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Cebu's Butch Carungay wins Asia Jewelry Design Gold - Planters ...

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hotline<strong>Planters</strong>bank CorporateCommunications head FVP RobertoF. Banaag cradles the prized IMCEAtrophy. He is flanked by <strong>Planters</strong>bankcommunications officers Olivia B.Ramirez and Dennis P. Liuag. Joiningthem are members of the awards body(from left) IMCEA Advisory Boardchairman Jose Javier Calero, GlobeTelecom chief finance officer DelfinGonzales Jr. and IDS Philippinespresident Vicente Dinglasan.SME Community Philippines campaign is IMCEA Awardee<strong>Planters</strong>bank received the IMCEA Silver Trophy for BestBudget Service Campaign in the 2nd Integrated MarketingCommunications Effectiveness Awards (IMCEA).The award was conferred in recognition of <strong>Planters</strong>bank’sadvocacy SME Community Philippines, a multi-media campaignto promote the spirit of entrepreneurship among Filipinosand honor SMEs that have contributed to job creation, foreignexchange revenues and overall economic growth.Organized by the University of <strong>Asia</strong> and the Pacific, theMarketing Opinion Research Society of the Philippines andBusinessWorld, the IMCEA is held every two years and honorsthe efficacy and relevance of marketing communicationscampaigns in promoting relevance, nobility of persons and socialresponsibility.<strong>Planters</strong>bank first captured the IMCEA trophy in the BestBudget Service Campaign category in 2005 for the celebratedmedia campaign For the Entrepreneur, For the Filipino.<strong>Planters</strong>bank has the honor of being the first bank to earnIMCEA honors.<strong>Planters</strong>bank <strong>wins</strong> Best Practice Award in Small Biz Lending<strong>Planters</strong> Development Bank was conferred theAward for SME Best Practice by the Small and MediumEnterprise Development Council for the <strong>Planters</strong>bankSmall BizLoan, a facility offering affordable financingpackages and rate protection for small entrepreneurs.The award ceremonies capped the country’s annualcommemoration of SME Week.Executive Vice President Roberto A. Buhain(center) of <strong>Planters</strong>bank displays the award whichwas presented by Secretary Cerge Remonde (thirdfrom left), Cabinet Oversight Officer for Micro, Smalland Medium Enterprise programs. Also in the photoare (from left) SMED Council vice chairman FranciscoR. Floro, Trade and Industry Undersecretary ZenaidaCuison-Maglaya with <strong>Planters</strong>bank’s Senior VicePresident Consuelo V. Dantes, First Vice PresidentRoberto F. Banaag and Senior Manager Me-Ann C.Palacol. / sme.com.ph

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