker,are an enterprising husband andwife team. Combining marketing savvy,hard work and a strong backing of PRGaz Haus, monthly sales of GD DetubioEnterprise have risen from an average1,500 cylinders to over 2,100 cylinders of11 kilo Household LPG tanks.On July 8, barely two years after theyopened the pilot outlet in Iba, the Detubiosinaugurated the second LPG ConvenienceStore in their hometown Botolan withgreat fanfare.“Thanks to the PR Gaz-PlantersbankFranchise Loan program, we’ve realizedour dream of opening another store a lotsooner,” explains George pointing to thedisplay in the new store, which is also thefirst outlet financed under new facility.PR Gaz Haus chief executive officerNelson Par says his company set up the PRGaz-Plantersbank Franchise Loan programto provide one-stop competitive in-housefinancing for franchisees’ inventory andstore improvement requirements.Under the financing deal, collateralfreeterm loans up to P700,000 are on tapfor qualified franchisees. The loans arepayable from six months to three yearswith PR Gaz Haus providing corporateguarantee for each approved loan.“PR Gaz Haus welcomes the support ofPlanters Development Bank in promotingthe growth of a professional and robustfranchise sector,” says Mr. Par. “This willcertainly lead to more employmentopportunities and contribute to a widerrange of choices for LPG consumers.”Above: Carmen Detubio and husbandGeorge (right) receive their newfranchise certificate from PR Gazchief operating officer Siu Ping Par.The Detubios recently opened theirsecond PR Gaz LPG convenience storein Botolan, Zambales. Also in photois PR Gaz Haus business developmentmanager Ronie H. Badidles.vol. 2 issue 3 2007 /
Based in New York, Adrian Miller is the president of AdrianMiller Direct Marketing, a sales training and consultingcompany that provides customized, results-driventraining programs to companies worldwide. AMDM’sprograms focus on the techniques and skills needed forbuilding new business and retaining existing business,resulting in increased ‘ROA’ (Return on attention). Shecan be reached at amiller@adrianmiller.com.One of the most enjoyable professional experiences is the “aha”moment that erupts when you’re able to provide a businesscontact with a lead. It’s a tremendously enjoyable, productive,and effective way to network.However, these peak “aha” momentsare quite sporadic; and, apparently, muchless common than most people think. Intruth, because these experiences can beso memorable (for all of the reasons notedabove), it’s easy to think that they happenevery other week. But upon closer look,it’s probably more like once every fewmonths; maybe a handful of times a year,if you’re lucky.Paradoxically, while the “aha” lead linkexperience is in itself a very efficient thing—because you’re tangibly and measurablyhelping solve a business problem throughyour referral—the approach to generatingleads is woefully inefficient. This isexplained below.From bartering to stores of value:a trip down economic laneTo understand the dynamics of the“aha I know someone who can do that”experience in all of its well intentionedbut inefficient glory, let’s take a quickglance at one of the greatest inventions inour history: money.Not too long ago, if you wantedsomething - say, a pair of shoes - youhad to have something to trade for them.And furthermore, the person selling youthe shoes had to need what you had totrade. In other words, if you and your shoesalesman didn’t have mutually aligned “aha”moments, then there was no immediatedeal - he’s stuck with a pair of shoes that hecould have sold, and you’re stuck wanting apair of shoes, and not having them. It wasvery depressing. Many people probablywent shoeless.What had to take place, was that youhad to trade your stuff to someone else inorder to obtain something that the shoesalesperson wanted. Then, and only then,could you make the deal. It could takemonths; or just shelved entirely.And then, cheerfully, money startedcirculating. And this money was nothing buta store of value. It was a piece of paper (ora piece of metal) that held a certain value,and could be traded with ridiculous easebetween multiple buyers and sellers. Needsome shoes? No problem! Send in some ofthat money (and add a little bit extra, theservice was great) and get a pair. It broughtpeople together, and enabled them to dobusiness because they had money. Theyhad something in their pocket that enabledan “aha” moment to occur. / sme.com.ph
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Page 3 and 4: hotlinePlantersbank CorporateCommun
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Page 9 and 10: Cebu hosts RP’s first SMEIndustri
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Page 13 and 14: Ocampo’sFine JewelryBy Ma Liza A
Page 15 and 16: A good partnershipBoth husband and
Page 17 and 18: Amada neverborrowed moneythat she c
Page 19 and 20: September 2007Rosario Acierto andso
Page 21 and 22: sme focusTeaching is in the bloodWh
Page 23 and 24: tax calendarcompensation, EWT & FWT
Page 25 and 26: Herbert M. Sancianco has over 20 ye
Page 27: ook reviewAsk 4th graders to rate y

Cebu's Butch Carungay wins Asia Jewelry Design Gold - Planters ...

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